Social Kitchen

26/06/2024

15/12/2023

🚨Sponsor Spotlight🚨

Big shoutout to Social Kitchen for helping sponsor our Mass Madness Winter Showcase on December 16th!! ❄️🏈

31/10/2023

Ghouls, ghosts and engaging posts – they all come out to play on Halloween. Ready to 'unwrap' your brand's potential? 🎃

11/04/2023

Genius.

06/01/2023

It's tough to run your business AND come up with something to post every single day! When you're ready to outsource and get the job done right, we're here to help! In the meantime, here's a bit of inspiration for your January posts:

January 2023 is full of popular hashtag holidays that you can incorporate into your social media efforts. Here are 5 hashtag holidays to consider:

26/10/2022

What do you think, will he sink or swim?

“Entering Twitter HQ – let that sink in!”

23/07/2022

Discover Meta technologies for nonprofits. Advance your purpose and change lives.

19/04/2022

Social Kitchen is looking to add writers to our team. This is a remote (work from home) position. Candidates for this social media marketing position will have excellent writing skills, impeccable grammar, and the ability to read, comprehend, and summarize articles on varying complex subjects which may include: law, architecture, accounting, technology, insurance, sustainability, real estate, construction, etc.

Currently looking to fill an estimated 40 hours per month with a strong opportunity for additional projects within the next few months. Make your own hours, work on your own schedule to meet a weekly deadline.

13/03/2022

Sometime it seems like everyone posting to is angry or nuts. Well, if you're sitting on the sidelines, scrolling through your feed, keeping your opinion to yourself about sensitive topics, it turns out YOU are in the majority! (Oh, thank god.) https://yhoo.it/3w0prZ1

Most people you meet in everyday life — at work, in the neighborhood — are decent and normal. Even nice. But hit Twitter or watch the news, and you'd think we were all nuts and nasty. Why it matters: The rising power and prominence of the nation's loudest, meanest voices obscures what most of us...

31/12/2021

Parents, if you barely understand what the Metaverse is, your children certainly don't belong there unsupervised. AR and VR technology has a long way to go and while it is SO. FREAKING. AWESOME it will be dangerous for kids in the beginning because (fortunately) the programmers building these amazing spaces simply don't think the same way as the internet creeps do. This means they are reactively fixing rather than proactively building. Much like what you've probably experienced with TikTok, the creeps always find a way to creep in.

Meta (Facebook/Instagram parent company) and Google are the most advanced out of all the platforms in understanding how to prevent the creeps from creeping. I can remember Googling the word bacon about 7 or 8 years ago (looking for images for a restaurant client) and every image that the search returned was p**n. Let me tell you, you can't unsee bacon p**n. Ewe. Ewe. Ewe. These platforms have come a very long way from bacon p**n—nowadays you actually just get bacon and the occasional pair of bacon socks.

Experience is why these legacy platforms now feel a lot more 'sanitary' than your average TikTok experience. So Meta and their Metaverse Oculus platform will likely achieve 'safe-space' status more quickly than the gaming platforms that are also jumping into the space. In the meantime, don't expect the platforms to parent for you. This is YOUR responsibility. Stay vigilant and actually use the privacy settings available to you.

As Meta and other companies bet big on an immersive digital world, questions about its harms are rising.

03/11/2021

Great graphic to describe the Meta structure. Oculus is crossed out because it will undergo a rebrand as well to become Meta Quest. For anyone still confused by the click-bait media coverage, Facebook will still be called Facebook.

Just to clear up any confusion, META is Facebook's new *corporate* name. The names of the APPS that the company builds – Facebook, Instagram, Messenger and WhatsApp – remain the same.

But, Meta will be retiring the Oculus brand starting early 2022. Oculus Quest will be Meta Quest and the Oculus App will be Meta Quest App.

Also, the Facebook Portal will be known as the Meta Portal.

Facebook Reality Labs will become just Reality Labs.

Following are Meta's (previously Facebook’s) main pages:

1️⃣ Facebook ➨ Meta
facebook.com/Facebook redirects to facebook.com/Meta
(facebook.com/MetaCanada & facebook.com/MetaAustralia also redirect to the new main Page, as do possibly others)
Instagram =

2️⃣ Facebook for Business ➨ Meta for Business
facebook.com/Marketing redirects to facebook.com/MetaforBusiness
Instagram =

3️⃣ Facebook for Creators ➨ Meta for Creators
facebook.com/FacebookforCreators redirects to facebook.com/MetaforCreators
Instagram = (no change)
See also facebook.com/creators

4️⃣ Design at Facebook ➨ Design at Meta
facebook.com/design redirects to facebook.com/designatmeta
Instagram =

5️⃣ Facebook for Developers ➨ Meta for Developers
facebook.com/FacebookforDevelopers redirects to facebook.com/MetaforDevelopers
Instagram =

6️⃣ Facebook Engineering ➨ Engineering at Meta
facebook.com/Engineering

7️⃣ Facebook Open Source ➨ Meta Open Source
facebook.com/fbOpenSource/

All these Pages have a new Page name, username/URL, profile picture (Meta logo), and cover photo.

💥💥 facebook.com/facebookapp is still Facebook App! Remember, the Facebook app/platform itself is *not* changing its name. 💥💥

See also facebook.com/TechAtFacebook/

Have you spotted any other official Meta (previously Facebook) accounts/Pages?

Here is the main Facebook official announcement:
https://about.fb.com/news/2021/10/facebook-company-is-now-meta/

"Meta is helping to build the metaverse, a place where we’ll play and connect in 3D. Welcome to the next chapter of social connection. Learn more about Meta’s vision for the future of social connection and get ready for the metaverse at meta.com." 👈🏻🔗

"Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology."

28/10/2021

This is a really exciting day for marketing, technology, and business. The company we now know to be called Facebook Inc. has officially announced that they have rebranded with the parent company name of Meta. Facebook will now be a product of Meta along with Instagram, WhatsApp, Oculus, all of which will play a role in the highly anticipated Metaverse. The company has also shared an in-depth view of their vision for the Metaverse which is nothing less than mind-blowing. Within the very near future, expect everything you know about social media and the internet as a whole to change.

If you are unfamiliar with the concept of Metaverse, it is essentially a replication of the world we live in in a virtual format. Put on your VR glasses and be transported to any place in the universe. This world already exists and is rapidly expanding to the point that it will quickly become mainstream.

Imagine in just a matter of a few years or even months, visiting a business’ page means being able to virtually walk into a store and shop their products, pick a product up off the shelf and feel the weight of it in your hand.
You can put on your VR headset and attend a show in a theater with friends who you can see, talk to, even feel the pressure of their handshake. Right now, companies are already having virtual meetings at amazing destinations around the globe — “Grab the VR headset we sent you, and let’s get together at the Coliseum in Rome in a half-hour.“ Already, construction professionals are sending clients an Oculus (VR headset), and taking them on a virtual walk-through of the job site. Professional groups are now beginning to form via the Oculus platform—why limit your professional network to those you can meet at a local chamber of commerce meeting when you can rub elbows with executives around the globe? Classes are being taught in this world, students are learning about Ancient Rome while walking around IN Ancient Rome.

The devices we now consider to be our portals to the internet will soon be obsolete because they will be replaced with virtual versions. Put on your VR glasses to access your keyboard, monitor, phone, etc., which now have no reason to physically exist.

One can imagine that this will not be easy. Meta will encounter hurdles like no other company has faced, after all, they stand to disrupt the likes of Apple, Google, Amazon, our concept of employment, our global commerce borders, and so much more. Tech companies and dirty politicians are about to fight for their lives and will be throwing everything they can at this (they already have been.) If you’ve thought that Facebook has been in the news a lot lately, well, now you know why, but that’s just the tip of the iceberg.

However, for those of us fortunate enough to have experienced VR via their Oculus or Glasses, you know it won’t matter in the end, Metaverse is simply too incredible.

Take a look at today’s announcement where much of what is possible has been demonstrated. To me, the most exciting part starts at the 29 minute mark where we see how the Metaverse will change how we work and learn - it is so exciting. https://www.facebook.com/facebookrealitylabs/videos/561535698440683

20/10/2021

🎃

04/05/2021

Your strategy should include the platforms that best represent your target audience and your business goals.

27/04/2021

Apple in particular is getting really out of control with how they're pushing around other businesses. Social media platforms and marketing professionals also beginning to feel the app store pinch as they have forced social media platforms and other apps to entirely rethink their business model based on new changes to the Apple app store.

Too powerful. Too arrogant.

As Congress scrutinizes Apple's and Google's policies toward third-party app developers, smaller companies could stand to gain.

06/04/2021

We’ve come a long way from bus bench ads, but most businesses still rely on the same marketing tracking techniques. Read more:

While marketing techniques have dramatically changed over the last decade, many businesses haven’t modernized lead tracking. Understanding the modern customer journey is the first step.

25/03/2021

Discussed this situation in a client meeting today and found it really interesting to learn that before this incident even occurred, shipping has been significantly impacted and reduced due to Covid, causing a client's shipping costs from China and India to increase by 45% and typical shipping times increased by weeks and months. Moral of the story, if you were planning an important purchase anytime soon, do it TODAY!

A container ship blocking the Suez Canal like a "beached whale" may take weeks to free, the salvage company said, as officials stopped all ships entering the channel on Thursday in a new setback for global trade. The 400 m (430 yard) Ever Given, almost as long as the Empire State Building is high, i...

16/03/2021

I always opt for the lazy version with shelled walnuts, but this I would have to buy. Never underestimate the power of good marketing.

06/03/2021

Our new blog explains why the old-school method of asking customers, "How did you hear about us?" will almost always receive incorrect answers in 2021.

While marketing techniques have dramatically changed over the last decade, many businesses haven’t modernized lead tracking. Understanding the modern customer journey is the first step.

01/03/2021

Love this idea!

Each pack has a printed message and a special code that opens a complementary playlist when scanned with a smartphone camera.

28/02/2021

Live events have long been a staple for tech companies all over the world, whether the marketing strategy is to flex executive thought leadership, drive awareness, or network with possible partners and prospects. Let’s look at five impactful ways to raise your game on virtual events this year.

19/02/2021

Discussing marketing ideas for the upcoming Women In Construction week with a client and she says, "I will try to amp up my weary feminism." I found that statement so agonizingly relatable and I know that every woman, especially those trying to balance business and family during this pandemic, can relate.

Millions of U.S. women have been forced to leave the workforce since the pandemic began—4X more women than men, at a cost of $64.5 billion per year in lost wages. The bigger cost, however, is the 25 years of progress wiped out in less than a year.

Consider this in management, hiring, planning, and yes, marketing. How can you do your part to spread the word and take action to quickly reverse this impact when child-care, school, and life begin to return to normal?

💪

06/02/2021

First introduced in June, but now finally getting some support. Would let restaurant owners apply for grants of up to $10 million to cover eligible expenses retroactively to February 2020.

Support on Capitol Hill sparks new hope for a restaurant relief package to the hard-hit industry as legislation is reintroduced in Congress.

05/02/2021

“They’re working from home now, they’re ‘discovering’ us after 115 years of operation.”

Now is not the time to scale back on your social marketing presence - your local community WANTS to support you. To be seen and heard, be consistent and persistent on social media platforms.

Two weeks after the pandemic’s first lockdowns began in March, officials in the borough of Westwood, New Jersey, came together to plan for a huge economic crisis — one the World Bank predicted would turn into “the deepest recession since the Second World War.” Soon, merchants and residents i...