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With all of its well-known success in 2021, businesses should consider using Facebook advertising in the next 3 to 5 years. To give you a better picture📷 of what the platform has in store, we looked at the most recent Facebook trends to see which ones will stick around in 2022.
1. Facebook Live🎥
. Facebook Live may be an effective marketing tool for businesses with a low advertising budget to raise awareness and increase sales.
According to Facebook statistics, businesses that utilize Facebook Live to promote or sell their products enjoy 178 percent more engagement than the typical post. In comparison to pre-recorded videos, Facebook Live is deemed to have performed well.
2. Engaging Potential Customers with Stories🎞️
Facebook users consider Stories to be the new newsfeed, with over 1 billion stories shared every day. Facebook users are now routinely sharing their ordinary happenings in their stories. And because stories are told in real time, sharing happens practically instantly.
3. Customer Journey Tracking 🔎
If you want to understand your customers on a deeper level, then journey mapping is a critical process that needs to be done right. In a nutshell, it provides business leaders with a clearer picture of the whole customer journey which allows them to measure the value of individual sales channels.
4. Personalized Video Ads 📽️
Using personalized videos as a marketing tool is rooted in the fact that Facebook videos get 135% more organic reach than images.
Therefore the popularity of Facebook videos ads doesn’t seem to be slowing down any time soon, which is why 46% of marketers are adding videos to their digital marketing efforts in the immediate future.
5. Chatbots💻
As of 2021 alone, there are 100,000 active bots monthly on Facebook Messenger and it is clear that it will further grow in 2022. Businesses utilize them in many ways although customer service remains to be the main reason for a chatbot application.
#trends #advertising
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Many people have switched to freelance work out of necessity🤑, since they saw that it brought more flexibility and promotes work-life balance. According to a study, two million Americans shifted to freelance in 2020🤔. This is a 22% increase⬆️ to the contribution of freelancers to the economy since 2019 and that amounts to $1.2 trillion.
Online job💻 platforms make it easy for freelance workers to find🔍 clients, bid for their services, and scout for a job in the industry. There are several professional organizations for them that also provide a network of opportunities.
This year will see freelance work with more extensive community support and resources. There is a growing trend of highly-skilled freelancers and reports have shown that their pay rate is increasing; it will most likely continue to rise this year. In another report, 60% of freelancers who left their full-time jobs are earning better now.
Now, they are highly sought after and valued. With this positive trend, workers now have more options regarding where they live, work, and who they work with.
#Freelance #Virtualassistant #Growth #chart #pandemic #Career #outsourcing #flexibility #workfromhome #work