Floorcraft

08/30/2024

I like sending out this video for Engineered Floors LLC/Dreamweaver started by the Henry Ford of the carpet industry Bob Shaw. Bob Shaw sold Shaw Industries to Warren Buffet in 2001 and at 93 years old is reinventing what Made in America means:

A new beginning.

03/31/2020

Thank you Ben Grouby at Redfin for the carpet and floor referral just now. We talked about the third problem of migrant workers in India on lock down and the first world problem of selling a home now in Northern Virginia. Glad to share a good laugh when a reminded him in my best Indian accent. "What are you worried about? I have to sell my children." Not really funny now that I write it down in black and white but the other option is to cry. What are you going to do? We are all in this together.

03/12/2020

An old customer with carpet installed 15 years ago ready for replacement and I just ordered 1400 square feet of Dreamweaver Montauk 60 ounce Solution Dyed Advanced Polyester with two tone yarn that looks like a solid when installed. Have you ever heard of a carpet that can be cleaned with bleach:
https://www.youtube.com/watch?v=Xs3JRUUZwY8

A new beginning.

02/25/2020

my blurb about floors from my Insiders presentation today...Matching Oak floors, stair treads and hand railing are an important part of quality interior decorating. Oak floors are preferable for wide boards in order to have dimensional stability especially from high humidity that varies from season to season as wood shrinks and expands with higher or lower moisture content. Hard woods such as Maple, Birch or Hickory are not as dimensionally stable. Stains come in multiple shades which allows for good coordination with wall paints and kitchen cabinets. The two types of floor finish are water base & oil base. Water base is more expensive especially for 2 part commercial finishes for use in high traffic areas. Oil and water have pros and cons that are complicated and best determined by the specific job. An Oil base finish also known as Polyurethane (somewhat of a misnomer) is most popular in Virginia for cost, appearance and other technical reasons but is illegal in California due to the high VOC content and the availability of environmentally friendly water base finishes.

11/05/2019

Before and after pictures for tile removal and Oak floor to match existing with sand/finish in foyer for house in Springfield. https://photos.app.goo.gl/sBvbP2dc4NXMHWX48

07/31/2019

3 sales call tomorrow with old customer and referrals. 'That's the way... uh-huh, uh-huh... I like it'...Am I dating myself?

07/25/2019

If you ask, “How do you like my new carpet?”, no one will say “hold on…”, then bend over to feel the carpet. However, the soft yarn Dreamweaver Carpet will exhort a pirate’s guffaw that makes the eyes roll to the ceiling in ecstasy at the feel of such extravagance. Tickle the tootsies. Go ahead. Do it.

07/17/2019

I set up appointments by phone to make sure that they are not a robot which includes after I meet them in person as well.

07/13/2019

I got a good laugh after the sales call this afternoon when I told the homeowner, "I should pay you for the tour of the house!"

07/12/2019

4 or 5 sales calls tomorrow on Saturday mostly related to all the wet basements...

07/09/2019

I have two appointments today for wet basements to look at waterproof vinyl plank installation which has been a God send over laminate flooring that has been a problem for the least amount of water since Pergo came out 25 years ago.

07/02/2019

Who referred me to Angie Creedon? We are finishing the wood floors before move in on Leyton Place in Springfield. Thank you for the trust and confidence that you place in us.

07/01/2019

I love this historical video. Bob Shaw is the Henry Ford of carpet. I became a Shaw dealer in 1989. We bring the samples to you.

https://www.youtube.com/watch?v=Xs3JRUUZwY8

A new beginning.

06/19/2019

The new sand & finish Oak floor in single family investment property on the market for sale in Alexandria had the AC vent moved 2 inches away from the base board - lowered to accommodate standard size shoe molding stained to match. English Chestnut stain selection ties in kitchen cabinet color.

06/11/2019

Guyana is the only South American nation in which English is the official language. Who knew? Super cool customer I just met selling his investment property needs carpet & floors.

05/23/2019

ice maker line broke in a vacant property near Arlington Ridge above Crystal City...24% moisture content front door and 21% at back door 46 feet apart...should be less than 12%. The meter number is upside down in the photo. Either remove and replace Oak floor or wait months for Oak planks to dry out before sanding & finishing. Never quite the same though.

05/16/2019

The finishing touch with the custom made New Zealand Wool stair runner. 30 years in business this month. Yay us.

05/08/2019

The happy customer with new Oak Floors, Oak Treads and Oak Handrails stained to match that replaced old carpet finally got the New Zealand wool stair runner cut for binding today after a back order since the sheep gave us the run around.