McCann Worldgroup Thailand

19/11/2024

We are thrilled that McCann Worldgroup Southeast Asia has been shortlisted in six categories for the Campaign Asia-Pacific Agency of the Year Awards 2024!

✨Thailand Digital Innovation Agency of the Year
✨Southeast Asia Integrated Marketing Agency of the Year
✨Southeast Asia B2B Marketing Agency of the Year
✨Southeast Asia Integrated Marketing Agency of the Year
✨Singapore Creative Agency of the Year
✨Singapore Digital Innovation Agency of the Year

15/10/2024

Untrusting Conspiracy Theorists? How Systemic Failures Have Impacted Thailand’s Youth.

Little Black Book, An empowered generation unafraid to call out ‘BS’ – McCann Worldgroup’s strategic planning director Xea Kho discusses latest Truth About Thai Youth findings with LBB’s Sunna Coleman

10/10/2024

On World Mental Health Day, October 10, 2024, McCann Worldgroup Thailand host a series of activities that emphasize our commitment to mental health and well-being as a priority for our team. This year’s theme is “It’s Time to Prioritize Mental Health in the Workplace.”

To champion well-being across MW, we’ve organized a Resilience Workshop in the morning, followed by body massage sessions and an opportunity to meet with a fortune teller in the afternoon.

These activities are designed to foster relaxation, provide tools for managing stress, and encourage our team to reflect on their mental and emotional wellness.

At McCann Worldgroup, we are dedicated to creating a supportive and inclusive environment where everyone feels empowered to prioritize their mental health. Let’s take this opportunity to invest in ourselves and each other and make well-being a cornerstone of our workplace culture.

24/09/2024

One Under 30: Young Marketer Spotlight.

Congratulation! Proud Sornpaisarn, Strategic Planner McCann Worldgroup Thailand.

https://www.brandinginasia.com/one-under-30-young-marketer-spotlight-proud-sornpaisarn/

24/09/2024

Reference the event was last week on the eve of National Youth Day in Thailand!
To celebrate, we launched our latest Truth Central Study, "The Truth about Thai Youth", at an exclusive event held at TK Park in Central World yesterday.
Over 60 clients, partners and media joined the network to hear from guest speakers from , , .asia, and content creator, . The study is a multi-year, in-depth exploration into the zeitgeist of the Thai Gen Z.
Thank you for joining our event and follow us for more insights!

ข้อมูลเพิ่มเติมภาษาไทยคลิ๊กลิงค์ด้านล่าง
Find out more here: https://lnkd.in/gkMzW7N8

16/09/2024

The Truth about Thai Youth is taking place this week!

We explore the realities, fears, and dreams of today’s Thai Youth in an immersive presentation. Enjoy an engaging panel discussion to bring you the latest insights, best practices, and perspectives from different industries.

There will also be an opportunity to continue the discussion over refreshments after the session.

Click here to find out more and secure your seat at the event: https://www.eventcreate.com/e/truth-about-youth

09/09/2024

Only a few weeks to go until the Truth about Thai Youth!

Join us as we celebrate the bold and independent spirit of today’s youth.
We’ll also dive into their growing concerns about the world and explore
how brands can make a lasting, meaningful impact on this generation.

Click here to find out more and to secure your seat at the event: https://www.eventcreate.com/e/truth-about-youth

23/08/2024

On the eve of Thailand’s National Youth Day, we explore how brands can better connect with young people in an era of change and uncertainty. ​
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Join us at an exclusive event to deep-dive into the perspectives of Thai Youth, unpacking their stories and discussing how brands can seamlessly add value and become a part of their world. ​
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Save the date and join us on ​19th September 2024​
Click here to find out more: https://www.eventcreate.com/e/truth-about-youth
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20/08/2024

McCann Content Studios in Southeast Asia, a culture-first editorial and entertainment studio dedicated to creating content, experiences, and conversations that resonate with today's fast-paced social landscape.

Operating out of Singapore and Thailand, McCann Content Studios combines the power of global reach with deep regional insights, offering tailored, end-to-end solutions for our clients.

McCann Content Studios is here to redefine how brands connect with audiences, ensuring our clients stay ahead in the ever-evolving world of social media.

McCann Worldgroup Southeast Asia has launched McCann Content Studios, a culture-first editorial and entertainment studio obsessed with creating content, experiences and conversations that move at the speed of social.

04/06/2024

Benjarat is a self-described easygoing, lively foodie. A firm believer in “the strength of diversity and the ability to express oneself authentically,” she takes inspiration from those around her. ​
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When it comes to challenging stereotypes, “The simplest approach is to begin with an open mind and the belief that humans are just humans. We are all the same.”​
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27/05/2024

McCann Worldgroup Thailand has launched TCP Group's newest soda energy drink, "Ready Sparkling"- a range specifically designed for empowering young Thai women.

The campaign, called "FUN-ergy", also collaborated with T-POP girl group, Pretzelle, to launch their song and MV, "I'm Ready", which incorporates the brand name and logo into its lyrics and dance moves-further amplified through dance tutorials and TikTok challenges.

High energy activations such as Pretzelle appearances, fresh mobs, DJ trucks, were held in the center of Bangkok.

20/05/2024

ลอรีอัล ปารีส ประเทศไทย แต่งตั้ง แมคแคน เวิลด์กรุ๊ป ประเทศไทย เป็นตัวแทนโฆษณาด้านดิจิตอลแบบครบวงจร

We're thrilled to announce that L'Oreal Thailand has appointed McCann Worldgroup Thailand as its digital full-service agency, fully responsible for the creative, integrated marketing services and social media management of the L'Oreal Paris brand in Thailand.

ลอรีอัล ประเทศไทย ได้ประกาศอย่างเป็นทางการในการแต่งตั้ง แมคแคน เวิลด์กรุ๊ป ประเทศไทย เป็นตัวแทนโฆษณาด้าน...

13/05/2024

Beyond mere practical experience, our interns discover what truly impresses them.

21/03/2024

McCann Worldgroup Thailand, McCann, MRM And CRAFT have worked together to launch an ambitious digital OOH campaign to raise awareness of L’Oreal’s UVD Invisible Serum in that market.

The OOH campaign is running through the months of March and April in the Em District in Bangkok and across the BTS Skytrain and complements an on-the-ground activation in the Em District, hosted by L’Oreal. There is also content for street pylons and additional digital videos for social media.

The highlight of the OOH is a 3D billboard dominating the EmSphere shopping mall.

A ‘fake’ OOH campaign, created by CRAFT, is running on social media to further extend the reach of the billboards.

https://youtu.be/vNRiJle-MLw

13/03/2024

พลังผู้หญิง ส่งต่อได้ไม่สิ้นสุด!

เรดดี้จะเปลี่ยนทุกแรงบันดาลใจเป็นความช่วยเหลือ บริจาคเงินสนับสนุนมูลนิธิรักษ์ไทยเพื่อฉลองพลังของผู้หญิงในวันสตรีสากล ‘International Women’s Day 2024’
เพียงแค่ส่งชื่อ ‘เลดี้’ ที่คุณอยากส่งแรงบันดาลใจให้ พร้อมข้อความในใจที่อยากบอกกับเลดี้คนนั้น .
เพราะ 1 ชื่อของคุณเท่ากับ 1 ช่วย ที่จะส่งต่อพลังไปให้กับมูลนิธิรักษ์ไทย เพื่อสนับสนุนและช่วยเหลือผู้หญิงไทยทุกคน .
พร้อมกับรับ MANY THANKS CARD แทนคำขอบคุณจากเรดดี้ เอาไว้แชร์และส่งต่อ Inspire ดี ๆ ให้กันแบบไม่สิ้นสุด เรดดี้ขอขอบคุณเลดี้ทุกคนที่ส่งมอบพลังดี ๆ ให้กันเสมอ .
มาร่วมส่งรายชื่อเลดี้ ส่งต่อพลังกันได้ที่ https://ready.tcp.com/empoweronetomany.
#พลังผู้หญิงส่งถึงกันได้ไม่สิ้นสุด
#พร้อมไปสุดทุกความเป็นคุณ