12/21/2024
The Reggae Kings of South Asia: A Journey Through the Musical Legacy of JAYASRI
Building a brand is never an easy feat, especially when your chosen path is unconventional. In South Asia, where reggae music is far from the mainstream, JAYASRI stands as a testament to the power of passion, dedication, and raw talent. This iconic band has not only introduced reggae to a largely unacquainted audience but has also elevated the genre to a celebrated art form across the region.
Roots of Greatness: The Early Days
The story of JAYASRI begins in the late 1980s and early 1990s with the formation of Red Serendib, a live band that captivated audiences in Sri Lanka. The Jayalath twins, Rohitha and Rohan, were the creative forces behind this ensemble, blending their unique charisma with musical expertise.
In 1992-1993, the twins embarked on a groundbreaking journey with the European project ConDom, which achieved chart-topping success with its #1 single, "Raising My Family." This track, which also became the theme for a popular family planning campaign, marked the twins' entry into international stardom. The success of ConDom was achieved under Sony, setting the stage for greater ventures. In the mid-1990s, they evolved into JAYA 3, collaborating with BMG Ariola to produce hits that resonated both in Europe and Sri Lanka.
The Arrival of Anura Liyan
In 1998-1999, six years after the success of ConDom, Anura Liyan joined JAYASRI. At the time, Anura had been performing with Kings and later with the Austrian cover band Imagine. Having heard of the Jayalath twins' success and unique sound, he sought them out, solidifying his place in the band. This collaboration further enriched JAYASRI's sound, blending their reggae roots with world music influences.
The Rise of JAYASRI
Over time, the twins and their evolving band, now officially known as JAYASRI, redefined the boundaries of Sri Lankan music. Combining reggae with world music elements, they created a sound that was both distinct and universally appealing. Their ability to connect with audiences across cultural and geographic lines catapulted them to fame, not just in South Asia but also on international stages.
In 2003, JAYASRI achieved another significant milestone by winning the Austrian World Music Award and the Austrian Grammy Amadeus Award for their collaboration with Global Deejays on the project Ravers on Dope. The world hit "Get High" became a sensation, solidifying their position on the global music map.
Performing at massive festivals like Sun Splash and others, JAYASRI brought their unique sound to a global audience. Their music, infused with love, rhythm, and a spirit of unity, became a soundtrack for beachside gatherings, vibrant parties, and heartfelt moments all over the island.
A Legendary Brand
Today, the Jayalath twins are household names in Sri Lanka and beyond. Their faces adorn walls, vehicles, and venues, symbolizing the impact they’ve had on the reggae and music world. Despite their iconic status, they remain deeply rooted in their craft, continuing to produce music that resonates with fans across generations.
Their catalog of hits is a testament to their versatility and creativity. From European chart-toppers to Sri Lankan classics, JAYASRI’s music is omnipresent, echoing from the waves of the Indian Ocean to bustling city streets.
A Legacy of Love and Music
More than just musicians, JAYASRI represents a cultural movement—a fusion of Caribbean-inspired rhythms with South Asian heart. Their story is one of perseverance, innovation, and the unyielding belief in the power of music to bring people together.
As the flagship of reggae in South Asia, JAYASRI continues to inspire and entertain. Their journey from local live performances to global stages is a reminder that passion and persistence can break barriers and create lasting legacies.
We at Elevate Global Media celebrate the extraordinary contributions of JAYASRI and wish the Jayalath twins many more years of success, spreading love and music to the world.
JAYASRI: The sound of unity, the rhythm of South Asia, and a legend that will echo through time.
🎶 Experience the magic. Feel the soul. 🎶 - Written by Shean DharmaratnaShean Dharmaratna for Elevate Global Media
This Video: Stripped-Down Brilliance: "Piyamanne" by the JAYASRI Twins
https://www.youtube.com/watch?v=kVQf6DP9jt0
In this raw and heartfelt rendition of "Piyamanne", the legendary JAYASRI twins, Rohitha and Rohan, showcase their unparalleled versatility and musical depth. Stripped of elaborate instrumentation, this version focuses on the pure emotion and melodic mastery that have made these two artists icons of the South Asian music scene.
With every note, they remind us why they are celebrated as trailblazers in reggae and world music. This performance is a testament to their ability to adapt and breathe new life into classics, connecting with audiences on a deeply personal level.
A simple arrangement, yet undeniably powerful—this is JAYASRI at their finest.
🎹 Piano Arrangement: Gayan Randy
https://www.youtube.com/watch?v=kVQf6DP9jt0
J. - Jayasri
Rohan Jayalath Rohan Jayalath
Aruna Lian
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.... Live !! nice rendition just with Piano at Sri...