We use our pioneering spirit and experience working with more than 50 gaming and hospitality properties over almost half a century to help our clients become market leaders by innovating, differentiating and navigating the modern marketing landscape. Our solutions include: Marketing & Innovation Audits (MIA), Brand Strategy, Creative Content, Experience Design, Creative Technology, Motion, Paid Me
dia, Social Media, PR and Social Impact. And we can help you if ...
-Your property needs help mastering the modern marketing landscape.
-You believe in the power of brands to differentiate and create connections with players.
-You want your property to stand out in a highly competitive market.
-You want to effectively reach more of your ideal customers.
-You want your social media program to generate leads.
-You want a stronger results-driven digital marketing program.
-You want to build a stronger on-property experience.
-You want to give back to your community in buzz-worthy ways that connect with younger players. We Believe
Before telling anyone what we do, we always share what we believe. After all, our beliefs, passion and purpose probably tell more about the type of company we are to work with and the type of relationships we seek than any agency description we could come up with. We believe in pioneers and trailblazers. In enterprise and imagination. In difference makers who think differently and demand to stand out. Those are the brands we do business with. We believe in big dreams and blue sky. In rough roads that lead to wide-open spaces. In digging in, pushing on and forging ahead. That’s how imagination becomes creation. We believe in straight shooters. And that genuine people are genuinely better for business. Those are the people we choose to work with. And we believe we owe these beliefs to our Nevada roots. The things that grow here, and are drawn here, are weathered by something rugged and magical. The landscape molds and shapes unique spirits—sage, naïve, gritty, whimsical, persevering, imaginative, bright-shining, genuine, pioneering spirits. A place this wide open, with this much sky, can’t help but give rise to different types of thinkers, different types of dreamers. And that’s what we are. Why Wide Awake
We clearly believe we owe a lot of what we’ve become as a company to Nevada. In fact, even the name Wide Awake is an homage to our home state. On the Nevada frontier, during the gold and silver rushes, well before gaming was legal, towns that were open to gambling were referred to as “Wide Awake.” We thought paying tribute to Nevada’s pioneering spirit and its deep gaming roots with our name was pretty fitting. After all, we’re a marketing and innovation agency that’s using almost a half of a century of experience working with the gaming industry to help properties everywhere innovate, differentiate and navigate the modern marketing landscape. Our purpose and passion is to help our clients think like pioneers and blaze trails in an industry that’s become commoditized, formulaic and hyper competitive. We think differently and push clients to think differently. With offices in Las Vegas and Reno, the enterprising and imaginative spirit that made Nevada a world-famous gaming mecca, gave rise to the Las Vegas Strip and keeps it in a constant state of evolution and reinvention is engrained in us. When you combine that type of drive and ability to dream with the fact that we’ve worked with well over 50 gaming companies, in every type of market and situation imaginable, you get a partner that has the experience and expertise to deliver imagination with purpose. That’s why our Nevada DNA matters to gaming properties in markets across the country. We have grand opened mega-properties on the Strip, like MGM Grand, Mandalay Bay and THEhotel (now the Delano), properties in Reno/Tahoe, like Silver Legacy Resort & Casino and Grand Sierra Resort, and regional properties like Firekeepers Casino in Battle Creek, Michigan, and Buffalo Thunder Resort & Casino in Santa Fe, New Mexico. We have repositioned and re-launched existing properties, from Rhode Island to Florida to California. We’ve helped reignite world-famous brands like the Seminole Hard Rock. We’ve worked with properties to build massive databases from scratch, marketed an infinite number of promotions, created messaging for more than 15 players club tiers, and we’ve been the agency of record for market monopolies as well as properties entrenched in highly competitive battles. From social media campaigns to websites, direct mail, email, slot toppers, digital campaigns, $1M TV spots, $10K TV spots, radio, print, grassroots, experiential and environmental, we have helped properties succeed in every way imaginable. And we’ll find new ways tomorrow and the next day, because the future of marketing and innovation in gaming is our focus. Being “Wide Awake” is our promise to our clients that we’ll always have our finger on the pulse of the industry, always be aware of the latest trends and on the leading edge of modern marketing, so we can help the gaming and hospitality industry evolve and succeed.
