Aura-Leigh Brannen Sanders • design pro

I BELIEVE
whether the client is a high-profile, Fortune 500 company or a single visionary startup, my philosophy is the same: Technology serves people – not the other way around. The digital creative arts must not stray outside the realm of human usability, and technology should never intimidate users. WHEN I DESIGN
I keep in mind that real people – not hypothetical users – will interact with my c

reations. And when I teach, I ask my students to remember that there are no dumb questions, only dumb silence. MY SPECIALTIES
User evangelizing
User research, testing and focus groups
Usability, user experience and interaction design
Information architecture
Enterprise application design
SaaS, Cloud-based design
Graphic design
Interactive design – mobile and desktop
Instructional design and curriculum development
e-Learning, online education and Instructor-Led Training (ILT)
e-Commerce and online sales conversions
Web and email marketing strategy and management
Search engine optimization (SEO)
Web analytics
Business & requirements analysis
Process development
Project, product and program management
Loving what I do for my clients! MY TOOLS
HTML (duh!)
CSS, CSS, CSS
XML, XHTML
PHP
SQL, MySQL, Oracle
JavaScript, JQuery, Ajax
Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, Fireworks, InDesign, Flash)
The Big 3 Browsers (plus a few others for fun)
Microsoft Office, Project, Visio
Google Docs
Balsamiq, Omnigraffle
Axure, iRise
WordPress (lots of WordPress!)
Learning Management Systems (Oracle/Taleo Learn, Moodle, Blackboard, WebCT)
Content Management Systems (Joomla, etc.) Talent Management Systems (Taleo Recruit, OnBoarding)
An uncanny ability to quickly learn enterprise-level and SaaS applications