Wizard of Ads Partners

Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

How do we share suffering? That's easy: identify your common enemies.
06/25/2025

How do we share suffering? That's easy: identify your common enemies.

You don’t need a Ph.D. in Economics to know that Price, Service and Ease of Doing Business matter. All else being equal, customers stick with businesses that treat them better. These three elements generate a particular type of loyalty: transactional loyalty. You are on one side of the transaction...

Toys change but there's always just 11 patterns of play. So they knew what would work.
06/24/2025

Toys change but there's always just 11 patterns of play. So they knew what would work.

Going from public-domain toys to Spin Master originals was a must. How did Harary, Rabie, and Varadi do it? It wasn’t with the devil sticks. Subscribe: Apple Podcasts |

If you celebrate outcomes but never the values behind them, people learn that results matter more than integrity.
06/22/2025

If you celebrate outcomes but never the values behind them, people learn that results matter more than integrity.

Culture is shaped in the applause Every leader knows to give recognition. But what you choose to praise — and how you do it — teaches your team more than you think. It answers the unspoken question, "What matters here?" And your answer, whether intentional or not, shapes behavior. Shapes culture...

McLeod proved that having a mission beyond just money yields bigger profits.
06/21/2025

McLeod proved that having a mission beyond just money yields bigger profits.

  Read below or watch the video above. Dennis Collins: Hello again. It's Dennis welcoming you to yet another episode of Connect and Convert, the Sales Accelerator podcast where small business owners join every week to hear

It was brilliantly written and exquisitely produced. But they forgot who actually buys Nike.
06/21/2025

It was brilliantly written and exquisitely produced. But they forgot who actually buys Nike.

Watch the video above or read below. Matthew Burns: Okay, so we're back with my buddy Dylan, producer of the Sticky Sales Stories channel. Dylan is on fire. He's bringing me these things. He brought me another really cool video that both him and I powerfully love. So this is an ad by Nike.

Brevity and memorability make them effective in social media, TV, and radio.
06/18/2025

Brevity and memorability make them effective in social media, TV, and radio.

The Science of Instant Impact A great jingle has the power to make your brand unforgettable in just 6 to 8 seconds. This isn’t accidental. When I create a jingle, I spend a lot of time to craft jingles that will bypass mental filters, spark positive emotion, and

Shark Tank ripped her apart but she learned something pivotal.
06/17/2025

Shark Tank ripped her apart but she learned something pivotal.

This is how you go from not wanting to be unhappy to working your passion to Shark Tank to Lipstick Empire. Way to go, Melissa Butler. Subscribe: Apple Podcasts |

What to do when employees soften the truth to keeps things smooth (and hidden.)
06/16/2025

What to do when employees soften the truth to keeps things smooth (and hidden.)

Most disconnection starts quietly In leadership, we often think the biggest risks are loud. Missed deadlines. Sharp words. A public mistake. But more often, the real drift begins in silence. In the small phrases people toss out casually. "I'm just trying to keep up.” "Not a big deal.” "It's fine...

After thousands of people, this big New York sales trainer says I'm his least likely to succeed.
06/13/2025

After thousands of people, this big New York sales trainer says I'm his least likely to succeed.

  Read below or watch the video above. Dennis Collins: Welcome to another episode of Connect and Convert, the Sales Accelerator Podcast. You know, small business owners tune in to hear secret insider stories about how to

The only education your ad should deliver is why the customer should give a damn.
06/12/2025

The only education your ad should deliver is why the customer should give a damn.

Step aside, Professor — your marketing plan isn’t a TED Talk. In this episode of Advertising in America, we put the kibosh on one of the most persistent myths in business: that your ad should "educate the consumer." Spoiler alert: If your audience walks away from your ad knowing more about your ...

His stepmom controls the chocolate. So he partners with her competitor.
06/10/2025

His stepmom controls the chocolate. So he partners with her competitor.

When you need the chocolate you find creative ways to make the deal work. See the best of both worlds. Subscribe: Apple Podcasts | Google Podcasts |

How to recognize the quiet distress signals in your business. When things are bending but not yet broken.
06/10/2025

How to recognize the quiet distress signals in your business. When things are bending but not yet broken.

When the team looks fine but something’s off The metrics are steady. No one’s quitting. Tasks are getting done. But under the surface, the energy feels thinner. You walk into meetings and feel… distance. You used to be in sync. Now it’s like everyone’s showing up, but no one’s really sho...

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