Music in Brands

20/02/2024

How background music affects you 🔊

Research has shown a 9% increase in sales (HUI, 2007) and 8 minutes longer average time in the store (Andersson, 2012) when companies play music adapted to the business. Fit is more important than the music being perceived as good in itself. That is, the feeling is in focus, rather than the individual's liking of the song in question.

As many as 44% of Swedish consumers say they acitvely avoid stores that use music in the wrong way (Demoskop, 2011). The same survey, however, shows that people find it more difficult to cope without music than sports, literature, newspapers and films. So if you use music correctly, it's bound to show an uplift in both soft values ​​and the financial result.

21/12/2023

Bastard Burgers is the winner of the Stim-gitarren Award 2023! Thank you for trusting us in being your music partner 🥇

BURGARE, BIRA OCH BEATS – BASTARD BURGERS VINNER STIMGITARREN 2023! 🎸🍔

Vad får restauranggäster att trivas och sitta kvar, och inte minst komma tillbaka? Musiken. Det är något som hamburgerkedjan Bastard Burgers tidigt insåg, och tog fram en specialanpassad radiokanal, bjöd in DJ:s och ordnade livespelningar. Resultatet? Sveriges största premiumhamburgerkedja. Och årets Stimgitarr.

– Bortsett från hamburgaren så är det två saker som är viktigast för oss: ljud och ljus. Rätt musik, rätt volym, rätt låtar och rätt tid på dygnet är så sjukt viktigt för upplevelsen på restaurangen. Vi har lagt otroligt mycket tid på detta, och det är skitkul att nu bli uppmärksammad för det, säger Simon Wanler, grundare och vd på Bastard Burger.

Stimgitarren delas årligen ut av Stim till kunder som använder musik på ett genomtänkt sätt i sin verksamhet, och varit noggranna med att musikskaparna ska få ersättning för sitt arbete.

Läs mer --> https://www.stim.se/sv/nyheter/burgare-bira-och-beats-bastard-burger-vinner-stimgitarren-2023

01/11/2023

A big study on Christmas music in public spaces showed some perhaps surprising results. Contrary to popular belief, most respondents actually enjoy the Christmas music. And of those who don't, 43% says it's because it's too repetitive.

Contact us today to make sure your business plays the right kind of music, with enough variation to keep both staff and customers happy throughout the holiday season.

22/08/2023

Looking back at this year's Denniz Pop Awards. What a night in music! Congrats again to the winners, that included superstars such as Ghost, Deki Alem and Haley Joelle.

Music in Brands partnered with Denniz Pop Awards and curated the background music for the gala held in Stockholm.

20/07/2023

The transformative power of sound! Discover the profound impact of sound on your well-being, emotions, cognition, and behavior. How sound can elevate or diminish stress levels, shape your mood, enhance cognitive abilities, and influence your productivity and social interactions.

Click on the TED Talks link below, and think about we can optimize the use of music in your business.

Video: https://www.ted.com/talks/julian_treasure_the_4_ways_sound_affects_us

30/05/2023

Today is the last day of voting for the Denniz Pop Awards. As proud partners of the prize, supporting industry talent and working with the background music at the event, we recommend you checking out this year's nominees in the link below.

Vote here: https://dennizpopawards.com/Nominees

08/05/2023

- Music and culture go hand in hand. Throughout history, humans have used music to express who we are and who we want to be. This is very much the case for businesses as well.

Read about how to impact your business with strategic music in this interview with our Head of Music, Hugo Perlskog.

In a world where consumers are constantly bombarded with visual stimuli, sound is becoming increasingly important in creating a strong brand. We spoke to Hugo Perlskog, an expert in audio and branding, to learn more about how companies can use audio to communicate their values and messages, thus bui...

15/03/2023

Vi vinner Guldnoten med Pinchos musikkoncept!

Sedan starten har restaurangkedjan profilerat sig med ett skräddarsytt sound, anpassat efter tid och dag. Med säsongsbetonade temalistor och unika ljudaktiveringar på annars tysta ytor, som toaletterna, fortsätter Pinchos att sätta standarden för hur varumärken i Norden kan arbeta med musik.

Lyssna in musiken här: https://open.spotify.com/playlist/0VgLWLkD2SfyavLj46rtLL?si=f34ba8eb1f934de5

03/01/2023

Tack för 2022, säger vi samtidigt som vi blickar fram emot 2023 med stor förväntan. Det ser ut att bli ett fantastiskt musikår, med spännande releaser, konsertupplevelser och skräddarsydd bakgrundsmusik.

Under året som passerat var våra mest populära sounds akustisk pop, svensk pop och deep house. Artister som Veronica Maggio, Miriam Bryant och Benjamin Ingrosso fungerade utmärkt ute i butiker, väntrum och hotell i Sverige. Internationellt var Taylor Swift och Ed Sheeran fortsatt starka i publika miljöer. Även mer nischade sound som 1920-talsjazz, boom bap-hiphop och reggae såg en ökad efterfrågan bland de varumärken som vi jobbar med.

Som alltid så stödjer Music in Brands en organisation som hjärtat trummar lite extra för. I år är det Hjärt-Lungfonden, som varje dag arbetar för livsviktig forskning och en värld fri från hjärt- och lungsjukdomar.

Vi ses och hörs under året!

30/08/2022

Catch the last moments of summer listening to our playlist Indie R&B. You'll hear the latest alternative R&B, neo-soul and indie disco. Send us a DM to get a sample today.

25/08/2022

Any shopping spree starts with good vibes. Visit our website to learn more on how to increase your sales by playing the right music.

10/08/2022

Let us help you lift your customers' mood. Send us a DM and we'll tell you more about the power of sound.

01/08/2022

For those summer days hanging out in the sun or lounging by the pool. Enjoy our laid back playlist with a mix of tropical and saxophone house music.

28/07/2022

Our CEO, Anders Ekström, shares his journey and why he started Music in Brands from the beginning. Today, we're a happy team that gets to do what we love — help people and businesses with music.

06/07/2022

Lounge away with our soul & jazz playlist. Check out our website or send us a DM to find out more about the power of sound.

30/06/2022

Atmosphere is everything, and you need music to create it. That is the power of sound.

21/06/2022

Give your guests a reason to stay for coffee with our ambient restaurant playlist.

15/06/2022

Our Head of Sales, Christopher Lipski shares his excitement and passion about live music. It’s an essential part of culture and the music industry according to him, who has parts of his professional background as an artist manager.

06/06/2022

The institution Hasselbacken is located out on the island of Djurgården in Stockholm city. A destination for food, beverages and entertainment since the 1700s, these grounds hold a whole bunch of history.

These days it's a cool and classy hotel - and we're happy to provide its soundtrack. Indie, alternative pop and modern disco sets a trendy tone, and the music is tailored to fit the crowd and hours of the day.

24/05/2022

Grab something to drink and kick back while you enjoy the tunes of hip-hop and R&B with our playlist urban bar. Read more about it on our website or send us a DM.