Geisking Public Relations

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Geisking Public Relations Public Relations specialist with vast experience in providing the media with intriguing story topics and knowledgeable sources. www.geiskingpr.com

Take a newspaper, any newspaper, and look at it for five minutes. Now pull it away. What do you remember seeing? Did the tiny black and white ad on the back of page C13 catch your eye, or was it the multiple page story about a local business doing good in the community—the one complete with a full color picture and enticing headline? The funny thing is, they probably both cost the same to produce.

While the ad was created and space purchased, money invested on a Public Relations campaign can go farther and reach more eyes. People talk about the news, they generally don't mention advertisements. You might have the most unique, wonderful, amazing story, but without a strong PR campaign, nobody will know about it. I work with the media to make sure your story gets told. From trade media to daily newspapers to the 5 o'clock news, I have relationships with reporters in all outlets of media itching to tell a good tale—make it yours.

Summer road trip? Check out this insightful and practical episode from the Larry Meiller Show on Wisconsin Public Radio,...
24/07/2024

Summer road trip? Check out this insightful and practical episode from the Larry Meiller Show on Wisconsin Public Radio, featuring Jim Ward, retired service manager from Smart Motors Toyota and producer/fill in host Jill Nadeau. They expertly address a wide range of vehicle maintenance topics from callers, including the importance of having a roadside assistance plan, when to change transmission oil, tips for pulling a trailer and using rooftop carriers, guidelines for changing engine oil, reasons why a vehicle might be burning oil, the impact of hot weather on batteries, troubleshooting a hands-free phone system, and how to achieve the best gas mileage when traveling, and more. Download, listen, and learn anytime!

First, Jim Ward is back to help you prep your car for summer travel, including making sure your air conditioning is in good shape, and how to determine if your […]

Is your vehicle prepared for summer travel? Are you sure? Tune in to Wisconsin Public Radio's Larry Meiller Show on Thur...
17/07/2024

Is your vehicle prepared for summer travel? Are you sure? Tune in to Wisconsin Public Radio's Larry Meiller Show on Thursday, July 18th, from 11 a.m. to 12:30 p.m. Host Jill Nadeau, along with Jim Ward, retired service manager at Smart Motors Toyota, will discuss this topic and expertly answer callers' questions. Don't miss this informative program!

Discover how a conversation with a man from Chicago transformed into a successful family business in this week's Monroe ...
11/07/2024

Discover how a conversation with a man from Chicago transformed into a successful family business in this week's Monroe Times, featuring Jenny Bryant, owner of S&B Tubing.

ALBANY — On May 25, the Saturday of Memorial Day Weekend, Jenny Bryant along with members of her family and several other staff members embarked on their 25th season of making thousands of visitors to the tiny Wisconsin town of Albany very, very happy.

Consider this: at 88 years old, Larry Richardson is still playing softball, holding down first base for the “Milwaukee B...
18/06/2024

Consider this: at 88 years old, Larry Richardson is still playing softball, holding down first base for the “Milwaukee Braves” in the Greater Madison Senior Softball (GMSS) league. News 3 Now / Channel 3000 recently interviewed this remarkable senior athlete. Since 2010, Smart Motors Toyota has proudly sponsored the GMSS league.

A first baseman for a local softball team celebrated his 88th birthday this month.

Imagine being 88 years old and playing softball. Larry Richardson who plays first base for the “Milwaukee Braves” team i...
13/06/2024

Imagine being 88 years old and playing softball. Larry Richardson who plays first base for the “Milwaukee Braves” team in the Greater Madison Senior Softball (GMSS) league is doing just that as WKOW 27 interviewed this senior athlete. The GMSS league has been sponsored by Smart Motors Toyota since 2010.

MADISON (WKOW) -- Age is just a number for one player in the Madison senior softball league.

Discover how 20 car tire tubes and two borrowed canoes grew into a successful seasonal family business in a small Wiscon...
31/05/2024

Discover how 20 car tire tubes and two borrowed canoes grew into a successful seasonal family business in a small Wisconsin town, nicknamed “The Pearl of the Sugar River.” Jenny Bryant of S&B Tubing recounts S&B's origins in this week’s Brodhead Independent Register newspaper.

How to avoid hydroplaning. Tire tread depth. Less than a cup of water can cause hydrolocking. Listener experiences hydro...
29/05/2024

How to avoid hydroplaning. Tire tread depth. Less than a cup of water can cause hydrolocking. Listener experiences hydroplaning. Good time to buy a hybrid or EV. Why windshields fog up. Vinyl sweat. Cleaning faded headlamps. Undercoat a new vehicle. Soooo many thought-provoking vehicle maintenance questions from statewide callers expertly addressed by Jim Ward, retired service manager at Smart Motors Toyota and Larry Meiller from the Larry Meiller Show on Wisconsin Public Radio. Download, listen and learn anytime!

We talk about hydroplaning and all things cars and water with Jim Ward, a retired service manager from Smart Motors Toyota. Then, we learn about restoring rare cars with Todd […]

Do you know what leads to hydroplaning or how much water it takes to hydro-lock an engine? Tune in on Thursday, May 23rd...
22/05/2024

Do you know what leads to hydroplaning or how much water it takes to hydro-lock an engine? Tune in on Thursday, May 23rd from 11 a.m. to 12:30 p.m. to Wisconsin Public Radio's Larry Meiller Show as host Larry Meiller will discuss these topics and expertly address vehicle maintenance questions from callers with Jim Ward, retired service director at Smart Motors Toyota. Don't miss this informative program!

Join host Larry Meiller every week day as he discusses environmental and consumer issues, gardening and helpful "how-to" topics with his guests. Executive Producer Jill Nadeau and Producers Clara Neupert and Joel Patenaude seek out knowledgeable guests who give you accurate advice on a range of topi...

An uplifting story that's sure to bring a smile. Last Wednesday, Brooklyn Andres, WMTV 15 News Morning Show Reporter/Anc...
08/05/2024

An uplifting story that's sure to bring a smile. Last Wednesday, Brooklyn Andres, WMTV 15 News Morning Show Reporter/Anchor, caught up with GMSS player Ed Demianiuk from Monroe for an interview and a few swings at bat as the Greater Madison Senior Softball (GMSS) league launched their season at Verona Community Park. Smart Motors Toyota has proudly sponsored the GMSS league since its inception in 2010.

The Greater Madison Senior Softball League kicks off their 2024 season.

An exciting kick-off for the Greater Madison Senior Softball (GMSS) league's new season, highlighted by WMTV 15 News Mor...
02/05/2024

An exciting kick-off for the Greater Madison Senior Softball (GMSS) league's new season, highlighted by WMTV 15 News Morning Reporter/Anchor Brooklyn Andres conducting interviews with GMSS players Steve Siegler and Ed Demianiuk during yesterday's 5 a.m., 6 a.m. morning news! Both Steve and Ed make nearly an hour-long commute to Verona every week to play ball in this 55 and older league, showcasing their dedication. Smart Motors Toyota stands as the exclusive sponsor of the GMSS league.

Catch Brooklyn Andres, WMTV 15 News Morning News Reporter, interviewing Steve Siegler, player manager of the Greater Mad...
01/05/2024

Catch Brooklyn Andres, WMTV 15 News Morning News Reporter, interviewing Steve Siegler, player manager of the Greater Madison Senior Softball (GMSS) league live on Madison NBC TV news affiliate WMTV 15 this Wednesday, May 1st, between 5 a.m. and 7 a.m. Smart Motors Toyota has been the sole sponsor of GMSS since 2010.

If you are 55 or older and itching to play softball this summer, the Greater Madison Senior Softball league welcomes you...
26/04/2024

If you are 55 or older and itching to play softball this summer, the Greater Madison Senior Softball league welcomes you! See the following WMTV 15 News story for details. Smart Motors Toyota has been the sole sponsor of the GMSS league since 2010.

A Madison softball league for those 55 and older with hundreds of players is encouraging new players to join as they approach the season start day.

Sure to bring a smile to your face, Doug Moe, contributing writer for Madison Magazine, shares the heartwarming tale of ...
22/04/2024

Sure to bring a smile to your face, Doug Moe, contributing writer for Madison Magazine, shares the heartwarming tale of the Greater Madison Senior Softball (GMSS) league's origins and its remarkable growth. In a recent interview, Moe converses with GMSS co-founder Bob Ruhland and league commissioner Ron Ramsden, offering insights about the senior league in which you have to be 55 years or older to join. Smart Motors Toyota has proudly served as the exclusive sponsor of the GMSS league since 2010.

New season kicks off May 1 for the Greater Madison Senior Softball league

Discover some essential vehicle maintenance techniques you can handle independently as April is National Car Care Month....
08/04/2024

Discover some essential vehicle maintenance techniques you can handle independently as April is National Car Care Month. Luis Roman, Assistant Service Manager at Smart Motors Toyota, offers insights into checking tire pressure, examining air filters, emphasizing the significance of regular oil changes, and maintaining the interior and exterior of your vehicle. https://www.wisbusiness.com/2024/geisking-national-car-care-month-reminds-us-there-are-simple-things-you-can-do-to-keep-your-vehicle-in-top-condition/

Guaranteed to make you smile. Discover why seasoned players aged over 55 are hitting the field for spring training at GR...
22/03/2024

Guaranteed to make you smile. Discover why seasoned players aged over 55 are hitting the field for spring training at GRB Baseball Academy, gearing up for the exciting season opener of the Greater Madison Senior Softball (GMSS) league on May 1st. As featured on Madison Wisconsin CBS TV news affiliate, WISC 3 News 3 Now / Channel 3000, this news story with Steve Siegler and Edward Gryzynger delves into the camaraderie and passion driving these players as they prepare for the 2024 season. With 26 teams and 300 players, the GMSS league is thriving, and there's always room for more seniors to sign up who share the love for the sport. Smart Motors Toyota has been the sole sponsor of the GMSS league since 2010.

Spring Training is underway for Greater Madison Senior Softball

Don't miss tonight's News 3 Now / Channel 3000 6 p.m. news and WMSN FOX 47 News, Madison 9 p.m. news that will feature a...
20/03/2024

Don't miss tonight's News 3 Now / Channel 3000 6 p.m. news and WMSN FOX 47 News, Madison 9 p.m. news that will feature an interview with Steve Siegler, spokesperson for the Greater Madison Senior Softball (GMSS) league. Steve discusses what the GMSS league is about and how it has room to grow, as senior athletes 55 years and older gear up with enthusiasm at GRB Baseball Academy for the upcoming May 1st season opener in Verona. Smart Motors Toyota has been the exclusive sponsor of the GMSS league since 2010.

If you are 55 or above and itching to play softball, head on over to the Greater Madison Senior Softball (GMSS) league w...
08/03/2024

If you are 55 or above and itching to play softball, head on over to the Greater Madison Senior Softball (GMSS) league website and register today! The season kicks off on May 1st! Established in 2010 by Bob Ruhland and Ray Blum, the GMSS league boasts 26 teams and is ready to expand further. Proudly sponsored by Smart Motors Toyota, this league promises an exciting season ahead!

While Valentine's Day may end tomorrow, the opportunity to give a meaningful gift persists. Learn how you can contribute...
14/02/2024

While Valentine's Day may end tomorrow, the opportunity to give a meaningful gift persists. Learn how you can contribute to a vital cause by donating blood on February 15th. Check out today's edition of In Business magazine IB Morning Update for details on the blood drive hosted by Smart Motors Toyota, in partnership with The American Red Cross. Your donation can make a significant impact in strengthening the national blood supply. https://www.ibmadison.com/madisons-smart-motors-hosts-blood-drive-tomorrow/

“Excellent program”. "Great show". “Appreciate the program”.How to jumpstart a discharged battery. How to clean corroded...
30/01/2024

“Excellent program”. "Great show". “Appreciate the program”.
How to jumpstart a discharged battery. How to clean corroded battery terminals. Replace six-year-old battery. OEM alternators/starters. Chewed wires-mouse tape with caspian. Tire sensor light. Drive 20 miles to keep battery charged. Car shakes-snow/ice build-up. Grandma’s ‘52 Rambler. Just a few of the many interesting vehicle issues from listeners expertly addressed by Jim Ward, retired service manager at Smart Motors Toyota and Larry Meiller from the Larry Meiller Show on Wisconsin Public Radio. Download, listen and learn anytime!

Winter is not easy on our car batteries. We talk with vehicle maintenance expert Jim Ward about what we need to know about charging batteries safely in both hybrid and traditional cars. Wisconsin Public Radio, © Copyright 2024, Board of Regents of the University of Wisconsin System and Wisconsin Ed...

Discover tips on preventing cold weather-related problems with your vehicle, as Eli Dunn, Master Diagnostic Technician a...
19/01/2024

Discover tips on preventing cold weather-related problems with your vehicle, as Eli Dunn, Master Diagnostic Technician at Smart Motors Toyota, shared insights in a recent interview with Kyle Pozorski, Weekend Morning Anchor/Reporter at News 3 Now / Channel 3000.

MADISON, Wis. -- While Wisconsinites might be used to the cold weather gripping the region, your vehicle may not be, oftentimes becoming hard to start. We spoke with automotive experts

Errr errr errr errr clickclickclickclick. This week’s bitter cold temperatures has caused some vehicle batteries to beco...
17/01/2024

Errr errr errr errr clickclickclickclick. This week’s bitter cold temperatures has caused some vehicle batteries to become discharged. Tune in to Wisconsin Public Radio on January 18 from 11:00 a.m.-12:30 p.m. as Larry Meiller, host of The Larry Meiller Show, and Jim Ward, retired service manager at Smart Motors Toyota will be discussing when to replace your battery and how to safely jump start a vehicle. Larry and Jim will also be addressing vehicle maintenance questions from callers from all over the state of Wisconsin.

Barry Adams, Business Reporter at the Wisconsin State Journal, wrote an excellent piece detailing the Anderson family's ...
15/01/2024

Barry Adams, Business Reporter at the Wisconsin State Journal, wrote an excellent piece detailing the Anderson family's continuation of the Smart Motors Toyota family legacy. This comes as Baxter Auto recently acquired one of Wisconsin's most iconic automobile dealerships as highlighted in the story.

Founded in 1908, the Madison company has been purchased by Baxter Auto Group of Omaha, Nebraska.

Discover the echoing, prolonged sound experienced several times a day at a Madison, Wisconsin business. Justin Jackson, ...
12/12/2023

Discover the echoing, prolonged sound experienced several times a day at a Madison, Wisconsin business. Justin Jackson, the sales manager at Smart Motors Toyota, sheds light on the importance of customer interaction in a recent WKOW 27 online news story.

The ringing sound of a gong can often be heard at Smart Motors Toyota, located on Odana Road.

Discover the positive impacts of six years of harnessing solar energy at a Midwestern automotive dealership, as Robert J...
27/11/2023

Discover the positive impacts of six years of harnessing solar energy at a Midwestern automotive dealership, as Robert Jordan, Assistant General Manager at Smart Motors Toyota, recently spoke with Tierra Riddick, News Anchor/Reporter at Automotive News. They delve into the dealership's experience with its 940 solar panel system.

Smart Motors Toyota in Madison, Wis., installed a large solar panel system on its roof to help offset energy costs and cut back on its environmental impact.

Deer collisions could cost anywhere from $2000 to $35,000, as highlighted by James Anderberg, Director at Ball Body Shop...
09/11/2023

Deer collisions could cost anywhere from $2000 to $35,000, as highlighted by James Anderberg, Director at Ball Body Shop, in a news story discussing the increasing frequency of deer-related vehicle accidents, as reported by Natalie Sopyla, Multimedia Journalist at Spectrum News 1 Wisconsin

The Wisconsin DOT has reported over 11,000 so far this year.

Tune in to Spectrum News 1 Wisconsin at 5 p.m. today and every hour after as Natalie Sopyla, Multimedia Journalist at Sp...
08/11/2023

Tune in to Spectrum News 1 Wisconsin at 5 p.m. today and every hour after as Natalie Sopyla, Multimedia Journalist at Spectrum News 1 interviewed James Anderberg, manager at Ball Body Shop regarding a story on “Deer-Vehicle Collision Season” in Wisconsin

Discover many valuable insights on various automotive concerns from callers expertly tackled by Jim Ward, retired servic...
25/10/2023

Discover many valuable insights on various automotive concerns from callers expertly tackled by Jim Ward, retired service manager at Smart Motors Toyota, and Larry Meiller from the Larry Meiller Show on Wisconsin Public Radio. Learn about topics such as determining when tires need replaced, when it’s necessary to replace a vehicle’s battery, why the low tire pressure light appears in cold temperatures, addressing a worn-out cruise control detent switch, insights on hybrid battery longevity etc. Download, listen, and enhance your automotive knowledge anytime!

Freezing temps, gusty winds, ice and snow are as hard on your car as they are on you. We talk with an expert about what we need to do to prepare.

Considered to be the largest display of its kind among automotive dealerships in the Midwest, Smart Motors Toyota mainta...
20/10/2023

Considered to be the largest display of its kind among automotive dealerships in the Midwest, Smart Motors Toyota maintains their tradition in illuminating their dealership in pink every October since 2010 in support of Breast Cancer Awareness Month.

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