04/06/2025
Occidental society has always struggled to engage with the invisible. Ghosts, spirits, and witches were banished from our imaginations; imagination itself was expelled from our daily lives. Science, focused on visible facts, has always dominated over the science of representation and meaning—even when the latter proves more insightful. Mental illness, particularly when it presents no visible physical symptoms, is often ignored or dismissed. And yet, throughout my life, it is the 'invisible' that I have always pursued and found utterly fascinating: psychoanalysis, the unconscious, the power of meaning, cultural representations, minorities, the relation between the spectator and the art work, to name a few of my fav problems.
Last week, when speaking with Ana Azevedo, it crossed my mind that bees might also belong to the realm of the 'invisible.' On an island where numerous products are celebrated for their quality and uniqueness, Pico honey is among the finest in the world. And yet, beekeepers occupy a marginal position in terms of local support, visibility, promotion, and funding when compared to other producers of wine, beef, cheese...
Ana works with bees out of sheer passion, a love for them passed down from her mother once Ana became an adult and learned to 'see' bees from an entirely new perspective. It's hard work. It's an artwork. Silent, hidden, and largely invisible work, just like the tiny bees themselves. Perhaps this is why Ana finds such joy in bringing her knowledge and experience into schools, interacting with children, and watching their faces light up with wonder. Her honey is exquisite––soft, complex, and delicately perfumed. It is truly one of the most precious products of Pico.
Next time you're gazing at a cow grazing in Pico’s lush fields, remember to look a bit closer. Right beside the cow's snout, nestled in between the lines of the Azorean landscape, there might be one of Ana's bees on its remarkable journey.
We are thrilled to collaborate with Ana by offering experiences for anyone eager to learn more about Pico honey.