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Tourism in Pakistan is a growing industry.[1][2][3] In 2010, Lonely Planet termed Pakistan as being "...tourism's ‘next big thing’ for more years than we care to remember. [But] world media headlines [always] send things off the rails".[4] The country is geographically and ethnically diverse, and has a number of historical and cultural heritage sites. The upsurge in tourism in the past few years has been aided by the Government of Pakistan's recent decision to end mandatory No Objection Certificates for foreign tourists seeking to visit certain parts of the country.[5]
