Pakistan Hotels Association

23/01/2025

Roundtable Meeting to deliberate on draft of Sindh Tourism Policy

17/01/2025

On request of Association Member Hotels for intervention against SNGPL’s Tariff Change for Hotel Industry, whereby SNGPL sending notices to hotels to regularize their existing General Industrial gas connections in to commercial category. Matter was taken up by the Association and its Senior Vice Chairman, Barrister Mansoor Ali Shah arranged a meeting with Chairman, OGRA Mr. Mansoor Ahmed on January 17, 2025. Following are the details of Meeting held today with Chairman OGRA on the subject issue:

16/01/2025

The 4th Meeting of FPCCI Central Standing Committee on *Tourism Economy* was held on 7th January 2025 at FPCCI Head Office Karachi, convened by *Mr. Salman Javed* Convener of the Committee. The Convener and the Members of the Committee discussed *Pakistan Tourism Forum and the matters related with Tourism Economy*. Members of the Committee attended the meeting including Secretary General, Pakistan Hotels Association.

02/01/2025

Wish you all a very Happy and Prosperous New Year 2025

12/11/2024

PHA former Senior Vice Chairman, Mian Akram Farid raises voice on illegal Guest Houses in Islamabad damaging the city Hotel Industry.

12/11/2024

At an International Conference in Islamabad on Tourism Potential, PHA former Senior Vice Chairman, Mian Akram Farid stressed the importance of showcasing the country’s positive image to the world and urged the government to provide incentives to the hospitality industry for tourism promotion in the country. He emphasized the crucial need to protect Pakistan’s pristine environment while promoting tourism. He advocated sustainable tourism practices that minimize the ecological impact and preserve the country’s natural heritage.

08/10/2024

Pakistan Hotels Association’s annual elections were held from July to September 2024, and the results were announced at its 60th Annual General Meeting held on September 30, 2024, at Pearl-Continental Hotel, Karachi. Enclosed is details of elected Office Bearers and Executive Committee Members for the term 2024-2026:

04/10/2024

Pakistan Hotels Association Election 2024 Press Release in following news papers for viewers attention:

ProPakistani:

https://propakistani.pk/2024/10/01/pakistan-hotels-associations-annual-elections-conclude-with-new-visionaries-for-2024-2026-term/



Good Times:

https://www.goodtimes.com.pk/blogs/pakistan-hotels-association-election-results-for-the-year-2024-2026/



The Friday Times:

https://thefridaytimes.com/01-Oct-2024/shakir-bhura-elected-as-chairman-of-pakistan-hotels-association



World Newsam:

https://worldnewsam.com/story/35640



The Nation:

https://www.nation.com.pk/02-Oct-2024/pakistan-hotels-association-s-office-bearers-elected-for-term-2024-2026

KARACHI  -  Pakistan Hotels Association’s annual elections were held from July to September 2024 and the results were announced at its 60th

04/10/2024

Pakistan Hotels Association’s annual elections were held from July to September 2024, and the results were announced at its 60th Annual General Meeting held on September 30, 2024, at Pearl-Continental Hotel, Karachi.
The following Office Bearers and Executive Committee Members have been elected for the term 2024-2026:

Mr. Shakir Bhura – Chairman
Shakir Bhura is a seasoned Project Management and Finance Executive with over 32 years of diverse multi-industry experience in Hospitality, Real Estate, Sustainability, Construction, and Petroleum organizations.

Currently, he is serving as the Chief Executive Officer of the Real Estate Division of Hashoo Group, and the Group Chief Financial Officer of Hashoo Group, Pakistan’s premium conglomerate with a diversified business portfolio spanning both national and international markets.
At Hashoo Group’s Real Estate Division, one of Pakistan’s thriving real estate organizations, Shakir directs his efforts towards executing impactful real estate development projects, including hospitality, residential, corporate, and commercial assets. He oversees the delivery of modern turnkey projects aligned with premium urban lifestyles across Pakistan in collaboration with notable organizations, focusing on quality, innovation, and growth.

Barrister Mansoor Ali Shah – Senior Vice Chairman
Mansoor Shah is a legal and strategy professional working on various projects within Pakistan and internationally. Currently, he is an Advisor to the Board of Samsons Group of Companies – a Pakistani FMCG and tourism multinational organization.
Mansoor sits on the board of various companies as non-executive director and advises their respective management teams on different aspects of their businesses. Prior to his current engagements, Mansoor worked as a commercial lawyer in London for over 10 years in leading organizations, specializing in commercial law.

He qualified as a lawyer from Pakistan and was invited to the Bar in England & Wales. He is an alumnus of the University of Law, London. Mansoor remained an elected Executive Committee member of Pakistan Hotel Association since 2020, and Senior Vice Chairman of Association in 2021-22.

Mr. Irshad B. Anjum – Vice Chairman North
Irshad is veteran of the hospitality industry with great ideas about the future and challenges facing the hotel industry in Pakistan. He started his career in the early 1970s with the Intercontinental Hotel in Lahore then moved to the UAE Carlton Hotel Sharjah, West Germany for a diploma in Hospitality Management. He then ventured to the USA for a GM Course from Holiday Inn University. Irshad also served as F&B Director in California in 1985.

Irshad returned to Pakistan and remained GM at Pearl-Continental Hotel, Bhurban twice and received the GM of the Year Award in Hashoo Group, moving on to Pearl-Continental Hotel, Lahore, Pearl-Continental Hotel, Karachi, and also served as Director of Operations at Hashoo Group. Irshad is currently the CEO of Falettis Group, operating 9 Hotels all over Pakistan.

Mr. Haseeb Qureshi – Vice Chairman South
Haseeb Qureshi excels across the hospitality and digital marketing sectors. As Executive Director of Ramada Plaza & Ramada Creek Hotels by Wyndham in Karachi, he elevated luxury hospitality standards. His role as CEO of High Quality Presence, a multi-national digital agency based in New York, USA, showcases his marketing acumen across Saudi Arabia, UAE, and Pakistan.
Additionally, Haseeb leads as CEO of Crown Q Hotels Management Services Pvt. Ltd., overseeing a diverse hotel brand’s property portfolio. His expertise in operational management, customer satisfaction, and digital innovation drives excellence across all ventures, solidifying his reputation as a multifaceted business professional.

Following are the Executive Committee Members of PHA with active participation in enhancing Pakistan’s hotel and tourism industry:

Mr. Muhammad Khurram Awan, General Manager, Movenpick Hotel Karachi
Mr. Kamran Ahmed, CEO, HHL/Islamabad Marriott Hotel
Mr. Muhammad Raza Abbas, General Manager, Karachi Marriott Hotel
Mr. Rahim Khaimani, GM Finance, Tourism Promotion Services (Pvt.) Ltd. / Swat Serena Hotel
Ms. Fauzia Hashim Olia, Head of Karachi Office, Islamabad Serena Hotel
Mr. Yasir Ahmed, General Manger, Hotel Mehran, Karachi
Mr. Sarfraz Ahmed, Director Finance, Pearl-Continental Hotel, Rawalpindi
Mr. Muhammad Jawad, Director Finance, Pearl-Continental Hotel, Lahore
Mr. Saghir Ahmed, Assistant Director Finance, Pearl-Continental Hotel, Muzaffarabad
Mr. Zohaib Aslam, Consultant, Crown Q Hotel Management (Pvt.) Limited

Pakistan Hotels Association's annual elections were held from July to September 2024, and the results were announced at its 60th Annual General Meeting

04/10/2024

Mustansir Zakir, Chairman, Pakistan Hotels Association (PHA)
Message For World Tourism Day 2024: "Tourism and Peace"

On behalf of the Executive Committee and members of Pakistan Hotels Association (PHA), I would like to congratulate the entire travel, tourism and hospitality trade on this year’s World Tourism Day, which is commemorated annually on 27 September by the United Nations World Tourism Organization (UN Tourism) to foster awareness among the international community of the importance of tourism and its social, cultural, political, and economic value. This year, UN Tourism has announced “Tourism and Peace” as the overarching theme.
By celebrating World Tourism Day , we renew our commitment that, as tourism grows, its benefits will be felt at every level of this broad and diverse sector - from the biggest airline to the smallest family business, and from a chain hotel in an urban center to the smallest motel in a remote tourist destination. And, as we move forward and work to build a more prosperous and peaceful Pakistan through Tourism, we will create shared value for all stakeholders.
Besides being an economic driver, tourism is a powerful tool for fostering international understanding, cultural exchange, and global peace. In a world increasingly divided by geopolitical tensions, economic disparities, and cultural misunderstandings, tourism offers a unique avenue for bridging gaps and building lasting connections. This year’s theme “Tourism and Peace” aims to bring together government leaders and policymakers to discuss and strategize on how tourism can be leveraged to promote peace and unity.
PHA has always proven its vital role in this regard and is further endeavoring to promote tourism and would like to encourage all stakeholders of the Travel, Tourism and Hospitality Industry to come together to mutually discuss ways to implement the sustainable development of tourist destinations in Pakistan. A well laid out national tourism strategy can procure foreign exchange, enabling the sector to grow and create employment, and help promote Pakistan’s image as a vibrant and peaceful member of the international community. It is time for us to take bold steps and move forward on this path with conviction.
Lastly, my sincere appreciation for Travel Explorer for its consistent efforts to promote tourism and support the Pakistan tourism industry.

Mustansir Zakir
Chairman
PAKISTAN HOTELS ASSOCIATION

27/09/2024

FPCCI-Capital Office Islamabad
26th September, 2024

TOURISM IS AN INVISIBLE EXPORT AND ITS FOREIGN EXCHANGE EARNINGS CAN CONTRIBUTE TO THE ADJUSTMENT IN BALANCE OF PAYMENTS POSITION OF THE COUNTRY.FPCCI
The Federation of Pakistan Chambers of Commerce & Industry (FPCCI) celebrated World Tourism Day 2024-25 at the FPCCI President Secretariat in Islamabad on September 25, 2024. The event featured prominent international guests, including H.E. Ms. Harerimana Fatou, Ambassador of Rwanda and High Commissioner-Designate of the Republic of Rwanda, Mr. Ito Takeshi, Minister/Deputy Chief of Mission of the Embassy of Japan, and Mr. A. Christy Ruban, Deputy Head of Mission of Sri Lanka, Indonesian Ambassador, representative of JAICA. Executive Members of FPCCI, representative of Pakistan Hotels Association, Pakistan Association of Tours Operators Pakistan Travels Mart and others were also attended on celebration ceremony.

Mr. Tariq Mehmood Jadoon, Vice President of FPCCI, reiterated FPCCI, Mr. Karim Aziz Malik, Chairman of the FPCCI Capital Office, Malik Sohail Hussain, Chairman Coordination FPCCI, Mr. Salman Javed, Convener of the FPCCI Standing Committee on Tourism Economy, and others stressed that tourism is an invisible export and its foreign exchange earnings can contribute to the adjustment in balance of payments position of the country. They noted that the tourism sector is a major employer, providing opportunities in hotels, restaurants, travel agencies, and tour operations. He emphasized how tourism-related employment can reduce poverty and improve living standards, particularly in rural and underdeveloped regions with popular tourist destinations.

They reiterated FPCCI’s commitment to promoting tourism and stressed the need for collective efforts to uplift the nation's economy through tourism. Mr. Tariq Mehmood Jadoon, Vice President of FPCCI, reiterated FPCCI, Mr. Karim Aziz Malik, Chairman of the FPCCI Capital Office, Malik Sohail Hussain, Chairman Coordination FPCCI, Mr. Salman Javed, Convener of the FPCCI Standing Committee on Tourism Economy, emphasized the potential of tourism to not only bring socioeconomic benefits but also improve Pakistan’s global image.

The event concluded with a collective call for enhanced investment and efforts to unlock the vast potential of Pakistan’s tourism industry. The celebration function were rounded off with cutting cake presented by the college of Hotel & Management.

--
Pakistan Hotels Association

29/07/2024

Government of Pakistan has announced a series of significant visa reforms that will allow businessmen, investors, and tourists from 126 countries to receive their visas within 24 hours through an online system. To further encourage travel and investment, visa fees will be waived for traders and tourists from these countries.

In a statement issued on Sunday, the premier described the new visa policies as a highly positive development that is expected to promote tourism, boost foreign investment, and enhance trade activities within the country.

A live program on this move was aired by Pakistan Television News Channel recently inviting all stakeholders of Tourism and Hospitality Industry. On behalf of Pakistan Hotels Association, it’s Executive Committee Member and former Vice Chairman, Mr. Ather Bhutto, Consultant and General Manager, Hotel Embassy Inn Karachi very kindly participated in PTV live program, which is being shared for attention of all concerned. Regards

Pakistan Hotels Association

: https://www.youtube.com/c/PTVNewsOfficialFacebook: https://www.facebook.com/PTVNewsOfficialX : http...

08/07/2024

The 1st Meeting* of FPCCI Central Standing Committee on *Tourism Economy* was held on 5th July, 2024 at FPCCI Head Office Karachi via Zoom Link, convened by *Mr. Salman Javed* Convener of the Committee. The Convener and the Members of the Committee discussed on the *Consideration and Enforcement of recommendations of recently held Symposium on Development of Tourism Economy*. Members of the Committee attended the meeting. Details of Members of FPCCI Standing Committee on Tourism Economy 2024-2025 alog with Agenda of the Meeting is being shared for viewers information along with relevant photos of the meeting and recommendations of recently held Symposium as mentioned above.
Pakistan Hotels Association

25/06/2024

PAKISATAN TOURISM SYMPOSIUM & EXPO (PTSE) 2024
at
Pakistan National Council of Arts (PNCA) Islamabad
On 10 – 11 June 2024

Pakistan Tourism Development Corporation (PTDC), in collaboration with the World Bank Group (WBG) and other industry partners organized “Pakistan Travel and Tourism Symposium 2024” on 10 to 11 June, 2024 at Islamabad. The theme of this symposium was “Building The National Economy through Tourism”. Pakistan, a land of diverse landscapes, rich cultural heritage, and historical significance, stands poised to unlock its immense tourism potential. With its majestic mountains, serene lakes, ancient archaeological sites, and bustling cities, Pakistan offers a tapestry of experiences for domestic and international tourists alike.

Mr. Aftab Rana, Managing Director, PTDC informed that in recent years, Pakistan’s tourism industry has witnessed noteworthy growth, demonstrating its resilience in the face of challenges posed by the onset of the COVID-19 pandemic. According to the World Travel and Tourism Council (WTTC) forecasts, the sector is poised to contribute 6% to the country’s GDP. This rebound follows a significant 34% contraction in tourism contribution during the height of the pandemic in 2020. The positive trajectory extends to employment figures, with travel and tourism jobs anticipated to represent 6% of the total employment in the country in 2023. Recognizing Pakistan’s remarkable recovery, the UNWTO acknowledged the nation as one of the best-performing destinations in the first nine months of 2023 in terms of tourism receipts, marking a significant 93% growth since 2019.

The National Economy through Tourism”

More than 400 national and international tourism professionals, industry experts, and decision-makers are participating in this high level event to share their ideas for the development of a future road map for the sustainable growth of tourism industry of Pakistan. On this occasion, a tourism Expo will also be organized to showcase Pakistan’s rich tourism potential and create G2G, B2B and G2B linkages among the industry stakeholders.

This two-day symposium is designed to explore and enhance critical facets of the tourism sector, with a focus on green investments, improving connectivity, responsible tourism, and the conservation of natural and cultural heritage. The event aims to foster a transformative dialogue among stakeholders to address pivotal challenges, forge synergies, and capitalize on opportunities in the evolving tourism landscape. Key topics that will come under discussion include tourism products diversification, perception building of Pakistan as a premier tourist destination, tourism education, and the development of innovative tourism products.

By facilitating discussions on areas impacting the travel, Tourism and Hospitality Industry, the symposium aims to generate actionable insights for leveraging the sector’s potential to drive economic growth, boost foreign direct investment, generate employment, promote green practices, and foster innovation.

Event Highlights:

• Panel Discussions: Engaging discussions featuring industry experts, policymakers, and thought leaders on diverse aspects related to the travel, tourism, and hospitality industry.
• Tourism Investment Forum: A platform for investors, policymakers, and industry leaders to explore and discuss potential investment opportunities within Pakistan’s tourism sector. This forum aims to attract foreign direct investment, showcase lucrative projects, and facilitate public-private partnerships to drive sustainable growth and development in the industry.

• Networking Opportunities: Enabling stakeholders to connect, fostering collaborations and partnerships for the mutual benefit of the tourism industry.

• Keynote Addresses: Inspirational talks from international and local experts in the field of tourism investment, and knowledge sectors, providing valuable perspectives on the symposium’s themes.

Side Event: Tourism Expo and Culinary Snow:

The symposium will include a captivating “Tourism Expo,” which will provide participants an opportunity to explore the rich tourism potential of Pakistan and its provinces through booths and stalls showcasing diverse attractions. Educational and hospitality training institutes, corporates, and tour operators will present their contributions to the tourism landscape. This interactive expo will provide attendees the opportunity to learn about the upcoming tourism events taking place across the country, for institutions to showcase courses, interact with students, and inspire future professionals. Moreover, COTHM Global, a leading tourism and hospitality training institute will organize a Culinary Show where students will showcase their culinary art skills.

Expected Outcomes:

The symposium aims to produce tangible outcomes, including strategic frameworks, policy recommendations, and collaborative initiatives that will contribute to the sustainable growth of the tourism economy in Pakistan. By the end of the event, participants will gain valuable insights into harnessing the synergies between various facets of the industry.

Conclusion:

The Travel and Tourism Symposium aspires to be a transformative event, fostering collaboration, innovation, and resilience within Pakistan’s dynamic tourism sector. Through insightful discussions and shared expertise, this event aspires to chart a course towards a vibrant and economically resilient tourism landscape.

PAKISTAN HOTELS ASSOCIATION

10/06/2024

Pakistan Travel and Tourism Symposium 2024
Building the National Economy Through Tourism

Pakistan, a land of diverse landscapes, rich cultural heritage, and historical significance, stands poised to unlock its immense tourism potential. With its majestic mountains, serene lakes, ancient archaeological sites, and bustling cities, Pakistan offers a tapestry of experiences for domestic and international tourists alike.

Mr. Aftab Rana, Managid Director, PTDC informed that in recent years, Pakistan’s tourism industry has witnessed noteworthy growth, demonstrating its resilience in the face of challenges posed by the onset of the COVID-19 pandemic. According to the World Travel and Tourism Council (WTTC) forecasts, the sector is poised to contribute 6% to the country’s GDP. This rebound follows a significant 34% contraction in tourism contribution during the height of the pandemic in 2020[1]. The positive trajectory extends to employment figures, with travel and tourism jobs anticipated to represent 6% of the total employment in the country in 2023. Recognizing Pakistan’s remarkable recovery, the UNWTO acknowledged the nation as one of the best-performing destinations in the first nine months of 2023 in terms of tourism receipts, marking a significant 93% growth since 2019.

1) Purpose and Objective of PTTS 2024:

Pakistan Tourism Development Corporation (PTDC), in collaboration with the World Bank Group (WBG) and other industry partners is organizing “Pakistan Travel and Tourism Symposium 2024” on 10 and 11 June at Islamabad. The theme of this symposium is “Building The National Economy through Tourism”

More than 400 national and international tourism professionals, industry experts, and decision-makers are participating in this high level event to share their ideas for the development of a future road map for the sustainable growth of tourism industry of Pakistan. On this occasion, a tourism Expo will also be organized to showcase Pakistan’s rich tourism potential and create G2G, B2B and G2B linkages among the industry stakeholders.

This two-day symposium is designed to explore and enhance critical facets of the tourism sector, with a focus on green investments, improving connectivity, responsible tourism, and the conservation of natural and cultural heritage. The event aims to foster a transformative dialogue among stakeholders to address pivotal challenges, forge synergies, and capitalize on opportunities in the evolving tourism landscape. Key topics that will come under discussion include tourism products diversification, perception building of Pakistan as a premier tourist destination, tourism education, and the development of innovative tourism products

By facilitating discussions on areas impacting the travel, tourism and hospitality industry, the symposium aims to generate actionable insights for leveraging the sector’s potential to drive economic growth, boost foreign direct investment, generate employment, promote green practices, and foster innovation.

2) Event Highlights:

Panel Discussions: Engaging discussions featuring industry experts, policymakers, and thought leaders on diverse aspects related to the travel, tourism, and hospitality industry.

3) Tourism Investment Forum:
A platform for investors, policymakers, and industry leaders to explore and discuss potential investment opportunities within Pakistan’s tourism sector. This forum aims to attract foreign direct investment, showcase lucrative projects, and facilitate public-private partnerships to drive sustainable growth and development in the industry

4) Networking Opportunities:
Enabling stakeholders to connect, fostering collaborations and partnerships for the mutual benefit of the tourism industry.
Keynote Addresses: Inspirational talks from international and local experts in the field of tourism investment, and knowledge sectors, providing valuable perspectives on the symposium’s themes.

5) Side Event: Tourism Expo and Culinary Snow
The symposium will include a captivating “Tourism Expo,” which will provide participants an opportunity to explore the rich tourism potential of Pakistan and its provinces through booths and stalls showcasing diverse attractions. Educational and hospitality training institutes, corporates, and tour operators will present their contributions to the tourism landscape. This interactive expo will provide attendees the opportunity to learn about the upcoming tourism events taking place across the country, for institutions to showcase courses, interact with students, and inspire future professionals. Moreover, COTHM Global, a leading tourism and hospitality training institute will organize a Culinary Show where students will showcase their Culinary art skills.

6) Expected Outcomes:
The symposium aims to produce tangible outcomes, including strategic frameworks, policy recommendations, and collaborative initiatives that will contribute to the sustainable growth of the tourism economy in Pakistan. By the end of the event, participants will gain valuable insights into harnessing the synergies between various facets of the industry.

7) Conclusion:
The Travel and Tourism Symposium aspires to be a transformative event, fostering collaboration, innovation, and resilience within Pakistan’s dynamic tourism sector. Through insightful discussions and shared expertise, this event aspires to chart a course towards a vibrant and economically resilient tourism landscape.

Sharing for information of all concerned from:
PAKISTAN HOTELS ASSOCIATION

10/06/2024

A Leap Forward | Pakistan Climbs WEF’s 2024 Tourism Index

ISLAMABAD: The 2024 Edition of World Economic Forum’s (WEF) Report 2024 Ranks Pakistan 101st globally, showing improvement of 20 ranks as compared to 2019, with a score of 3.41, reflecting a 3.6% improvement since 2019, and a 14% improvement on its 2019 rankings.

The Travel and Tourism Development Index ranks the countries based on the set of factors and policies that enable the sustainable and resilient development of the travel and tourism industry of each country. Pakistan has shown significant improvements in its global rankings of the Travel and Tourism Development Index (TTDI). Keeping the base year 2019, Pakistan has improved 20 ranks and scores at 101 on the TTDI in 2024.

Speaking on the occasion, Aftab Rana, Managing Director of PTDC said, Pakistan’s scores identify a significant improvement and shows the collective efforts of public and private sector partners under the umbrella of Pakistan Tourism Development Corporation (PTDC) and its team to achieve this target in making Pakistan a more attractive tourist destination. He further said, the joint efforts of PTDC, provincial tourist departments, private sector partners, tourism educational institutions, development partners such as World Bank have played a pivotal role in moving forward on the path of growth in tourism sector over the past three years.

He further said that recently UN Tourism Organization (UNWTO) has also acknowledged Pakistan’s outstanding performance in tourism, marking a remarkable 92% recovery to pre-pandemic levels in 2023. The country experienced a 115% surge in foreign tourist arrivals compared to the previous year, signaling a robust comeback in post-Covid-19 era.

Aftab Rana said that the Pakistan Tourism Development Corporation (PTDC) during last year has actively participated in six major global tourism events such as World Travel Mart London, ITB Berlin, New York Travel and Adventure Show, Arabian Travel Mart Dubai, Seoul Travel Mart Korea, and Travel Mart in Vietnam, fostering essential B2B connections with foreign tour operators. A special tourism promotion campaign under the title of Salam Pakistan has been launch to project the soft image of Pakistan at global and national level.

He said the initiatives of PTDC on the National Travel and Tourism Competitiveness Index (NTTCI) and development of the National Minimum Standards for Tourism and hospitality sector has also played a key role in building the capacity of industry stakeholders to work for the quality assurance in tourism industry of Pakistan. Mr. Rana Said that there is strong need to adopt more open visa policy, improve the safety and security of visitors, increase air connectivity of Pakistan with rest of the world, invest on quality tourism infrastructure, adoption of ICT in tourism and improve our human resources skills to further improve the progress of Pakistan on this global travel and tourism index.

The top countries on the Travel & Tourism Development Index (TTDI) in 2024 are the United States, Spain, Japan, France, Australia, Germany, the United Kingdom, China, Italy, and Switzerland. These countries have been recognized for their favorable business environments, open travel policies, well-developed transport, tourism, and ICT infrastructure, as well as rich natural, cultural, and non-leisure attractions. They collectively accounted for over 75% of the Travel & Tourism industry GDP in 2022 and 70% of GDP growth between 2020 and 2022

Within the Asia-Pacific region, Pakistan shows potential, especially in natural resources and cultural assets. However, challenges remain, particularly in air transport infrastructure and tourist services. Pakistan’s efforts to enhance its tourism sector are evident, with various initiatives to improve ICT readiness and cultural resources