02/08/2021
Travel agents save clients money, but the benefits of booking with a travel agent go way beyond. Travel agents also create high-value travel over OTAs because (the living, breathing, talented humans that they are) are able to advocate for clients when things go awry.
Travel Market Report published an article, "What We Did for Love: Tales of Travel Agents Who Went the Extra Mile," in May 2019. It recounts stories of travel agents like Linda Schreiber, who pulled her bride out of a hurricane-riddled Cancun to the safety of home and rebooked the 70 other guests for the following month. Or Valerie Gossett's warm fuzzy in our Travel Agent Chatter podcast who coordinated with her BDM to have her client's father, a 90-year-old retired colonel, celebrated and honored for his service on his last cruise with his family.
What can an OTA do for a traveler who is unhappy with a hotel room, let alone stuck in the middle of a natural disaster? The answer, not a whole lot, if anything at all.
Travel agents are able to leverage their relationships with vendors in order to provide the best customer service possible to travelers. So not only will the traveler save money, but they can travel with the peace of mind that a travel agent can help them out in a bind if they transfer hotels, switch rooms, or re-book a flight.
In the same ASTA study referenced earlier, it was documented that “63% of consumers polled said using an agent makes their overall trip experience better.” So not only will travel agents save travelers time, money and stress during the planning and booking process—they’ll also help create a more satisfying and relaxing travel experience during the trip itself . . . and that, my friend, is the entire purpose of a vacation.
What's the difference between using a travel agent vs. booking online? Quite a bit of money! Save $1057 per trip, and that's just one of the perks...