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26/03/2020

That said, once you have your strategy in place, email marketing to a quality in house list is
one of the most effective, low cost, forms of marketing available.

Choosing the right email service provider (ESP) is like finding the perfect shoe.

You can limp along if that shoe is too big or too small, but you’ll only get optimal comfort and performance
from a great fit.

So how do you get there? Read on as we offer five actionable
tips for choosing the right email
service provider (ESP) for your business.

Consider your strategy

What makes email marketing so effective?

Well, the cost is relatively low, and the upside can be tremendous. It’s easy to start and you
can begin as big or
small as you like.

But hang on! Before you start testing solutions and providers, it’s important to figure out how email marketing fits into your overall marketing strategy.

Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

With all that potential, it’s vital to make sure you have clear goals, processes and tools in
place.

Questions to consider as you build an email marketing strategy:

What are your goals for email marketing?

How are you going to achieve those goals?

How will you use emails? Newsletters? Lead gen? Upselling?

What metrics do you want to track?

Will you use features like mobile friendly templates, A/B testing, dynamic content, and
others?

Your answers will help dictate the features and priorities you need
from an ESP.

Rank the features you need

In this video are 4 must have features in any email service provider.

You’ll want to make sure your email provider not only offers the features you need but also
that it’s easy to use. Once you prioritize the features you need and want, you can better
evaluate potential providers.

Templates

The key part of email marketing is, well, the emails.

So you need an email service provider that helps you create simple, elegant emails quickly and easily.
Look for a provider with a range of designs, flexible layouts, and mobile friendly templates that
look great on any device. Free image hosting is an added bonus.

Tracking

Those beautiful emails won’t do you a lick of good if you don’t know how they perform.

Make sure your email service provides a consolidated dashboard with all the statistics
you need; open rates, clicks, bounces, unsubscribes, and social sharing
both large scale and drill down.

Automation

It’s important to send the most relevant messages to the right people at the right time and automation is what helps you do that. Make sure your email service provider
offers solid workflows to help you schedule and send automated messages.

Mobility

Your emails must work across the various devices people use to consume email.

Today 53% of email campaigns are opened on mobile devices while 28% are opened on
desktop clients and 23% are opened in Webmail.

So unless your email campaigns are specifically optimized to work across all of those devices and clients, you’re missing
out on conversions and revenue.

Email doesn’t need a big budget to be effective but in marketing, effective often isn’t enough.

If you want awesome campaigns and analytics, you need to make sure you’ve got the
appropriate budget in place.

There are very basic free tools out there and then there are tools that cost tens of thousands of
dollars and have heaps of advanced functionality.

While enterprise level providers may seem attractive in theory, if you don’t actually use all
those Cadillac features

which can take a lot of time to learn how to use in the first place

you’re just throwing good money away.

Essentially, you have your choice of low, medium and enterprise level providers.

Choosing the right one for your needs can keep your costs low and t
he return on your efforts high while still delivering the functionality you need.
Look at delivery rates

Why?

Because by investing in your email programs, you’re building customer relationships.
After all, investing more in email marketing doesn’t just mean sending more email.

To have a chance of engaging customers and prospects, your messages have to land in their
inboxes.

Ask any potential email service provider about its delivery rate and how they work
with their customers to keep that rate high.

You want to look for an average delivery rate of 98% or higher.

Look for providers with solid relationships with internet behemoths like Microsoft, Google
and Yahoo.

Keep in mind that delivery rates are a combination of both how the email service provider
ensures delivery to inboxes on the backend and how you use the service, so be sure to ask for
any resources they offer on best practices for content and list management.
Check out customer service

Your email service provider should function as an extension of
your marketing team seamlessly and without much hassle.

But there will be an occasional time when you’ll need some help.

When that happens, it’s critical to have access to a smart and resourceful customer support team to help you address any issue.

See how long it takes to get through to a rep via email or on the phone

Browse the online knowledge base

Ask for help importing your list or creating segments

Ask what other resources they offer to help customers succeed
While a lot of the free ESP tools might seem appealing, many aren’t set up to support
you when you really need it, and that’s a big deal.

Because if you’re a professional
marketer

with goals and KPIs to achieve

you need to know that if something goes
wrong you can get help quickly. In that case, you’re better off using a professional
quality email tool that offers 24/7 customer support.

Make an informed decision

Choosing the perfect email service provider is critical to your company’s success, but it
doesn’t have to be hard. Use the tips in this video, and this handy checklist to help make your
choice.

Consider your strategy

Define your goals for email marketing

Decide what types of emails you will send

Decide what metrics you want to track

Decide which features are important for your email
marketing.

Rank the features you need

Templates: Look for a range of mobile friendly designs

Tracking: Get a dashboard with all the statistics you need

Automation: Include workflows for sending and scheduling

Mobility: Ensure your emails are optimized across devices

Define your budget

Make sure you have the right budget to achieve your goals

Invest in email marketing to build customer relationships

Look for an email service provider that offers a variety of payment plans
Look at delivery rates

Look for an average delivery rate of 98% or higher

Find a provider with solid relationships with the internet giants

Choose an email service provider that works with clients to keep delivery rates high
Check out customer support

See how long it takes to get
through to a rep via email or on the phone

Ask for help importing your list or creating segments

Browse the online knowledge base

Ask what other resources are offered

26/03/2020

16/03/2020

With tens of thousands of businesses diverting their lead generation budgets towards areas
like content marketing and marketing automation, there’s more competition over capturing
email addresses than ever before.

As such, marketers have to step up their game and create increasingly compelling lead magnets to persuade users to hand over their email address.

A lead magnets come in many shapes and sizes.

From free online tools to free shipping
coupons, their scope covers anything designed with the intention to attract and capture the
contact details of a potential lead.

What is a lead magnet?

A lead magnet is a free offer you make in exchange for an email address (and possibly
additional information).

lead magnets are also called:

Signup incentives

Signup offers

Freemiums

content upgrades

And many other terms

One well respected digital marketer calls them “an irresistible bribe.” lead magnets are
above board and have always been a powerful tool in the marketer’s arsenal.

They’re especially golden in digital age because we c
an satisfy the reader’s request in an instant.

What’s the purpose of a lead magnet?

The purpose of a lead magnet is to inspire the people who are consuming your content to get
on your email list.

You’ll aim to convert them to customers in the future with lead nurturing
tactics, most notably, email.

Offering lead magnets is a vital part of the content marketing formula that builds a more loyal
audience, and in turn, effectively builds your business.

Keep the following ideas in mind when you’re creating your lead magnet:

Results captivate your prospects with a lead magnet promising to move the reader
closer to a desired result.

Specificity

Don’t be vague. Tell readers exactly what they’ll get. Be ultra
clear about the benefit of signing up to receive your free content.

This title is vague: An Introduction to lead magnets
This one’s specific: 25 lead magnets That Will Double Your Email List

Instant gratification

Everyone wants shortcuts

the fast track lessons that can be
immediately applied.

An email course
is an example of a lead magnet where the
gratification comes slowly.

Authority

A lead magnet is often the entry point into your marketing funnel. Deliver
content that demonstrates you’re an expert. Don’t be afraid to give away your top tips.

Value

Free or not, the content you create must be valuable. Aim to make it so
valuable people would pay for it if asked.

Ebook

An eBook is a stellar choice for your first lead magnet. The eBook is a flexible format and you
have great room for creativity.

The most popular style, of course, is the “how to” guide or
some variation of it.

While you can present your eBook content a variety of ways online, the PDF format remains
the popular favorite, as your readers will want to save it for future reference.

EBooks can be easily be created by gathering multiple blog posts addressing a specific topic or
related topics into one publication. Or you might work the strategy in reverse: create a multi

chapter eBook, and after, publish multiple blog posts based on it Interactive content has come on strong in recent years.
Quiz style assessments are among the
most useful for potential buyers.

A strategically designed assessment helps your reader better understand his or her challenge.
Often, the results help the reader self qualify for specific solutions you recommend.

Behind the scenes, assessments are golden to marketers and sales
people because they deliver data about each prospect and are often lead
scored.

This (somewhat lightweight) parenting assessment scored a mind
boggling number of email lead captures for app company Funifi.

Case study

Case studies or customer success stories are a staple of modern marketing and therefore may
be too much of a commodity to “gate” with a form
or not.

Many companies do well with case
studies. The reasons are fairly fundamental:

Your prospects like learning how other companies solve problems.

Case studies often include useful findings and data readers also crave.
And above all...

People like to read about people, plain and simple.

Cheat sheet

A cheat sheet’s a list, hopefully a good list of useful ideas, which will save you time or help
achieve some other desirable outcome.

The formula for acing this form of lead magnet is this one two punch:

Create a great, detailed list

based blog post or asset of some sort.

Abbreviate it, simplify, or sexify it somehow into a something save worthy.

Does a checklist differ enough to warrant a separate listing? Maybe. We’re talking psychology
here and checklists fulfill your readers’ innate need for order and process.

You could offer any length course: 3 lessons or 30.

Content might be copy, video, audio, graphics or any combination.

You could deliver instant access to all the content or “drip” it in a series of
Autoresponder emails.

15/03/2020

14/03/2020

What Is List Building?

List building means every activity that’s targeted toward adding new subscribers to your
email list. On a strategic level, think of list building as an exchange of value.

If you want website visitors to give you access to their inboxes, you have to give them
something that makes it worthwhile.

On an ex*****on level, activities to build email lists can
range from small and quick tactics (like adding a popup to your site), to more comprehensive strategies (like hosting evergreen webinars).

Why Building an Email List Is the Single Most Important Way to Grow Your
Online Business?

Commentators love to talk about how email is dead, but this couldn’t be further from the
truth.

These are just a few reasons, based on a recent
consumer survey:

72% of U.S. adults prefer email
(over postal mail, TV ads, newspapers, magazines, text
messages, social media, and in person communication) as a channel of communication
with companies.

91% like to receive promotional emails
from companies with which they have a
relationship.

69% of the respondents made purchases
influenced by promotional emails.
If you haven’t built an email list yet (or you don’t put much effort behind it), you’re probably
missing an opportunity to take your business to a whole new level.

If you’re new to list building and email marketing, look around and see which services will
allow you to do these important activities: segmenting subscribers, tracking email marketing
metrics, broadcasting emails, customizing email messages, and building automated funnels.

Whether you intend to begin devising an email marketing campaign, or you are already
running an email marketing strategy, there is one vital
element which is key to your success...
A Good Quality, In House, Email List.

DATA QUALITY

You could have the most attractive and appealing creative campaign, coupled with a rock solid
offer, but if you are sending it to the wrong people, or worse still, the
email is not being delivered at all, because the address is wrong, your campaign will not be successful.

PERMISSION BASED

It is extremely important that your list is permission based. There has been a lot of media
coverage regarding spam, and rightly so.

The effect a non permission based list could have on
your email marketing campaign, is one that should not be underestimated.
Therefore, it is very important that you use an optin process and preferably a double optin,
when aggregating new subscribers.

BUILDING YOUR IN HOUSE EMAIL LIST

Fortunately, there are a number of different methods which you can use to help build a quality
email list. The following list, although by no means exhaustive, will certainly help you on your
way to developing your in house email list.

CONTENT RELEVANCY

Consider what would be of value to your recipients. If you operate in a specific industry, do
you have access to up to date industry news? If not, how can you go about providing good
quality news content? Although you may want to include your own company news items, this
on its own may not be a big enough draw for your target audience.

The key here is in understanding your audience and reflecting this in the newsletter.

The more targeted your list, the more appropriate you can
make the content.

For example if you are sending a newsletter which has a very generic subject, say travel, it is difficult to target the
recipient with the correct type of content and offer.

But, if you have a profiled list, you will know that I have a
budget of $500 and like to take weekend city breaks, therefore your
content and offers should reflect this.

STATISTICS

Perhaps you have access to industry statistics. People love reading interesting statistics about
their own areas of interest.

POLLS

Online polls are very easy to create; you could include an online poll on your website, or on
the newsletter itself. This is good for provoking interaction with your audience and you can
publish the results in the following newsletter.

PROFILING Of course, when someone subscribes for the first time you may not have any information
about this subscriber, other than an email address and maybe a name.

That’s where email marketing really comes in to its own.

Every newsletter you send out should help you to profile your recipients. Has the recipient
opened the email? What have they clicked on? Did they respond? etc. etc.

It is extremely important that this information is analysed, then you can begin to segment
your audience into groups of recipients by subject.

When we have a profiled database, we can
then set about sending far more relevant newsletters and the more relevant the newsletter,
the more productive it will be for you.

Remember, content is very important. The content is why subscribers decide to want to
receive your messages and what makes them want to continue receiving your messages.

After all the hard work you have gone to, to gain the subscription, you don’t want them to
unsubscribe because the information you send them is of no value.

REGISTRATION

The mechanism you use, needs to be very easy to find and very easy to use. Your website
should have an advertisement on many pages recommending that the visitor subscribes.

At 2nd Income Solutions the same time you must do a good selling job. Outline exactly what the visitor
will receive in exchange for providing their email address.

Although it’s nice to gather information about your subscribers, the point of subscription is
not the place to ask too many questions.

Keep the subscription process light. By light, start
with the minimum requirements, for example the email address. Then look at ways further
down the line to build a profile.

The lower the barriers to entry, the more subscribers you will
receive.

3RD PARTY LISTS

Using a 3rd party list, also known as a ‘bought in list’, sometimes looks like a quick way to
increase the size of your database. But, caution is required. As with all data lists, there is a
range of quality available with email data.

Beware of cheap lists, particularly those that offer millions of contacts
for $300. Many lists are overused.

Email lists need to be updated regularly and become out of date very quickly. Your
reputation could be damaged by using an out of date, over used list.

Do your research on the list supplier, do they advocate good practice, will they provide details
of how the contacts opted in to receive emails, for example?

TELEMARKETING

Ensure that your staff or telesales company have an up to date script, which outlines the
benefits your subscribers receive from the newsletter.

Then make sure that every client and prospect is asked the question, “You’d like to receive
relevant information regarding X, wouldn’t you?”
Document the date of the call and remember to offer the subscriber the opportunity to opt out
of future mailings on each message.

OTHER FORMS OF COMMUNICATION

Use every opportunity available to you. If it fits with your branding, why not draw attention to
your email list on your company stationery. Another great position to sell your email
subscription is on the signature of all of your emails.

Make sure you create a hyperlinked description to make it very easy to locate the correct web address and take the visitor directly
to the subscription process whenever possible.

For the vast majority of companies, building
an in house email database should be as natural
as keeping a list of prospect and customer telephone numbers.

Of course, you must be aware that certain methods and processes need to be considered first
to make sure you achieve your objective.

Building an email list without meticulous preparation and possibly outside help, can result in creating more harm than good.

That said, once you have your strategy in place, email marketing to a quality in house list is
one of the most effective, low cost, forms of
marketing available.

This presentation contains images that were used under a Creative Commons License.

13/03/2020

How To Do Document Sharing Marketing To Grow Your Business

If you want a fast, easy and cost
free means of generating massive traffic to
your website then you should explore
the potential of content sharing and
distribution networks.

An example of a great content sharing
site is the ever growing DocStoc.com

DocStoc is a very easy to use website for sharing documents and you
can start generating traffic with it almost instantly. Just create a free
account for yourself and start to upload
your content.

Adding a resource box is unnecessary at DocStoc but you can embed your links directly in
your content itself.

Another site that is similar to DocStoc is Scribd.com.

This is another very popular site for sharing documents and it works in a similar way to
DocStoc where your contents can be uploaded and added to specific
categories.

The great thing about DocStoc and Scribd
is that virtually any type of document can be uploaded, including letters, reports, articles, ebooks,
tutorials and several others.

Give it a try yourself; just find some PLR ebooks, redo them to fit your
style, include links back to your squeeze page or website, and upload
them to both sites.

11/03/2020

Ad swaps have been in use for many years, and there’s good reason for
that; they work very, very well.

Those who spot and appreciate the
value of ad swaps can instantly exploit the endless supply of targeted

traffic for building their lists much faster, and
they’ll be able to maximize
their business exposure while applying very little effort.
The objective of ad swaps is
resources exchange

You just look for ezine publishers or newsletters in your own niche
market, and request for an ad swap with them.

This means that they advertise your offer and you advertise theirs in exchange.
To succeed in ad swap, it’s important you find marketers at the same
marketing level as you are.

The reason for this is that you want to
ensure you want to deliver the same number of subscribers and views,
as you are going to get from them.

Although ad swaps can be fundamentally an advertisement exchange,
where you agree with someone to send out each other’s product
advertisement, the most efficient ad swaps concentrate on the
exchange of valuable resources and subscribers.

For instance, let’s say you are in the work at home niche market, you
can get plenty of ad swap opportunities for yourself. Consider many
work from home sites just starting up, which cater for single parents or
the communities of work at home moms.

A lot of such websites are just beginning to acquire traffic and are
growing a list of very loyal subscribers, customers and repeat visitors. If
you could contact one of these publishers with and offer to provide
their subscribers with valuable content, you’re going to get a good
response.

The key is to provide good quality information, and send visitors to your
squeeze page so you can build your list as well.

No matter what niche market you are in, there must be ad swap
opportunities within your reach.

Naturally, you will like to build a sufficient list for yourself before approaching your potential partners so
that you can deliver clicks and subscribers to your ad swap partners as well.

Even if your list size is very small (200-300 for example), if your open rate is high and you have responsive subscribers, you’ve got a viable asset which you can offer your potential ad swap partners.

When you want to look for potential ad swap partners, start by
searching for startup websites in your market since they are usually the
easiest for you to approach.

Also remember that even if you contact someone who has a list which is
much bigger than yours, an autoresponder account allows easy
segmentation; therefore the list owner could decide to send out mails
to only a particular number of subscribers, depending on what you
yourself can deliver in exchange.

Use forums, groups and social communities as great resources to find
potential ad swap partners in the same market as you are. So take time
to do proper research and come up with a list of 20-30 potential
partners.

Next, prepare an email that entices people to click on to your page. This
email is what your ad swap partner will be sending to their list in order
to advertise your offer.

Don't hide anything because you want the
publisher to see precisely what you're offering and what benefits they
would derive from the partnership.

When sending out emails to potential ad swap partners, put them in
your focus. How will they benefit? What can you do for them? You
should customize and personalize each email as much as possible.

Also remember you’re not just looking to get marketing partnerships,
but, more importantly, a relationship
with key players in your niche
market as well.

A great place to get started with ad swaps is
Safe Swaps.com Check it out and get started now

Address

Website

https://jasonstewart.my1dollarbusiness.com/

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How To Do Document Sharing Marketing To Grow Your Business

How To Do Document Sharing Marketing To Grow Your Business If you want a fast, easy and cost free means of generating massive traffic to your website then you should explore the potential of content sharing and distribution networks. An example of a great content sharing site is the ever growing DocStoc.com DocStoc is a very easy to use website for sharing documents and you can start generating traffic with it almost instantly. Just create a free account for yourself and start to upload your content. Adding a resource box is unnecessary at DocStoc but you can embed your links directly in your content itself. Another site that is similar to DocStoc is Scribd.com. This is another very popular site for sharing documents and it works in a similar way to DocStoc where your contents can be uploaded and added to specific categories. The great thing about DocStoc and Scribd is that virtually any type of document can be uploaded, including letters, reports, articles, ebooks, tutorials and several others. Give it a try yourself; just find some PLR ebooks, redo them to fit your style, include links back to your squeeze page or website, and upload them to both sites.

How To Get Use Ad Swaps

How To Connect With Your Audience

You can use press releases in a powerful and effective way to connect with your target audience and also create buzz about your upcoming offers, products and launches. Press releases are also very cost effective to produce and they are very easy to distribute. As a matter of fact, the distribution can be automated by hiring press release distribution and circulation outlets and use them to tweak and submit your press release to all major blogs, content syndication and media outlets. Moreover, you can submit your press releases through both paid and free distribution channels. Therefore, whatever your budget and time press releases are very essential for positioning your business so as to get mass exposure. Here are the crucial elements you should include in your release Your release Date and Time: On top of all your news releases, you should put the date and time either indicating when the document will be made available to the public, or simply write “ for Immediate Release ” if you want to make it ready for immediate distribution. The headline: Create the summary of your message or story line in a few words. The aim of this is to instantly capture the attention of your clients and potential customers. The subhead: This can be used to give further details on the headline and allow the readers to collect more information about your branding message. The dateline: Add the day of release and place of origin of your document (city and state). You can simply add your website address or even include your company’s address. The introduction: In the first paragraph at the beginning of the press release that should explain the basic elements of the press release such as how, where, who, when, why and what. The body: Use this to expand the introduction and dive into your story. Support your assertions with statistics, details and trend information to help you pass your message across. The biography of company: Write the background of yourself and/or yo

How To Market Your Business To Get Leads

How To Market Your Business Forum Marketing For many years, many marketers have made forum marketing their leading source of traffic. Forums are used to quickly connect you to your target audience so that you can find out what they want and then give it to them. You can use forum marketing as a fantastic way to quickly build your market credibility, especially if your business has just taken off. Also, it’s an excellent way of getting in touch with the movers and shakers in the same niche as you are while you research, evaluate and identify your entry points, such as the kind of products that will likely sell, what people are looking for and ready to buy and so on. So how do you use active forums to drive traffic to your website in your niche market? Well first you sign up to the most active forums in your niche and provide high quality posts, useful resources and tools to other forum members. If you do this correctly, then you will quickly develop a positive presence inside the forums and your audience will start turning to you as an expert or authority in your niche. Almost all forums allow you to create a profile containing your website, a short biography and your personal information (name, email and, in most forums, your social media accounts such as Facebook and Twitter). Most forums will also allow you to create a signature, which is going to be crucial to your success. Once you make any post, a signature box is attached to it. Within your signature you should have a call to action that links directly back to your site. Some forums allow you to put only one URL, but other forums allow you to enter several URLs as long as you can restrict your signature to a certain number of characters, so make sure you know the rules. Don’t link your signature directly to your sales page; it should go either to your squeeze page (ideally) or your blog. You can get a lot of high quality, targeted traffic from forums, and the best part is you can get started ri

Time management

Time management can be applied using the aid of many different and helpful tools. There are skill that can be applied, tools that can assist in keeping and reminding of the time set and also techniques that can be utilized to optimize time management functions. Time management can be advantageous when used in the context of planning, allocating, goal setting, execution of project time lines, analysis, monitoring, organizing, and many other possibilities. Almost every facet of an individual’s life requires the advantageous discipline of having good time management regiments. Learning to time manages well keep the stress level low and the mind at ease. Some of the simpler and commonly used time management tolls are clocks, watches, calendars, appointment books, visual charts, and notifications. The more modern tolls would include PDAs, hand phone alerts, computers, and personal alert gadgets and so on. Important endeavors certainly require the prerequisites of setting realistic and achievable time management blue prints. Project management, attention management personal knowledge management are just o few of the professional scenarios where efficient time management is high regarded and highly necessary. Time management is also popularly associated with the carving out of personal goals. Drawing a good time management chart, before embarking on the goal setting journey will help to positively contribute to the success of achieving the said goal. Breaking down a goal into smaller step with specific time line schedules help to keep the goal schedule on track and efficient. Make A Time Log To Figure Out Daily Time Wasters Making a daily time line log would be a simple exercise. Creating complicated one will not only take up unnecessary time but also end up being too overwhelming to follow. Complicated time lines can be discouraging rather than helpful. Creating a daily log which is tagged to a functional time line will help the individual to better ma

Have you discovered Your Calling?

Have you discovered Your Calling? Yeah. Your Calling. The reason you are alive. Your personal mission in life. If you do not have a clue what I am discussing, take a couple seconds to complete this quick quiz: Are you doing precisely the kind of work that makes you want to jump out of bed every morning excited to begin a new day? Does your work fulfill a need deep inside to express yourself, your talents, your values, and your unique and precious gifts? Does your work allow a balanced life one that leaves time for family and friends, for physical activity or hobbies, for you? Are you doing what you love? Have you discovered your calling? Yeah Your Calling. The reason you are alive. Your personal mission in life. If you do not have a clue what I am discussing, take a couple seconds to complete this quick quiz: 1. Are you doing precisely the kind of work that makes you want to jump out of bed every morning excited to begin a new day? 2. Does your work fulfill a need deep inside to express yourself, your talents, your values, your unique and precious gifts? 3. Does your work allow a balanced life one that leaves time for family and friends, for physical activity or hobbies, for you? 4. Are you doing what you love? If you answered “yes” to all of these questions, congratulations! There is a good chance that you've achieved what the Buddhist’s call “Right Livelihood.” If you have not yet found the work you were meant to do, keep watching. You are about to find your true calling and when you find that calling that is uniquely yours, your life will be transformed. “The way to find out about your happiness is to keep your mind on those moments when you feel most happy, when you are really happy not excited, not just thrilled, but deeply happy.” Now ask yourself how you feel each day, as you get ready for work. It probably sounds something like this. Your alarm clock buzzes and you get up. You drag yourself out of bed, dreading yet ano

Tips for Taking Creative Vacation Photos

Tips for Taking Creative Vacation Photos Ah, vacation. Get away from it all. Sleep in. Read magazines, visit new places… and within a day or two you’re ready for a challenge. For those of you who always want to accomplish something, even on vacation, here are some tips for creating the most creative vacation photos. First, consider what you can do to stress the unusual. If you take the same picture in front of the Grand Canyon that everyone else in the world does, where’s the creativity? Can you try it from a new angle? Consider what the picture would look like from up high or down low. What about through a doorway? Focusing on something specific such as intricate carvings or a beautiful window can make a big difference. Another idea is to try snapping that classic monument at an unusual time of day. What does the Eiffel Tower look like at dawn or dusk? You probably have lots of pictures of your kids on the beach. Consider focusing on the details: your five-year-old’s hands as she packs the sand on her sand castle, or holding the crab she found? How are those flip-flop tans coming along? Rather than focusing on the fireworks themselves, what about look of wonder on your child’s face as he watches them? Candid shots are a great way to capture what really was going on during your vacation. Sometimes the unusual backgrounds are the best pictures— one favorite family photo shows two girls reading books in beach chairs with two giant port-a-potties in the background. It’s a picture no one else had and made everyone smile. Once you’ve done some candid shots, consider going in the opposite direction with fun poses. Yes, that photo in front of the with your husband trying in vain to straighten the Leaning Tower of Pisa can be a cliché, but if this is who you are, have fun with it. Watching the sunset on a beach? That sunset will fit right into the top of your almost-empty ice cream cone and will make a cool picture to remember. Kids playing on the b

Rainforests, Tropics and Waterfall Vacations

Rainforests, Tropics and Waterfall Vacations Looking for an exciting tropical vacation? Rainforests are a popular destination for those interested in eco-friendly adventures. Costa Rica is a spectacular vacation destination for those who want to view unspoiled nature in a breathtaking setting. Most of its rainforests are on the southern Pacific Coast and the Caribbean lowlands and include Manuel Antonio National Park, Corcovado National Park, Puerto Viejo de Sarapiqui, and Braulio Carillo National Park. Tourists love the eco-friendly tourism, the wide variety of options to view the rainforest –whether it’s via a guided canopy tour, zip line, a trek through the rainforest, aerial tram, or a night tour there’s something for everyone. Through the lush jungle, visitors can see many species of birds, lizards, and mammals such as the sloth, howler monkeys, capuchin monkeys and squirrel monkeys. In addition to guided tours, visitors can also go bird watching, whale watching, have a dolphin encounter, white water raft, sail or kayak, scuba, tour a coffee plantation or just relax on the beach. Costa Rica is also home to many magnificent waterfalls. Guided tours are available and can be done by foot, on horseback, or consider a rafting/waterfall rappelling combo tour. La Fortuna waterfall combines all the idyllic wildlife and unspoiled rainforest and a breathtaking view of the waterfall. The Celeste Waterfall in Tenorio Volcano National Park glows blue a few times a year, making this a spectacular visit. El Chorro and Nauyaca Waterfalls, both on the Pacific coast, are two more spectacular sites. Finally, Savegre Waterfall near Los Quetzales National Park takes about an hour to reach but the nearly 100 feet tall waterfall is well worth it. Thinking about waterfall vacations, Angel Falls in Canaima National Park, Venezuela is a trip many waterfall enthusiasts will find breathtaking. At 3,211 feet high, this is the highest waterfall in the world. Fed by rainfall fr

Legendary Vacation Stories from Island of the Dolls to the Bermuda Triangle

Legendary Vacation Stories from Island of the Dolls to the Bermuda Triangle. Want the stories of your next vacation to last a lifetime? Consider traveling to a destination with a bit of legend built in. Here are some vacation spots to capture your imagination. Isla de las Muñecas, or Island of the Dolls, is an allegedly haunted island in Mexico City’s Xochimilco. Years ago, Don Julian Santana encountered a little girl who had drowned in the river. When he later found a doll, he hung it up on a tree in hopes of cheering the dead girl’s spirit. The man continued to find dolls and hang them on trees around the island, hoping to protect the island from evil. However, as the dolls began to deteriorate the island took on a decidedly grisly vibe. Some say that Don Julian believed the dolls he found in the river were real children he was rescuing. One day he told his son that he was hearing mermaids beckoning to him. Shortly after, he was found drowned in the river just like the girl that started the whole cycle. Today the island is a macabre tourist site where tourists claim to hear voices in the woods whispering to them. To visit, hire a colorful gondola called a trajinera and be sure to ask for a stop at the Isla de las Muñecas – not all gondoliers will stop there. Are mysterious creatures your style? There are several destinations that might be up your ally. The granddaddy of them all is Loch Ness. Located in the highlands of northern Scotland, Loch Ness is a 23 mile freshwater loch that legend says is home to a giant monster, possibly a plesiosaur. Although the most famous Nessie photo turned out to be a hoax, believers still travel to the loch in hopes of seeing the famed creature. Another sea creature closer to home is Champ, who allegedly lives in the depths of Lake Champlain in Vermont. Land-lubbers might find the woods of Tennessee, Alaska or the Himalayas to be their calling, allegedly home to Big Foot, the Sasquatch or the Yeti. Roswell, New Mexic

Interesting Volcanic Vacations

Interesting Volcanic Vacations The red glow glimmers across the lush jungle. There’s a rumble across the rainforest as smoke begins to waft over the glowing peaks of the distant volcano. Soon hot lava begins to spill. If the exotic call of a volcanic vacation beckons, here are some suggestions of places to visit. While Hawaii is home to numerous volcanoes – Mauna Loa and Mauna Kea, both in Hawaii and in Maui, Hawaii’s Kilauea is one of the more popular destinations. Though smaller than the nearby Mauna Loa, Kilauea is the most famous and most active volcano in the Hawaiian Islands, and has been erupting continually since 1983. Legend holds that it is the home of Pelehonuamea, the Hawaiian goddess of fire. Visitors often elect to stay at Volcano House, a hotel located within Hawaii Volcanoes National Park. The hotel overlooks Halema’uma’u Crater at the summit of Kilauea and its restaurant, The Rim, offers not only delicious locally grown food but also spectacular views of the volcano in all its glory – a definite must-see. Another popular volcanic destination is Costa Rica’s Mt. Arenal. The view of this volcano feels like something out of an adventure tale –lush jungle, a body of water, and then a perfectly formed mountain peak, complete with smoke wafting from the tip. The volcano was the most active volcano in Costa Rica until 2010, when the volcano entered an indefinite resting phase. However, visitors still enjoy visits to this beautiful site where they can also hike through the rainforest at Arenal National Park, zip line through the jungle, white water raft through rivers and explore nearby waterfalls. Mt. St. Helens in Washington State is a popular volcanic destination within the continental U.S. Visitors can stop by the Mount St. Helens Visitor Center at Silver Lake, a restaurant and helicopter tours are available at the Hoffstadt Bluffs Visitor Center. The Johnston Ridge Observatory has good views of the north face of the volcano.

How to Create a Northern Lights Vacation

How to Create a Northern Lights Vacation The Northern Lights are nature’s seasonal light show visible in the north between late fall and spring. Caused by an interaction of charged particles with the earth’s magnetic field, these lights are best visible in the north latitudes between fall and spring. Here are some ideas for creating a Northern Lights vacation to remember. The lights are most visible in the far north – specifically between latitudes 65 and 72. Some of the best destinations for viewing include Norway, Finland, Sweden, Denmark, Iceland, Greenland, Scotland, Russia, northern Canada and Alaska. If you don’t want to leave the United States, Alaska may be your destination of choice. Experts say that Alaska’s location makes it almost guaranteed that you’ll see the lights. They recommend choosing a remote location far from city lights – the outskirts of Anchorage, Fairbanks, Denali and the Yukon Territory as good sites for stunning views. Other English-oriented destinations include northern Canada – specifically the provinces of Ontario, Calgary, Yukon Territory and Manitoba. Some companies offer RV rentals to tour areas where the lights are visible. Scotland is another Northern Lights destination, but their weather often makes viewing prohibitive. January is considered the best month for viewing in Scotland, particularly in the Isle of Skye, Orkney Isles, Aberdeen, the Northern Highlands and Dunnet Head. Scandinavia is another prime location for viewing Northern Lights. Travel options in Norway, Finland and Sweden include Northern Lights cruises, excursions that include dog sledding, snowmobile safaris, and reindeer and moose safaris. Sweden’s Abisko National Park is considered one of the best places in the world to view the Northern Lights and they offer an in-park hotel that has a chair lift up to the top of the mountain where views are spectacular. Anywhere outside a city in Iceland or Greenland can be an excellent choice

Creative Ways to Travel With Children

Creative Ways to Travel With Children Are we there yet? We’ve all been there – either as the bored child waiting endlessly as the car travels through the Badlands of South Dakota, or as the frustrated parent trying to keep the peace as the kids duke it out in the back seat. What are some creative ways to make this family trip one they’ll remember forever? Some parents create a “gift bag” idea. Half way through the trip, each child receives a mystery gift bag with activity books, coloring materials, Colorforms to stick on the window or travel inside. Other parents set aside lots of small gifts and dole them out every hour or two, saving the best ones for the more difficult points in the trip. Items could include fruit roll ups, bubble gum, pipe cleaners, Mad Libs, maze puzzles, window markers, or – for those especially long trips, a box set that coveted TV show your child loves to watch. Consider packing a small notebook and pencils or markers for each child to play some old time games on the way. There’s always the Alphabet Game, I-Spy, the license plate game, Scavenger Hunts, counting cows, the initials game, and paper and pencil games such as MASH, Tic Tac Toe, the dot and line game, cootie catchers/fortune tellers. Want to make the trip educational? Some parents test their children’s memories and reinforce where they’ve travelled and what they did by playing a family trip trivia game each night. Each correct answer can score a piece of candy or the winner gets to choose which bed in the hotel, etc. Questions like, “Where did we wake up yesterday?” “What was the name of the mountain range we saw?” “Which major river did we pass?” “Which U.S. President was born in this state…” are all great ways to remember the trip and learn something. Maps – whether they’re old-school giant, foldable maps or an app from your smart phone – can be a great way to teach your children some geography and also answer the age-old “are w

Consider Cave Exploration for your next Vacation

Consider Cave Exploration for your next Vacation Yearning to try something new and adventurous on your next vacation? Have no fears of enclosed spaces? Cave exploration, or spelunking, may be the vacation for you. Here are some destinations and tips for a cave vacation to remember. Kentucky’s Mammoth Cave is one of the first caving destinations many Americans consider. One of the oldest tourist attractions in America and the most extensive cave system on earth, this sprawling 400 miles of caves is located in central Kentucky at Mammoth Cave National Park. Visitors can choose to stay in the on-site Mammoth Cave Hotel, camp in the park, or stay at one of the many nearby off-site hotels. Multiple cave tours are available for everyone from the ultimate adventurer to the elderly. Some tours offer more accessibility than others, and sign language interpreters are available on some guided tours – the park staff recommends calling ahead for availability. Horseback riding, hiking and fishing are some of the many above-ground options available at Mammoth Cave National Park. Carlsbad Caverns, about 20 miles South West of Carlsbad, New Mexico contains 118 known caves underneath the Guadalupe Mountains. Cave tours vary in difficulty – some tours, like Hall of the White Giant, are strenuous and require long distance crawls and moving through tight crevices, but others, like the must-see site known as the Big Room, are accessible to visitors in wheelchairs. The nearest hotel is at the entrance of the park in White’s City, but visitors who wish to camp may obtain a free permit from the park Visitor Center. In addition to the cave exploration, the park offers opportunities to see its bats fly each night at dusk from May-October. In Mexico, the Yucatan peninsula’s Riviera Maya between Playa del Carmen and Tulum contains 100 underwater caves. There are also cenotes, natural sinkholes that the Mayans believed were the entrance to the underworld. Needless to say, this

Creative Ways to Travel With a Disability

Creative Ways to Travel With a Disability Traveling is never easy. Traveling with a disability requires extra planning. Here are some ideas to make your next trip smooth sailing. Consider booking as much as possible in advance so that you leave fewer things up to chance. Let the airline know in advance that you will be traveling with a disability. TSA has a help line and a website dedicated to travelers with disabilities and medical conditions and they address everything from diabetic travellers to travellers who have difficulty waiting in lines or have difficulty being touched. Experienced travelers recommend that travelers with disabilities arrive about an hour earlier than suggested, know your rights and be assertive – many travellers recommend bringing airline policies with you to just in case you need to reinforce your rights, such as the ability to bring a guide dog or liquid medications. Just as many travellers will mark their bag with a bright ribbon for easy identification you might want to mark your wheelchair, cane or crutches so that they’re not mixed up with the airline’s equipment. Travellers recommend keeping your own chair with you as long as possible to avoid mix-ups. When selecting a hotel, be sure the receptionist knows that you need an accessible room and be sure they know which accommodations you need. Visual fire alarms or visual door knock indicators? Is there a braille room service menu? You may want to ask if the bathrooms in particular are accessible. Does the room have a roll-in shower for travelers using wheelchairs? What about a transfer seat? You may want to make sure the elevators are large enough for a wheel chair, if necessary, especially in Europe. Although it’s certainly a good ideas to have all necessary medications and supplies with you – in the original bottle with prescription information – many pharmacies will let you temporarily transfer a prescription from one pharmacy to another. This means that if you fo

Time for a Family Road Trip!

Time for a Family Road Trip! Deciding on a family road trip can be a daunting challenge, not to mention an exercise in patience. However if you prepare ahead of time, the trip can be one of the most memorable experiences of your family’s life. Here are some quick and easy tips for making your family road trip a fun and safe one. First, prepare a checklist of items you will need. This will include first aid kit, food, snacks, drinks, and lots of toys, coloring books, paper and crayons, a portable DVD player so your kids can watch their favorite movies; and a cooler. A good idea is to ask the kids what games they would like to take, within limits of course. Ensure that the snacks are healthy in nature. Too many sugar snacks can have the kids bouncing off the car seats. Remember, this is a relaxing family vacation and you want to avoid the kids getting bored or repeatedly asking you when you are going to arrive. Check online to print out games for the road that you and the kids can play along the way. There are an assortment of puzzles and riddles as well. In addition, if you have very young children you will need to take the diaper bag and wipes for the occasional spills, blankets and pillows if applicable and a favourite item or stuffed animal for the young ones is a good idea as well. Second, decide on the destination and then contact AAA for a trip ticket. Ask for the scenic route, one that is much more calming and pleasing to the eye, especially the driver! Third, as you check out the planned route you may want to check online to find gas stations along the way that offer the cheapest gas. Also if there are any points of interest along the route mark them on the map and plan to stop at these sites. Fourth, while on the road ensure that you make pit stops regularly. This will allow the kids to run around and let off some steam, while allowing the adults to stretch and reenergize. Bring along a football or soccer ball so that the entire fami

Romantic Weekend Getaways

Romantic Weekend Getaways Some of the most romantic weekend getaways exist in the most populated destinations in the US. Here are a few to consider. I’ll Take Manhattan. You can spend a fabulous weekend in New York City and stay either at the Marriott Hotel on Broadway, for example, which is right near the Theatre District; or you can book a weekend at the Plaza Hotel overlooking Central Park. Perhaps you would like to stay at the Mandarin Hotel and Spa where you can both be pampered for the weekend. No matter what your budget is; Manhattan is more than accommodating. Needless to say, Manhattan is considered one of the most romantic spots in the U.S. Whether you enjoy dinner in your hotel suite or dine at any one of the five star restaurants, the night is always young for lovers who seek solitude in a city that hosts millions of tourists each year. Whether you take a carriage ride through Central Park, enjoy an opera or symphonic performance at Lincoln Center, or walk along Fifth Avenue during the evening hours; the city offers something for everyone. San Francisco. With its rolling hills, fantastic cuisine, and friendly people; San Francisco offers hotel stays that are sure to enhance your romantic side. Among the most notable hotels are the Fairmont hotel, located in the Nob Hill area; the Mandarin Oriental, which is known for its best views of the Bay and the city; or the downtown W San Francisco hotel that is close to cable cars, shopping, restaurants, and theatres. Stroll along Fisherman’s Wharf and stop by Ghirardelli Square where you can pick up some of their famous chocolate before having dinner at one of the many seafood restaurants there such as McCormick and Kuleto’s, where the panoramic view of the Bay, as well as Alcatraz island; both of which are a stunning backdrop. You may also wish to stop by O’Neill’s Irish Pub for an after-dinner drink. You may leave your heart here after departing this great city by the Bay. Las Vegas. Time

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Have you discovered Your Calling?

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Interesting Volcanic Vacations

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Creative Ways to Travel With Children

Consider Cave Exploration for your next Vacation

Creative Ways to Travel With a Disability

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