04/20/2022
Hotel room blocks go hand in hand with events and there’s no denying – things are changing. Here are five 🖐🏼 examples of how the events industry is shaping before our eyes.
Non-Fungible Tokens 💸
NFTs have so far been primarily used for proving ownership of digital assets, however, it is projected to change many industries in the near future. Coachella, which kicked off its first weekend on April 15, has said they will issue exclusive NFTs that will work as a lifetime pass to the event. Due to NFTs transferable nature, that would mean should the owner not want to attend the event that year - or ever again - they could simply sell to someone else.
NFTs have also been used as giveaways in swag bags. JPMorgan offered this as an incentive to attend its first Crypto Economy Forum which took place last year.
Augmented Reality 💭📱
So what’s the difference between augmented reality and virtual reality? AR uses a real-world setting while VR is completely virtual. AR can be accessed by your smartphone or some type of device that enhances the virtual and real world. For example, you point your phone towards a street and it will give you more information such as street names, names of local businesses, history of a historical building within your screen, etc. The main purpose of an event is to create an experience for your attendees. As a brand, you want your potential buyers to feel something and AR opens an entirely new way to immerse people into what you want them to feel when they purchase your product or service.
Non-Alcoholic Beverages 🍸
Health and wellness, especially during the pandemic, became really important to many. By working from home, people had more time to work out, cook healthier meals at home, and prioritize their physical wellbeing. So now that the world has opened back up and events are taking place on the reg, how do we adjust? On almost every event trend report we’ve read, non-alcoholic offerings have made the list. The options these days are endless – let us know your favorites in the comments!
Boutique Event Spaces ✨
Out with the convention sized hotels, in with the unique spaces that offer a one of a kind experience. LTRB has always been a huge believer that the space really sets the tone for the event – why throw an event in one large box when you could take your guests through multiple floors of the hotel, providing them with a different, immersive experience on each floor? Just our personal
Asynchronous Events 🕒
These events are a form of hybrid events where the in-person and virtual events take place at different times. With how globalized our world has become, we can understand the draw of these events. You have the ability to upload and broadcast happenings at the event a little after they have taken place in real time and/or you can hold live sessions again for the remote attendees, making the content “on-demand”.
We’ve all seen the struggles that come with hosting a hybrid event – to the point where some companies are now hiring full time hybrid event moderators whose main role is to troubleshoot and ensure these events are running seamlessly. There are many benefits to hosting an asynchronous event such as undivided attention to both your in person and online attendees, more cost effective, less troubleshooting, and the ability to have more engaging discussions.
Do you have a trend you think should’ve made our list? Drop it in the comments. ⬇️