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The La Union Provincial Tourism Office conducted the Abel Academy on November 25-27, 2024, a weaving workshop where cult...
29/11/2024

The La Union Provincial Tourism Office conducted the Abel Academy on November 25-27, 2024, a weaving workshop where cultural bearers of Bangar, La Union taught the youth the traditional techniques of Abel weaving. This hands-on activity bridged generations to ensure the craftโ€™s survival and inspire pride in our LUcal heritage.

Through this initiative, participants gained skills and a deeper appreciation for Inabel fabric as a symbol of our history and identity. The workshop empowered the next generation to preserve and revitalize this cultural tradition to safeguard its sustainability.

๐Š๐ฎ๐ฌ๐ข๐ง๐š ๐ˆ๐ฅ๐จ๐œ๐š๐ง๐๐ข๐š: ๐…๐ฅ๐š๐ฆ๐ž๐ฌ ๐ข๐ง ๐Œ๐จ๐ญ๐ข๐จ๐ง, organized by the La Union Hotel Resort and Restaurant Association (LUHRRA) on Novemb...
26/11/2024

๐Š๐ฎ๐ฌ๐ข๐ง๐š ๐ˆ๐ฅ๐จ๐œ๐š๐ง๐๐ข๐š: ๐…๐ฅ๐š๐ฆ๐ž๐ฌ ๐ข๐ง ๐Œ๐จ๐ญ๐ข๐จ๐ง, organized by the La Union Hotel Resort and Restaurant Association (LUHRRA) on November 25-26, 2024, celebrated the gastronomic heritage of La Union and the Ilocos Region. This two-day celebration was participated by esteemed chefs, skilled food artisans, and talented hospitality students who showcased the flavors and traditions that define Ilocano cuisine.

Beyond being a culinary event, Kusina Ilocandia: Flames in Motion highlighted the innovation and artistry that keep Ilocano culinary traditions alive and evolving. The event served as a platform to elevate local gastronomy while promoting appreciation for its roots.

24/11/2024
The North Luzon Travel Expo 2024 formally opened on November 22, 2024 at Waves Point, San Juan, La Union, in a ceremony ...
23/11/2024

The North Luzon Travel Expo 2024 formally opened on November 22, 2024 at Waves Point, San Juan, La Union, in a ceremony graced by distinguished officials, tourism stakeholders, and representatives from various regions.

The event served as a platform to highlight the collective commitment to promote the tourism industry in North Luzon highlighting the regionโ€™s cultural heritage, natural attractions, and potential for sustainable development.

Hosting the expo for the first time, La Union underscored its significance as a strategic tourism hub and a showcase of the regionโ€™s vast potential. The opening program set the stage for a series of activities aimed at building strong partnerships, promoting tourism investments, and enhancing travel experiences across North Luzon.

Visit the La Union booth and find more reasons to and ๐Ÿซฐ๐Ÿซถโœจ

Department of Tourism Region 1
Department of Tourism - Philippines
Bacnotan, La Union Bacnotan Municipal Tourism, Culture and Arts Office
LGU Bangar Ili ti Bangar - Turismo
Nogueras Weaving Curma

๐๐š๐ฅ๐ฅ๐š๐ฒ๐ ๐ข: ๐ˆ๐ ๐„๐ฆ๐ฉ๐จ๐ฐ๐ž๐ซ๐ฆ๐ž๐ง๐ญ ๐‚๐š๐ซ๐š๐ฏ๐š๐ง 2024 highlights the great significance of our Indigenous Peoples in the province of La ...
21/11/2024

๐๐š๐ฅ๐ฅ๐š๐ฒ๐ ๐ข: ๐ˆ๐ ๐„๐ฆ๐ฉ๐จ๐ฐ๐ž๐ซ๐ฆ๐ž๐ง๐ญ ๐‚๐š๐ซ๐š๐ฏ๐š๐ง 2024 highlights the great significance of our Indigenous Peoples in the province of La Union. It aims to honor the rich cultures and traditions while promoting the rights and contributions of the IP community in the province through capacity building activity and social services.

In an effort to manage the environmental impacts of tourism, the University of the Philippines - Asian Institute of Tour...
11/11/2024

In an effort to manage the environmental impacts of tourism, the University of the Philippines - Asian Institute of Tourism (UP AIT) in collaboration with the Provincial Government of La Union (PGLU) and Don Mariano Marcos Memorial State University - Mid La Union Campus (DMMMSU-MLUC), hosted a forum under the theme โ€œ๐’๐š๐ฏ๐ข๐ง๐  ๐ญ๐ก๐ž ๐’๐ก๐จ๐ซ๐ž๐ฌ: ๐Œ๐š๐ง๐š๐ ๐ข๐ง๐  ๐„๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐ž๐ง๐ญ๐š๐ฅ ๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ๐ฌ ๐จ๐Ÿ ๐“๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐ข๐ง ๐‹๐š ๐”๐ง๐ข๐จ๐งโ€ on November 11, 2024.

This forum served as a platform for tourism and hospitality management students, teachers, youth, and environmental advocates to discuss the important balance between tourism growth and environmental sustainability with a specific focus on the coastal areas of La Union.

Recognizing the increasing environmental challenges posed by tourism, the event aimed to foster proactive discussions on responsible tourism practices, conservation strategies, and community engagement in environmental stewardship.


UP Asian Institute of Tourism
College of Management Dmmmsu-Mluc
San Juan Resort Restaurant and Hotel Association
La Union Surf Club, Inc.
Curma

08/11/2024

๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐๐ซ๐ž๐š๐ค 2024 ๐‡๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ ๐ŸŒŠ๐Ÿ„โ€โ™‚โ€๐ŸŽต

This year brought another wave of unforgettable surf, music, and community! We witnessed surfers riding through epic swells, local bands and special artists lighting up the beachside stage, and everyone coming together to celebrate the heart of La Union.

But amidst the excitement, letโ€™s echo Governor Rafyโ€™s call for responsible tourismโ€”not only during LUSB but every time we visit La Union. As we relive our favorite moments, letโ€™s remember to protect and cherish our natural resources. ๐ŸŒž๐ŸŒŠ

What was your favorite moment of LUSB 2024? Share it with us in the comments!

06/11/2024
06/11/2024

Taste and experience the culinary excellence of Northern Luzon in ๐—ž๐˜‚๐˜€๐—ถ๐—ป๐—ฎ ๐—œ๐—น๐—ผ๐—ฐ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ฎ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฐ! ๐Ÿฅ˜

The Provincial Government of La Union is a partner in this initiative of the La Union Hotel Resort and Restaurant Association which aims to preserve and promote authentic Ilocano dishes. The event will happen on November 25-26, 2024 at the Speaker Pro Tempore Francisco I. Ortega Convention Center (La Union Convention Center). ๐Ÿฒ

See you there, kaPROBINSYAnihan, and together, we witness local talents and skills in a culinary showdown!๐Ÿ”ฅ

05/11/2024
๐“๐Ž๐”๐‘๐ญ๐ฅ๐ž: Closing with a Commitment to Conservation! ๐Ÿข๐ŸŒŠAs we wrap up the final day of ๐“๐Ž๐”๐‘๐ญ๐ฅ๐ž at La Union Surfing Break 2...
03/11/2024

๐“๐Ž๐”๐‘๐ญ๐ฅ๐ž: Closing with a Commitment to Conservation! ๐Ÿข๐ŸŒŠ

As we wrap up the final day of ๐“๐Ž๐”๐‘๐ญ๐ฅ๐ž at La Union Surfing Break 2024, we celebrate the positive impact weโ€™ve made together in the province. Through shared experiences and hands-on activities, weโ€™ve strengthened our dedication to preserving our ocean and protecting marine life.

Thank you to all participants who joined us in this meaningful journey and to our official event partner, Curma. Letโ€™s carry forward our LOVE for La Union and continue making waves for a sustainable future! ๐Ÿ’œ๐ŸŒฑ

๐‘๐„๐‚๐€๐: ๐‹๐”๐’๐ ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง ๐€๐ฐ๐š๐ซ๐๐ข๐ง๐  ๐จ๐Ÿ ๐–๐ข๐ง๐ง๐ž๐ซ๐ฌ ๐š๐ง๐ ๐Œ๐ฎ๐ฌ๐ข๐œ ๐…๐ž๐ฌ๐ญ๐ข๐ฏ๐š๐ฅ!๐Ÿค˜๐Ÿ’œThe fun is still rolling at La Union Surfing Br...
03/11/2024

๐‘๐„๐‚๐€๐: ๐‹๐”๐’๐ ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง ๐€๐ฐ๐š๐ซ๐๐ข๐ง๐  ๐จ๐Ÿ ๐–๐ข๐ง๐ง๐ž๐ซ๐ฌ ๐š๐ง๐ ๐Œ๐ฎ๐ฌ๐ข๐œ ๐…๐ž๐ฌ๐ญ๐ข๐ฏ๐š๐ฅ!๐Ÿค˜๐Ÿ’œ

The fun is still rolling at La Union Surfing Break 2024 with the incredible performances of Agsunta, Dream 7, and Zoom Zoom Lunacy!

But before LUSB 2024 wraps up this weekend, let's always remember Governor Rafy's call for responsible tourism.

What's your favorite LUSB moment this year? Share it with us in the comments! ๐Ÿค™โœจ

๐‹๐š ๐”๐ง๐ข๐จ๐ง ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐๐ซ๐ž๐š๐ค 2024 ๐ข๐ง ๐๐š๐œ๐ง๐จ๐ญ๐š๐ง ๐Ÿข๐ŸŒŠOur ๐“๐Ž๐”๐‘๐ญ๐ฅ๐ž participants are gathered in Bacnotan, La Union for an immersive e...
02/11/2024

๐‹๐š ๐”๐ง๐ข๐จ๐ง ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐๐ซ๐ž๐š๐ค 2024 ๐ข๐ง ๐๐š๐œ๐ง๐จ๐ญ๐š๐ง ๐Ÿข๐ŸŒŠ

Our ๐“๐Ž๐”๐‘๐ญ๐ฅ๐ž participants are gathered in Bacnotan, La Union for an immersive experience on sea turtle conservation. Together, weโ€™re learning, sharing, and building a commitment to protecting the coastal resources of La Union.

Thank you to everyone joining us in this meaningful journey. Special thanks to our official partner Curma. Together, weโ€™re making waves for a sustainable future! ๐ŸŒฑโœจ

๐‹๐š ๐”๐ง๐ข๐จ๐ง ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐๐ซ๐ž๐š๐ค ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’ ๐Ž๐ฉ๐ž๐ง๐ข๐ง๐  ๐‚๐ž๐ซ๐ž๐ฆ๐จ๐ง๐ฒ ๐‘๐ž๐œ๐š๐ฉ! ๐ŸŒŠ๐ŸŒ…Last night was unforgettable as La Union Surfing Break 2024 kicked...
02/11/2024

๐‹๐š ๐”๐ง๐ข๐จ๐ง ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐๐ซ๐ž๐š๐ค ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’ ๐Ž๐ฉ๐ž๐ง๐ข๐ง๐  ๐‚๐ž๐ซ๐ž๐ฆ๐จ๐ง๐ฒ ๐‘๐ž๐œ๐š๐ฉ! ๐ŸŒŠ๐ŸŒ…

Last night was unforgettable as La Union Surfing Break 2024 kicked off with powerful performances from Michael Dutchi Libranda, JKing, Dream 7, and TagaElyu Band! The energy was high, and the community came together to celebrate our beautiful coastlines.

As we join the festivities, letโ€™s keep the spirit of responsible tourism alive. Respect our shores, support local vendors, and remember to leave only footprints behind. Hereโ€™s to an amazing Surfing Break ahead! ๐Ÿ’™๐ŸŒ

01/11/2024

๐‹๐š ๐”๐ง๐ข๐จ๐ง ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐๐ซ๐ž๐š๐ค ๐๐š!๐Ÿ’œโœจ

Tara na at sabay-sabay nating sulitin ang alon, araw, at saya dahil sa La Union Surfing Break, youโ€™ll always have a home ๐ŸŒŠ๐Ÿ„โ€โ™‚๏ธ

Have fun with the waves! Sea you! ๐Ÿค™โœจ

๐“๐Ž๐”๐‘๐ญ๐ฅ๐ž - The Journey with the Flippers ๐ŸŒŠ๐ŸขAs part of La Union Surfing Break 2024, our dedicated participants are journey...
01/11/2024

๐“๐Ž๐”๐‘๐ญ๐ฅ๐ž - The Journey with the Flippers ๐ŸŒŠ๐Ÿข

As part of La Union Surfing Break 2024, our dedicated participants are journeying with the flippers through the ๐…๐‘๐„๐„ ๐“๐Ž๐”๐‘๐ญ๐ฅ๐ž initiative in partnership with Curma. This program encourages tourists to embrace our shared commitment to ocean conservation and sustainable tourism. Their passion and determination are helping pave the way toward a future where our oceans and pawikans thrive.

We invite all tourists to join in this meaningful mission with workshops and activities designed to deepen our understanding of sea turtle conservation. Mark your calendars:
- November 2, 2023, at 3:00 PM
- November 3, 2023, at 9:00 AM

๐‘๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ ๐ก๐ž๐ซ๐ž: https://tinyurl.com/LUSB2024-TOURtle

Donโ€™t miss this chance to make a positive impact and contribute to a greener La Union. Together, letโ€™s protect our oceans! ๐ŸŒ๐Ÿ’™

๐‹๐ข๐›๐ซ๐ž๐ง๐  ๐’๐š๐ค๐š๐ฒ ๐ญ๐จ ๐‹๐š ๐”๐ง๐ข๐จ๐ง ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐๐ซ๐ž๐š๐ค! ๐Ÿš๐Ÿ’จAre you going to catch the waves? Enjoy ๐…๐‘๐„๐„ ๐‘๐ˆ๐ƒ๐„๐’ to San Juan and Bacnotan f...
01/11/2024

๐‹๐ข๐›๐ซ๐ž๐ง๐  ๐’๐š๐ค๐š๐ฒ ๐ญ๐จ ๐‹๐š ๐”๐ง๐ข๐จ๐ง ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐๐ซ๐ž๐š๐ค! ๐Ÿš๐Ÿ’จ

Are you going to catch the waves? Enjoy ๐…๐‘๐„๐„ ๐‘๐ˆ๐ƒ๐„๐’ to San Juan and Bacnotan for this coming La Union Surfing Break! Let the good vibes roll! Hop on, relax, and get ready to make epic beach memories with your friends and family! Tara na sa La Union Surfing Break 2024!

See you there! ๐Ÿค™๐ŸŒด

๐‡๐š๐ฉ๐ฉ๐ž๐ง๐ข๐ง๐  ๐๐จ๐ฐ: La Union Eco-Patrol Activity! ๐ŸŒŠ๐ŸŒฟOur shores are coming alive with the spirit of sustainability this La Uni...
01/11/2024

๐‡๐š๐ฉ๐ฉ๐ž๐ง๐ข๐ง๐  ๐๐จ๐ฐ: La Union Eco-Patrol Activity! ๐ŸŒŠ๐ŸŒฟ

Our shores are coming alive with the spirit of sustainability this La Union Surfing Break 2024! Tourists are joining the Eco-Patrol Activity, picking up litter in exchange for exclusive LUSB Merch as a thank-you for their efforts. This simple act makes a huge difference in keeping our province clean!

Join us in this meaningful initiative! While you enjoy the beach, collect any litter and bring it to our Eco-Patrol stations. Together, letโ€™s protect the natural beauty of La Union for future generations. ๐ŸŒฑโœจ

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Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

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+639154057979

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LOVE La Union

LOVE La Union Tourism Page is an online tourist information assistance and promotions platform of the Provincial Government of La Union (PGLU) managed by the La Union Provincial Tourism Office (LUPTO).

LOVE La Union is the provinceโ€™s official tourism brand as it brings in the ideals of the reinvigorated dynamism for tourism in the Province of La Union. The multitude of colors in the LOVE La Union logo exudes vibrancy and luster, reflective of La Unionโ€™s vivid aspiration to attract influxes of tourists. The bursting of hues also speaks of the many exciting things to live, own, visit, and enjoy in La Union โ€“ the pristine natural and man-made wonders as well as the rich culture and heritage which lie within its 19 municipalities and 1 city.

Although La Union takes pride in having the label as the โ€œSurfing Capital in the Northโ€, the province is also keen on promoting its agri-tourism potentials as it takes off to becoming the โ€œHeart of Agri-Tourism in Northern Luzon by 2025โ€.