Travel Alliance Partnership

Home
United States
Canandaigua, NY
Travel Alliance Partnership

🌎Partnering with tourism & hospitality organizations to attract what they need to grow and thrive

✨Impact Through Connection, Community & Collaboration

With a core belief that we’re stronger together, we work collaboratively with travel, tourism and hospitality organizations to attract what they need to grow and thrive. At Travel Alliance Partnership, we serve at all levels of our industry – individuals, teams, businesses, associations, and regions. We offer strategic marketing services, membership programs, industry events, education and learnin

g resources. We champion tourism and support economic growth because we know that tourism is critical to economic development and makes or breaks entire regions. Impact Through Connection, Community & Collaboration.

02/07/2025

We’ve said it before, tourists are looking for experiences. So it only makes sense that visitors are throwing out generic “everything but the kitchen sink” trips, and planning vacations that align directly with their interests. Travelers in destinations (or those going to a string of destinations) want opportunities that match their passions. Thus, niche market tourism is a great way to grow visitation to your destination.

Read more on the blog here: https://travelalliancepartnership.com/niche-market-tourism/

02/07/2025

We had a great time catching up with our TAP Tour Operators, Guild Members, Corporate Preferred Partners, and many other members of our community at ABA Marketplace 2025! We hope everyone had smooth journeys home, and we can't wait to see you at TAP Dance in Myrtle Beach in May!

02/05/2025

This week on the podcast, Nicole Mahoney explores the evolving world of luxury hospitality with Graeme Labe, Managing Partner and Chief Design Officer at Luxury Frontiers.
Graeme shares his journey from traditional hotel renovations to designing extraordinary eco-resorts that redefine luxury. Luxury travel isn’t just about material extravagance; today luxury is about having meaningful experiences, connecting with nature, and immersing yourself in local communities.
Sustainability is also a key focus for Graeme, he explains that it’s not just about being eco-friendly, it’s about creating opportunities for local communities. Their projects incorporate local architecture and traditional building methods, providing jobs and skills training that benefit communities for generations.
Don’t miss this fascinating conversation about the future of luxury travel.
Listen here: https://bit.ly/40Lij0t

01/31/2025

There are many creative forms of gamification that entice the audience with something fun while also engaging them with your brand, either virtually or in person. Using points, challenges, and rewards, tourism businesses can keep visitors engaged, encourage exploration, and build lasting connections within the industry.

Read more about these tactics in this week's blog: https://travelalliancepartnership.com/gamification-to-drive-engagement/

01/29/2025

Last week, TAP team members Brittany Lynn and Colleen Onuffer headed to New York City for TravMedia’s International Media Marketplace. It was a busy day packed with 24 fifteen minute meetings with top-tier media, where they shared all the latest about our clients—Tour Cayuga and Discover Saratoga (respectively). These conversations are paving the way for FAM visits, media coverage, and exciting opportunities for our client destinations!

01/29/2025

This week on the show, Nicole Mahoney sits down with Andy Clinton, CEO of Visit York County, SC, for a fascinating conversation on how thinking differently can make a huge difference to a destination’s success.
The conversation covers:
- Techniques to grow website traffic from 500K to over 2 million page views annually
- The power of reaching out to other destinations for benchmarks and best practices
- How collaborations with local partners are driving economic growth and enhancing the visitor experience

Andy also shares how Visit York County uses geolocation data to provide insights to local businesses about their customer base, such as the percentage of visitors from outside the county and the number of different states that customers are coming from. This approach allows businesses, such as restaurants, to see the tangible benefits of tourism and understand its significant impact on their businesses.

Take a listen here! https://bit.ly/4hciKb3

01/29/2025

Our team, alongside Alon Tourism colleagues, recently gathered in Albany for a full-day strategic planning session with our client, I LOVE NY. The meeting focused on reviewing the program's current goals, assessing achievements, and measuring success to date. Looking ahead, we collaboratively developed strategies for 2025 to further strengthen New York State’s presence in the Travel Trade market. It was an energizing and productive day, and we’re excited to continue driving progress for New York tourism!

01/24/2025

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. About 15 percent of the world’s population live with different forms of disabilities. Without widespread accessibility in the tourism industry, this segment remains untapped. This not only limits individuals who are unable to access destinations or services on their own terms; it also holds back attractions and businesses from the $13 billion of annual spend within this market. It’s time for travel professionals to prioritize initiatives that make experiences more inclusive. In our blog this week, let’s look at how you can add accessibility while driving positive traveler experiences.

Read more here: https://travelalliancepartnership.com/accessibility-in-tourism/

01/22/2025

In this week’s episode of the Destination on the Left podcast, host Nicole Mahoney welcomes Arturo Gaona, Chief Partnership Officer at Wheel the World, to share how his company is transforming the travel industry. Born from a crowdfunding trip to Patagonia, Wheel the World began with a single vision: to empower travelers of all abilities by providing reliable accessibility information.

Arturo discusses the Accessibility Mapping System (AMS) and how it helps both DMOs and travelers understand how accessible a destination really is. He also shares details of the Destination Verified program, which helps destinations attract more diverse visitors by sharing and showcasing their accessibility features. Arturo also shares three key actionable steps that will help destination marketers to share their accessible locations with potential visitors, and why it’s crucial that DMOs start by taking small actionable steps towards better inclusivity.

Tune in here for all the details: https://bit.ly/4gnoBct

01/21/2025

We recently welcomed our spring semester intern: Ellie Crowe from Rochester, New York. Ellie graduated this past May from SUNY Geneseo with a bachelor's degree in Communication. During her time at Geneseo, she gained an interest in media and public relations and she hopes to expand her knowledge in this area of communication throughout her experience with Travel Alliance Partnership. We are excited to have her on our team!

01/17/2025

When it comes to effective marketing, the people on your team and the makeup of the team are a key component of how well everything works. Hiring marketing positions in-house can be a critical step to keep momentum for tourism businesses and organizations. Many of our clients have a dedicated marketing person. If you're thinking about adding a position to make the most of your marketing efforts, you may be ready for the next level of a tourism marketing team.

Read more about it here: https://travelalliancepartnership.com/building-tourism-marketing-team/

01/15/2025

Join Nicole Mahoney for the latest episode of the Destination on the Left podcast, where she enjoys a conversation packed full of valuable insights with Nikita France, Founder of the Travel Agent Collective. With a comprehensive background in marketing, communications, and PR and 12 years as an entrepreneur, Nikita shares her invaluable insights on how travel advisors can build or level up their personal brand.

In this episode, we’re also discussing:

- How to build a personal brand that fosters trust and authority.
- Actionable advice on leveraging social media to stand out.
- The importance of email marketing and how to engage clients effectively.
- Success stories of using platforms like LinkedIn for thought leadership
- Latest trends from TikTok to Instagram and how they can help you grow your travel business.

Nikita dives into the evolution of her platform and how it empowers travel advisors through marketing tools and strategies that work. She also emphasizes the importance of showing up authentically, the power of storytelling, and how even small businesses can harness the potential of social media to stay top-of-mind with clients.

Listen to the conversation here: https://bit.ly/3Ca2zfa

01/10/2025

Wellness travel is no longer just a buzzword – it’s a movement. Travelers today aren’t content with vacations that leave them feeling like they need a vacation. Instead, they are seeking deeper experiences that restore balance, nurture the body and mind, and leave them genuinely refreshed. This is where wellness travel shines.

As this trend continues its upward trajectory, it will redefine the broader tourism landscape. The shift from indulgence to mindfulness, from escapism to purposeful exploration, reflects a global evolution in how we view health and happiness. For industry players, now is the time to embrace this change and lead the charge in this transformative travel segment.

Learn more in this week's blog: https://travelalliancepartnership.com/wellness-travel/

01/08/2025

Did you know that nearly 70 million Americans are interested in exploring cannabis tourism?

On the podcast Nicole Mahoney and Brian Applegarth, founding chair of the Cannabis Travel Association International and owner of Applegarth Strategies take a deep dive into some truly innovative cannabis destination marketing strategies that you may not have considered.

They’re talking:

- The 4 archetypes of cannabis travelers and their unique preferences
- Data-driven strategies shaping the future of cannabis tourism
- Success stories from destinations like Santa Ana and Oakland excelling in marketing to cannabis tourists
- The synergy between the cannabis and craft beverage industries

Nicole and Brian also discuss the evolving lexicon needed to bridge the gap between the travel and cannabis sectors and the importance of education, a critical element for breaking down stigmas and understanding market potential.

If you’re curious about this emerging travel trend, this episode is packed with invaluable insights and strategies that could help your destination integrate cannabis tourism into your offerings in 2025.

Listen to the show here: https://bit.ly/4j7XNzw

01/03/2025

Winter can be ruff.... am I right??

We're betting we're not the only ones dreaming of warmer places right now, and we are excited to see registrations rolling in for TAP Dance 2025 in Myrtle Beach!

If you're not familiar with our annual event, TAP Dance is an intimate travel conference where destinations and attractions connect on a personal level with our membership of high-quality North American Tour Operators. In our unique pod format, small regional groups of suppliers collaborate in 25-minute sessions with each TAP Tour Operator, showcasing how each pod's assets can be packaged into an attractive tour experience for travelers.

Registration for TAP Dance 2025 (May 18-21) closes next month on February 28th. To learn more or to register, head to thetapdance.com!

01/01/2025

Happy New Year!! We are wrapping up our "12 Days of TAP-mas" with a classic 'Christmas adjacent' film (like Die Hard? Hmmm maybe let's not open that can of worms) that spans the holiday season, right through New Year's. Adrienne Currie watches "While You Were Sleeping" every year, enjoying how Sandra Bullock's character falls in love with the quirky Callaghan family and is welcomed with open arms.

12/31/2024

Got time for one more classic holiday film in 2024? Our queen of classic movies is TAP team member Sarah Imes, and her all time favorite is White Christmas. She loves old Hollywood glamour, and some of her favorite moments of this movie include the "Mandy" rehearsal sequence, and Rosemary Clooney's character performing at the Carousel Club.

12/29/2024

There's still time for a holiday movie marathon this year! How about "The Santa Clause" series? Here's a fun quip from The Santa Clause 2 - a favorite of Camille Zess!

Address

5532 Rossier Road
Canandaigua, NY
14424

Website

https://TAPintoTravel.com/, https://TravelAlliancePartnership.com/

Alerts

Be the first to know and let us send you an email when Travel Alliance Partnership posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Travel Alliance Partnership:

Travel Alliance Partnership

02/07/2025

02/07/2025

02/05/2025

01/31/2025

01/29/2025

01/29/2025

01/29/2025

01/24/2025

01/22/2025

01/21/2025

01/17/2025

01/15/2025

01/10/2025

01/08/2025

01/03/2025

01/01/2025

12/31/2024

12/29/2024

Address

Website

Alerts

Contact The Business

Shortcuts

Share