As the media changes, so too must the practice of public relations. Your brand is the most valuable asset and in a digital world, it can be "burned" very quickly. Through the new digital environment, the influence and power of consumers is greater than ever. It's not just negative issues that can grow quickly through the web. Positive stories about you and your brand can develop in the same way. T
he web is like a transparent public opinion – all types of conversations, that you could never precisely monitor before are being reflected online. Do you have a strategy to monitor, to listen and learn from these online conversations about you? Are you prepared to engage in this space, do you know how, when to do it? If you need to make sense of social media, blogging, online media and what mean for your brand, if you are unsure about whether your business is prepared to deal with online issues or crisis management, if you want to make the investment in your website really work as a communications tool and if you want to effectively manage your brand reputation throughout the digital space from Google to Facebook - talk to us
Online Reputation Management
Blog and Digital Media Relations
Content Strategy
Search Engine Adjustment
Influential Marketing
Earned Media Planning
Get in touch with us, to find out more at [email protected] Our Services:
Social Media
With social media and user-generated content forming a major part of the web's landscape, we work with brands to develop effective strategies: to reach out to new and existing audiences, to understand in detail how companies are perceived, or even to bring entirely new communities together. This requires a deep understanding of user-consumer behavior, as well as technical experience of how social media platforms are developed and supported. The rapid growth and development of social media excites us! Based on our knowledge and expertise of integrating with the social media landscape, we can deliver anything from social media integration for web sites and one-click content sharing to sophisticated embedded social applications. Digital Communication
We combine the experience around strategy, digital media and creativity in order to transform the passive consumption patterns in a deeper and more stable relationship, while driving significant results. Increasingly, the web is the primary way consumers interact with a brand. Digital Gear works to clearly define a brand's digital identity strategy and positioning, and form these into an actual business and marketing goals. Our goal: to create an online communication plan that works in all scenarios from web to mobile and beyond. Digital Branding
Digital Communication Strategy
Mobile Marketing & Applications
Online & Mobile Campaigns
Integrated Marketing
Digital Media
In the digital scene, every company now is (or has to be ) a media company, so PR should lead. The web has evolved from a network of sites to a network of people, so we must now focus on creating content that people will want to consume and share! User experiences are as good as the content they deliver to the user. There is a huge demand for content and digital media aggregation. Video and photos, case studies, storytelling and copywriting are a few ways we can help our clients to develop branded experiences that build users’ trust and loyalty. Our content and editorial teams work with clients to develop a strategy that defines all aspects of the content that is part of a digital initiative. Our goal is to develop the right content and media solution that produce great user experience and brings brands to life. We can create content sites and products , approaching more than 5 million visitors in Greece and millions worldwide, to access the best collection of content , products and services within media platforms that we can create for you, manage and control and even own. Online Platforms
Digital Media Strategy
Digital Media Development
Earned/Digital Media Planning
Content Strategy
Mobile Applications/Platforms
Digital Business Development
Through advanced consumer research, deep analytics and unparalleled industry expertise, we could uncover unmet needs of consumers and unexplored digital business opportunities. Digital Gear can create innovation plans and business strategies that allow brands and businesses to get ahead competitors in an increasingly digital world. Our scope is to help companies become more productive and profitable, combining experience and technology, especially now that the internet exists in the DNA of business and offers unlimited opportunities to create new revenue streams. We deliver innovative ideas for your business and develop new services and products. Digital business consulting
Training
New product / service development
Corporate digital strategy
Digital business planning
