Wizard of Ads Partners

Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

You ask one guy what he's doing, he says, "Laying bricks." You ask the next guy, "I'm building a cathedral."
01/16/2025

You ask one guy what he's doing, he says, "Laying bricks." You ask the next guy, "I'm building a cathedral."

Krazy George Henderson — so crazy he spelled “crazy” with a “k” — started a trend one afternoon. He was one of 60,000 fans in Oakland Coliseum cheering for the A’s, but with a twist: he brought a drum, and he looked a little, well, crazy. Cut-offs, sweatshirt, and a mop of hair that co...

A lot of places go, "Let's just do PR." But they did something better.
01/13/2025

A lot of places go, "Let's just do PR." But they did something better.

Recognizing problems growing a new game and then looking for solutions that have worked in the past. WTG, Robert Angel. Subscribe: Apple Podcasts | Google Podcasts |

Let’s cut to the chase on how to attract the high-quality leads that want what you’re offering.
01/10/2025

Let’s cut to the chase on how to attract the high-quality leads that want what you’re offering.

Welcome to Advertising in America, the podcast where we meet entrepreneurs where they're at in their marketing and bust through their bottlenecks, breakpoints, and blind spots. ‍ Watch the video above or read the text version below. Subscribe: YouTube | Apple Podcasts | Spotify | Amazon Music Ryan...

You may have a smokin' hot website. But your website isn't advertising. Advertising is intrusive.
01/08/2025

You may have a smokin' hot website. But your website isn't advertising. Advertising is intrusive.

Ask any Boy Scout how to start a fire. He’ll tell you it’s a triangle: fuel, oxygen, and heat. Get enough of all three and you get a fire. There’s a triangle of combustion like that in advertising: message, delivery, and engagement. Getting that triangle right will

Don't just copy the ad. Take the underlying idea of what made it successful and apply it.
01/07/2025

Don't just copy the ad. Take the underlying idea of what made it successful and apply it.

  Stephen Semple: Look, it's memorable. You will not forget it. Growing up in Southern Ontario near the border of Toronto, I was born in for Erie, right across the border from Buffalo, you got, especially growing up, a lot of U.S. television. So you would see U.S. ads. Matthew Burns: I was in Bramp...

Your lures have to be more attractive than the same old benefits package of your competitors.
01/06/2025

Your lures have to be more attractive than the same old benefits package of your competitors.

Occasionally, when we help our clients succeed in marketing, we create more problems for them. We advertise how great their company is, how wonderful their service is, and that their technicians are the “best of the best.” But does the story we’re quite literally broadcasting all over town jiv...

He came from the advertising industry and was tired of the handcuffs.
01/03/2025

He came from the advertising industry and was tired of the handcuffs.

Liquid Death is what happens when a very creative marketing guy got frustrated with the lack of courage from clients and bosses. Subscribe: Apple Podcasts | Google Podcasts

Instead of starting with the meat of a marketing strategy, businesses jump to the "dessert" of media selection.
01/02/2025

Instead of starting with the meat of a marketing strategy, businesses jump to the "dessert" of media selection.

An Orange Creamsicle cake. The perfect end to my perfect meal at Geronimo in Santa Fe. Good enough for the kid in me to wish I’d had it first – and that’s when

My daughters were like, “That’s a stupid ad.” But they were pinpoint targeting the DNA of the drivers they wanted.
01/01/2025

My daughters were like, “That’s a stupid ad.” But they were pinpoint targeting the DNA of the drivers they wanted.

  Matthew Burns: Well, we got another episode here of Sticky Sales Stories to do. Stephen Semple is always with me. How are you doing, buddy? Stephen Semple: I'm doing well, man. Doing well. Oh look, I know what you got queued up for this first one and it's actually an ad that really hit me hard. M...

Here’s the problem: If you’re going to ask a question, be prepared to listen to the answer.
01/01/2025

Here’s the problem: If you’re going to ask a question, be prepared to listen to the answer.

“Did you find everything you were looking for?” It’s the new mantra at the checkout counter of our local grocery store. The cashier asks it with a smile, but the underlying message is clear: "We hope you say yes." But what if the answer is “No”? How does the store

Christmas is coming and he has not sold one. So what does he then change to sell 300 million?
12/25/2024

Christmas is coming and he has not sold one. So what does he then change to sell 300 million?

A failed suspension idea for the navy, slinky becomes a toy so popular they sell over 300 million of them. Subscribe: Apple Podcasts | Google Podcasts |

Just because you need Google to succeed doesn’t mean it alone can put you in a leadership position.
12/21/2024

Just because you need Google to succeed doesn’t mean it alone can put you in a leadership position.

Welcome to Advertising in America, the podcast where we meet entrepreneurs where they're at in their marketing and bust through their bottlenecks, breakpoints, and blind spots. ‍ Watch the video above or read the text version below. Subscribe: YouTube | Apple Podcasts | Spotify | Amazon Music Ryan...

“We’ve got nothing to lose.” It was hard to say yes and run this strange ad, but they were that desperate.
12/20/2024

“We’ve got nothing to lose.” It was hard to say yes and run this strange ad, but they were that desperate.

  Matthew Burns: Welcome back everyone. Steve, I say this a lot. You are one of my favorite strategists that we have within the Wizard of Ads, but you're also highly motivated to learn as much as you possibly can about everything and anything, especially when it's in the marketing world, your podca...

The cult made promises then didn't deliver, but my friends stayed. And that baffled me. Where does loyalty come from?
12/18/2024

The cult made promises then didn't deliver, but my friends stayed. And that baffled me. Where does loyalty come from?

Listen to the podcast above, watch the video, or read the script below.   Dennis Collins: Hello, everybody. Welcome back to Connect and Convert, the sales accelerator podcast where small business owners get insider tips to

How'd they become the 2nd largest restaurant chain in the US? Get the "hole" story.
12/17/2024

How'd they become the 2nd largest restaurant chain in the US? Get the "hole" story.

Taking a true look at where your business is taking you and working hard to give customers what they want. Bill Rosenberg, way to go. Subscribe: Apple Podcasts |

33% of high performers plan to leave their company. But if they're formally recognized it drops to 14%.
12/12/2024

33% of high performers plan to leave their company. But if they're formally recognized it drops to 14%.

It's a never-ending, ever-evolving, sometimes revolving door of a topic with our clients. “How do I recruit, reward, and retain good employees?” We shied away from it at first because let’s face it — is it really a marketing question? Then we realized: Yes, actually, it is. The relationship ...

When you tone something like this down, it doesn’t work. The owner must be ready to go all the way into the joke.
12/11/2024

When you tone something like this down, it doesn’t work. The owner must be ready to go all the way into the joke.

Watch the video above or read below. Matthew Burns: Hello, everybody. Back again. Stephen, how are you, my friend? Stephen Semple: I'm doing well, man. Matthew Burns: Yeah, and I did tell you, but I'm going to say that I've thought about it just because of the absurdity of what this ad was meant for...

Real matters. Only a fool looks at another company’s ad and says, "We should do that."
12/11/2024

Real matters. Only a fool looks at another company’s ad and says, "We should do that."

Welcome to Advertising in America, the podcast where we meet entrepreneurs where they're at in their marketing and bust through their bottlenecks, breakpoints, and blind spots. ‍ Watch the video above or read the text version below. Subscribe: YouTube | Apple Podcasts | Spotify | Amazon Music Ryan...

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78737

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