15/04/2025
✈️ Air France Launches Bluebiz in Lahore: Empowering the Travel & Trade Community
A transformative milestone has taken flight! We are proud to announce the successful launch of Bluebiz, the corporate loyalty program by Air France–KLM, in Lahore—hosted in collaboration with Gerry’s Group on April 8th at Faletti’s Hotel.
The event was organized through the collaborative efforts of Gerry’s Group and Air France–KLM, bringing together key travel trade partners, agency leaders, and industry professionals. Mr. Khaled Benseba, Senior Account Manager – UAE, Air France–KLM, elaborated on the global impact of Bluebiz and its local relevance in empowering travel sellers and corporates across Pakistan. Head of Passenger Sales at Gerry's International. Mr. Manoj Rajaguru, Regional Offline Marketing Developer - Middle East & Indian Subcontinent provided insightful knowledge during the in-depth Q&A session. Ms. Seemab Zaman, General Manager North & Central at Gerry’s International, commenced the event in Lahore by welcoming the esteemed guests, followed with her strategic insights on the travel trade industry in relation to the AirFrance KLM and Bluebiz. Mr. Shahbaz Khan, Head of Marketing at the GSA Division of Gerry’s Group, delivered an engaging presentation on Gerry’s Group’s legacy and innovation within the aviation and travel sector.
The event was further enriched by the presence of Mr. Hanif Zakaria, Chief Operating Officer at Gerry’s International, who spoke about the long-standing partnership with Air France–KLM and the importance of this program in supporting the travel trade community’s growth.
The session concluded with an engaging Q&A segment, followed by a warm and well-attended networking Hi-Tea, where attendees explored collaboration opportunities and discussed how Bluebiz can be integrated into their offerings.
With Bluebiz, companies benefit from:
💼 Free enrollment with global access
💰 Blue Credits earned per trip, redeemable in PKR
🎫 Flexible redemption across multiple fare classes
♻️ CO₂ offsetting through earned credits
🎯 Simplified, centralized travel management
We extend our sincere thanks to all our valued guests from the travel and trade sector and the incredible teams at Gerry’s Group and Air France–KLM who made this launch a true success. The journey toward smarter business travel has officially begun!