Part of a Bigger Plan

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Part of a Bigger Plan

Creative Agency Part of a Bigger Plan is an Amsterdam-based creative studio that creates and produces award-winning communications for international clients.

We take pride in crafting concepts and branding that incorporate the disciplines of graphic design, illustration, art and film direction. We have created numerous award-winning campaigns and films for international brands. We work closely with our clients to realize their ideas, transforming intangible concepts into real experiences that share a story. We bring together the right talent and skills

necessary for each project, calling upon the best and brightest to create exclusive campaigns as efficiently as possible. From concept to ex*****on we remain totally focused on making sure everything goes according to plan – your plan. Our projects have won numerous awards, including a Grand Prix at Cannes, 3 D&AD awards (one of which was the coveted Yellow Pencil), The Dutch Design Awards esteemed Golden Eye, which celebrates the industry’s pursuit of excellence and is only awarded to work universally recognized as the ‘best of the best, and several ADCN lamps – on one memorable evening we took home seven. Christian Borstlap founded Part of a Bigger Plan in 2011. He is a critically acclaimed art director, designer, illustrator and film maker. He first made his name as an illustrator at Wallpaper* in the UK. His unique ability to translate complex concepts into engaging stories saw him rise quickly through the ranks at renowned agencies, including FHV/BBDO and KesselsKramer. Christian is a contributor to LVMH’s digital platform NOWNESS.

19/12/2023

Identity/logo design for / museum in the making FENIX tells the timeless story of migration -
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20/10/2023

Work in progress for the new collection presentation -

14/02/2023

Timberworks 🔨work in progress for the upcoming exhibition David Bailly

17/10/2022

The New Stijl ….,thx

30/04/2022

Thx en natuurlijk

Address

Keizersgracht 448/A
Amsterdam
1016GD

Website

http://www.partofabiggerplan.com/

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Videos

hellogoodbyehellogoodbye / opening @centraalmuseum

@centraalmuseum utrecht reopened 🍾its permanent collection this weekend. We were asked to create an introductory video installation. - - - @piqxelscreativestudio @artbotto #centraalmuseum #utrecht #videoinstallation #artvideo #museumvideo

yes yes the campaign for the Vermeer exhibition has won an Effie-award, together with @irma_boom_amsterdam @rijksmuseum. Our part of this bigger plan was Online and RTV communications. Many thanks to everyone involved @martinehulshof @artbotto @piqxelscreativestudio @basmooijstudio @renzepens @publicaudioamsterdam #effieawards #vermeer #rijksmuseum #rijksmuseumamsterdam #

‘Van Gogh along the Seine’ @vangoghmuseum

Curiosity is your most important asset. New work for @weekendvandewetenschap big thx to @basmooijstudio #science #scienceforkids #knowledgeispower #sciencefacts #scienceexperiment #scienceworld

@weekendvandewetenschap

Your curiosity is your most important asset. @weekendvandewetenschap. Big thanks to @basmooijstudio @publicaudioamsterdam Pieter Hulst

The ins and outs for @jomalonelondon - - - #jomalone #jomalonelondon #unbox #unboxing #outofthebox #fragrance #cologne #british #london

For home, sweet home.

Unboxing unfolded / new work for @jomalonelondon. 🇬🇧Photography by @bianca_pilet @sandervdbosch__ @renzepens @publicaudioamsterdam - - - #jomalonelondon #unboxing #peony #blushsuede #woodsage #seasalt

#vermeer #rijkmuseum

Never before have so many Vermeers been shown together in one exhibition. Vermeer @rijksmuseum - - - #vermeer #neverever #rijksmuseumamsterdam

Most of Vermeer’s paintings are coming to ➡️Amsterdam ⬅️for the largest Vermeer exhibition ever. Online communication for @rijksmuseum #vermeer #johannesvermeer

For the Idfa documentary film festival, we teamed up with by the talented Chinese documentary film maker Louis Hothothot. Production: @pietervanhuysteefilm

Proud to be part of this: a museum in the making. FENIX, Rotterdam, shows the universal and timeless story of migration. ✏️design/Identity /film @droomendaad #fenixrotterdam

📐Perfectly symmetrical. Everything you need to know about a diamond’s cut. 5 films commissioned by @tiffanyandco NY. #diamonds #animation #tiffanyandco #4cs @brothersnylon @manuel.s.ferrari @yukak76 #partofabiggerplan

For Louis Vuitton⛵️⛵️⛵️34th America’s Cup @louisvuitton #timekeeper #americascup #louisvuitton #animation

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Our Story

Amsterdam-based Part of a Bigger Plan offers advertising, concept development, digital communication, and art direction. We also design products, exhibitions, web experiences, video installations, books, print work, packaging, illustration, and we can pull together a pretty good Ottolenghi courgette pappardelle for lunch in a pinch too.

Our approach has worked for Louis Vuitton, Herman Miller, and Amsterdam’s Rijksmuseum. We’re the proud owners of 8 D&AD pencils, a Grand prix Cannes, a grand Prix ADCN, many ADCN lamps, and we were proclaimed Best of Dutch Design (all categories). Our work has been exhibited in the Musée des Arts Decoratifs, the Louvre, The Metropolitan Museum in New York, The Amsterdam Rijksmuseum, and the Walker Art Center in Minneapolis.