Landmark Forestry

05/27/2024

On this Memorial Day, Landmark Forestry honors and remembers the brave men and women who have served our country. We hope everyone has a safe and meaningful holiday.

05/24/2024

Landmark Forestry is a forest-consulting firm. From our three office locations, Landmark Forestry serves a broad array of clients ranging from non-industrial private landowners to many corporate clients along the east coast. Landmark Forestry prides itself in professional, accurate and timely work that is overseen by work ethic of the highest standards.

Our mission is to provide forest management solutions that are powered by technology and guided by experience and education.

05/17/2024

The backbone of our forestry management process: Forestry GIS. At Landmark, we meticulously maintain all forestry GIS data, ensuring topological integrity and up-to-date forest geometries and attributes. Our team develops Python scripts for efficient geoprocessing, enabling us to construct both hard-copy and digital maps tailored to our forestry clients and projects. With Forestry GIS, we're empowered to navigate, analyze, and visualize forestry data with precision.

05/14/2024

We are excited to announce the launch of our new Cruise Control Software website. Explore our upgraded features and functionalities at

Elevate your forest inventory process with Cruise Control 3.0, the ultimate all-in-one software solution. Streamline your workflow with user-friendly tools and save valuable time while collecting comprehensive forest data. Discover effortless efficiency today.

04/08/2024

The history behind Cruise Control.

Cruise Control began as a concept in the late 1990’s as technology became increasingly present in the general public. At that time, Landmark Forestry founder, Mike McWhorter, was searching for a better way to collect and compile valuable forest data that would address the issues of inherent human error and increasing efficiency. The traditional method of paper tally was prone to users omitting necessary data, failing to adhere to cruise specifications, and entry errors. This method also required an additional step of transcribing data from paper into a computer, after data collection occurred, which was also an error-prone and a time consuming bottle-neck. In addition to these issues of data accuracy and comprehensiveness, there was an awareness that the advent of GPS and digital mapping could provide a better means of creating and managing mapping data, as well as navigating in the field.

As the owner of a full-service forestry consulting business, Landmark Forestry, Mike had the perfect combination of need and opportunity to begin working with a staff developer to create a software package that could meet the specific needs of procurement, consulting, and managing foresters. At its core, Cruise Control was built to meet the unique needs of Landmark Forestry, but what was soon discovered was that the industry as a whole was searching for a better solution to these same challenges. Not long after its initial use began, others within the industry started to notice and inquire about what Landmark’s foresters were using in the field to enhance the user experience.

Fast forward a few decades and Cruise Control has become an industry leading Forest Inventory Software with a full suite of desktop and handheld applications spanning the complete workflow of project creation, field navigation, data collection, and reporting. Now in its third iteration Cruise Control 3.0 continues to add more features and functionality, adding real value to the forestry professional. With a devoted team of software developers and support personnel Cruise Control continues to offer tangible solutions to the challenges that foresters face. Despite the many iterations of development and added features, all these years later, Cruise Control 3.0 remains a solution built by foresters for foresters.

03/31/2024

Happy Easter from Landmark Forestry!

03/22/2024

Today's staff spotlight: Wesley Bailes, he is the Software Developer at Landmark Forestry.

03/13/2024

Restock at both locations!

03/13/2024

Today's staff spotlight: Jim Cunningham, he is the GIS Manager at Landmark Forestry.

02/21/2024

Landmark Forestry is partnering with the academic world to advance the training and experience of Forestry professionals stepping into the industry.

02/09/2024

Today's staff spotlight: Aaron Lewis, he is a Regional Forester here at Landmark Forestry.

02/02/2024

Today's staff spotlight: Bob Butcher, our Regional Manager here at Landmark Forestry.

01/27/2024

01/26/2024

Today's staff spotlight: Helen Harris, one of our foresters here at Landmark Forestry.

01/22/2024

Did you know? In the quiet embrace of winter, snow serves as a critical ally to our woodlands. Acting as a natural insulator, this unassuming blanket plays a key role in shielding tree roots from the rigors of cold temperatures. Creating a protective layer, snow ensures a stable environment for root systems, contributing significantly to the overall health and resilience of our forests.

01/19/2024

Today's staff spotlight: Brian Mills, our Product Development Specialist here at Landmark Forestry.

01/12/2024

Today's staff spotlight: Becca Donaldson, our accountant here at Landmark Forestry.

01/05/2024

Meet Mike McWhorter, our President at Landmark Forestry. His leadership and passion drive our commitment to excellence. Stay tuned for next week's Staff Spotlight.

01/01/2024

Cheers to a fresh start and new beginnings! Wishing you a Happy New Year from all of us at Landmark Forestry. May the year ahead be filled with joy, success, and memorable moments.

12/25/2023

Merry Christmas from Landmark Forestry! Sending warm wishes for a joyful holiday season filled with laughter, love, and festive cheer.

12/22/2023

Landmark Forestry Christmas Breakfast: A time to celebrate and appreciate our hardworking team. Good food, great company, and the spirit of the season.

12/18/2023

Have you ever been curious about the stories behind the Christmas trees that bring us so much joy?

Balsam Fir: The Aromatic Beacon of Hope
In the heart of Appalachia, the Balsam Fir isn’t just a tree – it's a symbol of hope during the festive season. Its captivating aroma and lush greenery turn it into a beloved Christmas treasure.

Eastern White Pine: A Gentle Giant
The Eastern White Pine, a native treasure of Appalachia, stands tall, embodying the unwavering spirit of the season. Its gentle needles and impressive stature have made it a timeless centerpiece for our Christmas celebrations.

Scotch Pine: The Hardy Festive Warrior
Though an outsider to Appalachia, the Scotch Pine has earned its place in our hearts with its remarkable resilience. It’s celebrated for its robust branches and enduring charm, making it a steadfast companion for our holiday festivities.

As the holiday season wraps us in its warmth, let's cherish and admire the natural splendor of our evergreens, each telling its own story of Christmas.

12/07/2023

Landmark Forestry is here to make your life easier with our forest inventory software, Cruise Control. For professionals within the forest industry, data collection and mapping are two very important steps in the process of forest documentation. There are many features and benefits of using Cruise C...

12/06/2023

Cruise Control: The top choice for forestry data collection software in the Appalachian Hardwood Region. Developed by foresters, for foresters, our powerful tool ensures accurate and efficient forest inventory in any scenario.

To learn more about the features and capabilities of Cruise Control click the link below:

Landmark Forestry is here to make your life easier with our forest inventory software, Cruise Control. For professionals within the forest industry, data collection and mapping are two very important steps in the process of forest documentation. There are many features and benefits of using Cruise C...

11/23/2023

Wishing you a Happy Thanksgiving from the Landmark Forestry team! May your day be filled with gratitude and moments of joy.

11/20/2023

Rifle season in West Virginia, a time-honored tradition, traces its roots back to the state's rich hunting heritage. With its vast forests and abundant wildlife, West Virginia has long been a destination for hunters. The rifle season, specifically for deer hunting, has evolved over the years, reflecting both the state's conservation efforts and its commitment to preserving wildlife populations. This period not only offers a chance for hunters to engage in a sport deeply embedded in the state's culture but also plays a crucial role in managing deer populations and supporting local economies. Each year, as the season rolls around, it rekindles a sense of community and tradition among West Virginians.

As foresters and outdoor enthusiasts, safety is our top priority at Landmark Forestry. Here are some key tips for a safe and successful hunting season:

• Know Your Surroundings: Familiarize yourself with the terrain and landmarks to avoid getting lost.
• Wear High-Visibility Gear: Make sure you're easily seen in the woods to prevent accidents.
• Communicate: Inform someone of your hunting plans, including your location and expected return time.
• Respect Wildlife: Practice ethical hunting and be aware of your impact on the environment.
• Fire Safety: Be cautious with fi****ms, always treating them as if they are loaded, and never point them in an unsafe direction.
• Forestry Awareness: Understand and respect forestry guidelines in your hunting area.

Landmark Forestry wishes all hunters a safe and successful season. Happy hunting!

11/02/2023

Landmark Forestry is a forest-consulting firm. From our three office locations, Landmark Forestry serves a broad array of clients ranging from non-industrial private landowners to many corporate clients along the east coast. Landmark Forestry prides itself in professional, accurate and timely work t...