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24/01/2025

Make it three in a row.

๐–๐’๐‹ ๐‹๐จ๐ง๐ ๐›๐จ๐š๐ซ๐ ๐๐ฎ๐š๐ฅ๐ข๐Ÿ๐ฒ๐ข๐ง๐  ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐‚๐ฅ๐จ๐ฌ๐ข๐ง๐  ๐‚๐ž๐ซ๐ž๐ฆ๐จ๐ง๐ฒ ๐Ÿ„โ€โ™‚โ€๐ŸŒŠThe ๐–๐’๐‹ ๐‹๐จ๐ง๐ ๐›๐จ๐š๐ซ๐ ๐๐ฎ๐š๐ฅ๐ข๐Ÿ๐ฒ๐ข๐ง๐  ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐ข๐ง ๐‹๐š ๐”๐ง๐ข๐จ๐ง has officially con...
23/01/2025

๐–๐’๐‹ ๐‹๐จ๐ง๐ ๐›๐จ๐š๐ซ๐ ๐๐ฎ๐š๐ฅ๐ข๐Ÿ๐ฒ๐ข๐ง๐  ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐‚๐ฅ๐จ๐ฌ๐ข๐ง๐  ๐‚๐ž๐ซ๐ž๐ฆ๐จ๐ง๐ฒ ๐Ÿ„โ€โ™‚โ€๐ŸŒŠ

The ๐–๐’๐‹ ๐‹๐จ๐ง๐ ๐›๐จ๐š๐ซ๐ ๐๐ฎ๐š๐ฅ๐ข๐Ÿ๐ฒ๐ข๐ง๐  ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐ข๐ง ๐‹๐š ๐”๐ง๐ข๐จ๐ง has officially concluded last January 22, 2024. Congratulations to all the winners who showcased world-class talent and determination throughout the competition! ๐Ÿ’œ

La Union is honored to have been the home of this prestigious event, and we look forward to welcoming more milestones on our shores. Until next time, keep riding the waves of LUv! ๐Ÿ†โœจ

๐€ ๐’๐ฉ๐ž๐œ๐ญ๐š๐œ๐ฎ๐ฅ๐š๐ซ ๐…๐ข๐ง๐ข๐ฌ๐ก ๐ญ๐จ ๐ญ๐ก๐ž ๐–๐’๐‹ ๐‹๐จ๐ง๐ ๐›๐จ๐š๐ซ๐ ๐๐ฎ๐š๐ฅ๐ข๐Ÿ๐ฒ๐ข๐ง๐  ๐’๐ž๐ซ๐ข๐ž๐ฌ! ๐Ÿ„โ€โ™‚โ€๐Ÿ’œThe ๐–๐’๐‹ ๐‹๐จ๐ง๐ ๐›๐จ๐š๐ซ๐ ๐๐ฎ๐š๐ฅ๐ข๐Ÿ๐ฒ๐ข๐ง๐  ๐’๐ž๐ซ๐ข๐ž๐ฌ in La Union showca...
22/01/2025

๐€ ๐’๐ฉ๐ž๐œ๐ญ๐š๐œ๐ฎ๐ฅ๐š๐ซ ๐…๐ข๐ง๐ข๐ฌ๐ก ๐ญ๐จ ๐ญ๐ก๐ž ๐–๐’๐‹ ๐‹๐จ๐ง๐ ๐›๐จ๐š๐ซ๐ ๐๐ฎ๐š๐ฅ๐ข๐Ÿ๐ฒ๐ข๐ง๐  ๐’๐ž๐ซ๐ข๐ž๐ฌ! ๐Ÿ„โ€โ™‚โ€๐Ÿ’œ

The ๐–๐’๐‹ ๐‹๐จ๐ง๐ ๐›๐จ๐š๐ซ๐ ๐๐ฎ๐š๐ฅ๐ข๐Ÿ๐ฒ๐ข๐ง๐  ๐’๐ž๐ซ๐ข๐ž๐ฌ in La Union showcased exceptional talents and thrilling competition. Surfers from across the globe performed their best when riding the iconic waves of La Union.

We proudly celebrate ๐‰๐š๐ฒ-๐‘ ๐„๐ฌ๐ช๐ฎ๐ข๐ฏ๐ž๐ฅ, a homegrown talent from La Union, who emerged as the champion of this series. His remarkable achievement highlights his dedication and brings pride to our community. Congratulations to Jay-R and all the surfers who made this event a success! ๐Ÿ†

๐“๐ก๐ž ๐–๐’๐‹ ๐‹๐จ๐ง๐ ๐›๐จ๐š๐ซ๐ ๐๐ฎ๐š๐ฅ๐ข๐Ÿ๐ฒ๐ข๐ง๐  ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐›๐š๐œ๐ค ๐ข๐ง ๐‹๐š ๐”๐ง๐ข๐จ๐ง! ๐Ÿ„โ€โ™€โ€๐Ÿ„โ€โ™‚๏ธThe WSL Longboard Qualifying Series is taking over Urbizto...
20/01/2025

๐“๐ก๐ž ๐–๐’๐‹ ๐‹๐จ๐ง๐ ๐›๐จ๐š๐ซ๐ ๐๐ฎ๐š๐ฅ๐ข๐Ÿ๐ฒ๐ข๐ง๐  ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐›๐š๐œ๐ค ๐ข๐ง ๐‹๐š ๐”๐ง๐ข๐จ๐ง! ๐Ÿ„โ€โ™€โ€๐Ÿ„โ€โ™‚๏ธ

The WSL Longboard Qualifying Series is taking over Urbiztondo Beach, San Juan, from January 20-22, 2025! Watch talented surfers ride the waves as they compete for spots on the world longboard title. Itโ€™s another wave of excitement you wonโ€™t want to miss in La Union! ๐Ÿค™โœจ

17/01/2025
14/01/2025
๐“๐ก๐ž ๐ˆ๐ฅ๐จ๐œ๐š๐ง๐๐ข๐š 100 ๐Œ๐ข๐ฅ๐ž๐ฌ ๐”๐ฅ๐ญ๐ซ๐š๐ฆ๐š๐ซ๐š๐ญ๐ก๐จ๐ง ๐Ÿƒโ€โ™‚โ€๐ŸŒ…Slowfootrunner Events Management invites you to the ๐ˆ๐ฅ๐จ๐œ๐š๐ง๐๐ข๐š 100 ๐Œ๐ข๐ฅ๐ž๐ฌ ๐”๐ฅ๐ญ๐ซ๐š...
14/01/2025

๐“๐ก๐ž ๐ˆ๐ฅ๐จ๐œ๐š๐ง๐๐ข๐š 100 ๐Œ๐ข๐ฅ๐ž๐ฌ ๐”๐ฅ๐ญ๐ซ๐š๐ฆ๐š๐ซ๐š๐ญ๐ก๐จ๐ง ๐Ÿƒโ€โ™‚โ€๐ŸŒ…

Slowfootrunner Events Management invites you to the ๐ˆ๐ฅ๐จ๐œ๐š๐ง๐๐ข๐š 100 ๐Œ๐ข๐ฅ๐ž๐ฌ ๐”๐ฅ๐ญ๐ซ๐š๐ฆ๐š๐ซ๐š๐ญ๐ก๐จ๐ง, a challenging route from the Baluarte Watch Tower in Luna, La Union to the Currimao South Watch Tower in Ilocos Norte. This course incorporates scenic routes with a journey through the Ilocos Regionโ€™s historical landmarks.

Be part of this event and make your mark as one of its first finishers. Assembly starts at 8:00 PM at Baluarte Watch Tower in Luna, La Union on February 6, 2025, with the gun start at 10:00 PM. Take the challenge and push your limits! ๐Ÿƒโ€โ™€โ€

๐‘๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก: https://forms.gle/ysSoazjuoN8m19bMA

๐–๐’๐‹ ๐ข๐ฌ ๐Œ๐š๐ค๐ข๐ง๐  ๐–๐š๐ฏ๐ž๐ฌ ๐€๐ ๐š๐ข๐ง ๐ข๐ง ๐‹๐š ๐”๐ง๐ข๐จ๐ง! ๐Ÿค™โœจThe World Junior Championships have landed in the Surfing Capital of the North!...
14/01/2025

๐–๐’๐‹ ๐ข๐ฌ ๐Œ๐š๐ค๐ข๐ง๐  ๐–๐š๐ฏ๐ž๐ฌ ๐€๐ ๐š๐ข๐ง ๐ข๐ง ๐‹๐š ๐”๐ง๐ข๐จ๐ง! ๐Ÿค™โœจ

The World Junior Championships have landed in the Surfing Capital of the North! Witness young surf prodigies from around the globe ride the iconic waves of La Union until January 19, 2025, in front of The Escape, Urbiztondo, San Juan, La Union. Let the waves unite us in this celebration of surf culture! ๐Ÿ„

14/01/2025

: 4 Places to Enjoy the Beauty of La Union๐Ÿ’œโœจ

With La Unionโ€™s vision of becoming the Heart of Agri-Tourism in Northern Luzon, it is no wonder that the province has a lot of hidden beauty other than what it is known for as a beach hub. It has beautiful agricultural tourist spots that have further improved through the innovativeness of our KaPROBINSYAnihan. โœจ

Get to know these tourism spots here: https://launion.gov.ph/agri-tourism-in-lu-4-places-to-enjoy-the-beauty-of-la-union/

๐–๐จ๐ซ๐ฅ๐ ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐‹๐ž๐š๐ ๐ฎ๐ž - ๐–๐จ๐ซ๐ฅ๐ ๐‰๐ฎ๐ง๐ข๐จ๐ซ ๐‚๐ก๐š๐ฆ๐ฉ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ๐ฌ ๐Ÿ„โ€โ™€โ€๐ŸŒŠThe Surfing Capital of the North proudly hosts the ๐–๐จ๐ซ๐ฅ๐ ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ...
13/01/2025

๐–๐จ๐ซ๐ฅ๐ ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐‹๐ž๐š๐ ๐ฎ๐ž - ๐–๐จ๐ซ๐ฅ๐ ๐‰๐ฎ๐ง๐ข๐จ๐ซ ๐‚๐ก๐š๐ฆ๐ฉ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ๐ฌ ๐Ÿ„โ€โ™€โ€๐ŸŒŠ

The Surfing Capital of the North proudly hosts the ๐–๐จ๐ซ๐ฅ๐ ๐’๐ฎ๐ซ๐Ÿ๐ข๐ง๐  ๐‹๐ž๐š๐ ๐ฎ๐ž - ๐–๐จ๐ซ๐ฅ๐ ๐‰๐ฎ๐ง๐ข๐จ๐ซ ๐‚๐ก๐š๐ฆ๐ฉ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ๐ฌ from January 13-19, 2025 at The Escape, Urbiztondo, San Juan, La Union. Witness the worldโ€™s top junior surfers compete on our iconic waves. Be part of this international event and support our LUcal surfers as they showcase their skills in riding the waves of La Union.

Donโ€™t miss this historic celebration of surfing excellence! ๐Ÿค™โœจ

Start your year with great adventures in La Union ๐Ÿซถโœจ
04/01/2025

Start your year with great adventures in La Union ๐Ÿซถโœจ

๐‡๐š๐ฉ๐ฉ๐ฒ ๐๐ž๐ฐ ๐˜๐ž๐š๐ซ ๐Ÿ’œ๐ŸŽ†โœจAs we welcome the dawn of 2025, let us reflect on the journey that brought us hereโ€”a year filled with ...
31/12/2024

๐‡๐š๐ฉ๐ฉ๐ฒ ๐๐ž๐ฐ ๐˜๐ž๐š๐ซ ๐Ÿ’œ๐ŸŽ†โœจ

As we welcome the dawn of 2025, let us reflect on the journey that brought us hereโ€”a year filled with love and unity. ๐Ÿ’œ๐ŸŽ†

May the new year bring renewed hope, stronger ties, and boundless opportunities to celebrate the beauty and culture of La Union. Here's to brighter days ahead and countless memories waiting to be made. ๐Ÿฅ‚โœจ

Happy New Year from your home of LUv!

'๐“๐ข๐ฌ ๐“๐ก๐ž ๐’๐ž๐š๐ฌ๐จ๐ง ๐จ๐Ÿ ๐‹๐จ๐ฏ๐ž ๐ข๐ง ๐‹๐š ๐”๐ง๐ข๐จ๐ง ๐ŸŽ„โœจ This Christmas, let the spirit of love light our hearts and bring us closer to wh...
24/12/2024

'๐“๐ข๐ฌ ๐“๐ก๐ž ๐’๐ž๐š๐ฌ๐จ๐ง ๐จ๐Ÿ ๐‹๐จ๐ฏ๐ž ๐ข๐ง ๐‹๐š ๐”๐ง๐ข๐จ๐ง ๐ŸŽ„โœจ

This Christmas, let the spirit of love light our hearts and bring us closer to what truly mattersโ€”family, community, and home. As you explore the beauty of La Union, may you find moments of joy, togetherness, and the comfort of being at home, no matter where you are. ๐Ÿค—โœจ

Merry Christmas from LOVE La Union! ๐Ÿ’œ๐ŸŽ‰

๐„๐ฆ๐ฉ๐จ๐ฐ๐ž๐ซ๐ข๐ง๐  ๐“๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐“๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง๐Ÿ’ปโœจThe La Union Provincial Tourism Office successfully held the Digital Mark...
18/12/2024

๐„๐ฆ๐ฉ๐จ๐ฐ๐ž๐ซ๐ข๐ง๐  ๐“๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐“๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง๐Ÿ’ปโœจ

The La Union Provincial Tourism Office successfully held the Digital Marketing Training: Brand Marketing and Content Creation in Social Media on December 16-18, 2024, at Plaza de Castiel, San Juan, La Union.

This initiative empowered Tourism-Related Enterprises (TREs) by providing essential knowledge and practical skills to thrive in todayโ€™s digital age. Through comprehensive sessions on brand marketing strategies and social media content creation, participants learned how to craft compelling narratives, engage online audiences, and boost their visibility in a competitive market.

๐’๐ข๐ฆ๐›๐š๐ง๐  ๐†๐š๐›๐ข ๐ง๐š ๐ง๐š๐ฆ๐š๐ง. ๐“๐š๐ฒ๐จโ€™๐ฒ ๐ ๐ข๐ฌ๐ข๐ง๐  ๐ง๐š ๐ฉ๐š๐ญ๐ฎ๐ฅ๐จ๐  ๐ฉ๐š ๐ฅ๐š๐ง๐  ๐š๐ง๐  ๐›๐ฎ๐ฐ๐š๐ง ๐ŸŽ„โœจ Ipagdiwang ang pananampalataya at tradisyon ng Simb...
15/12/2024

๐’๐ข๐ฆ๐›๐š๐ง๐  ๐†๐š๐›๐ข ๐ง๐š ๐ง๐š๐ฆ๐š๐ง. ๐“๐š๐ฒ๐จโ€™๐ฒ ๐ ๐ข๐ฌ๐ข๐ง๐  ๐ง๐š ๐ฉ๐š๐ญ๐ฎ๐ฅ๐จ๐  ๐ฉ๐š ๐ฅ๐š๐ง๐  ๐š๐ง๐  ๐›๐ฎ๐ฐ๐š๐ง ๐ŸŽ„โœจ

Ipagdiwang ang pananampalataya at tradisyon ng Simbang Gabi sa La Union ngayong kapaskuhan. Sama-sama nating damhin ang diwa ng Pasko habang sinasalubong ang liwanag ng bagong umaga. ๐ŸŽ„โญ๏ธ Saang simbahan sa La Union mo balak kumpletuhin ang Simbang Gabi simula ngayong paparating na Disyembre 16?

Let this season of devotion inspire our hearts and bring light to the journey ahead.

To celebrate La Union artistry, the ๐€๐ฅ๐๐š๐ฐ ๐ญ๐ข ๐€๐ฒ๐š๐ญ ๐ค๐ž๐ง ๐‘๐š๐ฒ๐ซ๐š๐ฒ-๐š๐ฐ was conducted last December 7, 2024, at the Provincial C...
09/12/2024

To celebrate La Union artistry, the ๐€๐ฅ๐๐š๐ฐ ๐ญ๐ข ๐€๐ฒ๐š๐ญ ๐ค๐ž๐ง ๐‘๐š๐ฒ๐ซ๐š๐ฒ-๐š๐ฐ was conducted last December 7, 2024, at the Provincial Capitol Complex, City of San Fernando, La Union. ๐Ÿ’œโœจ

A highlight of the event was the inaugural ๐ƒ๐š๐ฅ๐ฅ๐ž๐ง๐ : ๐‚๐ก๐จ๐ซ๐š๐ฅ๐ž ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง featuring chorale groups from various schools, colleges, and universities in La Union. Showcasing exceptional talent and musical artistry, the competition celebrated choral music as a vital expression of culture in the province of La Union.

09/12/2024
The La Union Provincial Tourism Office conducted the Abel Academy on November 25-27, 2024, a weaving workshop where cult...
29/11/2024

The La Union Provincial Tourism Office conducted the Abel Academy on November 25-27, 2024, a weaving workshop where cultural bearers of Bangar, La Union taught the youth the traditional techniques of Abel weaving. This hands-on activity bridged generations to ensure the craftโ€™s survival and inspire pride in our LUcal heritage.

Through this initiative, participants gained skills and a deeper appreciation for Inabel fabric as a symbol of our history and identity. The workshop empowered the next generation to preserve and revitalize this cultural tradition to safeguard its sustainability.

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LOVE La Union

LOVE La Union Tourism Page is an online tourist information assistance and promotions platform of the Provincial Government of La Union (PGLU) managed by the La Union Provincial Tourism Office (LUPTO).

LOVE La Union is the provinceโ€™s official tourism brand as it brings in the ideals of the reinvigorated dynamism for tourism in the Province of La Union. The multitude of colors in the LOVE La Union logo exudes vibrancy and luster, reflective of La Unionโ€™s vivid aspiration to attract influxes of tourists. The bursting of hues also speaks of the many exciting things to live, own, visit, and enjoy in La Union โ€“ the pristine natural and man-made wonders as well as the rich culture and heritage which lie within its 19 municipalities and 1 city.

Although La Union takes pride in having the label as the โ€œSurfing Capital in the Northโ€, the province is also keen on promoting its agri-tourism potentials as it takes off to becoming the โ€œHeart of Agri-Tourism in Northern Luzon by 2025โ€.