Local Store Marketing (LSM) Guide features smart marketing strategy and tactics – in the form of online courses – to help you make more money for your business. We provide proven ideas and actionable programs you can put to immediate use to drive your business. Local Store Marketing (LSM) is about driving your business by making your location locally relevant. It’s about connecting your location t
o your customers, your neighborhood and your community. Local Marketing is cost effective and fun. It’s not about spending big dollars on advertising campaigns. It’s the way many big, successful brands (like Starbucks Coffee Company) got to where they are today. Well executed Local Marketing drives all areas of your business… sales, customer loyalty and employee engagement/retention. LSMGuide has been created by expert marketers Shannon Jones and Paul Williams. Together they have more than 40 years experience creating marketing and sales strategies for Starbucks Coffee Company, The Disney Company, Panera Bread Company, Seattle’s Best Coffee, and others. They have put all of their experience, all they have learned through trial-and-error and success into a tool that allows you to rapidly, but thoroughly, figure out what action to take to address the situation or challenges you’re having at your business.
