PictureMatters | A Film Boutique

23/02/2019

Featured last Thursday on Berita Harian Singapura TV Page. Have you caught the yet?

If you haven’t catch it here: https://youtu.be/ZQIr0WIQOIA

Thanks kak Haryani Ismail for pointing this out and thanks BH for the support! Brought to you by the good folks of

13/02/2019

• •

Hujan pembawa riwayat.

When an unfortunate incident of old (that shocks the mental system so badly) keeps on looping, upon a mental trigger. Some parts of that haunting memory goes on, painfully, and stays inside us.

- I M P L I K A S I -
Coming to you, this Friday.
’s new single and brought to you by the good folks of Rocketfuel Entertainment

22/01/2019

Grading for our next music video, sneak peek. Dropping real soon.

We hope you like it, but still tell us what you think. Directed by Anis Mohamed




Sufi Rashid Rocketfuel Entertainment

19/01/2019

Implikasi - when there is a decreased ability to distinguish reality. Not just voices that do not exist, characters too.





Rocketfuel Entertainment Entertainment .g

director: PictureMatters | A Film Boutique
dop:
editing and rotoscoping by:

15/01/2019

Implikasi, we call it in Malay.
Spooky. Online test.





Rocketfuel Entertainment .g

director: PictureMatters | A Film Boutique

10/01/2019

“Cut! And we have it!”.

BTS of a composited shot from our upcoming music video. Directed by yours truly.

06/01/2019

Behind-the-scenes (BTS) of ’s next music video.
The effort that goes into probably 2-3seconds of footage.

Do check this space and lend your support for this music video when it is out. 🙏🏼

BTS 🎥:


Rocketfuel Entertainment

05/01/2019

Alhamdulillaah shooting, rain or shine. Thank you to all my talents and team.

Trying our best with every opportunity and amanah that He presented us with. Bismillaah.

03/01/2019

Work-in-progress sneak peek. Day01 stills from our upcoming music video. Playing with highlights and blacks. Directed by yours truly.





Rocketfuel Entertainment

dop:
gaffer: @ Singapore

25/12/2018

Tatkala cinta tidak diterima, rose menjadi mangsa. Unrequited love.




Rocketfuel Entertainment

20/12/2018

- R e c c e -

#20122018 @ Singapore

19/12/2018

Perfect for this X’mas and the perfect formula for what ad is. One for the viral books.

Even Kevin McCallister needs a little help. Add aftershave to your shopping list, set reminders, and fend off bandits, hands-free: https://assistant.google.c...

16/12/2018

Anis: Sam mari amik gambar?
Sam: Eh mari bro jom.
Anis: Semoga terus berjaya Sam.
Sam: Thanks bro. Alah sama2 lah semua sama2 berjaya. Ameen.

Kadang2 bila saya kerja dgn artis2 yang lebih ‘terkenal’ ni saya terkesan dengan sifat rendah orang. Bersifat seperti padi, itulah pedoman hidup. Alhamdulillaah.

Throwback to 2 weeks ago. My deepest thanks to for the trust in us as event partners in SG yet again. Thanks to too for being fantastic venue partners.

📷 taken by the talented
Zaleha Abd Kader

05/12/2018

A glimpse of the Polis Evo 2 Gala Premier in Singapore which PictureMatters helped to manage and execute.

PE 2 is now showing in theatres all across Malaysia 🇲🇾, Brunei 🇧🇳 and Singapore 🇸🇬.

Make sure you catch it and show your support for one of Malaysia’s top grossing action movie in recent history!

Find out for yourself why it’s so buzzworthy!

30/11/2018

Jom beramai2 terjah Wisma Geylang Serai at 6pm today. Spread the word!

18/11/2018

Here to catch the finals of Gegar Vaganza 5. It has boiled down to today, after Singtel TV has exclusively brought the GV Showcase Live in Singapore a week ago. - Anis Mohamed, Creative Director PictureMatters

Gegar Vaganza and many other exciting Astro RIA content is brought to you exclusively by Singtel TV via Ch608. Let’s rock the house!

Singtel TV will be organizing more exclusive trips and line ups for Singtel TV subs, so look out for the next Fuyohh! JOM: more details at www.singtel.com/fuyohh

08/11/2018

For the first time ever, catch FUYOHH! JOM right here in Singapore as we bring you the most happening showcase to close your entertainment calendar of 2018!

Catch performances by top Gegar Vaganza artistes Zarul Umbrella, Ayai Illusi, and Haiza, alongside appearances by the participants of GV5 + a special appearance by Sufi Rashid and an all-star SG rock band (with vocalist Rahila AF + abg Ismail Gani of Justice).

Brought to you exclusively by Singtel, 9Nov 6pm onwards, Kinex Mall.
Let’s rock the house!

For more details www.singtel.com/fuyohh

18/10/2018

Another exciting FUYOHH! JOM finale trip to KL completed a couple of weeks back for Singtel TV. Out of this world 5star, 3D2N experience for Singtel subscribers aboard Astro’s inaugural season of Big Stage. Truly happening, LIVE!

This is the post event video directed by yours truly. We’re planning an intimate Gegar Vaganza showcase in Singapore for Singtel in collaboration with Astro in the next 3 weeks. More details soon on Singtel.com/fuyohh

Back to the drawing boards again. - Anis Mohamed, Creative Director

24/05/2018

Keluarga pelik bersedia untuk raya.
Famili korg pun gini ke?

Some families are weird when they prepare for Hari Raya.
This family is weird their whole lives.

This Raya and World Cup season, don't just get busy preparing your lontong or dreaming to be a football star - attempt both!

-------------
Ingat Raya, Ingat Bola, Ingat Singtel TVC
- Director's cut
Hit HD for best resolution

Client: Singtel
Agency: PictureMatters
Country and Release Date: Singapore; May 2018
Writer, Director & Executive Producer: Anis Mohamed
Director of Photography & offline editor: Muhammad Syakir Subana
Production Manager: Dilah Omar (Dyllah Isabella)
1st Assistant Director: Sam Ramly

1st Camera Assistant: Syahir Sarif ('Syahir ScratchYouuback)
2nd Camera Assistant: Perrin Tan
Gaffer: Eric Darmadi
Grips: Fawwaz Ahmad, Yew Shi Min
Art Director/Wardrobe: Melodie Edith James
Art Assistant/Wardrobe: Nurul Asyiqin Rahmat

Hair/Makeup:
Nuh Mahmud,
Khid Su &
Shakira A Rashid

Online and Sound Post: PictureMatters | A Film Boutique
(Zulhilmi Mohd, Fai Paychu & Nur Amirah Hakim MK)
Colorist: Syahir Sarif

--------------
For more of our works
Web: www.picturematters.com.sg
Facebook: www.facebook.com/picturematters
Instagram: www.instagram.com/picturematters

08/04/2018

Happy that PictureMatters is featured on this April issue of BizVoice - the Singapore Malay Chamber of Commerce & Industry’s (SMCCI) magazine for business.

Here we share some insights on setting up shop in Malaysia and the challenges running a (creative and advertising) business. This year we are technically also celebrating 10years of being in business. Been a bumpy but worthwhile road.

Many thanks to all clients who have trusted us. Seeking your prayers one and all that we’ll be around for many, many decades more. 💕

09/12/2017

The dust have finally settled and finally have time to put this on record.

It has been about two weeks since the release of Sufi Rashid's Aku Sendiri music video. The response has been quite phenomenal to say the least. The lyric video has been watched almost half a million times; and the official music video is slowly scaling to reach its first 100k views:
https://www.youtube.com/watch?v=rVKX9k85Ih8

Been getting good words of encouragement and also praises for the project, both by friends, acquaintances, and our client Rocketfuel Entertainment.

I am even set in shaa Allaah to direct my next music video. Seeking your prayers friends and loved ones.

BUT! I HAVE SOMEONE THAT I REALLY WANT TO THANK PERSONALLY. FOR MAKING THIS MUSIC VIDEO A REALITY.

He is none other than my good friend Aaron Rylan! Who was so kind to not only appear in the video (well ladies go gaga over him) and he is such a natural media darling, but also kind enough to sponsor the main location (his huge house) and also his Lamborghini, that instantly raised the look and profile of the video. Pendek kata kalau takde Aaron memang tak jadi lah mungkin ni music video! Yet always so humble and cool.

This post is for you bro, we could never have done it without your magnanimity! Thank you, so so much again and may Allaah bless your kindness; ameen. I hope this will be the first of many in our collaborations.

You have been such an inspiring friend and an exemplary gentleman. ❤️❤️💪 Looking to catchup once you are back. To more awesome stuff. Ameen.
- Anis, Creative Director PictureMatters

Untuk mendapatkan RBT “Aku Sendiri” daripada Sufi Rashid Maxis CRT: Dail *131*582529 # and press CALL/SEND Celcom CMT: Dail *323*294817 # and press CALL/SEND D...

26/11/2017

A BTS on set directing the music video for single "Aku Sendiri". Many thanks to one and all who was involved; and PictureMatters is deeply thankful to (Rocketfuel Entertainment Malaysia) for the trust in letting us spearhead this project. "Aku Sendiri" music video link:
https://youtu.be/rVKX9k85Ih8

The response has been overwhelming. Looking to produce more quality Malaysian music videos!
Meanwhile enjoy and share the love.

Also, wouldn't have been possible without the kind assistance and endless support by Mr. Aaron Rylan Keder, the dashing young man who played Sufi's nemesis in love and also the actual sponsor of the Lamborghini and the big house, used as the main set for the music video. PictureMatters is really grateful for your interminable support and your inimitable kindness!

23/10/2017

Happy to be back at work with Astro and SingtelTV. Throwback to yesterday's AF Megastar Finale, with good first row seats. That's the end of the AF Brand. Congrats Idayu.

Always glad to be working with our client's channel partners and bringing joy to loyal subscribers - especially the 30 folks we brought to KL for a fun-filled 4days3nights 5star treatment.

Back to Singapore today!
Image courtesy of Zul Salleh.

24/06/2017

Maaf Zahir Batin from all of us at PictureMatters. Not Barack.

May this be your funkiest eid yet.
Taqabbalallahu minna wa minkum.

24/06/2017

Bring families together with the best in entertainment this Raya with Singtel.
FUYOHH!

PictureMatters is proud to share Singtel's official Raya ad for 2017 under the FUYOHH! Malay campaign. Starring Singtel TV and Singtel CAST ambassador Nurul Aini and family.

Singtel is now Your one-stop destination for Malay entertainment. Enjoy the widest selection in Malay content on Singtel TV and CAST. For more info, log onto cast.sg/anekaplus

We hope you have enjoyed watching the official version on TV as much as we have producing it.
Hit HD for best resolution.
--------------
"Fuyohh! Raya Datang Cepat"
Client: Singtel
Agency: PictureMatters
Producer: Marlisa Rosli
Director and Editor: Zul Salleh
Director of Photography: Shyan Tan
Creative Director: Anis Mohamed
--------------
For more of our creative and award-winning works go to
Web: www.picturematters.com.sg
Facebook: www.facebook.com/picturematters
Instagram: www.instagram.com/picturematters

Special thanks to Siti Rugaiyah Collection: who kindly sponsored the production Nurul Aini and family's gorgeous pink outfit.
Their collection is available at both Tanjong Katong Complex #02-07 and at Geylang Serai Market #02-13.

Special thanks also to RH Bridal & Studio: who kindly sponsored the production Nurijah Sahat's (Nurul's "Mak") beautiful grey outfit and scarf.
Their collection is available at Blk 1 Joo Chiat Complex #03-1003/1005.

11/05/2017

PictureMatters is proud to be the official agency of this campaign for the second consecutive year.

Shooting our Raya TVC on a rainy public holiday, which hasn't dampened us. It will be a FUYOHH! 2017!

More details at official campaign microsite: www.Singteltv.com.sg/Fuyohh

10/07/2016

Foster bonds and relationships this Raya with Singtel TV! FUYOHH!

PictureMatters is proud to share Singtel TV's official Raya ad for 2016 under the FUYOHH! Malay campaign with this never before seen Director's Cut. Starring Sufi Rashid and renown actor Jalil Hamid.

We hope you have enjoyed watching the official version on TV as much as we have producing it; so do share on this extended version if you think this was one of the more memorable Raya ads of 2016!
Hit HD for best resolution.

--------------
"Fuyohh! Raya Home Coming"

Client: Singtel TV
Agency: PictureMatters | A Film Boutique
Director and Editor: Kamal Gafor
Director of Photography: Shyan Tan
Creative Director: Anis Mohamed
--------------
For more of our creative and award-winning works go to

Web: www.picturematters.com.sg
Facebook: www.facebook.com/picturematters
Instagram: www.instagram.com/picturematters

19/06/2016

Humbly presenting our 'Raya Homecoming' ad that is currently playing on Singtel, Singtel TV, and on FTA (Suria) platforms (that will play till first day of Syawal).

https://www.facebook.com/singtel/videos/10154360177886677/

Starring Sufi Rashid (in his first commercial acting role), and also veteran legend abang Jalil Hamid.
Also stay tuned as we will be sharing the slightly longer, director's cut in the next coming week on PictureMatters' platform.

More details at official campaign website: www.Singteltv.com.sg/fuyohh



PS: Please hit HD for best viewing experience.
---------------------------
"Raya Homecoming"

Client: Singtel TV
Agency: PictureMatters | A Film Boutique
Director and Editor: Kamal Gafor
Director of Photography: Shyan Tan
Creative Director: Anis Mohamed
--------------------------