Travel Alliance Partnership

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Canandaigua, NY
Travel Alliance Partnership

🌎Partnering with tourism & hospitality organizations to attract what they need to grow and thrive

✨Impact Through Connection, Community & Collaboration

With a core belief that we’re stronger together, we work collaboratively with travel, tourism and hospitality organizations to attract what they need to grow and thrive. At Travel Alliance Partnership, we serve at all levels of our industry – individuals, teams, businesses, associations, and regions. We offer strategic marketing services, membership programs, industry events, education and learnin

g resources. We champion tourism and support economic growth because we know that tourism is critical to economic development and makes or breaks entire regions. Impact Through Connection, Community & Collaboration.

01/24/2025

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. About 15 percent of the world’s population live with different forms of disabilities. Without widespread accessibility in the tourism industry, this segment remains untapped. This not only limits individuals who are unable to access destinations or services on their own terms; it also holds back attractions and businesses from the $13 billion of annual spend within this market. It’s time for travel professionals to prioritize initiatives that make experiences more inclusive. In our blog this week, let’s look at how you can add accessibility while driving positive traveler experiences.

Read more here: https://travelalliancepartnership.com/accessibility-in-tourism/

01/22/2025

In this week’s episode of the Destination on the Left podcast, host Nicole Mahoney welcomes Arturo Gaona, Chief Partnership Officer at Wheel the World, to share how his company is transforming the travel industry. Born from a crowdfunding trip to Patagonia, Wheel the World began with a single vision: to empower travelers of all abilities by providing reliable accessibility information.

Arturo discusses the Accessibility Mapping System (AMS) and how it helps both DMOs and travelers understand how accessible a destination really is. He also shares details of the Destination Verified program, which helps destinations attract more diverse visitors by sharing and showcasing their accessibility features. Arturo also shares three key actionable steps that will help destination marketers to share their accessible locations with potential visitors, and why it’s crucial that DMOs start by taking small actionable steps towards better inclusivity.

Tune in here for all the details: https://bit.ly/4gnoBct

01/21/2025

We recently welcomed our spring semester intern: Ellie Crowe from Rochester, New York. Ellie graduated this past May from SUNY Geneseo with a bachelor's degree in Communication. During her time at Geneseo, she gained an interest in media and public relations and she hopes to expand her knowledge in this area of communication throughout her experience with Travel Alliance Partnership. We are excited to have her on our team!

01/17/2025

When it comes to effective marketing, the people on your team and the makeup of the team are a key component of how well everything works. Hiring marketing positions in-house can be a critical step to keep momentum for tourism businesses and organizations. Many of our clients have a dedicated marketing person. If you're thinking about adding a position to make the most of your marketing efforts, you may be ready for the next level of a tourism marketing team.

Read more about it here: https://travelalliancepartnership.com/building-tourism-marketing-team/

01/15/2025

Join Nicole Mahoney for the latest episode of the Destination on the Left podcast, where she enjoys a conversation packed full of valuable insights with Nikita France, Founder of the Travel Agent Collective. With a comprehensive background in marketing, communications, and PR and 12 years as an entrepreneur, Nikita shares her invaluable insights on how travel advisors can build or level up their personal brand.

In this episode, we’re also discussing:

- How to build a personal brand that fosters trust and authority.
- Actionable advice on leveraging social media to stand out.
- The importance of email marketing and how to engage clients effectively.
- Success stories of using platforms like LinkedIn for thought leadership
- Latest trends from TikTok to Instagram and how they can help you grow your travel business.

Nikita dives into the evolution of her platform and how it empowers travel advisors through marketing tools and strategies that work. She also emphasizes the importance of showing up authentically, the power of storytelling, and how even small businesses can harness the potential of social media to stay top-of-mind with clients.

Listen to the conversation here: https://bit.ly/3Ca2zfa

01/10/2025

Wellness travel is no longer just a buzzword – it’s a movement. Travelers today aren’t content with vacations that leave them feeling like they need a vacation. Instead, they are seeking deeper experiences that restore balance, nurture the body and mind, and leave them genuinely refreshed. This is where wellness travel shines.

As this trend continues its upward trajectory, it will redefine the broader tourism landscape. The shift from indulgence to mindfulness, from escapism to purposeful exploration, reflects a global evolution in how we view health and happiness. For industry players, now is the time to embrace this change and lead the charge in this transformative travel segment.

Learn more in this week's blog: https://travelalliancepartnership.com/wellness-travel/

01/08/2025

Did you know that nearly 70 million Americans are interested in exploring cannabis tourism?

On the podcast Nicole Mahoney and Brian Applegarth, founding chair of the Cannabis Travel Association International and owner of Applegarth Strategies take a deep dive into some truly innovative cannabis destination marketing strategies that you may not have considered.

They’re talking:

- The 4 archetypes of cannabis travelers and their unique preferences
- Data-driven strategies shaping the future of cannabis tourism
- Success stories from destinations like Santa Ana and Oakland excelling in marketing to cannabis tourists
- The synergy between the cannabis and craft beverage industries

Nicole and Brian also discuss the evolving lexicon needed to bridge the gap between the travel and cannabis sectors and the importance of education, a critical element for breaking down stigmas and understanding market potential.

If you’re curious about this emerging travel trend, this episode is packed with invaluable insights and strategies that could help your destination integrate cannabis tourism into your offerings in 2025.

Listen to the show here: https://bit.ly/4j7XNzw

01/03/2025

Winter can be ruff.... am I right??

We're betting we're not the only ones dreaming of warmer places right now, and we are excited to see registrations rolling in for TAP Dance 2025 in Myrtle Beach!

If you're not familiar with our annual event, TAP Dance is an intimate travel conference where destinations and attractions connect on a personal level with our membership of high-quality North American Tour Operators. In our unique pod format, small regional groups of suppliers collaborate in 25-minute sessions with each TAP Tour Operator, showcasing how each pod's assets can be packaged into an attractive tour experience for travelers.

Registration for TAP Dance 2025 (May 18-21) closes next month on February 28th. To learn more or to register, head to thetapdance.com!

01/01/2025

Happy New Year!! We are wrapping up our "12 Days of TAP-mas" with a classic 'Christmas adjacent' film (like Die Hard? Hmmm maybe let's not open that can of worms) that spans the holiday season, right through New Year's. Adrienne Currie watches "While You Were Sleeping" every year, enjoying how Sandra Bullock's character falls in love with the quirky Callaghan family and is welcomed with open arms.

12/31/2024

Got time for one more classic holiday film in 2024? Our queen of classic movies is TAP team member Sarah Imes, and her all time favorite is White Christmas. She loves old Hollywood glamour, and some of her favorite moments of this movie include the "Mandy" rehearsal sequence, and Rosemary Clooney's character performing at the Carousel Club.

12/29/2024

There's still time for a holiday movie marathon this year! How about "The Santa Clause" series? Here's a fun quip from The Santa Clause 2 - a favorite of Camille Zess!

12/29/2024

Have you watched Elf yet this holiday season? There are so many memorable moments in this TAP team favorite movie, and here is Jordan Herson's favorite quote!

12/27/2024

Our blog this week explores the trends that emerged from our conversations at NTA Travel Exchange 2024, and they highlight an industry that is innovative, resilient, and deeply committed to meeting the evolving needs of travelers. These insights provide a roadmap for navigating the future of tourism in 2025 and beyond.

Click the Blog link in our bio to read it now!

12/26/2024

Christmas may be over, but we know the family time and holiday movies will keep going through New Year's for many of us! A TAP team favorite is "The Santa Clause, and Colleen Onuffer's favorite quote is a sarcastic quip that you may remember if you watch this one each year too!

12/25/2024

Merry Christmas to all who are celebrating today, and Happy Holidays! We hope you are enjoying time with family today, and maybe a Christmas movie? Our own personal "Jolly Saint Nic", Nicole Mahoney is a big fan of National Lampoon's Christmas Vacation, and this classic scene is a favorite among the TAP team. What is your favorite moment in this memorable movie?

12/24/2024

Watching movies is a popular Christmas Eve tradition for many, and the heartwarming classic "It's a Wonderful Life" is a favorite for Colleen Senglaub. Do you have a Christmas Eve movie night classic?

12/24/2024

Join Nicole Mahoney on the latest episode of the Destination on the Left podcast as she digs deep into the trends in the travel and tourism industry. In Episode Two from the NTA Travel Exchange event in Huntsville, Alabama, Nicole has some insightful conversations with Eileen Gutierrez from WeTravel, Evan Krofchick from Trakkables Software Systems, Jason Murray from Southwest Adventure Tours, Jeremy Hundt from Landmark Tours, and Jill Daly from The Israel Ministry Of Tourism.

Find out how tour operators are revolutionizing their business with digital tools and the transformative role of AI in enhancing travel experiences. Nicole and her guests also share valuable insights on customization and ethical travel practices, the increasing popularity of slow travel, and effective ways to build collaboration, learning, and growth in the travel and tourism community.

Tune in for expert insights, future trends, and how collaboration lifts us all. Listen here: https://bit.ly/3ZPI2Eg

12/23/2024

Muppet Christmas Carol is a classic loved by Sarah Martin and other members of the TAP team. Michael Caine's completely straight performance of Ebenezer Scrooge is brilliantly paired with off-the-wall Muppets that he seems completely unfazed by. There are so many enjoyable quotes that we wish we could have featured - why don't we just throw in one more....

"That was the speech?"
"It was dumb!"
"It was obvious!"
"It was pointless!"
"It was ... short."
".... I LOVED IT!"

Address

5532 Rossier Road
Canandaigua, NY
14424

Website

https://TAPintoTravel.com/, https://TravelAlliancePartnership.com/

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