Origin

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From helping outdoor tour operators thrive with our modern and streamlined booking software, to enabling guests to find and book the perfect adventure, we’re passionate about making the outdoors more accessible to those who want to explore the wild.

Running a guiding business is more than just a job—it’s your passion. But the endless hours spent juggling schedules, ma...
24/01/2025

Running a guiding business is more than just a job—it’s your passion. But the endless hours spent juggling schedules, managing bookings, and organizing logistics can make it hard to focus on what you love most. That’s where Origin comes in.

Take back your time with Origin and let us handle the heavy lifting. Our software is designed to simplify your operations, so you can spend less time on tedious admin work and more time creating unforgettable outdoor experiences for your clients.

Whether it’s streamlining bookings, organizing schedules, or keeping everything running smoothly, Origin gives you the tools you need to reclaim your energy, reduce stress, and focus on what really matters.

Let us handle the details while you get back to doing what you do best—sharing your passion for the outdoors.

Ready to simplify your business and take back your time? 🚀 Click the link in bio to schedule a demo!

Managing waivers shouldn’t be a hassle—or an added cost. Origin’s built-in digital waivers are seamless, secure, and tot...
23/01/2025

Managing waivers shouldn’t be a hassle—or an added cost. Origin’s built-in digital waivers are seamless, secure, and totally free, saving you time and money while keeping your business organized and compliant.

📩 Guests can sign waivers online before they arrive.
🔔 Automatic reminders ensure no waiver is left unsigned.
📋 Guides and admins always know who’s ready for the trip.
☁️ Waivers are securely stored for easy access whenever you need them.

Why juggle multiple systems when you can have everything—from waivers to scheduling—in one platform? Focus on creating unforgettable adventures while Origin handles the details.

Ready to simplify your operations? 🚀 Click the link in bio to schedule a demo.

Keeping track of guides, trips, and availability doesn’t have to be a headache. With Origin, you can say goodbye to manu...
22/01/2025

Keeping track of guides, trips, and availability doesn’t have to be a headache. With Origin, you can say goodbye to manual scheduling and let our software do the heavy lifting.

📲 Guides get text notifications to accept or decline trips.
🗓️ Personal calendars keep availability updated.
🚦 Auto-assign guides based on rank or qualifications.
👥 Maintain the perfect client-to-guide ratios.

Let us manage the schedules, so you can focus on delivering unforgettable experiences for your clients. No more last-minute cancellations, overbooked guides, or lost time.

Ready to take the stress out of guide scheduling? Click the link in our to bio to schedule a demo today.

Running a guide business or outfitter shouldn’t feel like an uphill climb. That’s where Origin comes in. We’re not just ...
22/01/2025

Running a guide business or outfitter shouldn’t feel like an uphill climb. That’s where Origin comes in. We’re not just another booking platform—we’re your partner in simplifying bookings, scheduling, and operations, so you can focus on what matters— providing more people on top notch experience.

With Origin, you’ll enjoy a fast and seamless checkout that keeps customers on your site, effortless guide scheduling, and automated notifications and waivers—all designed to save you time and streamline your business.

We’re here to make your life easier and your business more efficient. Ready to experience the difference? 🚀 Click the link in our bio to schedule a demo to see how we can streamline your business!

17/05/2024

Our goal here at Origin is to help be your competitive advantage.

We want you to be able to spend time with your clients and doing things that will improve your business and help it grow.

For you to go do your own thing.

Go ski for yourself. Go climb with your family. Go have dinner with your friends.

We want you to be able to focus on all of that while our platform does all the dirty work for you.

Start here: https://hubs.la/Q02gjD6q0

How To Automate Videos/Images Content Creation:Automate content creation by streamlining videos and images to create a w...
10/05/2024

How To Automate Videos/Images Content Creation:

Automate content creation by streamlining videos and images to create a well-curated visual strategy that showcases the authenticity of tour offerings, builds trust, generates anticipation, and inspires more bookings in the travel industry.

🎨 Accelerate content creation with tools like Canva, Adobe Spark, Lumen5, InVideo, Clipchamp, or Promo, allowing operators to effortlessly generate professional-looking visuals through templates, stock images, and customization options.

🖌️ Save time and ensure a consistent visual style by implementing batch processing with automation tools like Adobe Photoshop, BatchPhoto, or apps like VSCO, which allow simultaneous application of edits, filters, or resizing to multiple images and videos.

🖼️ Integrate user-generated content into marketing materials using tools like TINT or Taggbox, creating a genuine experience for travelers, building trust through real-life tour experiences, fostering a sense of community, and efficiently capturing the attention of the target audience in the competitive travel industry landscape.

📸: Josh Hild

How To Automate News & Press Releases Content Creation: RSS-to-Email Automation (8/8)Our final suggestion to automate ne...
08/05/2024

How To Automate News & Press Releases Content Creation: RSS-to-Email Automation (8/8)

Our final suggestion to automate news and press release content creation and publication is setting up RSS-to-email automation to automatically notify your email subscribers when a new press release is published.

This ensures your audience, including media and stakeholders, get timely updates without you having to manually let them know. Most email marketing platforms today have instructions to set up an RSS-to-email campaign. Just google, “how to set RSS-to-Email Automation + your email marketing platform” and you’ll find instructions.

By automating the press release creation and distribution process through tools and platforms, you can make sure your important announcements reach the right audience at the right time. This will help you earn increased media coverage and grow your business.

📸: Matt Thomason

How To Automate News & Press Releases Content Creation: Social Media Automation (7/8)While you might not think of social...
06/05/2024

How To Automate News & Press Releases Content Creation: Social Media Automation (7/8)

While you might not think of social media as the first place to publish a press release, it certainly isn’t the last. For instance, Facebook is a great place to publish long-form content still. Alternatively, you can create different slides on Instagram with paragraphs from your press release with engaging graphics to engage your followers.

You can automate this with scheduling tools like Buffer or Hootsuite. Your announcement will end up reaching a broader audience through different channels, generating more visibility and engagement.

📸: Djordje Vukojicic

How To Automate News & Press Releases Content Creation: Implement Email Marketing Automation (6/8)If you have an email m...
03/05/2024

How To Automate News & Press Releases Content Creation: Implement Email Marketing Automation (6/8)

If you have an email marketing platform (which we highly recommend), you can create targeted lists for journalists and media contacts. When you have a new press release, you can automatically distribute it to relevant recipients directly through your email platform.

📸: Livio Fretz

How To Automate News & Press Releases Content Creation: Add RSS Feeds for Automatic Syndication on Your Website (5/8)Set...
01/05/2024

How To Automate News & Press Releases Content Creation: Add RSS Feeds for Automatic Syndication on Your Website (5/8)

Set up Really Simple Syndication (RSS) feeds for your press releases. This will create an automatic syndication of releases to various news websites and platforms, maximizing reach and exposure without having to manually submit your press releases.

📸: Nolan Di Meo

How To Automate News & Press Releases Content Creation: Schedule Automated Release Dates (4/8)Use scheduling tools withi...
29/04/2024

How To Automate News & Press Releases Content Creation: Schedule Automated Release Dates (4/8)

Use scheduling tools within press release distribution platforms to set specific release dates and times. That way, you can plan announcements strategically and publish them on time without manual intervention.

If you don’t have the budget for this, it might be worth the manual labor to find appropriate news media organizations who’d be interested in your news and create a running list of contact information instead.

Alternatively, you can use general press release distribution platforms like PR Newswire, Business Wire, or PRWeb. These platforms offer automated distribution services, reaching a wide network of media outlets, journalists, and news aggregators.

📸: Vinu T

How To Automate News & Press Releases Content Creation: Implement Content Creation Tools (3/8)If you’re short on time or...
26/04/2024

How To Automate News & Press Releases Content Creation: Implement Content Creation Tools (3/8)

If you’re short on time or don’t know where to start when creating your press release, use content creation tools, including AI-powered platforms like Chat GPT-3, to create first drafts of press releases.

These tools can help you write engaging and informative content, which can save you time in the initial writing phase. Make sure to put it in your voice so you don’t come across as robotic.

📸: Ivan Evans

How To Automate News & Press Releases Content Creation: Use Press Release Templates (2/8)Create standardized press relea...
24/04/2024

How To Automate News & Press Releases Content Creation: Use Press Release Templates (2/8)

Create standardized press release templates outlining the structure and key elements.

Use apps like Microsoft Word or Google Docs to populate these templates with specific details such as tour names, dates, and highlights.

Create a template and add elements that never change about your company, then any time you want to create a new press release, just Copy the original and create a new document from there.

📸: Nima Sarram

How To Automate News & Press Releases Content Creation (1/8)Press releases are crucial for tour operators. It’s a great ...
22/04/2024

How To Automate News & Press Releases Content Creation (1/8)

Press releases are crucial for tour operators. It’s a great way to share noteworthy company updates (e.g. mergers, new hires, etc.), launches (e.g. new trip offerings), or achievements (e.g. awards, recognitions, etc.) with the media and the public. By distributing press releases, tour operators can shape their narrative, build brand awareness, and establish credibility in the competitive travel industry.

Publishing press releases is a strategic approach that not only entices potential customers but also captures the attention of journalists, influencers, and travel enthusiasts.

When you automate content creation and distribution for press releases you’ll be able to quickly share important updates and announcements with the media and the public without the hassle of doing it manually. Here are a few ways to streamline press releases:

1. Use Press Release Templates
2. Implement Content Creation Tools
3. Schedule Automated Release Dates
4. Add RSS Feeds for Automatic Syndication on Your Website
5. Implement Email Marketing Automation
6. Social Media Automation
7. RSS-to-Email Automation

📸: Karsten Winegeart

How To Automate Flyers/Brochures Content Creation: Collaboration with Tourism Partners (5/5)You can also consider establ...
19/04/2024

How To Automate Flyers/Brochures Content Creation: Collaboration with Tourism Partners (5/5)

You can also consider establishing partnerships with tourism-related businesses nearby and sharing each others’ promotional materials. Coordinated efforts with hotels, restaurants, and local businesses can help you share your flyers and brochures automatically with a different audience.

📸: Lisha Riabinina

How To Automate Flyers/Brochures Content Creation: Digital Distribution Channels (4/5)If you’d rather stay digital, ther...
17/04/2024

How To Automate Flyers/Brochures Content Creation: Digital Distribution Channels (4/5)

If you’d rather stay digital, there are more options to automate content creation and distribution for flyers and brochures.

You can create PDFs or interactive digital brochures that can be easily shared through email campaigns, social media, or your website.

You can use something like Flipsnack or Issuu. Automated digital distribution increases the reach and accessibility of your promotional materials, especially for travelers who prefer digital content.

📸: Karsten Winegeart

How To Automate Flyers/Brochures Content Creation: Printing and Distribution (3/5)Automate the printing process by partn...
15/04/2024

How To Automate Flyers/Brochures Content Creation: Printing and Distribution (3/5)

Automate the printing process by partnering with digital printing services that offer online order placement.

This blog is going to seem like we’re sponsored by Canva (we’re not, we’re just big fans), but you can actually design, print, and ship your brochures from the Canva platform. If you want to automate content creation (and printing and shipping) for your brochures, then Canva might be the best way to go. Other options are DirectMail and Post Grid, but you’ll have to design your brochure first.

QR Code Integration:
Everything comes with a QR code now: Menus, products, storefronts, receipts, and business cards. Join the club and add QR codes to your flyers or brochures to link to dynamic content or promotions.

Automated QR code generation tools can streamline this process. Travelers can easily scan the code with their smartphones, providing instant access to additional information, discounts, or tour booking pages. This enhances the interactive nature of promotional materials, driving engagement and conversions.

📸: Jonas Denil

How To Automate Flyers/Brochures Content Creation: Apps (2/5)Two tools we’ve already recommended are Canva and Adobe Spa...
12/04/2024

How To Automate Flyers/Brochures Content Creation: Apps (2/5)

Two tools we’ve already recommended are Canva and Adobe Spark. You can use either of these to create visually appealing and professional flyers or brochures.

What’s great about these apps is that they have templates, graphic elements, and easy customization options which will help streamline the design process. You’re also able to duplicate and change your design super efficiently while also being able to publish your flyers directly where you want to.

📸: Rodrigo Curi

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