09/08/2018
A logo design for a catering firm. We played off of the crown symbol to create a mark which was clean and modern. We typically create logos in 3 directions: stacked, linear (horizontal) and icon. Different applications (website, print, etc.) require and allow for specific spaces. In the end, they are all a part of the same visual identity. Starbucks uses the type with mermaid, or just the mermaid as a quick example. How many examples can you think of that use this practice?