Black Label creates premier customised travel experiences to an authentic and exclusive New Zealand that money cannot buy, but connections can deliver. The concept of Black Label was appropriately conceived at a secluded beach within the Mercury Islands, a stunning offshore location in the renowned Coromandel region of New Zealand. This is one of an almost limitless number of under the radar Black
Label-style locations where founder and owner Tania Stoyanof and some close friends spent the day floating in the sea on a stunning summer’s day. They indulged in a gourmet beach picnic of local seafood delicacies, Paua and Scallops, freshly caught along the way, cooked on the beach and perfectly paired with fine local wine. This is among the many private and exclusive experiences Black Label can offer you. Tania’s client-focused, tourism and event experience-rich background spanning more than 15 years is the foundation for her belief “when you entrust Black Label with your New Zealand Experience, you can be assured you will experience the priceless rare nature that is at New Zealand’s heart.”
Tania was a key influencer in Tourism New Zealand’s first Global Luxury Campaign with the objective to target the world’s Ultra and Very high net worth individuals and raise awareness of New Zealand as one of the world’s top luxury destinations. Her role as Marketing Manager overseeing the Premium Sector ensured an effective global campaign that involved high level strategy and communication with Tourism New Zealand’s satellite teams in the US, UK, Europe and Asia, luxury inbound tour operators, key stakeholders, print and digital media.
