StrategyHack

08/26/2016

Twas the night before and all through the space, the events team was PUMPED, to start the marketing race!

We couldn't be more excited for tomorrow's and to welcome our startups & rockstar marketers to ! The teams are set, the snacks stacked, and the trophies polished- see y'all in the AM!

PS- Don't forget to join us for the big showcase finale! Tickets here: https://www.eventbrite.com/e/strategyhack-startup-marketing-showcase-tickets-26755675947

08/17/2016

Are you a strategy wonk? It's okay - we are, too. Come flex your strategic muscles at the StrategyHack: Marketing & Product Strategy Workshop happening on Saturday, 8/27. Check out the video below and sign up at http://strategyhack.org/apply

Have you ever wanted to learn how to think like a startup? StrategyHack teaches brand & agency marketers to be leaders in problem-solving and strategy develo...

06/22/2016

We're very proud to have been involved in this French-American with the Cultural Services | French Embassy in the US at the Made in NY Media Center by IFP last November. We're gearing up for another round with some of the top fashion startups from Paris! More news on that soon.

03/18/2016

Photos from StrategyHack's eighth installment of StrategyChat featuring Jaime Schwarz (Associate Creative Director at gyro and Creator of gyro:ABC...) and Rachel Kaplowitz (Co-founder of Honey) chatting about intrapreneurship and how innovation labs are creating value for enterprises and the startup community, alike.

All photos by Soup Studios - Derek Edward Pfohl.

03/18/2016

Photos from StrategyHack's seventh installment of StrategyChat featuring Sam Olstein (Global Director of Innovation at GE) & James Cooper (Chief Creative Officer at betaworks) chatting about how unexpected partnerships can lead to amazing outcomes.

03/17/2016

We're doing a quick survey to learn a little more about our audience. Takes less than one minute. Help us out! strategyhack.typeform.com/to/UPDlbD

Tell us a little bit about you! Your answers will help us craft better content and more interesting event experiences in the future. Thank you!

03/14/2016

is happening TONIGHT!!!! Get tickets if you haven't already. Can't wait to hear from Jaime Schwarz at gyro and Rachel Kaplowitz at Honey on the topic of and Corporate Innovation.

http://strategychat8.eventbrite.com

02/04/2016

StrategyHack is super stoked to work out of LMHQ in Lower Manhattan. There's so much cool stuff happening down here!

Find out what Gregg Pasquarelli (ShoP Architects), Jill Bright (Conde Nast), Brad Katsuyama (IEX), Marc Kushner (Architizer), Miguel McKelvey (WeWork), Lloyd Blankfein…

12/12/2015

The truth about small email lists.

Email is an incredible selling medium, but there’s one big, huge glaring problem. Find out what it is and how to combat it.

12/11/2015

I'm just going to leave this right here for you.

If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you.

12/06/2015

You're already knee-deep in shopping for gifts. Here's a list to help you finish strong.

Hey - if you’re going to shop, you might as well be the one who buys the coolest presents, right?

12/05/2015

Even if you're running an SME, these startup metrics will help you get squared away.

Below are the ten metrics I’ve found to be most useful in board meetings. They answer the questions of how a company should be measuring the business at the highest level.

12/05/2015

[VIDEO] Building a high performance growth team? Follow this advice. http://bit.ly/1lVM09W

12/04/2015

Startups are forced by the market to operate this way. Fortunately, you can, too. http://bit.ly/1lVMcG8

Running your business without KPIs (key performance indicators) is a recipe for disaster. Use these KPIs to help grow your business exponentially.

12/03/2015

The future belongs not to the strongest or the smartest, but those who can collaborate - with humans and machines - most effectively.

Rather than knowledge and intelligence, the ability to collaborate will be the defining competitive attribute.

12/02/2015

For one, it’s damn hard to make landing pages to work.

What Happens After They Click the Ad?

12/02/2015

Our good friends at LMHQ are hosting an amazing event tonight. "Branding The New Downtown" is an exploration of how Downtown Brooklyn & Lower Manhattan are together rebranding and redefining New York's New Downtown. Swing on by for an evening of great food, cocktails, and fireside chats.

LMHQ is a membership club and event space that provides a place to brainstorm, socialize, network and collaborate in Lower Manhattan.

12/01/2015

Nobody walks out of a movie they loved and says, “Wow! What great content!”

We never call anything that’s good “content.”

11/30/2015

We've got a Cyber Monday deal on tickets to StrategyChat on Tuesday! This is going to be one of our best conversations yet with the Global Director of Innovation at GE and the Head of Creative at betaworks. Don't miss out! https://strategychat7.eventbrite.com/?discount=cyber_monday

11/30/2015

Skip a step in this hierarchy and you will inevitably fail.

Much in the way Maslow’s famous hierarchy maps the most fundamental human needs, the Full Stack Marketer has their own set of needs to reach the ultimate end state — sustainable growth for their product and company.

11/29/2015

So hot right now. 3 Ways to Tap Into the Hottest Marketing Tactic. http://bit.ly/1PMjGDk

11/28/2015

This is practically a road map.

The process helps you articulate, test, and revise your key hypotheses so you can improve your product-market fit.

11/27/2015

Because you love them.

There's certainly no shortage of research about how to market to millennials -- brands are working overtime to figure out how best to appeal to the valuable demographic, and research firms and others continue publishing insights. As a service to all parties, I decided to package up some of the more interesting and relevant bullet points I've come across lately.

11/26/2015

Building a community spans across startups & big brands, alike.

Hoover, founder of the discovery platform "Product Hunt" dropped some knowledge at the Lean Startup Conference on how to build a large, engaged community.

11/25/2015

It's essentially a “marketing data technology” map.

It's all about making sense of data and using it to create marketing experiences for the consumer.

11/24/2015

Put simply... pretty important.

If you want to build a valued product that you can be sure your customers will love, you first need to understand who your customer is.

11/23/2015

Our friend Stephanie Casstevens talks about why she writes for the “boring” industries.

Tour buses, medical waste disposal, fleet leasing, 4x4 truck rental, construction permits, pharmaceutical packaging... some would say these are all “boring” industries. However...

11/16/2015

Tech is changing the way we visit museums! In this panel, hear from industry leaders about how the role of technology is increasing visitor interaction and deepening experiences.

“Future of X” is a monthly event series created by LMHQ to explore new advancements and innovations in various industries.

11/07/2015

Most product copy is awful. Or worse, non-existent.

Let's look at some companies that are doing it well.