Visit Santa Barbara

Visit Santa Barbara Santa Barbara’s official travel and tourism resource.
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Located between Los Angeles and San Francisco on the California coast, The American Riviera® is where beaches and mountains come together in a beautiful seaside escape. Visit Santa Barbara is the official travel resource for the Santa Barbara South Coast, which includes Santa Barbara, Goleta, Montecito, and Summerland. Learn more about places to stay in Santa Barbara, hotel deals, things to

do while you’re here and upcoming festivals and events. We encourage you to join our online community by following us on Facebook, Twitter, Instagram and Pinterset.

Don’t miss the Annual California Wine Festival in beautiful Santa Barbara, happening July 18–19, 2025. Over two sun-soak...
06/26/2025

Don’t miss the Annual California Wine Festival in beautiful Santa Barbara, happening July 18–19, 2025. Over two sun-soaked days, thousands of wine lovers will gather at stunning beachside settings to enjoy the best of sun, sea, wine, food and live music.

Learn more at: https://heyor.ca/iR65yO

Photo by Mike Love

From seaside concerts and star-spangled celebrations to local artisan finds, next week’s lineup features the Molly Ringw...
06/24/2025

From seaside concerts and star-spangled celebrations to local artisan finds, next week’s lineup features the Molly Ringwald Project at Concerts in the Park, Santa Barbara’s Fourth of July festivities and the Santa Barbara National Horse Show. https://heyor.ca/7JjOBN

Use this guide to plan your next spur-of-the-moment getaway and get a pulse on what makes Santa Barbara the ultimate escape.

Santa Barbara is awash in purple — the jacarandas are in full bloom, adding a dreamy touch to every street and skyline. ...
06/21/2025

Santa Barbara is awash in purple — the jacarandas are in full bloom, adding a dreamy touch to every street and skyline. Don’t miss your chance to see these beauties in their prime.

06/19/2025

As dawn greets the sea, the Santa Barbara South Coast turns to liquid gold — a gentle reminder to slow down and soak it all in.

📸: .4

From a lavender-filled festival to a luxe wine dinner and a summer afternoon of sipping, next week’s lineup features Bou...
06/17/2025

From a lavender-filled festival to a luxe wine dinner and a summer afternoon of sipping, next week’s lineup features Bounty with Lo-fi Wines at Rosewood Miramar Beach, the Santa Barbara Lavender Festival at SBCC and the Santa Barbara Wine + Food Festival at the Santa Barbara Museum of Natural History. https://heyor.ca/l4A8rl

Use this guide to plan your next spur-of-the-moment getaway and get a pulse on what makes Santa Barbara the ultimate escape.

This weekend, head to Downtown Santa Barbara — where historic streets lead you to hidden boutiques, irresistible eats an...
06/12/2025

This weekend, head to Downtown Santa Barbara — where historic streets lead you to hidden boutiques, irresistible eats and an atmosphere that never goes out of style.

From soulful concerts to wine-paired dinners and a wild summer parade, next week’s lineup features Mary Chapin Carpenter...
06/10/2025

From soulful concerts to wine-paired dinners and a wild summer parade, next week’s lineup features Mary Chapin Carpenter and Brandy Clark at the Lobero, Uncorked & On The Rocks at Blackbird and the Summer Solstice Celebration at Alameda Park.

https://heyor.ca/cLOKmK

Use this guide to plan your next spur-of-the-moment getaway and get a pulse on what makes Santa Barbara the ultimate escape.

The soft morning glow of the Santa Barbara coast lights up the shoreline with peaceful, dreamy beauty.  📸: kylereader_ v...
06/06/2025

The soft morning glow of the Santa Barbara coast lights up the shoreline with peaceful, dreamy beauty.

📸: kylereader_ via Instagram

Sunshine, festivals and endless summer fun. With average highs around 78°F, enjoy beach days, wine tastings, outdoor con...
06/05/2025

Sunshine, festivals and endless summer fun. With average highs around 78°F, enjoy beach days, wine tastings, outdoor concerts and free movie nights under the stars this June in Santa Barbara.

Kick off the month with a spectacular Fourth of July celebration and soak in the vibrant energy of The American Riviera®.

July offers sublime concerts, iconic festivals and quintessential Santa Barbara activities.

From Ryan Bingham’s unforgettable live show and the vibrant spirit of Juneteenth to a Father’s Day weekend made for savo...
06/03/2025

From Ryan Bingham’s unforgettable live show and the vibrant spirit of Juneteenth to a Father’s Day weekend made for savoring Santa Barbara’s finest — next week promises the perfect mix of music, culture and coastal indulgence.

https://heyor.ca/g67tbf

Use this guide to plan your next spur-of-the-moment getaway and get a pulse on what makes Santa Barbara the ultimate escape.

Designer threads, glittering jewels, chic pet finds — if shopping is your love language, Montecito speaks it fluently. T...
06/02/2025

Designer threads, glittering jewels, chic pet finds — if shopping is your love language, Montecito speaks it fluently. This guide to Montecito’s shopping scene breaks down the best spots for upscale fashion, home goods and unique treasures. https://heyor.ca/abBEaf

This peaceful seaside hamlet boasts a refined selection of luxury boutiques, trendy ateliers and bespoke precious jewelers, offering a one-of-a-kind shopping experience to delight even the most discerning customers.

Address

500 E Montecito Street
Santa Barbara, CA
93101

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Welcome to The American Riviera®.

Visit Santa Barbara is the official travel resource for the Santa Barbara South Coast, which includes Santa Barbara, Goleta, Montecito, and Summerland. Learn more about places to stay in Santa Barbara, hotel deals, things to do while you’re here and upcoming festivals and events. We encourage you to join our online community by following us on Facebook, Twitter and Instagram.