The Marketing Advisory Network

02/26/2022

This month we celebrate our 10th Anniversary with an entirely new website.

Check out our new look and free resource section.

www.unleashpossible.com

Our analytical expertise, combined with years of finely honed gut instinct, enables revenue growth, new opportunity identification, improved efficiencies and stronger collaboration between marketing and sales functions.

01/26/2022

When Covid hit I had to transition in-person workshops to virtual experiences. My super power had always been reading body language in a room and finding ways to keep an audience engaged and focused on the mission at hand.

To mimic the experience virtually I had to find new tools, rework the flow of workshops and even update exercises for the new format.

I'm pleased to say, the feedback on the changes I made have been very rewarding and I feel confident in the transformation. But let me tell you, it is HARD to create the same kind of personalized, engaging, high impact experience virtually. Your participants have a lot more distractions and body language is limited to facial expressions even with the use of video. And we can't forget the tactile interactions present in-person strategy sessions have to be translated to virtual ones.

After a bit of experimentation I now use Zoom + Miro for all of my collaborative facilitation. The combination offers everything I need to make a great experience whether I'm teaching a class, hosting a workshop or facilitating a strategic planning session.

Today, I took the time to become Collaborative Meetings verified on Miro. I'm glad I did. I learned about a couple of features I hadn't used in the past. I can't wait to put them into practice for post workshop action management.

05/04/2021

Feeling grateful to all "Unleash Possible" readers.

03/25/2021

It's so much fun watching this one minute course commercial! This class was a labor of love.

https://www.marketingprofs.com/events/masterclass-financial-goal-setting-and-measurement/home/sa/

If you want to make a positive impact on your business (and get ahead in your career), you need to develop the financial acumen to measure, make informed decisions based on actual data, and communicate marketing's greater impact to your CFO and management team.

09/08/2020

When it became clear that I'd be hosting workshops and planning meetings virtually for an extended period of time I knew I wanted to dig deep into what makes virtual learning effective.

That's when I called in an educational expert, who just happens to be my brilliant sister! I knew I couldn't keep the conversation to myself.

http://marketingadvisorynetwork.com/resources/unleash-possible-podcast/

In Episode 77 of "Unleash Possible" Kristan shares some really practical tips for making a remote workshop effective for all participants.

Unleash Possible is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations.

08/04/2020

Real talk with the fabulous Martell (Episode #75) http://marketingadvisorynetwork.com/resources/unleash-possible-podcast/

07/17/2020

Join me for the entire conversation (Episode #74) here: http://marketingadvisorynetwork.com/resources/unleash-possible-podcast/

05/20/2020

Honored to see "Unleash Possible" as #9 on this list of 100 Best B2B Marketing Books of All Time. Some of my favorites, and some new finds on the list.

The 100 best b2b marketing books recommended by Kirk Borne, Steve Blank, Michael Hyatt, Douglas Burdett and Adam Gabriel Top Influencer.

05/04/2020

Change can be good, but it always requires a little thought. And right now your marketing has to change in important ways. Here are some things you'll want to be considering for your lead nurturing programs.

http://marketingadvisorynetwork.com/2020/05/04/four-questions-your-nurturing-strategy-must-consider-in-the-wake-of-covid-19/

Photo courtesy of Ross Findon on Unsplash

04/30/2020

Free office hours: Welcome back marketing. Would love to see you there!

https://tinyurl.com/ycz4brdb

In addition, there are expert office hours on federal loans, unemployment, sales and more!

Businesses are facing unprecedented challenges right now. Expert Solutions for COVID-19 Business Challenges. Free for Six Months. Join us today!

03/31/2020

It's not business as usual, but it's still business.

Great chat with Ethan Beute about customer experience in the midst of our global pandemic.

https://www.linkedin.com/posts/ethanbeute_businessasusual-customerexperience-proactiveapproach-ugcPost-6650728840802942976-gkk9

" ?" It's gone. What have you experienced recently as a customer? Any especially good or bad uses of messaging or communication channels... 10 comments on LinkedIn

03/23/2020

It's not business as usual, but it is still business. Tips for tackling two of the big marketing challenges leaders are facing right now. http://marketingadvisorynetwork.com/2020/03/23/its-not-business-as-usual/

It’s not business as usual Photo by Tim Mossholder on Unsplash Co-authored by Samantha Stone and Maribeth Ross It’s not business as usual. Your buyers have gone into survival mode. They can’t think about what they might need in 6 or 12 months because they are trying to process what they might ...

03/20/2020

A message for our friends, that's you!
Sometimes you just need a safe place to talk. You need to express your anxiety, to run an idea by an objective outsider, to vent, to get advice. We are always your safe space. Please feel free to reach out and schedule a time to talk. We're listening.

03/16/2020

It's not business as usual.

Your buyers have gone into survival mode. They can't think about what they might need in 6 or 12 months because they are trying to process what they might need tomorrow.

In times of crisis, humans seek anything that gives them a sense of control. They thirst for information.

This is a time your values as a company will get put to the test.

What will you stand for?

03/09/2020

A day of action. Whose voice will you raise?

Over the past few days, we have celebrated the women guests who have brought their ideas to life on the Unleash Possible podcast across various social channels because I believe that elevating diverse ideas makes all of us better communicators. is the perfect way to celebrate their contributions and raise up their voices.

My first instinct was to continue to celebrate more women on Sunday. But it's not enough to celebrate success. International Women's Day should be the day that we take action.

So we did.

On LinkedIn we pledged to give three free annual passes to Innovation Women speakers bureau away! And the forever champion of women speakers, Bobbie Carlson, offered to match them.

That means we have 6 women whose message we can amplify!

You can nominate yourself, or someone else, by commenting below or sending me a private message. I'll randomly select six winners from the nomination pool on Thursday, March 12th at 3 pm ET.

I hope you'll join me to not only honor but to promote the ideas of the amazing women in your life.

03/07/2020

I love watching Karo Jambalaya Odinsdottir find her voice not only on the karaoke stage, but in marketing wisdom. In honor of let's help her amplify it.

http://marketingadvisorynetwork.com/resources/unleash-possible-podcast/ EPISODE #47

02/20/2020

Ready to get our strategy on!