Discover Central Massachusetts

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Discover Central Massachusetts

Discover Central Massachusetts welcomes you! Discover Central Massachusetts is your premiere travel and tourism connection.

Whether you're a local or a visitor, we invite you to enjoy all that Central Mass has to offer & encourage you to explore our website for ideas & itineraries.

20/01/2025

How do you plan to enjoy the new 6-8 inches of snowfall? Here’s an idea: break out your snow shoes or cross country skis and head to Sturbridge, MA.

🥾If you’re seeking a hike, head to Opacum Woods! This 266-acre conservation area, managed by the Opacum Land Trust, offers about four miles of scenic trails marked with colorful blazes. Explore diverse habitats, woodland ponds, and even historic sites as you wander through this winter wonderland.

🎿 Both Wells State Park and Leadmine Mountain Conservation Area have miles of trails perfect for cross country skiing. Keep an eye out for wildlife and enjoy the peaceful serenity of nature.

You can find more details on our website and from our friends over at 👋 happy trails!

19/01/2025

Where are you headed for a pre-snow storm outing? We’re thinking about a little brewery tour! There are two weeks left to get your Central Mass Brewery Passport stamps.

Visit fantastic destinations across the region:

Collect all the stamps & be entered to win a giftcard from any of these fantastic breweries!

18/01/2025

Thinking about hosting a Valentines Party? Check out the breathtaking views at - it’s unlike any other venue in the region!

17/01/2025

Celebrate and his main character energy this Sunday at 🥳 it’s a birthday and ALL his friends are invited. Swipe over to see the VIPs that will be in attendance at the game 👉

15/01/2025

Have you visited yet? Voted Best in Central MA, it’s a cozy destination in Worcester full of delicious drinks and treats. We love the seasonal specials and creative flair, making it a unique cafe worthy of many repeat visits!

14/01/2025

There’s only 1 month until Valentine’s Day 💘 Consider this Cupid’s reminder to shop local for a gift, book the restaurant reservation, and maybe even make a card inspired by a local legend in the Valentine biz! This valentine was produced by Esther Howland, the Worcester woman who popularized valentines in the nineteenth century and is known as the “mother of the American valentine.” Around 1850, with the help of her stationer father, Howland started assembling and selling valentines with the help of her friends and women who worked on the cards at home. In 1870, she established the New England Valentine Company, which she sold to George Whitney in 1880.

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12/01/2025

Discover inspired luxury and gravitas at this gorgeous venue and hotel in Worcester, MA. is the perfect place for your next ballroom event - and if you like what you see here, check out for assistance with your decor!

11/01/2025

Elevate your après ski plans with a stylishly decked out igloo at ❄️ With the fresh powder outside and the cozy fireplace inside, it’s a picture perfect place to party after a day on the slopes.

11/01/2025

Love is filling the air and vendors in the have some inspired ideas for your Valentine’s Day. Swipe over to get the details for the Valentine’s Market!

09/01/2025

Time to treat yourself to lunch in Worcester: $10 lunch menu at The Sole is back for the month of January, including Ahi Tuna Bowl, Shrimp Scampi, California Shrimp Roll, Fish & Chips, and Fish Tacos. Available weekdays from 11:30am to 3:00pm. Dine-in only. Expect it to be busy 😘 bon appetit!

08/01/2025

Cirque du Soleil comes to Worcester’s DCU Center January 9th through 12th for 6 memorable performances. OVO (Portuguese for “egg”) contemplates insects in all their beauty, action and curiosity.

🎪 During one of the company’s largest flying acts, 10 scarab beetles on three platforms toss a single beetle back and forth. A colorfully costumed dragonfly flits about, red ants juggle chunks of kiwi and corncobs with their feet, and butterflies cling gracefully to one another as they float through the air. Ages 2+ need a ticket, and prices vary based on where you sit. Head to the DCU website for tickets today!

🐝 We’ll be bee-hind the scenes tomorrow so stay tuned to our stories for sneak peaks of what’s in store!

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07/01/2025

There’s a year-long 80th Anniversary celebration you’ll want to join in on over at 🐄🧀 In 1945, two brother bought two Holstein cows to start their farm with their father. Little did they know, they planted the family roots in dairy for generations to come. Five generations, and five hundred acres later, Whittier Farm is steadfast in their commitment to keeping agriculture alive and well through stewardship of the land and animals, diversification, and sustainability on their farm in Sutton, MA. Whittier Farms is a working beef, dairy, and vegetable farm with a year-round Farm Store where you’ll find seasonal vegetables, the best selection of Cabot Creamery Cooperative cheeses and dairy products in the area, their own beef, local chicken and pork, local ice cream, local coffee, and much more.

👉 Swipe over to see details about the Kick Off Anniversary Celebration event on January 11th, and visit their website for a preview of events happening every month throughout 2025. Our faves: the Cheesy Date Night on Valentines Day & the summer Kids’ Charcuterie & Cheese Wagon.

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06/01/2025

Flora in Winter is the antidote to the cold chills you’ve been feeling. These warm, wonderfully imaginative floral display at are part of a special event you MUST attend this February. Thursday, February 27th through Sunday, March 2nd feast your eyes on fresh arrangements inspired by works of art in the museum.

🎟️ Members attend for free, Adults and seniors for $30, and Youth 17 and under $7. The museum hours are 10am-4pm, except Saturday, 5pm-7 pm, enjoy a floral evening out at After Hours: Flora in Winter 2025, with extended hours, music, and drinks - it’s included with Flora in Winter 2025 Saturday admission.

🌷On the museums website, discover more info about other special events such as live floral demonstrations, make your own floral pin drop-in experiences, plus talks and tours.

04/01/2025

Who’s ready for Ice Cats Night?!?! Don’t miss it, tonight at the - tickets are selling out and the 300 level just opened up! It’s going to be a wild night 🔥⛸️🏒

03/01/2025

Who’s having a healthy start to their new year!? Make a visit to in Worcester, MA to kick it off right! Everything is so fresh and delicious 🍎🍊🍓🍇🍌🍋🍍 so go try their freshly pressed juices, smoothies, and wellness shots today.

02/01/2025

Planning our next day on the slopes! is a must visit in Central MA ❄️

01/01/2025

Turning a new leaf in 2025 with this Gingko leaf ring from 😍 Visit Worcester to discover so many beautiful, locally made rings, necklaces and bracelets at their incredibly unique store experience.

31/12/2024

We are living for the fleece and seasonal gear at 🥰 if you didn’t get any for the holidays, go treat yourself in the new year at !

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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

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http://www.discovercentralma.org/

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Here for the country music star vibes: it’s your turn to sing on the Off The Rails stage 🤩 Every month @offtherailsworcester has a FREE Karaoke night hosted by @acousticsbykam 🎤 Share this post with your friends and set the date! The atmosphere is perfect, and they’ve got the best bar and food specials. Have fun singing your hearts out 🎶

Highlights from our backstage look at OVO today at @dcucenter 👀 You won’t want to miss this amazing @cirquedusoleil show run that starts tonight!!! Get tickets through Ticketmaster and keep an eye on our stories, we’ll be dropping more BTS over the next few days!!!

It’s a packed @mechanicshall for the @wicnpublicradio Brown Bag concert featuring U.S. Navy Band Northeast with New England Conservatory Symphonic Winds and Chamber Singers

🎥 A behind the scenes sneak peak: It was a full day filming our latest industry campaign ad, which aims to persuade professional event planners to bring their meetings, conferences and events to Central MA. We can’t wait to show you the final results when we’re done with post production! 📍Thank you to the destinations who welcomed our team today: @dcucenter @achotelworcester @artsworcester @ilahjewelry @sonomaworcester @thebeechwoodhotel 🎬 And thanks to the cast & crew, it was such a great day! @paulodgren @schlossfilms @studiodibella @jacikjernander @letmesam @timpower97 @charisseradz

🎄✨ Step into the holiday spirit at the 2024 Vaillancourt Christkindlesmarkt & Artisan Show! 🛍️🎁 On November 8 & 9, visit Sutton, MA, for two days of unique artisan crafts, local treats, and the magic of Christmas! 🎨🍬✨ Discover the charm of a European-style holiday market, perfect for holiday shopping, finding beautiful handmade treasures, and enjoying a cozy, family-friendly atmosphere. ❄️❤️ 📅 Event Dates: November 8 & 9, 2024 (Friday & Saturday) 📍 Vaillancourt Folk Art, Sutton, MA @chalkware Start making your holiday memories early at the Christkindlesmarkt! ✨ Plan your visit today! 🎄🎅 #MyLocalMA #CentralMAEvents #MAdepossible SuttonChristmas

🎙️ Five guys, one legendary sound. Ain’t Too Proud – The Life and Times of The Temptations rolls into Worcester November 8-10! Get your seats today at TheHanoverTheatre.org/Proud and get ready for a “an ecstatic celebration that brings the crowd to their feet” (Entertainment Weekly) at The Hanover Theatre.

This is your sign to go find a peaceful spot to enjoy fall at Moore State Park in Paxton, MA ❤️🍁

Discover Central MA hosted our Annual Meeting on October 1st at @dcucenter ❤️ It was a look at what was accomplished in FY24, as well as a look ahead at what Central MA’s Regional Tourism Council has in store for the coming fiscal year. Thank you to everyone who attended - state legislators, Worcester’s Mayor @joepetty , the business owners and operators of our region’s tourism assets - we grow stronger by working together, making Central Massachusetts competitive in the tourism market.

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Welcome to Central Massachusetts

Central Massachusetts is the place to be. And we want to welcome you! If you are a local or a visitor, we invite you to enjoy all that Central Mass has to offer — restaurants, museums, theatre, retail, festivals, and more! We are your premiere travel and tourism connection.