Wizard of Ads Partners

Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

Christmas is coming and he has not sold one. So what does he then change to sell 300 million?
12/25/2024

Christmas is coming and he has not sold one. So what does he then change to sell 300 million?

A failed suspension idea for the navy, slinky becomes a toy so popular they sell over 300 million of them. Subscribe: Apple Podcasts | Google Podcasts |

Just because you need Google to succeed doesn’t mean it alone can put you in a leadership position.
12/21/2024

Just because you need Google to succeed doesn’t mean it alone can put you in a leadership position.

Welcome to Advertising in America, the podcast where we meet entrepreneurs where they're at in their marketing and bust through their bottlenecks, breakpoints, and blind spots. ‍ Watch the video above or read the text version below. Subscribe: YouTube | Apple Podcasts | Spotify | Amazon Music Ryan...

“We’ve got nothing to lose.” It was hard to say yes and run this strange ad, but they were that desperate.
12/20/2024

“We’ve got nothing to lose.” It was hard to say yes and run this strange ad, but they were that desperate.

  Matthew Burns: Welcome back everyone. Steve, I say this a lot. You are one of my favorite strategists that we have within the Wizard of Ads, but you're also highly motivated to learn as much as you possibly can about everything and anything, especially when it's in the marketing world, your podca...

The cult made promises then didn't deliver, but my friends stayed. And that baffled me. Where does loyalty come from?
12/18/2024

The cult made promises then didn't deliver, but my friends stayed. And that baffled me. Where does loyalty come from?

Listen to the podcast above, watch the video, or read the script below.   Dennis Collins: Hello, everybody. Welcome back to Connect and Convert, the sales accelerator podcast where small business owners get insider tips to

How'd they become the 2nd largest restaurant chain in the US? Get the "hole" story.
12/17/2024

How'd they become the 2nd largest restaurant chain in the US? Get the "hole" story.

Taking a true look at where your business is taking you and working hard to give customers what they want. Bill Rosenberg, way to go. Subscribe: Apple Podcasts |

33% of high performers plan to leave their company. But if they're formally recognized it drops to 14%.
12/12/2024

33% of high performers plan to leave their company. But if they're formally recognized it drops to 14%.

It's a never-ending, ever-evolving, sometimes revolving door of a topic with our clients. “How do I recruit, reward, and retain good employees?” We shied away from it at first because let’s face it — is it really a marketing question? Then we realized: Yes, actually, it is. The relationship ...

When you tone something like this down, it doesn’t work. The owner must be ready to go all the way into the joke.
12/11/2024

When you tone something like this down, it doesn’t work. The owner must be ready to go all the way into the joke.

Watch the video above or read below. Matthew Burns: Hello, everybody. Back again. Stephen, how are you, my friend? Stephen Semple: I'm doing well, man. Matthew Burns: Yeah, and I did tell you, but I'm going to say that I've thought about it just because of the absurdity of what this ad was meant for...

Real matters. Only a fool looks at another company’s ad and says, "We should do that."
12/11/2024

Real matters. Only a fool looks at another company’s ad and says, "We should do that."

Welcome to Advertising in America, the podcast where we meet entrepreneurs where they're at in their marketing and bust through their bottlenecks, breakpoints, and blind spots. ‍ Watch the video above or read the text version below. Subscribe: YouTube | Apple Podcasts | Spotify | Amazon Music Ryan...

“Too colorful” to fit in at work, Jack began spotlighting the remarkable stories hidden in boring brands.
12/09/2024

“Too colorful” to fit in at work, Jack began spotlighting the remarkable stories hidden in boring brands.

Listen to the podcast above, watch the video, or read the script below.   Dennis Collins: Hello again, and welcome to Connect and Convert, the Sales Accelerator Podcast, where we offer insider secrets to

We're imperfect people selling imperfect RVs. So we don't have to pretend we're something we're not.
12/05/2024

We're imperfect people selling imperfect RVs. So we don't have to pretend we're something we're not.

Building trust is not easy, but when you are consistent, unique and true to yourself people take notice. No Bull RV has done this very well. Subscribe: Apple Podcasts |

Both B2B and B2C buyers aim to be at least 70% confident in their buying decision before they pick up the phone.
12/05/2024

Both B2B and B2C buyers aim to be at least 70% confident in their buying decision before they pick up the phone.

If you’ve debated whether to make your pricing publicly available on your website, you’re not alone. This is a particularly daunting question for businesses with complex pricing structures. But here’s the truth, both B2B and B2C buyers aim to be at least 70% confident in their buying decision ...

6 marketing pros on 2 continents explain the financial benefits with proven outcomes rooted in human psychology.
12/04/2024

6 marketing pros on 2 continents explain the financial benefits with proven outcomes rooted in human psychology.

Below is a collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren’t just nice to have… it’s something you must have in order for your ads to work harder. Watch the video above or read the transcript below. With commentary ...

It takes vulnerability and bravery to address and dismiss like this, which is why it's not done that often.
12/03/2024

It takes vulnerability and bravery to address and dismiss like this, which is why it's not done that often.

Watch the video above or read below. Matthew Burns: All right, guys, we're back. Stephen and I are here to talk about -- I have no idea. I got to be honest with you. This one's a little bit of a surprise. So what do you got for me, Steve? Stephen Semple: Well, we're going to

Story. Culture. Experience. When we market a company and make promises to customers it's either a mirror or it's a fairy...
12/02/2024

Story. Culture. Experience. When we market a company and make promises to customers it's either a mirror or it's a fairy tale.

Listen to the podcast above, watch the video, or read the script below.   Dennis Collins: Greetings, everyone. Welcome back to Connect & Convert, the Sales Accelerator podcast, where we share small business owners insider secrets

They forever changed how medicine was marketed, but people misunderstand why it worked.
12/02/2024

They forever changed how medicine was marketed, but people misunderstand why it worked.

The marketing for Anacin was brilliant and studied. Creating emotion around how you make others feel was a master class of messaging. Subscribe: Apple Podcasts |

Our first request is a list of SEO changes made over the past 3 – 6 months. 9 times out of 10, no changes were made.
11/26/2024

Our first request is a list of SEO changes made over the past 3 – 6 months. 9 times out of 10, no changes were made.

Search Engine Optimization (SEO) is often pitched as a mystical art requiring constant investment and management. Marketers frequently claim they can “optimize” your website to secure the top spot in search results, promising endless traffic and leads. But let's break this down, is SEO really a ...

Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
11/25/2024

Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?

Welcome to Advertising in America, the podcast where we meet entrepreneurs where they're at in their marketing and bust through their bottlenecks, breakpoints, and blind spots. ‍ Watch the video above or read the text version below. Subscribe: YouTube | Apple Podcasts | Spotify | Amazon Music Ryan...

What the Chamber of Commerce and a wedding bartender know about your customers and 25%-95% profit growth.
11/25/2024

What the Chamber of Commerce and a wedding bartender know about your customers and 25%-95% profit growth.

The couple’s heads snapped in unison to their left. They’d been waiting in a moderate line and had finally made it to their destination. Phew! But I came first. Even though I wasn’t waiting in the line. How well do you know your customers? To what lengths will you go to find out about them? Th...

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