Wizard of Ads Partners

Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

If something dies the moment you stop touching it, you have a micro-management hell-hole.
03/21/2025

If something dies the moment you stop touching it, you have a micro-management hell-hole.

You should always be replacing yourself. There will be milestones you achieve in work or in a community. Sometimes it’s a promotion, a new level of prestige, or a new title. It’s a great moment to celebrate and take a beat for a job well done. Now what? I believe

There are days when you are not going to want to work. And that's okay.
03/18/2025

There are days when you are not going to want to work. And that's okay.

    Leah Bumphrey: Hello, everybody. I am Dennis Collins. Oh, I'm kidding. You know that I'm not Dennis Collins. And we do not use teleprompters when we are creating this. I'm Leah Bumphrey with my partner in crime,

How does your business serve? Customers pay you to do. Clients hire you to be. They look alike. But they don't act alike...
03/17/2025

How does your business serve? Customers pay you to do. Clients hire you to be. They look alike. But they don't act alike.

They look alike. They sound alike. But they don’t act alike. Knowing the difference between customers and clients is knowing the difference between investing effort and spending time. I’m assuming you’re interested in building long-term, professional business relationships. Think of client rel...

It would have been so easy for the experience to become crappy, but for some reason, it isn't.
03/14/2025

It would have been so easy for the experience to become crappy, but for some reason, it isn't.

Sol Price had an idea that he was not going to let go of. No matter how many times others tried to take it away. Subscribe: Apple Podcasts |

When an idea pops into your head, if it’s truly valuable, you can guarantee that you're not the only one it appeared to....
03/11/2025

When an idea pops into your head, if it’s truly valuable, you can guarantee that you're not the only one it appeared to.

First is not all it’s cracked up to be. And that’s because ideas are living things. Between the 1600’s and 1800’s half a dozen people had a hand in the discovery of electricity and its possibilities. When Henry Ford invented the Model T, there were already hundreds of car companies

You can't apologize for your price. There's a good reason for it.
03/10/2025

You can't apologize for your price. There's a good reason for it.

  Dennis Collins: Welcome to another episode of Connect and Convert, the Sales Accelerator podcast where small business owners just like you learn insider tips on how to grow your sales faster than ever. I'm Dennis Collins, and

Seeing an ad alerts the inner critic and gets logic going. We can suspend that disbelief.
03/10/2025

Seeing an ad alerts the inner critic and gets logic going. We can suspend that disbelief.

I recorded this for my partners and they said I should share it more broadly. I hope

People trust numbers. They trust them even when those numbers might not tell them the whole story.
03/06/2025

People trust numbers. They trust them even when those numbers might not tell them the whole story.

People trust numbers. They trust them even when those numbers might not tell them the whole story. If something looks better numerically — higher ratings, bigger discounts, or more followers — people assume it’s the better choice, even if that’s not always true. You can influence choices by

How did they go from 2 locations in 1937 up to 107 locations 4 years later?
03/05/2025

How did they go from 2 locations in 1937 up to 107 locations 4 years later?

Seeing that the world was getting faster and smaller, Howard Johnson started a hospitality empire. The first restaurant franchise. Subscribe: Apple Podcasts | Google Podcasts |

What is it that physiologically strikes people that stops their thumb from scrolling?
03/04/2025

What is it that physiologically strikes people that stops their thumb from scrolling?

I recorded this video for a private partner meeting in Austin

People hear "dumbest" as a negative, when it's actually the most curious.
03/04/2025

People hear "dumbest" as a negative, when it's actually the most curious.

  Dennis Collins: Hello, everyone, and welcome back to another episode of Connect and Convert, the Sales Accelerator Podcast, where small business owners tune in every week to get some tips on growing your business faster than ever.

When they realize your brand’s story is a part of their story, they’ll follow you to the ends of the earth.
02/28/2025

When they realize your brand’s story is a part of their story, they’ll follow you to the ends of the earth.

“If you don’t know the fundamental facts and information of whisky, you’re a useless sommelier. But if you only talk about facts and information about whisky, you’re just a sh!++y Wikipedia.” That’s a quote from my friend, Jason Sowder. Jason came into Wizard Academy years back and is on...

When something violates our expectations, the hippocampus prioritzes that information.
02/28/2025

When something violates our expectations, the hippocampus prioritzes that information.

Watch the video above or read below. For sale, baby shoes never

It's not going to sell if you don't help customers identify with your brand.
02/26/2025

It's not going to sell if you don't help customers identify with your brand.

Even if you make an awesome product, if you don’t help your perfect customer identify with your brand, it won’t sell. Subscribe: Apple Podcasts | Google Podcasts |

The capacity to "choose" is your most valuable resource.
02/24/2025

The capacity to "choose" is your most valuable resource.

Have you ever felt some part of you is always lacking when it comes to success? You read motivational quotes, try out the "positive thinking," and perhaps even sign up for a self-improvement course, but something still feels off. You already have a secret identity regardless of

What separates the three roles and skills? Is one the best? How do you identify them?
02/21/2025

What separates the three roles and skills? Is one the best? How do you identify them?

  Dennis Collins: Hello, everyone, and welcome to another episode of Connect and Convert, a sales accelerator podcast where small business owners come to learn insider secrets to growing sales faster than ever. I'm Dennis Collins. I'm joined,

If it's something that's really common, it's a tactic. It's not a strategy because a strategy cannot be repurposed.
02/19/2025

If it's something that's really common, it's a tactic. It's not a strategy because a strategy cannot be repurposed.

Do not confuse Strategy with Best Practices. Creating a great strategy will allow you to stand out, not fit in. Subscribe: Apple Podcasts | Google Podcasts |

The problem with most marketing consultants is they try to make their client's product seem unique.
02/18/2025

The problem with most marketing consultants is they try to make their client's product seem unique.

There’s no such thing as a unique selling proposition. In marketing terms, a “Unique Selling Proposition” is something that sets you apart from your competitors in a way that will drive sales and customer traffic. If you google it, you’ll find lots of “educational” examples. They’re mi...

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