Will Pinnell for GBTA Board of Directors
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The Story Behind the Campaign...
My involvement and impression of GBTA began as it does for so many young people starting in the travel industry. I heard about the event, not the organization. I heard about this epic event held every year with rockstar speakers, legendary parties and a place where everyone knows everyone. At the time in 2009, I didn’t know anyone, but knew that I wanted to find a way to connect with others and make a difference in the industry.
In 2010, I began my involvement with the Association of Corporate Travel Executives and was selected in 2011 as one of the youngest members ever to serve as the US Education Chairman. In 2012, I was selected by Phocuswright for its Inaugural Young Leaders Summit Class of 35 under 35. It was there in Florida, I met Caitlin Gomez from Hickory Global Partners (who would go on to found Ladders). We had agreed leaving that conference that we would find ways to connect young people with industry veterans. Within the next two years, I worked with her to recruit some of the very first mentors to join GBTA Ladders. These executives came from both buyer and supplier organizations. Within a year, we had our first class in 2013 and my team won the first mentee challenge. I was given the opportunity to speak at Convention in San Diego.
I’m running for GBTA’s Board of Directors because I’m committed to serving and mentoring our youngest members. I want GBTA to reach a broader group of people through new ways and encourage them to advocate for and advance the policies of and the education of the association. I want to increasingly deploy technologies to meet our members where they are and engage them through new digital channels (i.e. Snapchat, Instagram, etc.). Building on a broader platform of diversity and inclusion, I'll leverage a combination of new applications, locations, push notifications, hashtags, and other mechanisms to drive our member engagement to record levels. I want to create an up-swell of new members who have grown up in world of social media and mobile technology. I’m uniquely positioned to bring this perspective, having spent the last five years listening to and focused on our youngest members.
Thank you for your consideration to serve on the GBTA Board of Directors as an Allied Member at Large for the next two years. I’m am asking for your vote in Chicago on August 5th, 2019. To follow my campaign:
