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07/09/2023

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07/01/2023

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06/30/2023

SKIFT

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06/30/2023

Understanding the Chinese Traveler Post-Covid: Survey Findings and Trends

Report Overview

This report explores various stages of the travel journey, decoding customer perceptions and spending habits, and offers key takeaways for Destination Management Organizations (DMOs) and travel suppliers based on the survey data.

We conducted a survey aimed at capturing insights into the travel behavior and emerging trends among Chinese consumers. By engaging directly with this audience, we sought to gain a comprehensive perspective on their preferences, motivations, and expectations when it comes to travel. The findings from this survey provide valuable insights for businesses and industry professionals looking to tap into the lucrative Chinese travel market.

In the dreaming stage, we identify the countries and cities that Chinese travelers are longing to visit. Moving on to the planning stage, the report explores various aspects such as travel duration, preferred travel companions, planning sources, and popular travel products.

In the booking stage, the report uncovers insights about the booking window and the gap between the desire to travel and making actual bookings. It also highlights the dominance of third-party bookings in the Chinese travel market. When it comes to in-destination behavior, the report talks about the activities Chinese indulge in and also how does their spend vary across various travel spend categories.

The report also sheds light on the economic outlook of Chinese travelers, showcasing their optimism about the economy, increased savings, improved financial status, and their willingness to splurge on travel experiences.

Lastly, the report concludes with key takeaways for DMOs and suppliers based on the survey data. These insights provide valuable guidance on how to effectively target and engage Chinese travelers, enabling them to capitalize on the opportunities presented by the upcoming travel boom.

What You'll Learn From This Report

Dream destinations of Chinese and factors that influence their destination choice
Aspects of the travel planning stage including ravel duration, preferred travel companions, planning sources, and popular travel products
Booking patterns
In-destination travel behaviour
Chinese view on the economic condition and spending behaviour

06/30/2023

SKIFT HIRING
If you have got what it takes to join the SKIFT group.
Dm me as recruitment is ongoing

06/30/2023

EU Traveler Profile and Key Statistics: The Impact of COVID-19

Pictures of neighbors singing on their balconies and applauding health workers beamed across the world from Italy, Spain, and the United Kingdom. It was April 2020, the peak of the first wave of the coronavirus pandemic. Europe was undoubtedly the hardest hit region worldwide, and currently finds itself in a second wave which in terms of new cases dwarfs the first one.

The coronavirus pandemic has pushed European governments to take unprecedented steps, including strict national lockdowns, evening curfews, and in mid-2020 the closing of national borders. In the European Union, a bloc shaped around the ideas of free movement of people and goods, these steps highlight the fear for the spread of the virus.

These restrictions have also had, and still have, a major impact on European travel behavior. In this report we look at the pre-COVID travel patterns of EU residents, and how the pandemic has changed these patterns. We highlight some segments of the travel industry which have seen better than expected performance, and analyze what 2021 has in store for the bloc.

06/30/2023

Scapia Raises $9 Million for Travel Rewards Credit Card: Startup Funding Roundup