Discover Central Massachusetts

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Discover Central Massachusetts

Discover Central Massachusetts welcomes you! Discover Central Massachusetts is your premiere travel and tourism connection.

Whether you're a local or a visitor, we invite you to enjoy all that Central Mass has to offer & encourage you to explore our website for ideas & itineraries.

10/02/2025

The - celebrating 200 years of science and nature in Worcester - is such a fantastic place to bring your family!

Recently there was an amazing Lion Dance performance by the SUN Lion Dance Team from the Southeast Asian Coalition of Central Massachusetts (SEACMA).

🗓️ You’ll want to plan your February Vacation Week (February 17-21) which is kicks off with a FREE ADMISSION DAY due to the generous support from . Plus, on that special day, your family can experience the sport of luge with the USA Luge Team! More info on the Free Admission Day and February Vacation Week can be found on the website!

10/02/2025

Happy Super Bowl Sunday 🏈 You’ve won if you picked up some of these football cupcakes to bring to the watch party! is one of the best places to get holiday and themed sweet treats for every occasion.

08/02/2025

Check out this tasty special from 🍋 This Week’s Seltzer Cocktail is the Raspberry Lemon Drop (7% Seltzer Cocktail) made with raspberry simple, fresh lemonade + our house strong seltzer with a crushed raspberry & lemon wheel garnish.
Sweet, tart + so darn tasty!

07/02/2025

Try the delicious Nutella French Toast Special from The Flight Deck in Southbridge, MA ✈️You don’t need to fly a plane to enjoy this best kept secret in the region. Visit them between 7am-2pm, Thursday-Sunday. You can also order takeout by calling 508-909-6043 & take advantage of their sale on gift cards through Feb 14th! 💝 this could be the perfect gift for your valentine.

06/02/2025

🍭 has a sweet fair on Saturday. February 8th you won’t want to miss! From 10am-4pm shop for jewelry, candles, goodies for your pets, and of course, all types of tasty candies! Your valentine will be delighted when they see what you’ve found for them 🥰 swipe over to see the vendor list.

04/02/2025

The recently featured Worcester resident Marshall “Major” Taylor! He was a world champion at a time when cycling was one of the most popular international sports, and he was also the first African American global sports superstar.

The Major Taylor Association erected this statue of Taylor, which now stands in front of the Worcester Public Library. Also downtown, steps away from his namesake boulevard, you can visit The Major Taylor Museum in Worcester’s former courthouse. The one-room exhibit is beautifully curated: archival photographs have been blown up and arranged along the brick walls, and artifacts include a period racing bike under glass, and a French magazine from the era covering one of his European tours. There are explanatory plaques everywhere, while touch-screens and a pair of stationary bicycles help visitors interact with history.

Taylor’s story remained an obscure footnote until 1988 when author Andrew Ritchie revived interest in the athlete by writing the book Major Taylor: The Extraordinary Career of a Champion Bicycle Rider. The book helped propel Taylor to be inducted into the US Bicycling Hall of Fame in 1989. It also inspired the US House of Representatives to consider a bill that would award Taylor the Congressional Gold Medal, the highest civilian honour US citizens can receive. Were Taylor to receive it, he would become just the 17th African American in history to receive the award.

Check out the link in our story to read the full BBC article!

31/01/2025

Spotted at 🐍 Did you know this Lunar New Year kicks off the year of the wood snake? At you can meet Charmander the corn snake, he lives on the middle level of the museum, often partially buried under the dirt. Fun fact: Snakes can symbolize longevity, determination, and luck, with the wood element symbolizing growth and creativity!

30/01/2025

Looking for an impressive dining experience? Make a date to treat yourself at 🍽️ New on the menu this Friday: osso buco di maiale: duroc pork shank, vegetable ragu, garlic spinach, red onion, red pepper

27/01/2025

Join us this Saturday, February 1st in downtown Worcester for an afternoon of fun, family-friendly, wintertime activities at the 4th annual Downtown Worcester Winter Festival, presented by the from 1pm - 4pm on the Worcester Common. 📍

You won’t want to miss this FREE event! Here’s some of what’s happening at this year’s festival:
❄️ Ice skating on The Worcester Common Oval Ice Rink, powered by Blue Cross Blue Shield of Massachusetts. | Ice Skating Admission: FREE for Winter Festival attendees from 1pm - 4pm; Skate Rental: $6/person or bring your own skates.
❄️ The first 100 festival attendees who donate a non-perishable food item for Woo Fridge can receive a complimentary hot chocolate and cookie courtesy of Brew on the Grid.
❄️ Slide down a 25-foot Alpine Slide and take a spin on our Ice Bumper Cars!
❄️ See impressive ice sculptures take shape with live ice carving demonstrations on the Common. Plus, find even more ice sculptures at locations around the neighborhood!
❄️ Get creative with free, hands-on arts and crafts for the whole family.
❄️ Enjoy local food, s’mores, games, and lots more!
Visit DowntownWinterFestival.com to find out more and we can’t wait to see you Saturday!

The 2025 Downtown Worcester Winter Festival is proudly presented by the Downtown Worcester Business Improvement District along with Gold Sponsors:
Streetplus; Silver Sponsors: Cornerstone Bank. Fontaine Bros., Howard Stein Hudson, Price Chopper & The Arbella at Bramble Hill; Bronze Sponsors: Brew on the Grid, Kelleher & Sadowsky, Polar Beverages & Worcester Red Sox; Media Sponsors: WICN & WXLO; With Additional Support From: Worcester Arts Council, Mass Cultural Council, The Oval Ice Skating Rink, powered by Blue Cross Blue Shield of Massachusetts.

📸

25/01/2025

spotted at ❤️🗓️How are you celebrating Lunar New Year? There’s some ideas on the event calendar on our website, like Lunar New Year at the on February 1st & Worcester’s Lunar New Year Festival on February 8th.

24/01/2025

We’re celebrating - formerly known as Worcester Historical Museum - and their 150 years of service to preserving local history.

In 1875, Samuel E. Staples (1822-1902), a successful grocer and bookkeeper, invited four history devotees, Daniel Seagrave, Richard O’Flynn, John Smith, and Franklin Rice, to his home at 1 Lincoln Place in Worcester and “…proposed to form a Society for the purpose of increasing an interest in Archaeological Science, and to rescue from oblivion such historical matter as would otherwise be lost…” That meeting established the society that would become The Museum of Worcester.

👏 Congratulations on the rebrand! Swipe over to see 👉

23/01/2025

Dine around the world at 🇨🇺 At is bringing you the best dishes from Cuba. Their Cuban Bowls are super popular, as is “El Clasico”: House-made cuban bread, thinly sliced ham, lechon, sliced swiss, pickles, & mustard.

22/01/2025

🥶 Baby, it’s cold outside! ☕️ Warm up with a beautiful, hot beverage at today! Their cozy Webster cafe is open 8am-3pm everyday, and stayed open till 9pm on Fridays!

20/01/2025

How do you plan to enjoy the new 6-8 inches of snowfall? Here’s an idea: break out your snow shoes or cross country skis and head to Sturbridge, MA.

🥾If you’re seeking a hike, head to Opacum Woods! This 266-acre conservation area, managed by the Opacum Land Trust, offers about four miles of scenic trails marked with colorful blazes. Explore diverse habitats, woodland ponds, and even historic sites as you wander through this winter wonderland.

🎿 Both Wells State Park and Leadmine Mountain Conservation Area have miles of trails perfect for cross country skiing. Keep an eye out for wildlife and enjoy the peaceful serenity of nature.

You can find more details on our website and from our friends over at 👋 happy trails!

19/01/2025

Where are you headed for a pre-snow storm outing? We’re thinking about a little brewery tour! There are two weeks left to get your Central Mass Brewery Passport stamps.

Visit fantastic destinations across the region:

Collect all the stamps & be entered to win a giftcard from any of these fantastic breweries!

18/01/2025

Thinking about hosting a Valentines Party? Check out the breathtaking views at - it’s unlike any other venue in the region!

17/01/2025

Celebrate and his main character energy this Sunday at 🥳 it’s a birthday and ALL his friends are invited. Swipe over to see the VIPs that will be in attendance at the game 👉

15/01/2025

Have you visited yet? Voted Best in Central MA, it’s a cozy destination in Worcester full of delicious drinks and treats. We love the seasonal specials and creative flair, making it a unique cafe worthy of many repeat visits!

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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

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http://www.discovercentralma.org/

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Here for the country music star vibes: it’s your turn to sing on the Off The Rails stage 🤩 Every month @offtherailsworcester has a FREE Karaoke night hosted by @acousticsbykam 🎤 Share this post with your friends and set the date! The atmosphere is perfect, and they’ve got the best bar and food specials. Have fun singing your hearts out 🎶

Highlights from our backstage look at OVO today at @dcucenter 👀 You won’t want to miss this amazing @cirquedusoleil show run that starts tonight!!! Get tickets through Ticketmaster and keep an eye on our stories, we’ll be dropping more BTS over the next few days!!!

It’s a packed @mechanicshall for the @wicnpublicradio Brown Bag concert featuring U.S. Navy Band Northeast with New England Conservatory Symphonic Winds and Chamber Singers

🎥 A behind the scenes sneak peak: It was a full day filming our latest industry campaign ad, which aims to persuade professional event planners to bring their meetings, conferences and events to Central MA. We can’t wait to show you the final results when we’re done with post production! 📍Thank you to the destinations who welcomed our team today: @dcucenter @achotelworcester @artsworcester @ilahjewelry @sonomaworcester @thebeechwoodhotel 🎬 And thanks to the cast & crew, it was such a great day! @paulodgren @schlossfilms @studiodibella @jacikjernander @letmesam @timpower97 @charisseradz

🎄✨ Step into the holiday spirit at the 2024 Vaillancourt Christkindlesmarkt & Artisan Show! 🛍️🎁 On November 8 & 9, visit Sutton, MA, for two days of unique artisan crafts, local treats, and the magic of Christmas! 🎨🍬✨ Discover the charm of a European-style holiday market, perfect for holiday shopping, finding beautiful handmade treasures, and enjoying a cozy, family-friendly atmosphere. ❄️❤️ 📅 Event Dates: November 8 & 9, 2024 (Friday & Saturday) 📍 Vaillancourt Folk Art, Sutton, MA @chalkware Start making your holiday memories early at the Christkindlesmarkt! ✨ Plan your visit today! 🎄🎅 #MyLocalMA #CentralMAEvents #MAdepossible SuttonChristmas

🎙️ Five guys, one legendary sound. Ain’t Too Proud – The Life and Times of The Temptations rolls into Worcester November 8-10! Get your seats today at TheHanoverTheatre.org/Proud and get ready for a “an ecstatic celebration that brings the crowd to their feet” (Entertainment Weekly) at The Hanover Theatre.

This is your sign to go find a peaceful spot to enjoy fall at Moore State Park in Paxton, MA ❤️🍁

Discover Central MA hosted our Annual Meeting on October 1st at @dcucenter ❤️ It was a look at what was accomplished in FY24, as well as a look ahead at what Central MA’s Regional Tourism Council has in store for the coming fiscal year. Thank you to everyone who attended - state legislators, Worcester’s Mayor @joepetty , the business owners and operators of our region’s tourism assets - we grow stronger by working together, making Central Massachusetts competitive in the tourism market.

The EcoTarium is excited to announce the newest traveling exhibit, Shaun the Sheep™: Flock This Way! We went to the ribbon cutting this morning to be among the first to experience this fun, new interactive exhibit! In this hands-on exhibit, visitors explore the antics of Shaun the Sheep and his pals on Mossy Bottom Farm. Designed for children ages 3 through 9, Shaun the Sheep™: Flock This Way! builds on problem-solving themes in fun, engaging ways. We loved the garden, farm stand and big truck the best. A trip to @ecotarium is not complete without exploring outside, playing with the science exhibits inside, and visiting the animals. What a fun way to spend the day!

Congratulations to @karakbigda on a fantastic gallery opening in Sturbridge, MA! Visit her to discover beautiful fine art ❤️🖼️✨

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Welcome to Central Massachusetts

Central Massachusetts is the place to be. And we want to welcome you! If you are a local or a visitor, we invite you to enjoy all that Central Mass has to offer — restaurants, museums, theatre, retail, festivals, and more! We are your premiere travel and tourism connection.