The Stockman's Market

01/23/2025

Johnny is having a great morning kicking off the Western Video Market Sale in Red Bluff.

📸Celeste Settrini

01/23/2025

Sale Day in Red Bluff !

01/22/2025

Offering their first set of steers for 2025 !

Cal- Tex Cattle Co
103 steers
Western Video Market
Thursday | Jan 23 |
11am pst

To be held during the Red Bluff Bull & Gelding Sale festivities at the Tehama District Fairgrounds in Red Bluff.

These steers coming off of green grass and are ready to go! Steve and Robin alongside their family put the time and energy into putting together a very nice consignment.

See their full description here :

https://wvmcattle.com/site/lot_detail.cfm?Action=Detail&Lot_ID=88969&Hdr=Video&

01/22/2025

Selling Thursday in Red Bluff ……

A very fancy set from longtime customers.
Scribner Livestock does everything right !

If you have questions please reach out.

01/20/2025

Looking forward to a great week in Red Bluff !

01/19/2025

Who is headed to Red Bluff this coming week for the Red Bluff Bull & Gelding Sale and Western Video Market Sale ?

Looking forward to seeing so many friends ~ always a great time.

01/15/2025

It is National Hat Day !

What is your favorite hat to wear?

We are partial to the felt cowboy hat , especially this time of year.

Show us your lids in the comments ↘️

01/14/2025

Consignment Deadline THIS WEEK.
Please reach out if Johnny can help.

Our next sale will be broadcast live in conjunction with the Red Bluff Bull and Gelding Sale on Thursday, January 23. The deadline is this week, so be sure to get in touch with your WVM Rep today! Visit www.wvmcattle.com for more information.

01/10/2025

Kicking off the New Year with a BANG !

It certainly is a Happy New Year for the cattle industry. When I was in NorthPlatte this week I visited with one of our good feedlot customers who had sold his fat cattle last week for $200. Historically the highest live price ever paid. This morning my good friend Britty Pratt is reporting fat cattle sales at $203. We wondered if prices for feeder cattle paid during the summer and fall would be justified when we entered the winter marketing period. Obviously the feeders made a good bet on the market. This especially true when the futures market has been lagging behind the live market all summer and fall.

The feeder cattle market is following the fat cattle market sharply higher with the cash index for feeders averaging over $272.

The market for lighter weight stockers is also historically very strong.

What is the outlook for our spring market? In my opinion it should be clear sailing. We live in tumultuous times and we don’t have a crystal ball but we are dealing with reduced numbers of both fat cattle and feeders. We have a new administration that wants to restore prosperity to America’s economy. It appears that the public’s appetite for our product is very good and hopefully we can sustain the retail prices we are seeing now.

Many of us will not market our cattle for another 4 to 7 months. So how do we take advantage of today’s strong market? Fortunately we have some useful tools at our disposal. You can sell them now for later delivery through Western Video Market for a later delivery. This is one advantage WVM offers that we don’t always take advantage of. You can sell the futures market but there are pitfalls that make this a less desirable method of price protection.

You can get fairly good price protection through PPI contracts offered by WSR. This is the same outfit that offers the rain insurance that many of us have been glad to have over the last decade. As I said I truly believe fundamentals indicate we’ll have a very good market at least through the first six months of 2025 and probably beyond.

Another thing to consider is whether to sign up for the many value added programs. These programs have been very beneficial to many of our consignors. There is a cost involved but if your cattle qualify and you are willing to keep track of the paper work these programs usually give our sellers a premium over non program cattle. It does require more management but I recommend for some not all our consignors to consider signing up.

This is the first of what I hope will be many market updates throughout 2025. If you have any questions concerning the points put forth in this update feel free to call me anytime. Wishing you all a happy and prosperous new year.

John Rodgers

Please feel free to share and call me if you have questions or wish to visit a bit more about the market.

01/09/2025

Hey Ranching Families !

The Spring Sale Run may seem a ways away but NOW is the time to plan!

If you are thinking about value added programs NOW is the time to start making those decisions and getting enrolled with your 3rd Party Audit Company.

There are a range of verifications you may be interested in ( NHTC, All Natural, GAP Certified, Age and Source etc) This along with various breed programs ( Angus Link, Red Angus Feeder Calf Certification etc) will need you to start the enrollment process and fill out your paperwork.

Are these programs for you and your operation? Yes, perhaps or maybe not.

I just want to send that reminder out there that NOW is the time to start thinking about your 2025 Spring Marketing Plan.

Questions ? Please feel free to call me.

Looking ahead to a successful sale season!

01/06/2025

Here we go !

Be sure to follow Western Video Market for complete coverage of all our sales and events .

01/05/2025

We have arrived !
North Platte, Nebraska

Brrrrrrrrr, it is a bit colder than home.

01/03/2025

Hot off the press !
California Cattlemen's Association Magazine , always a good read !

New Year, means a new edition of the California Cattleman! In this months issue,
❄️ Your Dues Dollars at Work

❄️ Reno Recap

❄️ Meet Your New CCA President Rick Roberti

❄️ Rangeland Trust Talk

❄️ National Perspective

To read the online version, click the link. https://brnw.ch/21wPMdQ.

12/31/2024

We are headed to Nebraska !

Monday, January 6
North Platte Stockyards, North Platte, Nebraska

Visit www.wvmcattle.com for a complete online catalog.

12/30/2024

A New Year is right around the corner and as you start create your appointments, important dates and such be sure to mark down all of the Western Video Market Sale dates for 2025.

Visit our website link here ⤵️ for 2025 sales.
https://www.wvmcattle.com/site/upcoming.cfm

Looking forward to kicking off a new sale season with all of you !

12/26/2024

TODAY IS THE DEADLINE FOR THE JAN 6 SALE
Don’t be late! Contact us today.

The deadline is TODAY for our next sale! We’ll be broadcasting live on January 6 from North Platte Stockyards in North Platte, NE. Contact your Western Video Market Rep or visit www.wvmcattle.com for more information.

12/24/2024

Merry Christmas !
Appreciative of customers who have teamed up once again this year. Wishing everyone a joyous holiday.