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SMS Marketing Tips for the Hair Care Industry
Hair salons lack many of the marketing tools open to, say, the fashion or electronics industries. Short of shaving the name of your business into the back of someone’s head, or attaching labels to their extensions, it’s impossible to brand a haircut. You have to be more creative if you want to get your name out there.
With a 90% open and read rate, SMS messaging is an invaluable tool for promoting your business and retaining customers. As well as issuing appointment reminders, text messages can be used to send out mobile coupons or announce special offers. As part of a rounded mobile marketing strategy, SMS messaging is an affordable, highly efficient solution, but it can also be incorporated into your other marketing tactics. Here, we take a look at some ways a mobile marketing campaign can benefit your other strategies – and vice versa:
Snap Happy Clients Cuts
You don’t need a professional photographer to take shots of clients. You just need permission to shoot. And you’ll find that most people are happy to pose if you’ve made them feel great with a winning cut. Choose the best shot and post them on your website and social media pages (again, ask permission from the customer) – it’s a good way to drive traffic, online and in store.
Make Business Cards
It’s a classic marketing strategy, and it still works. Include your short code and keywords on the card and as you give it to them, let your customers know that joining the SMS messaging list qualifies them fro special offers and discounts. Business cards also afford you the opportunity to generate new customers when you’re out and about. Make sure you do compelling things with your own hair, and when someone compliments you, hand them a card!
Email Offers
Email is perfect for going into greater detail about the aforementioned special offers, and you can encourage recipients to opt in to your SMS list to receive information abou