New York City's Luxury Nightlife PR & Concierge Network
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Lavideluxe, a luxury personal concierge service, was launched in New York in July 2011 by the company's founders, Prine Rafique Salif
u. In addition, Quintessentially boasts a portfolio of 12 sister businesses, including an art advisory service and a bespoke luxury experience company, to cater to clients' needs. what exactly is a personal concierge service? And why would people want to use one? What is lavideluxe? Lavideluxe is a personal concierge service which basically takes care of the needs of individual private members. Those private members purchase monthly or annual memberships which are divided into three different levels: the general level, which is a reactive service where you write in to a team of lifestyle experts and place a request and they fulfill that request. The next level up is the dedicated level, which is more of a personalized proactive service where not only are we filling your requests on a reactive level, we are also reaching out to you proactively based on your profile and your preferences. The next level up is elite, where you have up to four account managers around the world. These are our most experienced account managers that have been trained thoroughly and well. And they really are working with our members' personal and executive assistants to run their second homes, to plan their family trips, to do personal shopping, to buy gifts for their staff, et cetera. It's a hands-on level of service where the answer is really never no. And the personal concierge is basically taking care of anything from restaurant reservations to hotel bookings to travel itineraries to fitness; anything that would fall under a lifestyle request. Membership costs range from $2,500 per person, per year for a general membership, to a one time concierge fee every time service is used or $10,000 per person, per year for the elite membership. We're a private members club. All of our membership details are private, and that's what we pride ourselves on. What's the difference between a personal assistant and a personal concierge? The difference is that we have connections worldwide with 12 sister companies underneath the Quintessentially umbrella. As a personal assistant, you are one person working for your boss. Basically, you don't have our global network to rely on, you don't have our experts to rely on; if you need a restaurant reservation at Miami next Wednesday night, you might have a connection there, but we guarantee that we have the connection, and if that reservation is available, it will go to a Lavideluxe member. It's the same with nightclubs; we know the doormen, we know how to get our members in; we'll have our nightlife specialist walk you in, make sure that there are no issues. It's really about the network behind the member assistant that the personal assistant wouldn't have. What kind of clients we cater to
Lavideluxe welcomes a broad spectrum of clientele, and it's basically dependent on whether they are fit for Lavideluxe or not. Just because you can pay for a membership doesn't mean that you're the right fit. It's normally people that really like the best things in life, but also don't have time or knowledge or the network to experience it. Our biggest thing that we do for our members is saving them time as well as saving them money in areas that we can. And also giving them a mind blowing experience
So if we see an increase in members looking to go to a certain gym, or looking to go to a certain hotel, we will contact that hotel to make sure our members are getting the best rates there as well as added value so they will have a V.I.P. What kind of services do you offer that other companies don't? It's a personalized service. We offer a membership in which our member assistants get to know the details of your life: they know when your children's birthdays are, and they want to make sure that you have gifts for them. They'll even go out and do your shopping list for you. It can come down to decorating your Christmas tree and having it delivered, or having your Thanksgiving dinner catered or flowers being delivered to your loved ones in New York. It's really anything under the lifestyle category. Membership Cap
In New York, we cap the membership at 100 members . A reason that we do that is so we insure the quality of the service that we are giving our members. If you have 1,000 members and you only have a certain amount of staff, then you're not going to be able to give everyone your attention. It's also a private members' club. It's exclusive. If it was open to everyone, it wouldn't be what it is, and we really do pride ourselves on the exclusivity and the personal touch of each membership. ACCESS
Most of our new members are from word of mouth or referral from current members. There is no advertising that we do. Yes, we do events for our members, and they might bring friends, but no, there is no advertising, or outreach, or poaching. Sister businesses
We have 12 sister businesses which includes
Nightclub table reservations and booking
Restaurant reservation and booking
Car service
Luxury car rentals
Person trainers
Life coaches
Personal or corporate etiquette training and management
Personal shoppers
Hotel bookings
Housing ,
Personal groomers
Business consultation with local businesses pertaining to luxury products found in new york and Miami
* Luxury car dealerships - Mercedez Benz, Audi, Ferari, Manhattan Mottors and so on
* Jewelry Dealers - pawnbrokers who buy and sell high end watches and other jewles
* Financial Services- From stock brokers to Merger acquisitions . To personal and business private loan lenders
* Custom luxury builders and home make overs
* International commodity consultants - oil and gas, gold, bauxite and so on
* Digital medial and advertising platforms - NBC , ABC and studios
* Real estate consultation
* Artist management
* Social media consultants
* Events access and ticket sales- Broadway , Tribecca film festival, Barclay center,etc
* Es**rt service
* Private lofts and pent houses for special private events
All these sister companies are brought that in-house, so that we could train them in the lavideluxe culture and insure that the service that our members were getting when flowers were delivered was the same service that they were getting when they're a Lavideluxe member using the concierge service. We have most of our supplier businesses, with the exception of airlines and hotels, in-house. In conclusion, most of our requests are practical. 68 percent of the requests in the New York office are just for restaurant reservations and those hard-to-get tables. It's more practical than it is extravagant, and it's really about saving our clients time as well as money where we can.
