LSBC

LSBC Lauren Smith Brand Communications is a San Francisco / Silicon Valley brand experience agency.

09/07/2019
Using Negative Personas to Refine Your Branding and Marketing http://hubs.ly/H06jMN_0
13/02/2017

Using Negative Personas to Refine Your Branding and Marketing http://hubs.ly/H06jMN_0

How to create exclusionary buyer personas to identify less than ideal prospects

Using Personas to Improve Customer Engagement http://hubs.ly/H06jLGX0
13/02/2017

Using Personas to Improve Customer Engagement http://hubs.ly/H06jLGX0

How to create buyer personas to improve customer engagement

Can Brands Be Created? Really? http://hubs.ly/H060lRD0
25/01/2017

Can Brands Be Created? Really? http://hubs.ly/H060lRD0

There's a lot of talk today about branding, but can brands actually be created?

Brand Identity: Why a Logo Is Not Enough http://hubs.ly/H060kHN0
25/01/2017

Brand Identity: Why a Logo Is Not Enough http://hubs.ly/H060kHN0

Creating strong brand perception requires more than a great logo design, but also the alignment of colors, type style, and images across all touch points.

Design Simplicity is Complicated http://hubs.ly/H060kss0
25/01/2017

Design Simplicity is Complicated http://hubs.ly/H060kss0

In a world of information overload, it's more important than ever to keep design simple. Here are some tips for communicating more clearly through simplicity.

Using Color to Enhance Your Brand http://hubs.ly/H060kCB0
25/01/2017

Using Color to Enhance Your Brand http://hubs.ly/H060kCB0

Color can have meaning, cultural connotations, and impact emotions. The skillful use of color can enhance the way customers perceive your brand.

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CA

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+19254542993

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