B2R - Natural Running Authority

B2R - Natural Running Authority Innovative, revolutionary, and fundamental running shoes & strength equipment. B2R is founded by athletes for athletes. So, he called the Born to Run coach.

The B2R movement began with Eric Swartz, an Ironman triathlete, runner, and entrepreneur, from Atlanta, Georgia. Swartz suffered multiple injuries while training that kept him away from the sports he loved. When Swartz read Christopher McDougall’s best-selling book Born to Run, he realized the cause of his injuries and he wanted to make it right. Swartz was inspired by the Tarahumara’s ability to

maneuver the terrain in Mexico’s Copper Canyons wearing nothing but tire treads strapped to their feet. He was also intrigued by the “special sauce” that allowed McDougall to journey 50 miles into Mexico’s Copper Canyon. Eric Orton is the Born to Run Coach living in Jackson Hole, Wyoming. He operates on a simple premise: the best runners are the best athletes. When overweight, injured writer, Chris McDougall called, he knew what to do. And the book, Born to Run, was made possible. Later, when Swartz requested the “special sauce”, Orton again knew what to do, and B2R emerged. Like all “special sauces”, there is no one ingredient - there are many, properly mixed. Orton relies on his knowledge about run and strength training, run technique, and nutrition to coach athletes to their personal finish lines. The runner provides that essential element necessary to make big leaps forward in performance: believing that it is possible. The journey that culminated in the Copper Canyon started a new, worldwide, natural running movement. Born to Run redefined running and the shoe industry. Swartz’s journey to Wyoming marked the beginning of B2R. The idea was to make a shoe, but to never forget that running is more than a shoe. Ultimate running is training, technique, proper nutrition, and the right shoe. The B2R system embraces all four of these elements. Eric and The B2R team researched, designed and ran in prototype after prototype until the shoe was right. The final version exuded what Orton recognized in the Tarahumara runner: ultimate performance. The right shoe, B2R’s shoe, redefines normal. In addition to the right shoe, the B2R training system is a proven combination of Footwear, Strength Training, Run Programs, and Nutrition. The system is dedicated to the proposition that with the proper run training and footwear, everyone can boost their performance and experience the joy of running. B2R’s approach to minimalist running is natural and holistic, allowing runners to get back in touch with running’s primitive history. The B2R system is designed to give runners the tools they need to run strong and healthy; and to reach and exceed their goals. The synergy of B2R is built on the foundation that we are indeed born to run. Let the B2R movement redefine you. Run well, eat well, and be well. Join us and leave a whole new impression.

10/05/2016
Who's been rocking their B2R Performance Tee!?() I am so in love with my new favorite B2R workout shirt. It is so beyond...
08/31/2016

Who's been rocking their B2R Performance Tee!?
()
I am so in love with my new favorite B2R workout shirt. It is so beyond comfortable! 💥👋

What does your workout regimen look like? South Jersey OCR
08/31/2016

What does your workout regimen look like? South Jersey OCR

Get out and run. It's what we were born to do!
06/29/2016

Get out and run. It's what we were born to do!

   Another WOD bites the dust... 2x per day workouts are kicking my a$$ 5 Rounds for time20 Air Squats15 Deadlifts 13510...
06/28/2016



Another WOD bites the dust... 2x per day workouts are kicking my a$$ 5 Rounds for time
20 Air Squats
15 Deadlifts 135
10 Push Press 135

New B2R Performance Racing shirts are in! Made with polyester and fine fibers to wick away sweat. Get your shirt today a...
06/25/2016

New B2R Performance Racing shirts are in! Made with polyester and fine fibers to wick away sweat. Get your shirt today at www.Born2Run.com

Introducing "B2R Natural Energy Pills". Biological Rocket Fuel uses NAD (Nicotinamide Adenine Dinucleotide) as catalyst ...
06/24/2016

Introducing "B2R Natural Energy Pills". Biological Rocket Fuel uses NAD (Nicotinamide Adenine Dinucleotide) as catalyst to increase production of ATP's (energy). Increases dopamine (pleasure receptors) to brain, strengthens immune system, and mental performance (clarity, memory, and focus). Workouts are more productive and rewarding!

Visit Born2Run.com for more information.

   So some of these photos are from the elite heat and some are from the fun lap...bet you can't tell the difference 😑 h...
04/23/2016



So some of these photos are from the elite heat and some are from the fun lap...bet you can't tell the difference 😑 haha. Needless to say I had some struggled throughout the first lap of the day, but I didn't let that defeat me. I'm trying to remind myself all season that I'm such a healthier person than I was even a year ago, and that I got into this sport because it was so much fun. We can't forget why we're doing this!

Happy Easter!The Painted WarriorEvery day that I can run, I am so grateful for my health. Please, if you can use your bo...
03/27/2016

Happy Easter!

The Painted Warrior
Every day that I can run, I am so grateful for my health. Please, if you can use your body, USE IT! Sweat. Feel pain. Breathe deeply. Feel the sun on your back. Touch the earth. Grow. Be one with your surroundings. Feel joy. Live as you were meant to live.

   Tip of the spear!!!
03/26/2016



Tip of the spear!!!

  South Jersey OCRIf anyone is looking for a solid minimalist running shoe, I recommend . The split toe design definitel...
03/11/2016

South Jersey OCR

If anyone is looking for a solid minimalist running shoe, I recommend . The split toe design definitely turns some heads when you show up to a local 5k or any race, but you don't even know the difference when you wear them. I've switched over to these shoes approximately 10 months ago and have logged some serious miles on them. The Road Performance ones have about 200+ miles on them from training and rucking events.
The Trail Performance version is as good as the Road Performance. The trail version has a more rugged design with added protection and stability so you can run confidently through tough terrain. I have approximately 300 miles on the trail shoes. Even though their trail running oriented, this model has been my everyday running shoe.

Either model shoe will take sometime to break to get use to the zero drop minimalist style if your new to that style. These shoes fit true to size and are perfect for low or high mileage days once they're broken in correctly. B2R is all about helping you as the runner to boost your performance and enjoy running with the proper combination of footwear, strength and run training programs. Feel free to check out and save some $ with "Spartan25".

  Lance Pekus - Cowboy NinjaHad a great time training with  at Alpha Warrior! Thanks again! So excited for ANW 8
02/23/2016

Lance Pekus - Cowboy Ninja

Had a great time training with at Alpha Warrior! Thanks again! So excited for ANW 8

   Time away gives a chance for our spirit and soul to be refreshed.
02/18/2016



Time away gives a chance for our spirit and soul to be refreshed.

  Machete BeastGet fired up! Nobody trips over mountains. It is the small pebble that causes you to stumble. Pass all th...
02/05/2016

Machete Beast

Get fired up! Nobody trips over mountains. It is the small pebble that causes you to stumble. Pass all the pebbles in your path and you will find you have crossed the mountain. Let's do this Spartans, start strong, finish stronger 😈 with my Bro JJ straight out of Texas💪

    finishing strong at yesterday's Chili Run put on by . He's been putting in some serious work to improve his form wit...
02/01/2016



finishing strong at yesterday's Chili Run put on by . He's been putting in some serious work to improve his form with his strength training kit. The training kit focuses on foundational lower body and core-balance strength for more efficient running. Steady improvement is better than none, keep up the hard work brother.

The Painted WarriorStill honoring my commitments for 2016 with some core exercises after my workout. It's not about taki...
01/30/2016

The Painted Warrior

Still honoring my commitments for 2016 with some core exercises after my workout. It's not about taking a few big leaps, it's about many small steps and CONSISTENCY. I am resolved to stick with it and am beyond excited to see what I can do a year from now! I hope you all are keeping to those goals as well!

Lance Pekus - Cowboy NinjaThanks  . Super excited to try out these new b2r shoes on some ninja obstacles! They sure look...
01/28/2016

Lance Pekus - Cowboy Ninja

Thanks . Super excited to try out these new b2r shoes on some ninja obstacles! They sure look like a ninja shoe, haha.

Sean Clayton Obstacle RacerI feel like I'm in rehab... Slant wobble board from Born 2 Run and bands... gotta build these...
01/25/2016

Sean Clayton Obstacle Racer

I feel like I'm in rehab... Slant wobble board from Born 2 Run and bands... gotta build these stabilizer muscles and hip flexors.

  South Jersey OCRI put in my time no matter the circumstances. Little   run with Khali down to the river and back.     ...
01/23/2016

South Jersey OCR

I put in my time no matter the circumstances. Little run with Khali down to the river and back.

The Painted WarriorTaking nothing for granted.
01/21/2016

The Painted Warrior

Taking nothing for granted.

   Continuous effort - not strength or intelligence - is the key to unlocking our potential.
01/19/2016



Continuous effort - not strength or intelligence - is the key to unlocking our potential.

   Longing for the days when I was able to go for a run without a shirt. About a month into this new running program and...
01/15/2016



Longing for the days when I was able to go for a run without a shirt. About a month into this new running program and feeling stronger than I have in a long time, despite all the layers I have to put on before heading out ❄️❄️

   BBSC Endurance 10k Lake Mead 2016
01/13/2016



BBSC Endurance 10k Lake Mead 2016

   Gotta love doing pistols! These used to be a big weakness of mine, but now I'm slowly getting better at them.  I'm su...
01/09/2016



Gotta love doing pistols! These used to be a big weakness of mine, but now I'm slowly getting better at them. I'm sure my form could use some work, but I'm always working to improve and be better than I was yesterday! Side note, these shoes are by far the best shoes I've ever used, hands down.

   When you're just as excited to get up before the sun on a Sunday morning to train as you are to compete. Burpee mile:...
01/03/2016



When you're just as excited to get up before the sun on a Sunday morning to train as you are to compete. Burpee mile: conquered.

   Some of us weren't born athletes, we made a mess with our bodies, got busy with work building a career, or taking car...
01/03/2016



Some of us weren't born athletes, we made a mess with our bodies, got busy with work building a career, or taking care of loved ones that we simply forgot about our selves. Loving and taking care of yourself IS NOT SELFISH, it's a huge part of life balance, as important as caring for others. Make this your year, life is too short.

The Painted WarriorStarting off this year with something that I was denied for 7 months in 2015. Which means... It's alr...
01/01/2016

The Painted Warrior

Starting off this year with something that I was denied for 7 months in 2015. Which means... It's already a great year. Wishing you all health and happiness in 2016. 🎉

  Nothing like commencing the year off right with a 4mile run in my Born to Run trail shoes
01/01/2016



Nothing like commencing the year off right with a 4mile run in my Born to Run trail shoes

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