30/12/2019
The final days to grab some gear! Wise Heron began with a random idea in the Summer of 2015....the re-writeable t-shirt designed to be a fun declaration of what motivates you on a given day - a charity, a cheeseburger, health, loved ones .... The story goes that I suggested the idea to my BIL (who then worked for an apparel company) who then suggested back to me that I should create and sell it. Since I knew basically nothing about creating, marketing, selling apparel - it was a deep dive into hosting an online store. I added some other ideas - the RUN 50 map shirt, the glow gear, etc. I had a tremendous amount of fun learning and building the products as well as creating the website, store, and Wise Heron brand that year. Wise Heron went live and launched on New Year's Eve 2015. It was exhilarating and terrifying! :) The coming years brought a lot of joy connecting with people in the fitness community, expanding (rapidly!) on these new skills, writing newsletters and creating content, sharing sweat and motivation, and joining with YOU ALL to raise money for a multitude of charities (including the 2016-2017 LOVE BIG campaign where together we raised enough money to send a pallet of food - 8,000 meals! - to kids through FMSC). It has all been a lot of fun but as I reflect back, I realize how significant the process was in forming who I am today ...challenging myself in a totally different way, taking risks, investing time and money, overcoming a lot of self-doubt (why would an engineer sell t-shirts?!), putting myself out there, and forming many unique friendships with people I would never have otherwise met. It's been a grand ride - a big 4 year adventure! I want to sincerely thank all of you for being with me on the journey. Wishing you all health and happiness in the new year, new decade, and beyond!
