McCann Worldgroup Thailand

22/04/2025

L’Oréal Paris Makes a Splash with Free Hairwashes This Songkran

This Songkran, L’Oréal Paris Thailand was ready to keep festivalgoers fresh after a busy day of water splashing.

Partnering with McCann Worldgroup Thailand, L’Oréal Paris Thailand’s latest campaign activation, “Play water without worries” (loosely translated from the Thai “เล่นน้ำแบบไม่ต้องกังวล”) offered everyone free hairwashes at Siam Square.

“However hard you play, you’ll still be beautiful before you get home,” comments L’Oréal Paris Thailand on their Facebook.

This activation complements their larger campaign for the Elseve Hyaluron Pure, which features eye-catching 3D billboards at Bangkok’s prime retail hub EmSphere, EmQuarter and Siam Paragon. Through a dynamic presentation of salicylic acid and hyaluronic acid, the billboards merge 3D visual storytelling and science communication to showcase the product’s innovative dual-action formula.

Read more about this campaign in Thai here: https://www.marketingoops.com/news/biz-news/loreal-paris-mccann-worldgroup-celebrate-songkran/

ลอรีอัลเติมความสดชื่นช่วงสงกรานต์ด้วยบริการสระผมฟรี

เมื่อเทศกาลสงกรานต์เริ่มต้นขึ้นในประเทศไทย แคมเปญใหม่ล่าสุดของลอรีอัล ปารีส ร่วมกับ แมคแคน เวิลด์กรุ๊ป ประเทศไทย - ก็พร้อมให้ผู้ร่วมงานแห่งความสนุก รู้สึกสดชื่นได้แม้หลังเล่นน้ำมาตลอดวัน

ลอรีอัล ปารีส ได้เปิดตัว บิวตี้ป๊อปอัพสเตชัน ณ เซ็นเตอร์พอยท์ สยามสแควร์ ภายใต้คอนเซปต์ “เล่นน้ำแบบไม่ต้องกังวล” มอบบริการ สระผมฟรี ให้กับทุกคนบริเวณงานที่เปียกโชกและเลอะเทอะจากการเล่นน้ำสงกรานต์

ลอรีอัล ปารีส ประเทศไทย โพสต์บนเฟซบุ๊กว่า “ไม่ว่าจะเล่นน้ำหนักแค่ไหน ก็ยังสวยก่อนกลับบ้านได้”

นอกจากนี้ กิจกรรมยังเป็นส่วนหนึ่งของแคมเปญใหญ่เพื่อเปิดตัว Elseve Hyaluron Pure ที่มาพร้อมกับ บิลบอร์ด 3D สุดล้ำ ณ ทำเลเด่นใจกลางกรุงเทพฯ อย่าง EmSphere, EmQuartier และ Siam Paragon ถ่ายทอดเรื่องราวของนวัตกรรมส่วนผสมหลักอย่าง ซาลิไซลิกแอซิด และ ไฮยาลูโรนิกแอซิด ผ่านภาพ 3 มิติที่ผสานศาสตร์และศิลป์เข้าไว้ด้วยกันอย่างลงตัว

อ่านเพิ่มเติมเกี่ยวกับแคมเปญนี้ได้ที่: https://www.marketingoops.com/news/biz-news/loreal-paris-mccann-worldgroup-celebrate-songkran/

12/04/2025

Happy Songkran Days!
Let’s take a moment to honor our cherished traditions — offering prayers to Lord Buddha, gently pouring water to show respect to our elders and getting your buckets and water guns ready — it’s time to celebrate! 🎉💧
May our joyful water fights wash away misfortune and splash in blessings of happiness, health, and prosperity.
Wishing everyone celebrating a heart as full as a bucket of Songkran water! 💙🌼
#สุขสันต์วันสงกรานต์

08/03/2025

To celebrate International Women’s Day 2025, we honor the incredible strength, resilience, and achievements of women and girls worldwide. “For ALL Women and Girls: Rights. Equality. Empowerment,” calls on us to create a world where every woman and girl has the opportunity to thrive, lead, and break free from limiting stereotypes.

25/02/2025

Did you know that 30% of Thai youth identify as conspiracy theorists? 👀

How well do we really understand this generation? Here’s the - they’re reshaping identity, challenging trust, and exploring new realities. 🚀

Dive into the latest insights here:

McCann’s Xea Kho says Thai youth is different from their Asian and Western counterparts – sceptical, creative and determined to shape their own future. This makes them a new kind of consumer that is reshaping how brands reach out to them.

16/12/2024

Close the Year-End 2024 with MW CARES!

McCann Worldgroup Thailand ended the year on a meaningful note by spending a memorable day with the children at Wat Tree Jin Da School, Samut Songkhram provinces through MW CARES, we reaffirmed our ethos of “Share to Care,” contributing to both education and sustainability.

✨ Workshop: Our employees came together to host a tote bag painting workshop, with all bags being designed and prepared. Each tote bag was filled with essential stationery for the children.

✨ Sustainability in Action: We provided reusable tote bags for the children to use while promoting sustainability. Additionally, we planted the kitchen vegetables at the school, offering a long-term source of fresh produce for the students and teachers.

✨ Essential Donations: We shared essential items such as stationery and notebook computers to support both teachers and students in their learning journey.

MW CARES - Share to Care is more than just an initiative; it’s a commitment to caring for our communities and supporting education. We can contribute to building a more sustainable and empowered community.

Together, we can make a difference—one step at a time. 🌱

19/11/2024

We are thrilled that McCann Worldgroup Southeast Asia has been shortlisted in six categories for the Campaign Asia-Pacific Agency of the Year Awards 2024!

✨Thailand Digital Innovation Agency of the Year
✨Southeast Asia Integrated Marketing Agency of the Year
✨Southeast Asia B2B Marketing Agency of the Year
✨Southeast Asia Integrated Marketing Agency of the Year
✨Singapore Creative Agency of the Year
✨Singapore Digital Innovation Agency of the Year

15/10/2024

Untrusting Conspiracy Theorists? How Systemic Failures Have Impacted Thailand’s Youth.

Little Black Book, An empowered generation unafraid to call out ‘BS’ – McCann Worldgroup’s strategic planning director Xea Kho discusses latest Truth About Thai Youth findings with LBB’s Sunna Coleman

10/10/2024

On World Mental Health Day, October 10, 2024, McCann Worldgroup Thailand host a series of activities that emphasize our commitment to mental health and well-being as a priority for our team. This year’s theme is “It’s Time to Prioritize Mental Health in the Workplace.”

To champion well-being across MW, we’ve organized a Resilience Workshop in the morning, followed by body massage sessions and an opportunity to meet with a fortune teller in the afternoon.

These activities are designed to foster relaxation, provide tools for managing stress, and encourage our team to reflect on their mental and emotional wellness.

At McCann Worldgroup, we are dedicated to creating a supportive and inclusive environment where everyone feels empowered to prioritize their mental health. Let’s take this opportunity to invest in ourselves and each other and make well-being a cornerstone of our workplace culture.

24/09/2024

One Under 30: Young Marketer Spotlight.

Congratulation! Proud Sornpaisarn, Strategic Planner McCann Worldgroup Thailand.

https://www.brandinginasia.com/one-under-30-young-marketer-spotlight-proud-sornpaisarn/

24/09/2024

Reference the event was last week on the eve of National Youth Day in Thailand!
To celebrate, we launched our latest Truth Central Study, "The Truth about Thai Youth", at an exclusive event held at TK Park in Central World yesterday.
Over 60 clients, partners and media joined the network to hear from guest speakers from , , .asia, and content creator, . The study is a multi-year, in-depth exploration into the zeitgeist of the Thai Gen Z.
Thank you for joining our event and follow us for more insights!

ข้อมูลเพิ่มเติมภาษาไทยคลิ๊กลิงค์ด้านล่าง
Find out more here: https://lnkd.in/gkMzW7N8

16/09/2024

The Truth about Thai Youth is taking place this week!

We explore the realities, fears, and dreams of today’s Thai Youth in an immersive presentation. Enjoy an engaging panel discussion to bring you the latest insights, best practices, and perspectives from different industries.

There will also be an opportunity to continue the discussion over refreshments after the session.

Click here to find out more and secure your seat at the event: https://www.eventcreate.com/e/truth-about-youth

09/09/2024

Only a few weeks to go until the Truth about Thai Youth!

Join us as we celebrate the bold and independent spirit of today’s youth.
We’ll also dive into their growing concerns about the world and explore
how brands can make a lasting, meaningful impact on this generation.

Click here to find out more and to secure your seat at the event: https://www.eventcreate.com/e/truth-about-youth

23/08/2024

On the eve of Thailand’s National Youth Day, we explore how brands can better connect with young people in an era of change and uncertainty. ​
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Join us at an exclusive event to deep-dive into the perspectives of Thai Youth, unpacking their stories and discussing how brands can seamlessly add value and become a part of their world. ​
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Save the date and join us on ​19th September 2024​
Click here to find out more: https://www.eventcreate.com/e/truth-about-youth
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20/08/2024

McCann Content Studios in Southeast Asia, a culture-first editorial and entertainment studio dedicated to creating content, experiences, and conversations that resonate with today's fast-paced social landscape.

Operating out of Singapore and Thailand, McCann Content Studios combines the power of global reach with deep regional insights, offering tailored, end-to-end solutions for our clients.

McCann Content Studios is here to redefine how brands connect with audiences, ensuring our clients stay ahead in the ever-evolving world of social media.

McCann Worldgroup Southeast Asia has launched McCann Content Studios, a culture-first editorial and entertainment studio obsessed with creating content, experiences and conversations that move at the speed of social.

04/06/2024

Benjarat is a self-described easygoing, lively foodie. A firm believer in “the strength of diversity and the ability to express oneself authentically,” she takes inspiration from those around her. ​
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When it comes to challenging stereotypes, “The simplest approach is to begin with an open mind and the belief that humans are just humans. We are all the same.”​
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