Travel Alliance Partnership

Travel Alliance Partnership 🌎Partnering with tourism & hospitality organizations to attract what they need to grow and thrive

✨Impact Through Connection, Community & Collaboration

With a core belief that we’re stronger together, we work collaboratively with travel, tourism and hospitality organizations to attract what they need to grow and thrive. At Travel Alliance Partnership, we serve at all levels of our industry – individuals, teams, businesses, associations, and regions. We offer strategic marketing services, membership programs, industry events, education and learnin

g resources. We champion tourism and support economic growth because we know that tourism is critical to economic development and makes or breaks entire regions. Impact Through Connection, Community & Collaboration.

"Elf" is another favorite among the TAP team, and our resident "Buddy" is Riley Kruer, who actually plays Buddy the Elf ...
12/21/2024

"Elf" is another favorite among the TAP team, and our resident "Buddy" is Riley Kruer, who actually plays Buddy the Elf for special events from time to time!

Travel is more than just a break from the routine—it’s about serving up stories, experiences, connections and lasting me...
12/20/2024

Travel is more than just a break from the routine—it’s about serving up stories, experiences, connections and lasting memories that bring visitors closer to your destination and the vibrancy found within each unique place.

As we approach the end of 2024, we like to look back and reflect on some of the creativity, innovation, inspiration, and collaboration we saw coming out of the tourism industry over the past 12 months. From celestial events to mobile pop-ups to Swiftie cities, we saw some big trends emerging this year in some of our top tourism campaigns. In this week's blog, read about these trends and some of our favorite campaigns! https://travelalliancepartnership.com/top-tourism-campaigns-of-2024/

Adena Miller's favorite holiday movie is Love Actually, and this is the moment she enjoys most: "One of my favorite scen...
12/19/2024

Adena Miller's favorite holiday movie is Love Actually, and this is the moment she enjoys most: "One of my favorite scenes is seeing people greet each other at the airport arrivals, as it captures the pure joy, love and relief when reunited with our loved ones. It's something I have always loved witnessing during my travels."

Join Nicole Mahoney on the latest episode of the Destination on the Left podcast as she digs deep into the evolving land...
12/18/2024

Join Nicole Mahoney on the latest episode of the Destination on the Left podcast as she digs deep into the evolving landscape of the travel, tourism, and hospitality industry with five incredible industry professionals at the NTA Travel Exchange in Huntsville, Alabama.

Hear some valuable insights from:

Kelly Dean of Ottawa Tourism on the rise of transformative travel experiences, like culinary tourism and cultural engagement.

Sheryl Porto of the Merani Hotel Group emphasizes the resurgence of international travel, particularly in Niagara Falls, USA, and navigating cross-border tourism challenges.

Kim Ricaurte of Airwallex discusses the evolution of digital payment systems in the travel sector, emphasizing flexibility and security.

Patrick McIntyre of Image Tours sheds light on how global events shape traveler confidence and the importance of seamless European tours.

Zach Harrison of Anderson Vacations explores the trend of transformative travel and the significance of small-group adventures in remote Canadian locations.

Our expert perspectives cover key trends such as the growing demand for transformative and experiential travel, the vital role of flexible payment options in enhancing customer experiences, and the power of partnerships in creating unforgettable journeys.

Listen more by clicking the link in our bio!

Recently the TAP team spent an entire week working and playing together in person, planning for 2025 and enjoying qualit...
12/18/2024

Recently the TAP team spent an entire week working and playing together in person, planning for 2025 and enjoying quality time with each other. We even got to cook a meal together and enjoy learning (and eating!), during a cooking class at New York Kitchen in Canandaigua NY!

Our work time was spent at a co-working space in Rochester NY, where we reflected on 2024, learned from each other, and prepared to do our best work in 2025. Working on strategy together helps us to grow even further as a dynamic team with skills and perspectives that complement each other, and form close bonds that lead to even better collaboration.

Continuing with our holiday spotlights - learn more about Rhonda Carges! Rhonda's favorite Christmas quote is from The S...
12/18/2024

Continuing with our holiday spotlights - learn more about Rhonda Carges! Rhonda's favorite Christmas quote is from The Santa Clause, which is another favorite around TAP HQ. What is your favorite moment in The Santa Clause?

Over the next few weeks, we're going to share our holiday spirit with you, as each of our 12 TAP team members shares the...
12/17/2024

Over the next few weeks, we're going to share our holiday spirit with you, as each of our 12 TAP team members shares their favorite holiday movies and moments! Brittany Lynn has chosen a classic from Home Alone - what's your favorite moment in Home Alone?

Nicole Mahoney’s latest episode of the Destination on the Left podcast comes to you directly from the OMCA Marketplace e...
12/13/2024

Nicole Mahoney’s latest episode of the Destination on the Left podcast comes to you directly from the OMCA Marketplace event in Windsor, Ontario. In this episode, Nicole sits down with some amazing industry experts: Jeffrey Goldwasser, Brittany Dykla, Jennifer Miller, Karine Boudreau, Marcy Barnes, Mary Ellen Hudson, Ray DeNure, and Ben Rome. Together, they dig into the key trends shaping our industry today—things like experiential travel, sustainability, and the renewed appetite for travel post-COVID.

We also touch on the power of collaboration and the importance of networking in the travel space—something we all know is more important than ever. Nicole and her guests also talk about cross-border collaborations, emerging travel trends, and why industry events like the OMCA Marketplace are essential for making those connections that keep us all moving forward.

Listen to the show here: https://bit .ly/4g4MYMA

In the travel trade industry, success depends on effectively managing relationships with clients, suppliers, and partner...
12/13/2024

In the travel trade industry, success depends on effectively managing relationships with clients, suppliers, and partners. Yet, many businesses find themselves juggling scattered data, which can lead to missed opportunities and inconsistent follow-ups. A Customer Relationship Management (CRM) system is designed to bring all this essential information into one accessible place. By streamlining communication, marketing, and sales processes, a CRM allows travel businesses to deliver outstanding service and stay ahead of the competition. In this week's blog, we cover 5 reasons why having a great CRM is a game-changer for gro

Read more: https://travelalliancepartnership.com/crm-for-travel-trade/

Join us tomorrow for an interactive virtual workshop on the Barcelona Principles, the gold standard for measuring public...
12/10/2024

Join us tomorrow for an interactive virtual workshop on the Barcelona Principles, the gold standard for measuring public relations. Our resident experts will show you how to create a personalized set of PR metrics that capture both quantitative and qualitative outcomes. You'll be on your way to having your own set of Barcelona Principles tailored to align with your organizations’ goals.

This session is crafted for destination and attraction marketers, whether in public or private sectors, aiming to harness the power of PR. Enhance your understanding of effective PR measurement, learn to report wins with confidence, and start building your own Barcelona Principles framework. Everyone will have the chance to work on their scoring system live during the webinar. Sign up today to elevate your PR strategy! https://travelalliancepartnership.com/barcelona-principles-webinar/

This week's blog expands on the trends that came up at OMCA, shining a light on the evolving nature of travel, driven by...
12/06/2024

This week's blog expands on the trends that came up at OMCA, shining a light on the evolving nature of travel, driven by a collective desire for more personalized, immersive, and responsible travel experiences. The move toward smaller groups, hands-on activities, and flexible, last-minute planning speaks to a dynamic market ready to cater to diverse traveler expectations.

https://travelalliancepartnership.com/trends-from-omca-marketplace-2024/

In the latest episode, Nicole Mahoney dives deep into the recent tour and travel trends, including cross-border travel a...
12/04/2024

In the latest episode, Nicole Mahoney dives deep into the recent tour and travel trends, including cross-border travel and the importance of connections for business success. Her insightful conversations with industry leaders at the OMCA Marketplace explore the changing dynamics of travel.

Nicole’s conversations with Ryan Robutka, Senior Manager For Market Development With Via Rail Canada, Diane Meglino And Cheryl Rash, Business Development Managers For Premier Travel Media, Shawn Geary, Owner Of Mccoy Bus Service And Mccoy Getaways, Todd Stallbaumer, Consumer And Trade Marketing Director At Oklahoma Tourism And Recreation Department, Tilly Youngs, Sales Director With Thousand Islands International Tourism Council, Elaine Moulder, Founder And CEO Of Brilliant Edventures, and Steve Vance, Director Of Sales And Marketing From The Grand Adirondack Hotel are so valuable in understanding the key trends in travel and tourism to watch in 2025.

They discuss the rise of small and flexible group travel, immersive experiences, and the growing importance of multigenerational trips. The episode also highlights the importance of building connections during industry events and why in-person networking is essential for creating unforgettable travel experiences and sustainable partnerships across borders.

Listen more here: https://bit.ly/3AXSWja

Working together with perceived competitors is a staple of the travel, tourism & hospitality industry. Most tourism prof...
12/02/2024

Working together with perceived competitors is a staple of the travel, tourism & hospitality industry. Most tourism professionals have participated in a collaboration, and count it as part of their business strategy. But what makes some of these partnerships successful when others fall flat? How can you build stronger collaborative relationships and set you and your partners up for success?

If you'd like a free copy of Stronger Together: Building World-Changing Business Collaborations - the book I wrote based on my research of collaboration within the industry - all you need to do is click below and fill out the form. No credit card for shipping, no strings attached! Because we're all stronger together.

https://travelalliancepartnership.com/how-we-help/education/collaboration-book/

This week on the podcast, Nicole Mahoney is joined by Maureen Martin, Vice President of Partnerships and Community at ...
11/27/2024

This week on the podcast, Nicole Mahoney is joined by Maureen Martin, Vice President of Partnerships and Community at Destination Madison, Bryan Kuebel, Senior Partnership Manager at Visit Milwaukee, and Greg LaDuca, Senior Vice President of Industry Relations at Visit Rochester.

They discuss the PACE (Partnership and Community Engagement) Forum and how tourism professionals are building an inspirational network that helps us to strengthen the travel and tourism community.

The conversation covers how the PACE Forum was formed during the pandemic, and how exciting its rapid growth has been. On the show, they also discuss the importance of maintaining consistent communication with tourism commissions and why the success of DMOs hinges on building strong, meaningful relationships within the community. Maureen, Bryan, and Greg emphasize that these connections encourage professional growth and support travel and tourism professionals to keep up with industry trends.

Listen more here: https://bit.ly/3B1T29k

For the past several years, TAP has given back to our local Rochester community by working with the Small Business Counc...
11/27/2024

For the past several years, TAP has given back to our local Rochester community by working with the Small Business Council of Rochester to provide Thanksgiving food boxes to families in need. This year, the team contributed food and donations for 15 boxes--one for each year that TAP has been in business! It's a favorite tradition among our team and one we look forward to each year.

Last week, 5 members of the TAP team were in Huntsville at NTA TREX 2024. Half the team were representing TAP - catching...
11/27/2024

Last week, 5 members of the TAP team were in Huntsville at NTA TREX 2024. Half the team were representing TAP - catching up with members of our community, making new connections for TAP, and hosting roadshow interviews for the Destination on the Left podcast - stay tuned for episodes next month featuring those interviews!

The other half of the TAP team were partnering with Alon Tourism Solutions to represent New York State with great presentations, appointments, and networking at their beautiful I Love New York booth, which won an NTA award for Best of Show!

This week, we share a case study of our work with Arlington, Virginia. Our team developed a PR campaign to tell the stor...
11/22/2024

This week, we share a case study of our work with Arlington, Virginia. Our team developed a PR campaign to tell the story of the new "all in Arlington" brand that goes beyond the major national attraction that typically comes to mind with the destination. The challenge was to communicate the magnitude of the what a new brand meant for how the destination relates to its visitors.

Read about it here: https://travelalliancepartnership.com/success-stories/storytelling-beyond-major-attraction/

In the latest episode of the "Destination on the Left" podcast, Nicole Mahoney and her guest Catherine Alonzo, CEO at Ja...
11/20/2024

In the latest episode of the "Destination on the Left" podcast, Nicole Mahoney and her guest Catherine Alonzo, CEO at Javelina and host of How to Change the World Podcast, explore the powerful intersection of storytelling and social impact. They dig into how great storytelling and creating authentic, compelling narratives can drive change and help build success in the travel and tourism sector.

Catherine shares her insights on personal and organizational transformation, particularly the importance of aligning with core values and purpose and rallying your team around your “why.” She offers actionable advice on effectively reaching specific audiences—and why if you’re trying to reach everyone, you’re going to reach no one— and the role of emotional engagement in communication.

To hear more about how you can use storytelling to attract your destination's ideal clients and build stronger connections with visitors, listen in to the show by clicking the link in our bio!

Address

5532 Rossier Road
Canandaigua, NY
14424

Website

https://TravelAlliancePartnership.com/

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