Firstline Brands

Home
United States
Houston, TX
Firstline Brands

Firstline Brands Our Mission: To enhance the hair care experience of the multicultural consumer.

02/19/2025

The parting don't stop with our —meet her cousin, the Evolve Triple Pro Styler Comb, now available at & .

She’s also a 3-in-1 game-changer—she parts, she lifts, she sections & she shapes… basically the multitasking bestie your styling routine has been waiting for. One comb, endless possibilities.

02/14/2025

If they don't know your love language is knot-free detangling, sleek slick backs, and satin-lined protection, are they even the one?

Happy Valentine's Day!

02/14/2025

If they don't know your love language is knot-free detangling, sleek slick backs, and satin-lined protection, are they even the one?

Happy Valentine's Day!

02/11/2025

Serena Williams stole the half-time show with her beauty & her bouncy, blonde curls. You can get the same look with Evolve! From detangling to defining, swipe to see the styling tools to achieve Serena's flawless curls.

💁🏾‍♀️ Start with a smooth base – The Detangling Brush keeps strands knot-free.
💁🏾‍♀️ Part, section & smooth – The Triple Pro Styler Comb makes styling a breeze.
💁🏾‍♀️Secure your curls overnight – The Luxe Satin Bonnet keeps frizz away while you sleep.

Find your favorite Firstline Brands products now at .

02/06/2025

Lights, camera, flawless hair! 🎬 gave 's the ultimate curl revival with a gorgeous hair transformation on Fox 26’s Chattin’ with Chelsea (). And of course, she left her with a basket full of Evolve’s pro-approved styling tools to keep the magic going.

Who’s ready for their own curl revival? 💁🏽‍♀️ Grab your Evolve must-haves at , , , , and .

02/05/2025

This is a Triple Pro Styler Brush appreciation post! 🙌🏾

The go-to 3-in-1 tool for smooth, sleek styles, perfect parting, and flawless finishing. Now at —because your hair deserves an upgrade.

02/03/2025

Power. Vision. Legacy. We're proud to announce Firstline's CEO Joni Odum feature in USA Today’s Black History Month Special Edition—a well-earned spotlight on a leader shaping the industry—because making waves is what she does. Tap the link in our bio.

📰:

02/01/2025

For nearly 40 years, Firstline has been at the forefront of creating hair tools that celebrate the artistry and heritage of Black hair.

Our legacy is built on empowering every curl, coil, and wave with products designed for us, by us. This month—and always—we honor the beauty of our roots. 🖤

11/09/2024

Our Sr. Graphic Designer, .work links style & STATUS in our head-turning Silky Wrap Scarf, giving bold vibes from head to toe.

Find your Silky Wrap Scarf at , , , & !

03/25/2024

Our 🆕 TRIPLE PRO STYLER BRUSH IS NOW AVAILABLE 🚨🚨📢
Save space in your carry-on bag & Grab your new favorite Travel brush TODAY!

03/23/2024

NAACP Image Awards Recap 🎬📸
It was an honor to be apart of this event ❤️‍🔥
Naacp.Image.Awards live

03/21/2024

serves in EVERY Print! 🐾 What's your fav? Animal? Chain?
Satin Scarves available

03/18/2024

Elevate your hair game with our Triple Pro Styler Brush! From Parting to Smoothing and Swooping Edges, it's the secret to LeToya Luckett's flawless pixie cut.

01/29/2024

Satin protection and lace perfection LeToya Luckett – the Evolve Laced bonnet is the answer to a night of beauty rest with a touch of glam. 💤💖 Treat your hair to luxury – shop now at H-E-B !

01/25/2024

Whether you're rockin curls, waves, or keeping your beard in check - Our premium-quality Double Sided Fade Brush is perfect for any style!

Shop our products today and

01/18/2024

Stop wearing your girls old bonnets! Sleep like a king! Grab the WavEnforcer King Cap today at H-E-B! 👑

01/14/2024

Our Snug fit dorag in RED 🥵🌶️
Grab your Do-Rag today , , , and .

01/10/2024

🙌2024 Energy🙌

Address

Houston, TX

Website

http://www.firstlinebrands.com/

Alerts

Be the first to know and let us send you an email when Firstline Brands posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Firstline Brands:

Videos

NAACP Image Awards Recap 🎬📸 It was an honor to be apart of this event ❤️‍🔥 #NAACPIMAGEAWARDS Naacp.Image.Awards live #firstlinebrands #youdeserveanupgrade #blackwomenowned #Houstontx

Stop wearing your girls old bonnets! Sleep like a king! Grab the WavEnforcer King Cap today at H-E-B! 👑 #KingCap #manbonnet #firstlinebrands #confidentstrongsmooth #wavenforcer #waves #menshaircare #blackowned #wavebrushes #beardcare #texturedhaircare #mensbrushes #360waves #180waves #barberbrushes

Our Snug fit dorag in RED 🥵🌶️ Grab your #wavenforcer Do-Rag today @walmart, @heb, @sallybeauty, and @walgreens. #firstlinebrands @xian_bell

@tylerwinstonn 🙌2024 Energy🙌

We sent a few representatives to the carpet for the 2022 @soultrain Awards! We're elated our @evolvebyfirstline Silky Wrap Scarf and @wavenforcer Grooming Brush made appearances in VIP gift boxes this year! Did you tune in to the show? What was your favorite performance? 🤩

Start her haircare journey with our Camryn's BFF line. #wavyhair #hair #longhair #naturalhair #hairstyles #hairstyle #hairgoals #camrynsbff #walmart #target #heb #sallybeauty #cvs