San Luis Obispo County welcomes you to the official page of the California Less Traveled! San Luis Obispo County believes Life's Too Beautiful to Rush.
Find your perfect pace with endless outdoor adventures, family fun, culinary delights, world-class wineries, craft beer & more in SLO CAL.
Father’s Day in SLO CAL has your perfect line-up of food, music, beverages and activities🎉 Enjoy an array of getaway experiences to satisfy everyone, especially dad!
Looking for great Father's Day ideas? SLO CAL offers a wide range of things to do with dad including hotel deals, winery tours, golfing and live music.
shines in every season, but in summer, it really sparkles✨ Around every corner, you’ll find something to eat, see, enjoy and do — not just for grownups but for the whole family!
SLO CAL is jam-packed with fun family-friendly activities to do all summer long. Check out SLO CAL's summer guide for families to enjoy this summer in San Luis Obispo County.
Spring Commencement brings together students, families and supporters for an unforgettable weekend of celebration nestled in the heart of 🎓 Celebrate your graduate with this ultimate guide to California Polytechnic State University (Cal Poly) grad weekend!
Discover the ultimate guide for celebrating Graduation Weekend in San Luis Obispo County! Explore hotel accommodations, graduation dinner reservations, exciting activities, and must-attend graduation events for an unforgettable celebration in SLO CAL.
Unleash the fun in SLO CAL! 🐾🍷 Dog-friendly wineries welcome your furry pals for a sip and stroll through the vines.
Don't forget to tag us in pics of your doggos for a chance to be featured!
📸 on IG:
In , we know how to enjoy the little things.
Like, for instance, rising early for a piping hot cup of coffee and a warm, freshly made donut (oh-so-decadent). We dare you to find a better flavor combination for a Sunday morning exploring SLO CAL. Whether you prefer yours maple coated, vegan, or covered in your favorite kid's cereal, SLO CAL is serving up the delicious donuts of your dreams. These addictive treats are so much more than fried dough. Taste for yourself:
SLO CAL is full of tasty donuts just waiting to be snapped, shared and snacked on. Discover the next must-eat spot.
SLO CAL is known for wonderful weather giving you endless opportunities for outdoor fun all summer long. It’s the perfect time to get away as you explore miles of trails and acres of open-air spaces across the blossoming landscape. Add these outdoor experiences in to your summer must-do list!☀️
Outdoor experiences to do in SLO CAL this summer. Explore miles of trails and acres of open-air spaces across the blossoming landscape
SLO CAL's scenic bicycle routes offer a unique way to explore stunning coastal views, dreamy backroads and sunny, blue skies. With plenty of road cycling, mountain biking and family rides to explore, get ready to see from a whole new vantage point! 🚴♂️
Our scenic bicycle routes offer up a unique way to explore stunning coastal views, dreamy backroads and sunny, blue skies. From dramatic cliffs and pastoral farmland to the winding trails of rural wine country, SLO CAL is home to some of the most popular and pleasurable cycling opportunities in the....
is no stranger to beautiful sunsets, so check out this list of some of the best viewing spots in the county!🌅
SLO CAL is known for its wide-open spaces and beautiful views. Check out the best places to watch a sunset in SLO County.
Happy !🥂
is known for great wine. But did you know that SLO CAL has over 80 sparkling wine producers?
Find them from Paso Robles wine country to the City of San Luis Obispo, into Arroyo Grande and over to Morro Bay and Pismo Beach. These local bubblies cover a large range of styles, from French classics made in the same method as Champagne, to Italian-style Proseccos. Learn more about sparkling wine in SLO CAL below!
Learn about sparkling wine and where to taste and buy local bubbles in SLO CAL (San Luis Obispo County).
In celebration of Asian American Pacific Islander (AAPI) Heritage Month, is proud to share four businesses to support any time of the year. Follow us from San Luis Obispo's Historic Chinatown to the bustling farmers' markets throughout SLO CAL. Each location is an important part of the culture and history of Asian American and Pacific Islanders in SLO CAL, which traces back to the 1800s.
Honor Asian American heritage month in SLO CAL: learn more about the history and heritage of Y. Hayashi & Sons, Noi's Thai Takeout, Noi's 2nd Street Cafe, Mee Heng Low Noodle House and Umi Sushi Pacifica in San Luis Obispo County.
Discover 72 hours of family fun in !
From beach adventures to historic landmarks, explore the perfect itinerary for an unforgettable vacation below.
What's the ideal way to spend 72 hours in SLO CAL? We've got your itinerary ready.
Whether you crave a tranquil escape among vineyards, a romantic seaside getaway or an adventure-filled retreat downtown, SLO CAL's boutique hotels beckon with promises of unparalleled hospitality and unforgettable experiences.
So, pack your bags, and let's embark on a journey to discover the hidden treasures of six boutique hotels in !
Discover the charm and luxury of boutique hotels in SLO CAL. From coastal hideaways to vineyard retreats, explore unique accommodations and unforgettable experiences in San Luis Obispo County.
Bring mom to , and you’ll have everything you need to give her a Mother’s Day to remember!
From wine-tasting experiences and brunch hot spots to relaxing spa experiences and tea parties, these are the experiences guaranteed to make her feel like a queen for a day.
Looking to treat mom this Mother's Day? SLO County offers an array of get-away experiences and dining deals sure to pamper, spoil, and delight mom.
The Mayan Collective is crafting candles with love, one blend at a time 🕯️
Located in downtown Arroyo Grande, the Mayan Collective is more than just a candle bar – they are a beacon of community and compassion. Each candle you create not only fills your space with warmth and light but also extends a helping hand to families in Guatemala.
Born from a desire to make a difference, their candles are crafted with 100% soy wax, free from phthalates, parabens, or any additives, ensuring a pure, clean burn.
Experience the Mayan Collective in Visit Arroyo Grande and take little piece of SLO CAL home with you 🕯️
From Ragged Point to Nipomo and everything in between, is so many different things to so many people, but above all it is home.
Inspired by our community and representing our community we brought leaders together from across our county to speak to just that.
The San Luis Obispo International Film Festival kicks off TOMORROW, right here in !🍿
From April 25th to 30th, prepare to be immersed in a world of cinema with over 125 captivating films from around the globe. With such a diverse selection, there's something for every cinephile to savor.
Ever wondered what it takes to orchestrate this grand celebration of independent film and storytelling? Dive into the behind-the-scenes journey with the creative minds who shape the SLO Film Festival experience!
Explore behind the scenes of the San Luis Obispo International Film Festival with their Executive Director, Skye McLennan. She shares what really goes into putting together this annual festival celebrating independent film and storytelling and what makes the SLO International Film Festival unique.
It’s easy to fall in love with in spring, when the rolling hills boast flashes of wildflower colors, new shoots appear on grapevines and the sand starts to warm up under the sunshine across our many beaches 🌊
From food and film festivals to sporting events and seriously stunning sunsets, here’s what to do in SLO CAL this spring!
From food and film festivals to sporting events and seriously stunning sunsets, here’s what to do in SLO CAL (San Luis Obispo County) this spring.
Get ready to party at Shabang! 🤩
Shabang Music Festival is back for its 10th anniversary, May 3-4, and it's going to be the biggest one yet! Over 60 artists across 4 stages will bring the vibes, from indie rock to electronic beats. National touring acts and local legends - Shabang has it all!
The experience doesn’t stop at live music performances! From live painters and aerialists to the silent disco, there is so much to do this year at Shabang.
This is your chance to celebrate music, community, and good times under the sun! Don't miss out.
Learn more about Shabang here: lnk.bio/s/SLOCAL/Shabang
You've savored a feast for the eyes! Now, for a real feast to satisfy your stomach🍴
This year, dig into incredible culinary experiences nestled just steps from this year's San Luis Obispo International Film Festival venues. Whether you plan to dine before or after the show, be sure to make room for ’s iconic farm-fresh flavor paired with local libations galore. Here's a few awesome eateries conveniently close to all the action!
The SLO International Film Festival is walkable with many local SLO CAL restaurants to choose from. Find out where to eat and drink during the SLO Film Fest.
Welcome to , where over 80 miles of coastline, epic views and gnarly waves come together to form a surfer's paradise. At the heart of SLO CAL's surf culture lies a tight-knit community, fueled by surf shops and passionate locals, who support and nurture the continual growth of the Central Coast surf scene 🌊
Whether you're itching for sick surf gear, fresh beach threads or just need to snag some SPF, these five surf shops have all the goods to get you beach-bound and ready to shred the gnar!
Dive into the heart of SLO CAL's surf culture with a visit to these five local surf shops. Explore their extensive selection of surfboards, wetsuits, and rental options to embark on an unforgettable surfing adventure along the Central Coast.
Embark on a scenic journey along California Highway 1 Road Trip to discover some of the most iconic spots in 🌊
Make sure to tag us in your adventures for a chance to be featured!
📸 by IG/jongumz, IG/babeitsana_, IG/parshallycaffeinated
Ready to shop sustainably and support women-owned businesses? Dive into the world of eco-friendly products with these five partners! 💚
⭐ IG/ converts discarded surfboard resin—typically destined for disposal—into vibrant jewelry
🌿 IG/ creates hand dyed silk scarves and textiles imprinted with plants and organic materials
🌊 IG/ offers seaweed foraging adventures and educational workshops focused on the benefits of seaweed, ocean sustainability, and wild foraging practices
♻️ IG/ designs fashion handbags, wallets, belts, and journals from leather scraps that would otherwise go unused
📄 iG/ sources paper from mills across the U.S., crafting journals, calendars, and planners with premium recycled materials
What does the San Luis Obispo International Film Festival, Jurassic Park and Sleepless in Seattle all have in common?
They’re all celebrating a 30th birthday this year! A lot can happen in three decades, but San Luis Obispo’s award-winning film fest (April 25-30, 2024; encore May 1-5) continues to delight audiences with more than 100 films, top filmmakers, iconic venues and star-studded events.
This year, venture beyond the big screen and create a sizzle reel all your own: From speakeasies and art museums to wild animal sightings and foodie fun, direct your own cinematic experience. While this year’s SLO International Film Festival Q&As, workshops and soirees are sure to be a blast, there’s always more to explore between the scenes!
While this year’s SLO International Film Festival Q&As, workshops and soirees are sure to be a blast, there’s always more to explore between the scenes. Read on for showstopping ways to maximize your SLO CAL visit beyond the big screen.
Sensorio allows you to step into an enchanting world where art meets sustainability here in 🌌
Wander through the captivating landscapes, surrounded by colorful towers, glowing fibers, and the mesmerizing Field of Lights illuminated by over 100,000 bulbs powered by solar energy.
Let the colorful displays, laid back accommodations and tranquil landscape of Paso Robles Wine Country captivate your senses for an unforgettable adventure here in .
Learn more about Sensorio here: lnk.bio/s/SLOCAL/Sensorio
The best vacations leave a smile on your face and a good taste in your mouth 😋.
Smell the tri-tip sizzling and savor a hot bread bowl of clam chowder. With so many famous foods to devour, put your diet aside. Looking for the best food in SLO CAL? Wondering where do the locals eat? Here's your must-munch meal plan of the most iconic SLO CAL eats every visitor should try!
Looking for somewhere special to eat? With so many famous SLO CAL foods to devour, your diet can wait. These iconic bites taste as good as they appear.
has a rich history of strong-willed women who have changed the community into what it is today.
From international events brought to SLO CAL to educational initiatives supporting local businesses, these ladies are stepping forward to show the best of the SLO CAL community. Meet these SLO CAL women who are making history today!
SLO CAL has a history of women who have impacted the city. Learn who is behind the SLO International Film Festival, FARMstead ED, At Her Table and Robin's Restaurant.
The San Luis Obispo International Film Festival is gearing up to roll out the red carpet for movie buffs and casual viewers alike 🎥
With over 125 diverse films from across the globe, there's no shortage of cinematic delights to enjoy. So kick back, grab your popcorn, and join us April 25-30 for a relaxed yet unforgettable movie experience right here in . Explore the lineup below!
Get to know the films and filmmakers of the SLO International Film Festival Central Coast lineup.
Lights, camera, action! The 30th Annual SLO International Film Festival is back 🎥 Mark your calendars for April 25-30, as we celebrate three decades of independent film and storytelling right here in .
Featuring over 100 independent films from around the world, from thought-provoking documentaries to heartwarming narratives, the SLO Film Festival has something for everyone.
But that's not all! Get ready for a star-studded lineup of red-carpet events, where you'll have the chance to mingle with filmmakers and industry professionals from around the globe. Plus, dive deeper into the art of filmmaking with panel discussions and workshops that are sure to ignite your passion for the silver screen.
With venues including the iconic Fremont Theater, Palm Theatre, Downtown Centre Cinemas, Sunset Drive-In, Park Cinemas, and more, you'll have plenty of opportunities to experience the magic of cinema in the heart of SLO CAL.
Attending the SLO International Film Festival this year? Check out exciting must-knows about the 2023 lineups as you plan.
Introducing our newest series: Unpacking SLO CAL!🧳
Three mystery suitcases. Two unsuspecting travelers. One unforgettable journey. Dive into the excitement as different social media stars pick out a surprise suitcase and embark on a whirlwind adventure inspired by what they find inside. From enjoying high-end retreats or exploring untamed landscapes; lounging on serene beaches or rolling down iconic Highway 1; sipping at renowned wineries or discovering hidden gems — there’s no telling where the adventure will lead.
Episode 1 kicks off with 'Suzi on the Move’ (IG/suzionthemove). Watch as Suzi's adventure unfolds. Then delve deeper into the amazing places here in she explored.
Explore Unpacking SLO CAL more here: lnk.bio/s/SLOCAL/UnpackingSLOCAL
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The Mayan Collective is crafting candles with love, one blend at a time 🕯️ Located in downtown Arroyo Grande, the Mayan Collective is more than just a candle bar – they are a beacon of community and compassion. Each candle you create not only fills your space with warmth and light but also extends a helping hand to families in Guatemala. Born from a desire to make a difference, their candles are crafted with 100% soy wax, free from phthalates, parabens, or any additives, ensuring a pure, clean burn. Experience the Mayan Collective in Visit Arroyo Grande and take little piece of SLO CAL home with you 🕯️
From Ragged Point to Nipomo and everything in between, #SLOCAL is so many different things to so many people, but above all it is home. Inspired by our community and representing our community we brought leaders together from across our county to speak to just that.
Sensorio allows you to step into an enchanting world where art meets sustainability here in #SLOCAL 🌌 Wander through the captivating landscapes, surrounded by colorful towers, glowing fibers, and the mesmerizing Field of Lights illuminated by over 100,000 bulbs powered by solar energy. Let the colorful displays, laid back accommodations and tranquil landscape of Paso Robles Wine Country captivate your senses for an unforgettable adventure here in #SLOCAL. Learn more about Sensorio here: lnk.bio/s/SLOCAL/Sensorio
Introducing our newest series: Unpacking SLO CAL!🧳 Three mystery suitcases. Two unsuspecting travelers. One unforgettable journey. Dive into the excitement as different social media stars pick out a surprise suitcase and embark on a whirlwind adventure inspired by what they find inside. From enjoying high-end retreats or exploring untamed landscapes; lounging on serene beaches or rolling down iconic Highway 1; sipping at renowned wineries or discovering hidden gems — there’s no telling where the adventure will lead. Episode 1 kicks off with 'Suzi on the Move’ (IG/suzionthemove). Watch as Suzi's adventure unfolds. Then delve deeper into the amazing places here in #SLOCAL she explored. Explore Unpacking SLO CAL more here: lnk.bio/s/SLOCAL/UnpackingSLOCAL
Anyone want to grab a burger? Due to popular demand, here are three more #SLOCAL burger spots that you can’t miss!🍔 What’s your favorite burger spot in SLO CAL? 📍@sylvestersburgers in @visitlosososbaywood @visitgroverbeach @visitatascadero 📍@coolcatcafe_california in @shareslo @pismobeachca 📍@brooksburgerswestcoast in @shareslo @pismobeachca
Did you spot us on #MasterChefJunior? Congratulations to Asher on winning a trip to SLO CAL, we are so excited for you to explore the land of farm fresh flavors and incredible family fun. Everyone is a winner when they Visit SLO CAL, a place where life is too beautiful to rush, and we cannot wait to welcome you all too. Missed the moment? Don't worry, because you can catch up with MasterChef Junior on Hulu. FOX Food Club FOX Endemol Shine North America
Indulge in the sweet side of #SLOCAL 🍭 Check out these five local spots that are guaranteed to satisfy your sweet tooth! 📍: IG/madonnainn1958 IG/linnsfruitbin IG/brownbuttercookiecompany IG/oldwestcinnamonrolls.pb IG/sloalamode Where’s your go-to spot for a sweet treat?
At Her Table empowers women entrepreneurs in the food, beverage, and lodging industry, championing diversity and uplifting all voices, during Women's History Month and beyond. Beginning on March 1st, At Her Table will host their annual festival featuring 10-days of events, discussions, and connections created by the talented women entrepreneurs in #SLOCAL. From wine blending to curated dinner pairings to hiking in the dunes, there is something for everyone. Visit athertable.com to learn how to participate in the 40+ offerings during the At Her Table celebration! Learn more about At Her Table here: lnk.bio/s/SLOCAL/AtHerTable Video by Acacia Productions
Immerse yourself in the soul-stirring melodies of #SLOCAL at Libretto in Travel Paso 🎹 From the smooth sounds of jazz to the grandeur of classical music, Libretto offers an unparalleled live music experience featuring Grammy-worthy talent night after night. 🍷 Read here to learn more about Libretto: lnk.bio/s/SLOCAL/Libretto 🎥 by Acacia Productions
As you journey along Highway 1 in #SLOCAL, be sure to watch for some of California's most captivating wildlife 🦓. From Zebras to Elephant Seals, the scenery offers a glimpse of the state's unique and breathtaking biodiversity: 🦓 Zebras: Believe it or not, zebras are a common sight for drivers passing Hearst Castle, between San Simeon and Ragged Point. The gorgeously striped species is native to Africa, but the herd here descends from zebras in William Randolph Hearst’s private zoo. 🐋 Whales: In SLO CAL, you might see any number of species, like blue whales (including Humpbacks, Bryde’s, Sei, and Minke whales) and more commonly spotted Gray whales, which usually migrate south from Alaska October through early spring. 🦋 Monarch Butterflies: The Monarch Butterfly Grove in Pismo Beach is the place to catch these ethereal insects soaring. More than 10,000 butterflies migrate to this locale annually, escaping cold weather in favor of SLO CAL's temperate climate (just like many of our human visitors). From late October to February, you'll find the most to marvel over. 🦭 Elephant Seals: A cruise north up Highway 1 is incomplete without a stop at The Piedras Blancas Elephant Seal Rookery in San Simeon, where you'll get an up-close view of the daily trials and tribulations of these fascinating animals. Depending on the season, you may see males challenge each other to a scuffle or even witness a birth! 🐚 Tide Pools: Ready to witness the many wonders of tide pools, and meet their residents, like limpets, hermit crabs, anemones, sea stars, mussels and more? Tide-pooling is a popular activity for visitors of all ages to our stretch of Highway 1, especially at low tide, when habitats are more exposed. (Of course, more exposure also means more vulnerability, so watch your step!)
In #SLOCAL, we're serious about desserts, and Hotel Cheval in @Paso Robles offers the ultimate S'mores experience to satisfy your sweet tooth in an elevated style. The dedicated S'mores Butler serves perfection nightly from 7:00pm to 9:30pm in the Courtyard. 🔥🍫 Let the gentleman with the Red S'mores Cart craft your dream S'mores – he's mastered the art of golden brown gooey-ness. Kick back, unwind, and relish in the sweet moments here in #SLOCAL.
Craving a juicy burger? These #SLOCAL burger spots are the perfect way to satisfy that appetite 🍔. 📍 @oldvillagegrillag in @visitarroyogrande, @highstreetdeli in @visitlosososbaywood and @the_spoon_trade in @visitgroverbeach 😋 This list is just the tip of the iceburg! What’s your favorite burger joint in #SLOCAL?
It's the simple things here in #SLOCAL 🌅.
Experience the joys of driving in #SLOCAL, where every journey is measured in minutes, not miles 🚘. Craving a quick adventure? Choose the road less traveled from San Luis Obispo to Avila Beach via Prefumo Canyon Road—a hidden gem filled with scenic beauty and laid-back charm—all in just 35 minutes 🚘🌲 What’s your favorite route in #SLOCAL?
The scenes of #SLOCAL 🌅 Locations below👇 📍Oceano Dunes 📍Pismo Preserve 📍Hearst San Simeon State Park 📍Estero Bluffs, Highway 1 📍Pismo Beach Pier 📍Montaña De Oro State Park 📍Sensorio 📍Cerro San Luis Obispo, or “Madonna Mountain”
Pull off along Highway 1 to see the town of Harmony here in #SLOCAL and experience contemporary glass art at Harmony Glassworks! Meet Nate Nix - one of the artists of Harmony Glassworks and one of the 18 who call Harmony home. Established in 2007, this unique gallery and studio showcase handmade glass by some of the world's best artists. From vases to jewelry, stained glass to ornaments, there's something for every art lover! You can even dive into the artistry by making your own glass masterpiece in a one- or two-hour class – no experience needed! 🎨 Visit the gallery from 9 AM to 5 PM daily for a glimpse into the beauty of Harmony. Learn more about Harmony Glassworks here: lnk.bio/s/SLOCAL/HarmonyGlassworks California Highway 1 Road Trip
Did you get San Luis Obispo for your Sound Town on #spotifywrapped? Here’s a little teaser of what you’ll find in the heart of #SLOCAL 🌊
From vast dunes to a field of lights, endless exploration awaits you here in #SLOCAL. When are you embarking on your next adventure?
At Ember, a massive Italian wood-burning oven and an Argentinian-style wood-burning grill take center stage, infusing dishes with unparalleled flavors through intense heat. But what truly sets Ember apart is its ever-evolving menu, meticulously crafted each month. Chef Brian Collins' culinary adventure begins at local farms and farmers markets, where he draws inspiration from the freshest, in-season produce. The open kitchen at Ember fosters a genuine connection with guests, allowing them to witness the creative process firsthand. Collaborating with a dedicated team, Brian delights in the joy of presenting exceptional dishes that captivate the senses. If you find yourself in #SLOCAL, don't miss the opportunity to savor the delights of Ember Restaurant in Arroyo Grande. Learn more about Ember here: lnk.bio/s/SLOCAL/Ember
#SLOCALCrafted: Inspired the colors of the sand and soil, Heidi Petersen creates pottery that is as unique and beautiful as the #SLOCAL region. With a desire to bring her passion of pottery making together with local wineries and restaurants, it’s the synergy between her art and the food served within that truly inspires her work hard and create these beautiful pieces. Visit Heidi Petersen ceramics in Santa Margarita to see her work for yourself, or visit one of the many restaurants that serve their culinary delights in her pottery 🏺 Restaurants Heidi works with include: Fish Gaucho, Momotaro Ramen, Park 1039, Paso Robles Wine Merchant, Cass House, and Blue Heron. Visit our website for more on Heidi Petersen Ceramics: https://www.slocal.com/blog/post/heidi-peterson-ceramics-partner-spotlight/
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Life's too beautiful to rush in SLO CAL®. Find your perfect pace with endless outdoor adventures, family fun, culinary delights, wine, craft beer & more in San Luis Obispo County, California. Share with us and use #SLOCAL to be featured in our stories or website!
