Matrix Media Consulting Group

07/07/2022

FYI: Things you should know!
Paypal is making changes.

PAYPAL is making changes to certain fee-free payments from this month, impacting how users can receive cash. The shake-up to its peer-to-peer goods and services structure will come into effect from July 28 for US customers. The changes mean customers will only be able to send Friends & Family peer-t...

03/24/2022

The Eight Rules of Success to Think About Every Morning
by James Caan: Serial Entrepreneur and Investor in People with Passion

I have said in the past that there is no magic formula when it comes to being successful in business but there are certain guiding principles that I have followed throughout the course of my career. Not everyone gets what they want in life but if you work hard and keep trying then some measure of success is bound to come your way. Here are a few of the personal rules I have stuck with throughout my career in business and still follow to this day.

1. Application

No matter what people say true success does not come easily. Like everything in life, if you really want something you are going to have to work for it and put in the time and effort. There is nothing wrong with a little bit of hard work and everyone who has gone into business for themselves will tell you it is one of the toughest things they have ever done in life.

2. Believe in yourself

There is no point in going into business for yourself if you do not have any confidence or self-belief. When you set up your own company the only person you have to answer to is yourself - which means confidence is vital. If you do not believe in yourself and your product or service, then how can you get others to put their faith in you?

3. Be creative

If you want to be truly successful then you have to be prepared to stand out from the crowd. Although I have always believed that an idea doesn't have to be brand new, the best businesses will still have a strong USP that sets them apart from competitors. Creativity is one of the most valuable qualities any person in the business world can have.

4. Be there first

It is a competitive world out there those who are not out of the traps quickly are the ones who are going to get left behind. I have always believed in striking first. Once you have established what the best course of action is, there is no point in being cautious because it will give your competitors the chance to get in there before you and win that vital piece of work or contract.

5. Build a brand

When I set up my first firm, the first thing I did was to go out and rent an office in the best part of London, as an address in Mayfair is great to put on a business card. The actual room itself was tiny and windowless, but nobody knew this as I arranged for meetings to take place away from the office. When it comes to doing business, building a brand and a good reputation is vital. Once you have done this, you will find things a lot easier, as most of us prefer to deal with people or companies that are recognised and trusted.

6. Seek advice

It is impossible to be an expert in every field and there is nothing wrong with seeking advice when you are struggling. When you are starting out in business it can be great to speak to someone who has years of experience behind them. If you ask for help you will usually find that people are more than happy to give their time and their expertise.

7. Get organised

Running a successful business can be very stressful and demanding and one of the most important resources you will have is your time. If you want to get the most out of your working day then you need to be properly organised and you also need to make sure you are not wasting precious time on tasks that can always be delegated to someone else.

8. Don’t run before you can walk

When you first start in business there is a tendency to grab every piece of work which comes your way, which can be a potentially fatal mistake. First of all you need to make sure that when you negotiate a contract there is a decent margin. Although you want to make your mark, there is no point in taking on work that does not yield a worthwhile profit. More importantly don’t take on more work than you can manage. It is one of the most common mistakes in business and can prove to be very costly.

01/18/2022

When was the last time you thought about how you others — how you minds, shape , move others to act?

Influence is a power that is earnt and shouldn't be taken lightly or used to perpetuate malice, no matter who you are, where you work or what your professional goals are.

If you

1. Build Trust With Your Audience
2. Cultivate Reliability Through Consistency.
3. Be Assertive, Not Aggressive.
4. Be Flexible.
5. Be Personal.
6. Focus on Actions Rather Than Argument.
7. Listen to Others.

Then I emplore you to use your for good.

01/13/2022

According to our research, 89% of marketers are interested in improving their content marketing.

11/18/2021

Most of us I can safely say go to Walmart. No matter what product we go in with the intention of purchasing there is a "BRAND". Each BRAND has a "STORY" . Each story has a "PAIN". We walk the aisle and we choose the product we want whether it be for quality, story, cost, effectiveness of product, but we choose!

Matrix Media Consulting Group: "You IMAGINE it! We CREATE it!"

My Brand is . It is the The . It is . We Will always . and I am and as my buddy Ann P Bennett of Ann Bennett Marketing says "I am LAUGHING My Way to Loving MYSELF and MY BRAND. Read her Book!!!!

So if none of these words or this Brand appeals to you, you have the OPTION TO CHOOSE! and that's ok! I will hold nothing against you. I was just not the Brand for you :)

04/20/2021

I have been a Marketing Professional for over 24years, started in Radio and TV and it still makes me lol when people say ...It's not that hard ...I can do it myself...ok...carryon