Excellence in fulfilling the promise: We intend to offer completely enjoyable, comfortable and informative travel excursions that will ensure that travelers are thoroughly satisfied and appreciative at the end of their trip. Services and products provided by AUT will initially include pre-arranged tours, custom packages according to client’s specifications, travel consultation, and as time progres
ses making reservations for lodging amongst other related services. AUT seeks to differentiate itself as the premier adventure travel company in the greater Albertan area. As it grows it will take on people and expand into related markets and services. It will also look for additional leverage by establishing relationships and representations with appropriate strategic allies.
1.1 Company Ownership
African Unique Tours is a Private Limited company incorporated at the Uganda Registrar of Companies through the foresight and vision of the community together with Mr. NGABIRANO VICTOR. It is a 100% wholly owned Community Company.
1.2 Company Locations and Facilities
The company offices are in Kampala city and another one proposed another to be opened in Kigali City Rwanda, and the intention is to move into more accessible and attractive offices in a prime area. This is regardless of the fact that our type of business is not too dependent on office location and size.
1.3 Services
African Unique Tours &Safaris is a travel company that intends to deliver leisure travel excursions to customers. This company intends to guide customers in selecting a trip(s) based on pre-defined vacation criteria. This analysis will be based on user profiles, set by the consumers, which include preferences such as:
• Budget
• Activities sought
• Destination, and Time of Travel
• Environmental conservation
• Cultural conservation
A traveler will hence be able to select areas of interest based on their preferences and subsequently identify destinations to visit. The intention is to provide customers with access to exclusive travel destinations, service to fully appreciate destinations through information packages, not just sight-seeing, and access to special interest travel according to the group's/individual's preferences
1.4 Mission
Internally we intend to create and nurture a healthy, exuberant, respectful, and enjoyable environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we intend to provide. In addition follow-up will be mandatory so as ensure customer satisfaction and make any improvements as recommended by the customers in future. We seek fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly remunerate employees for the work and effort.
1.5 Vision
To become a leading TOURIST and CONSERVATION company by providing our customers quality service sourced from reliable and quality conscious service providers, and deliver our customer to their destinations in safe condition while ensuring efficiency, integrity, sustainability and profitability and also Conserving the Environment.
1.6 Objectives
Our business strategy will revolve around the need to provide quality service to our various target customers, in the process fully satisfying their needs. This shall be undertaken through recruitment of a professional team and the provision of good quality custom-designed travel packages, catering to the client's particular needs. In summary the Adventure intends to attain the following objectives:
• To continuously provide enjoyable quality excursions/trips on time and on budget.
• To Develop enthusiastically satisfied customers all of the time.
• To establish a market presence that assures short-term and long-term profitability, growth and success.
• To be fully committed to supporting growth and development in the tourism and overall economy of Uganda and Rwanda
• To contribute positively to our communities and our environment.
1.7 Keys to Success
1. The keys to African Unique Tours &Safaris success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies. Along these lines the company intends to implement advertising, personal selling and direct marketing strategies to the target markets. Our personal selling marketing strategies will rotate around keeping in touch with hotels, travel agencies and CONSERVATION programs for major customers, and advertising for more individual customers. Hence our key success factors will include the following:
1. Timely response to customers' requests: We cannot afford to delay our clients for whatever reason, as this will have a negative bearing on our image and reputation, including future business. Hence we need to be continually communicating with the client, including hotels and lodges so as to ensure that we are constantly available to the client meeting their expectations.
2. Solid and fruitful strategic alliances: Considering the nature of our services and our relative infancy on the market, we realize the importance of establishing and maintaining fruitful strategic alliances with various stakeholders, including hotels, lodges, and travel agencies, amongst others, so as be assured of a constant flow of customers, fulfilling their needs at every opportunity.
