Passle

04/04/2019

As Passle's lead designer, I get asked frequently: why have you chosen an octopus to be your logo?Well, in short, they are some damn clever creatures. B...

15/01/2019

We are recruiting! Come and work for us.

We’re looking for an app developer to develop apps on both iOS and Android platforms to work closely with our development team. Our application presents many interesting and varied challenges, and the role is suited to someone who loves problem solving. The right candidate will be skilled in creat...

08/05/2018

You are at a conference. You want to share your excitement with the world, you take a picture on your smart phone. You are about to send a glorious twee...

08/03/2018

Happy International Women's Day to all the amazing and talented women out there from Passle Dev & Design team!

13/11/2017

Always wanted to make your own GIFs but not sure where to start? Here's some ideas...

http://claire.trevien.net/post/102ekb4/how-to-create-your-own-gifs-without-too-much-faff

10/11/2017

5 questions for Hans van Gent on all things startups, content marketing and the future of digital marketing....

01/11/2017

What is Passle all about? Our co-founders, Adam Elgar and Tom Elgar, share its origins and their vision for the platform.

With thanks to Tinker Taylor for creating the video!

31/10/2017

Did you know that 99% of B2B leads do not convert? Much worse odds than Las Vegas! Luckily, there's a solution, which is called expert-to-expert marketing. Read the whole post here: https://buff.ly/2zjATlR

30/10/2017

If a piece of content 'fails' don't just give up on it! Here are some ideas for reviving it and getting it in front of the audience it deserves....

https://blog.passle.net/post/102ej7t/diving-for-pearls-check-your-archives-for-forgotten-gems

My most recent B2B content marketing challenge video over on LinkedIn was heavily inspired by my recent house move! I know I'm not the only one who gets...

16/10/2017

A frequently asked question is: how do I grow my audience?

Today, Eugene McCormick shares 6 vital steps to build a digital community around your brand.

Check it out -->

https://blog.passle.net/post/102eeq2/how-do-i-grow-my-audience-6-steps-to-build-a-digital-community-around-your-brand

Presuming you already have a Twitter, LinkedIn and Facebook account, how do you take the step to creating a commnuity around you and your brand?Pumping ...

11/10/2017

Plans are afoot... Sneak peeks of our co-founders Tom and Adam getting their close up last night thanks to our pals at Tinker Taylor

04/10/2017

Last chance to grab yourself some tickets to the ultimate event for b2b sales and marketing professionals. Hear from Dan Connors (Applied Influence Group) how to influence anyone. Bit.ly/PassleAIG http://ift.tt/2gbEszB

28/09/2017

Happy National Poetry Day, with a misquote from TS Eliot! Keep an eye out for techniques that belong to a different context, and make them your own. What other marketing lessons can you learn from poetry?⠀ ⠀ http://ift.tt/2xytiP8

20/09/2017

3 Reasons Why You Need More Than Digital Marketing!

As the tongue-in-cheek infographic below shows, there are perils to relying too heavily on a purely digital marketing strategy:

🔊Hard to stand out in the noise
📊Lots of unreliable data
🤖Inauthentic and impersonal communications

That's not to say it has to be thrown out of the window entirely, and strong rebuttals can be made for each of these points (including by me!). The tools, channels, and platforms used for digital marketing can and should be kept: it's the way they're used that needs to change.

The crux is that when it comes to high-value sales and marketing, one-size-fits-all ends up fitting no one. It doesn’t make the most of the value of your experts, and it doesn’t appeal to the experts that you are targeting at other organizations.

Increasingly then, we've been adopting an expert-to-expert approach to marketing here at Passle.

15/09/2017

Don't miss out on our next event! Book here: bit.ly/PassleAIG

14/09/2017

Next in Passle's event calendar is this fantastic event featuring Dan Connors from Applied Influence Group (AIG), who will be delivering a provoking keynote titled:

"What I learned about content marketing from the Taliban (but didn’t realise until much later)"

The sales team at Passle are still raving from the workshop AIG delivered to them earlier this year. So you're not going to want to miss out on this. Applied Influence Group is made out of former military intelligence professionals and they know a thing or two about influencing people in difficult circumstances. They bring this knowledge to their practice now and help businesses learn how to influence key contacts.

Increasingly, we've been adopting an Expert-to-Expert marketing strategy here at Passle, as it's so clear that senior experts in organizations buy from trusted partners, and not complete strangers!

AIG's approach to influence can help you deliver this by giving you a framework to research your target client. In turn, this helps you plan the best way to develop a relationship with them.

Come for the keynote, stay for valuable conversations on how to develop an effective strategy.

When: 11th October 2017, 5.30pm

Where: Free Word Centre, 60 Farringdon Rd, Clerkenwell, London EC1R 3GA

Book your spot by clicking the link below:

Keynote from Dan Connors, Applied Influence Group: “What I learned about content marketing from the Taliban (but didn’t realise until much later)”

11/09/2017

Everything you need to know about creating a native video on LinkedIn!

If you've spent any time at all on LinkedIn recently, you'll have noticed a wide adoption of its latest feature: video. You can now upload a video direc...

31/08/2017

Eugene shares 4 tips to ensure you create accessible content!



Read the full blog here:

https://blog.passle.net/post/102ea43/knowledge-gaps-content-marketing-4-easy-steps-to-create-accessible-content

29/08/2017

Knowledge Gaps & Content Marketing: 4 easy steps to create accessible content. https://buff.ly/2vobfLr

24/08/2017

Lucky number thirteen! Eugene McCormick, our VP of Sales, shows how you can discover relevant content across the Passle network, and make sure yours gets discovered in turn!

21/08/2017

First Facebook Ads campaign: Go from newbie to pro with these 11 resources

For some reason, many marketers find Facebook Ads intimidating. These 11 resources will help you launch your First Successful Facebook Ads Campaign

14/08/2017

Imposter syndrome is all too real - Lora talks about her personal experience with it and shares some tips she's picked up from AIG (Applied Influence Group) on how to help the professionals in your organisation to overcome that barrier.

Read the full post here:

https://blog.passle.net/post/102ecqx/what-if-they-find-me-out

08/08/2017

What do noughties boyband *NSYNC and ABM have in common?

More than you think, claims Claire Trévien

[warning: may contain GIFs]



https://blog.passle.net/post/102ed3w/what-do-nsync-and-abm-have-in-common

I’ve become convinced lately that *NSYNC’s 2000 hit ‘It’s Gonna Be Me’, is a thinly veiled morality tale, advocating for an ABM (account-based marketing...

03/08/2017

In this latest vlog, our front-end developer Becca shows you how to access your stats! Also features some footage from our team punting day!

02/08/2017

10 tools to measure and grow your personal brand online

Demonstrating what you know online is an excellent vehicle to position domain expertise. Dr. Robert Cialdini (Prof. Psychology and Marketing) states, "...

02/08/2017

The sharing economy is failing for one simple reason – people can’t be trusted, says Andy Benouali at Pegasystems

https://pegafinancialservices.passle.net/post/102ecja/the-sharing-economy-is-failing-for-one-simple-reason-people-cant-be-trusted

There are a few core fundamentals needed when new ventures come to the market; solving a current pain point, an appropriate price point, a smart managem...

24/07/2017

SEO in 2017: Content is more important than technical wizardry!

Read the full post here: https://blog.passle.net/post/102ec26/seo-in-2017-the-80-20-framework

21/07/2017

How can you use Passle to maximise opportunities at events?

Read the full blog below:

https://blog.passle.net/post/102ebwf/how-can-you-use-passle-to-maximise-opportunities-at-events

20/07/2017

Not Dead Yet: How Software Companies Still Thrive on Google Plus

https://blog.passle.net/post/102ebtz/not-dead-yet-how-software-companies-still-thrive-on-google-plus

19/07/2017

Summer slump? Time to sort out your Twitter account!

Download our Twitter guide here:

https://home.passle.net/downloads/twitter-best-practice/