Adventure Travel Trade Association

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Adventure Travel Trade Association ATTA is a global network of 1,000 businesses, destinations & media who transform customers into advocates for sustainability and justice worldwide.
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Happy 5 years, Tomorrow's Air! 🎉
22/01/2025

Happy 5 years, Tomorrow's Air! 🎉

Are you looking to grow your business in 2025? 📈In celebration of   this Friday, we are excited to share a new benefit f...
21/01/2025

Are you looking to grow your business in 2025? 📈

In celebration of this Friday, we are excited to share a new benefit for ATTA Bussiness Members! Starting today, Business Membership includes access to our OnlineEDU Safety & Risk Management Course—plus one additional course of your choice every year.

This new benefit enhances professional development, making adventure travel education more accessible and adding even more value to your Business Membership.

Don't wait—invest in your business and stay ahead in the adventure travel industry. 🚀

Click the link to join today!
https://membership.adventuretravel.biz/business

Three destinations we've proudly collaborated with and promoted in recent years have made BBC Travel's list of the 25 Be...
18/01/2025

Three destinations we've proudly collaborated with and promoted in recent years have made BBC Travel's list of the 25 Best Places to Travel in 2025! 🎉

This recognition highlights their commitment to developing sustainable tourism—a testament to the hard work shaping their future. With growing demand likely on the horizon, now’s the time to explore what makes these places so extraordinary ➡️ https://www.bbc.com/travel/article/20250115-the-25-best-places-to-travel-in-2025

Visit Jordan Visit Panama USAIDning Biznesni qo'llab-quvvatlash loyihasi

It’s official – 2025 is here, and so is your opportunity to network and grow your business at AdventureELEVATE North Ame...
16/01/2025

It’s official – 2025 is here, and so is your opportunity to network and grow your business at AdventureELEVATE North America 2025 in Denver, Colorado (28-30 May)! 🚀✨

Register here ➡ https://events.adventuretravel.biz/adventureelevate/north-america-2025

Here's what you can expect when you join us:
🔍 Discovering the latest trends and sustainability practices
💡 Learning actionable insights from top industry innovators
🤝 The ability to promote your brand and meet with key partners by purchasing a Marketplace table

Don't wait — register today to secure your spot for AdventureELEVATE and take your business to new heights. 📈 The adventure starts here, in Denver!

To learn more about Marketplace, click here⬇ https://events.adventuretravel.biz/adventureelevate/north-america-2025/marketplace

Outside Magazine VISIT DENVER Colorado Office of Economic Development and International Trade Visit Colorado

Europe leads in cycling and other   trends 🚴‍♀️ Learn more about the regional trends, insights, and challenges facing Eu...
15/01/2025

Europe leads in cycling and other trends 🚴‍♀️

Learn more about the regional trends, insights, and challenges facing Europe's adventure travel sector based on research from the ATTA's 2024 Industry Snapshot Report.

➡️ https://www.adventuretravelnews.com/europe-leads-in-cycling-other-adventure-travel-trends

Europe has been a popular travel destination for centuries, and adventure travel has emerged as a strong niche, accordin...

In his annual message to the ATTA community, CEO Shannon Stowell shares some of the moments in 2024 that give him hope f...
10/01/2025

In his annual message to the ATTA community, CEO Shannon Stowell shares some of the moments in 2024 that give him hope for the future.

Learn more ⬇️
https://www.adventuretravelnews.com/a-message-of-hope-for-the-new-year

It's hard to believe that another year has come to an end, and as I reflect back on 2024, it's a mixture of everything &...

🚨 Last chance to apply for a fully hosted buyer opportunity at AdventureELEVATE North America and the Adventure Travel W...
08/01/2025

🚨 Last chance to apply for a fully hosted buyer opportunity at AdventureELEVATE North America and the Adventure Travel World Summit 2025! 🌍✈️

👉 https://events.adventuretravel.biz/2025-signature-events-buyer-applications

Selected buyers will have the chance to find new potential business partners globally, build meaningful connections regional and international suppliers, and participate in interactive workshops lead by industry experts and leaders.

⏰ Don't wait — applications close on 15 January. That's less than 10 days! Apply now using the link above. 🚀

Chile Travel VISIT DENVER Outside Magazine Colorado Office of Economic Development and International Trade Visit Colorado

Are you ready for the next 20 years of travel? 🌏At the 2024 Adventure Travel World Summit, Alan Elliott Merschen of The ...
07/01/2025

Are you ready for the next 20 years of travel? 🌏

At the 2024 Adventure Travel World Summit, Alan Elliott Merschen of The Sigmund Project shared groundbreaking predictions for the future of tourism. From the impact of AI to demographic shifts and global interdependence, his keynote is packed with actionable insights.

🎥 Watch a 5-minute highlight of his talk and explore an exclusive offer for ATTA members on The Sigmund Project's AI-powered RFP HUB! Click here to learn more: https://www.adventuretravelnews.com/looking-forward-highlights-from-alan-elliott-merschen-s-atws-keynote-in-panama

Alan Elliott Merschen, Strategic Advisor to the ATTA Board of Directors, is an industry leader whose career journey span...

We're excited to announce our upcoming AdventureConnect events happening in February and March. Check out the locations ...
06/01/2025

We're excited to announce our upcoming AdventureConnect events happening in February and March. Check out the locations below to see if there are any near you and save the date! 📆

📍 AdventureConnect Florida Huddle, Ocala, FL 2025 (in partnership with Florida Tourism Industry)
https://events.adventuretravel.biz/adventureconnect/adventureconnect-florida-huddle-ocala-fl-2025

📍AdventureConnect Virtual 2025 (APAC-friendly timezone)
https://events.adventuretravel.biz/adventureconnect/adventureconnect-virtual-february-2025

📍AdventureConnect ITB Berlin 2025 (in partnership with WeTravel and USAID - US Agency for International Development)
https://events.adventuretravel.biz/adventureconnect/itb-berlin-2025

📍AdventureConnect Cumbria, UK 2025
https://events.adventuretravel.biz/adventureconnect/cumbria-2025

Register today by clicking the links above! ⬆ We hope to see you there!

Did you know that 63% of divers take sustainability into account when planning their dive trips? 🌊💡 Even more striking, ...
23/12/2024

Did you know that 63% of divers take sustainability into account when planning their dive trips? 🌊💡 Even more striking, 83% actively seek sustainability education during their vacations.

These were key insights Eva Mossberg, ATTA's Partner Manager for North America and Global Gear Brands learned during ATTA's recent AdventureConnect at the Diving Equipment and Marketing Association (DEMA) Show in Las Vegas.

"The next generation of divers are driven by a deep commitment to sustainability, seeking experiences that contribute to the health of the ocean," said Mossberg. 🌍🌊

At the event, panelists discussed the evolving mindset of consumers, the tourism industry's need to adapt to sustainable travel trends — and methods to do so, including the importance of collaboration across sectors. 🤝🌱.

Want to sharpen your industry knowledge? 📚

Join the global adventure travel community at an ATTA event in 2025 to stay ahead of the latest trends and research in the adventure travel industry! 🌍✈️

Learn more ⬇️
https://events.adventuretravel.biz/2025-signature-events

PADI

20/12/2024

Wishing the ATTA community a joyful holiday season 🎄🎉 from all of us at the Adventure Travel Trade Association!

It's been a busy and exciting year, and here's to another one filled with adventures! 🌟🏞️

At ATTA, we recognize that adventure travel thrives where collaboration and sustainability meet. 🌍 We partner with desti...
19/12/2024

At ATTA, we recognize that adventure travel thrives where collaboration and sustainability meet. 🌍 We partner with destination leaders—not to tell them what to do, but to collaborate on strategies that protect natural and cultural resources, are guided by and benefit local communities, and inspire meaningful, lasting travel experiences.

In a Euronews English interview, CEO Shannon Stowell, shared why Japan is a shining example of this approach. Beyond the iconic cities of Tokyo and Kyoto lies a world of rural adventure: kayaking in Hokkaido, hiking samurai trails in Nagano, and snorkeling near Kyushu’s islands.

🎥 Watch Shannon’s interview and explore how adventure travel is shaping tourism for good: https://www.euronews.com/travel/2024/11/12/japan-through-the-eyes-of-an-adventure-travel-expert-an-interview-with-shannon-stowell

In an exclusive Euronews interview with the CEO of the Adventure Travel Trade Association, Shannon Stowell defines adventure travel by three key elements: nature, culture, and activity.

Calling all journalists and content creators! 📸 It's not too late to apply for a hosted media opportunity at AdventureEL...
19/12/2024

Calling all journalists and content creators! 📸

It's not too late to apply for a hosted media opportunity at AdventureELEVATE North America 2025 and the Adventure Travel World Summit 2025.

https://events.adventuretravel.biz/2025-signature-events-media-applications

As a media delegate, you’ll have the chance to:
🌟 Discover unique stories from tour operators, destinations, and service providers
🏞️ Participate in immersive multi-day active adventure itineraries that highlight the best of these destinations
📈 Learn about emerging trends in the adventure tourism sector

⏰ Don't wait — hosted media spots are limited, and applications close on 15 January. Apply now before the deadline!

Chile Travel Colorado Office of Economic Development and International Trade VISIT DENVER Visit Colorado Outside Magazine

Over three transformative days in Uzbekistan, 42 participants—guides, tour operators, media, and regional government rep...
18/12/2024

Over three transformative days in Uzbekistan, 42 participants—guides, tour operators, media, and regional government representatives—came together to dive into Product Development, Risk Management, and Marketing. This workshop, part of our AdventureEDU program in Uzbekistan 🇺🇿 is a joint initiative supported by USAIDning Biznesni qo'llab-quvvatlash loyihasi and the Tourism Committee. It marks the beginning of a multi-year journey to diversify the country’s tourism offerings and inspire adventure seekers to explore this remarkable destination.

The ideas shared during the workshop are creating new opportunities to go beyond the traditional Silk Road routes, shining a light on small villages where tourism can have a meaningful impact. With guide training, mentorship programs, and new storytelling opportunities on the horizon, Uzbekistan will be in a position to captivate the hearts of adventure travelers for years to come.

Stay tuned as we continue this journey to bring Uzbekistan’s story to the world stage. The adventure has only just begun! 🌏✨

Have you explored our new Member HUB app? Here's how the Member HUB app helps you stay connected:🤝 Connect with members ...
16/12/2024

Have you explored our new Member HUB app? Here's how the Member HUB app helps you stay connected:

🤝 Connect with members to ask questions and share advice.
📚 Access resources like webinars and regional MemberConnects.
📈 Join discussions on guide standards, AI technology, and safety.
📣 Get updates on ATTA news and events.

Login to the HUB now ➡️ https://qrcodes.pro/lqf0f4

Music has the power to transcend boundaries, cultures, and languages – and this year, that power came to life through a ...
13/12/2024

Music has the power to transcend boundaries, cultures, and languages – and this year, that power came to life through a special collaboration between the ATTA community and our friends, Making Movies.

From Bogotá to Quito, Kitzbühel to Asheville, our events became the stage for a collective musical journey. Together, we co-created a song that embodies the spirit of adventure, the beauty of connection, and the strength of coming together as Una Fuerza – one force.

🎥 Watch the music video here: https://www.youtube.com/watch?v=pPilRBdYWdU

This song is a celebration of our community – where adventure travel professionals, storytellers, and innovators inspire one another. Don’t miss your chance to join us in 2025 at one of our global events. Register today while early access pricing is still available: https://events.adventuretravel.biz/2025-signature-events

📣 Adventure travel community 📣 LAST CHANCE to access the special community rate for ATTA signature events in 2025! Price...
12/12/2024

📣 Adventure travel community 📣

LAST CHANCE to access the special community rate for ATTA signature events in 2025! Prices will increase on Monday, 16 December so don't miss out on this opportunity.

At our 2025 events you can expect:
🎓Engaging educational sessions on the latest trends
📰 Networking opportunities with international journalists
📊 In-depth market research on sustainability and its impact
🤝 Hands-on workshops alongside fellow adventure travel professionals

And much more!

Save your spot today using the link below and get ready to chart the future of industry with the adventure travel community. ⤵

📍https://events.adventuretravel.biz/2025-signature-events

Outside Magazine VISIT DENVER Visit Colorado
Chile Travel Governo de Mato Grosso do Sul Colorado Office of Economic Development and International Trade

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