Philippine Real Estate Festival
(PREF) 2011
"REAL ESTATE, TOURISM and MEDIA
A TRIPARTITE COLLABORATION FOR NATIONAL PROGRESS"
In its continuing thrust to provide a one-stop venue for everything one needs to know and see about real estate development, PREF Events Management brings you the Philippine Real Estate Festival (PREF) 2011. PREF 2011 will be held at the World Trade Center from July 28
to 30, 2011 from 10:00am to 7pm everyday. The property industry has been steadily recovering from the global slowdown which has plagued real estate values in recent years. Real estate developers have been coming up with great building designs and technologies, innovative practices and methods in order to allow more people to be acquainted with their products and services and at the same time, get access to financial resources favorable to their client’s needs. As these methods have evolved, the PREF management has recognized the vital importance of both the tourism and media industries in propelling the progress of real estate. Hence for PREF’s fifth year, the theme, “Real Estate, Tourism, and Media: A Tripartite Collaboration for National Progress” was developed. This year’s PREF will underscore the contributions of real estate development, property tourism and media in working together to achieve development on a national scale. The Festival will showcase our country’s best examples of successful investment in real estate development in the country today from high rise condominium to medium rise buildings, low cost and socialized housing. Tourism development including resorts and retirement homes will be featured. This exhibit will be the prime location to display the products and services by other allied industries like financial institutions, suppliers and the like. In line with this year’s theme, PREF 2011 will serve as the venue for information exchange in the relationship among real estate development, tourism, and media and its role in contributing to national progress. It will heighten access between buyers and sellers in the real estate, tourism, and media industries and present opportunities for network building among these communities. No less than the two top leaders of this country, Pres. Binay have been invited to grace this event as the Guest of Honor & Speakers to formally open the event. Noted government leaders will be invited to share their insights on their respective areas of jurisdiction and their roles in industry development. Aside from government leaders, the Festival will feature talks from distinguished media personalities from the broadcast stations and print media. Various media trends and strategies on how to develop one’s business and how to effectively communicate our key messages to specific and targeted markets will be tackled. The second day will feature topics regarding business and finance. These will be presented by representatives from the Dept. of Trade and Industry and Bureau of Internal Revenue and Finance. Key industry associations are expected to be in attendance to partake in discussions on business issues and market trends. Representatives from key shelter agencies will be present to give light to different issues affecting real estate developers. These shelter agencies under the umbrella of the Housing & Urban Development Coordinating Council (HUDCC), include the Home Development Mutual Fund or Pag-Ibig Fund, National Housing Authority (NHA), Housing and Land Use Regulatory Board (HLURB), Social Housing Finance Corporation (SHFC), Home Guaranty Corporation (HGC). A Design Showcase will be featured during the Festival, displaying the young talents and skills of our students that are would be designers and architects. Invited schools will be able to present their different design ideas for the development of the real estate industry. This will serve as the venue to develop young minds and be interested in public-private partnerships to promote community-building. PREF 2011 will be capped with the presentation of the PREF Excellence Awards, which aims to give recognition to notable projects that have made a significant impact on the real estate industry. The Festival will be punctuated with a concert performance from well-known celebrities in the country. At the end of each day from 4:30 to 6:00 in the afternoon, the public will get to enjoy musical performances, showcasing our country’s talents. Each concert will present musical numbers from top bands, singers, and actors in the industry. The Philippine Real Estate Festival 2011 is open to all interested participants, as admission is free for the entire three-day event. The Festival is expected to draw attendance generally from the public who are in the market for various types of condominiums, and house and lot packages and the like. Other industries, trade associations and groups from all sectors of our society, Government officials and representatives from Local Government Units (LGUs), have been invited to attend. All interested participants are welcome to attend the Festival.
