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From helping outdoor tour operators thrive with our modern and streamlined booking software, to enabling guests to find and book the perfect adventure, we’re passionate about making the outdoors more accessible to those who want to explore the wild.
Our goal here at Origin is to help be your competitive advantage.
We want you to be able to spend time with your clients and doing things that will improve your business and help it grow.
For you to go do your own thing.
Go ski for yourself. Go climb with your family. Go have dinner with your friends.
We want you to be able to focus on all of that while our platform does all the dirty work for you.
Start here: https://hubs.la/Q02gjD6q0
How To Automate Videos/Images Content Creation:
Automate content creation by streamlining videos and images to create a well-curated visual strategy that showcases the authenticity of tour offerings, builds trust, generates anticipation, and inspires more bookings in the travel industry.
🎨 Accelerate content creation with tools like Canva, Adobe Spark, Lumen5, InVideo, Clipchamp, or Promo, allowing operators to effortlessly generate professional-looking visuals through templates, stock images, and customization options.
🖌️ Save time and ensure a consistent visual style by implementing batch processing with automation tools like Adobe Photoshop, BatchPhoto, or apps like VSCO, which allow simultaneous application of edits, filters, or resizing to multiple images and videos.
🖼️ Integrate user-generated content into marketing materials using tools like TINT or Taggbox, creating a genuine experience for travelers, building trust through real-life tour experiences, fostering a sense of community, and efficiently capturing the attention of the target audience in the competitive travel industry landscape.
📸: Josh Hild
How To Automate News & Press Releases Content Creation: RSS-to-Email Automation (8/8)
Our final suggestion to automate news and press release content creation and publication is setting up RSS-to-email automation to automatically notify your email subscribers when a new press release is published.
This ensures your audience, including media and stakeholders, get timely updates without you having to manually let them know. Most email marketing platforms today have instructions to set up an RSS-to-email campaign. Just google, “how to set RSS-to-Email Automation + your email marketing platform” and you’ll find instructions.
By automating the press release creation and distribution process through tools and platforms, you can make sure your important announcements reach the right audience at the right time. This will help you earn increased media coverage and grow your business.
📸: Matt Thomason
How To Automate News & Press Releases Content Creation: Social Media Automation (7/8)
While you might not think of social media as the first place to publish a press release, it certainly isn’t the last. For instance, Facebook is a great place to publish long-form content still. Alternatively, you can create different slides on Instagram with paragraphs from your press release with engaging graphics to engage your followers.
You can automate this with scheduling tools like Buffer or Hootsuite. Your announcement will end up reaching a broader audience through different channels, generating more visibility and engagement.
📸: Djordje Vukojicic
How To Automate News & Press Releases Content Creation: Implement Email Marketing Automation (6/8)
If you have an email marketing platform (which we highly recommend), you can create targeted lists for journalists and media contacts. When you have a new press release, you can automatically distribute it to relevant recipients directly through your email platform.
📸: Livio Fretz
How To Automate News & Press Releases Content Creation: Add RSS Feeds for Automatic Syndication on Your Website (5/8)
Set up Really Simple Syndication (RSS) feeds for your press releases. This will create an automatic syndication of releases to various news websites and platforms, maximizing reach and exposure without having to manually submit your press releases.
📸: Nolan Di Meo
How To Automate News & Press Releases Content Creation: Schedule Automated Release Dates (4/8)
Use scheduling tools within press release distribution platforms to set specific release dates and times. That way, you can plan announcements strategically and publish them on time without manual intervention.
If you don’t have the budget for this, it might be worth the manual labor to find appropriate news media organizations who’d be interested in your news and create a running list of contact information instead.
Alternatively, you can use general press release distribution platforms like PR Newswire, Business Wire, or PRWeb. These platforms offer automated distribution services, reaching a wide network of media outlets, journalists, and news aggregators.
📸: Vinu T
How To Automate News & Press Releases Content Creation: Implement Content Creation Tools (3/8)
If you’re short on time or don’t know where to start when creating your press release, use content creation tools, including AI-powered platforms like Chat GPT-3, to create first drafts of press releases.
These tools can help you write engaging and informative content, which can save you time in the initial writing phase. Make sure to put it in your voice so you don’t come across as robotic.
📸: Ivan Evans
How To Automate News & Press Releases Content Creation: Use Press Release Templates (2/8)
Create standardized press release templates outlining the structure and key elements.
Use apps like Microsoft Word or Google Docs to populate these templates with specific details such as tour names, dates, and highlights.
Create a template and add elements that never change about your company, then any time you want to create a new press release, just Copy the original and create a new document from there.
📸: Nima Sarram
How To Automate News & Press Releases Content Creation (1/8)
Press releases are crucial for tour operators. It’s a great way to share noteworthy company updates (e.g. mergers, new hires, etc.), launches (e.g. new trip offerings), or achievements (e.g. awards, recognitions, etc.) with the media and the public. By distributing press releases, tour operators can shape their narrative, build brand awareness, and establish credibility in the competitive travel industry.
Publishing press releases is a strategic approach that not only entices potential customers but also captures the attention of journalists, influencers, and travel enthusiasts.
When you automate content creation and distribution for press releases you’ll be able to quickly share important updates and announcements with the media and the public without the hassle of doing it manually. Here are a few ways to streamline press releases:
1. Use Press Release Templates
2. Implement Content Creation Tools
3. Schedule Automated Release Dates
4. Add RSS Feeds for Automatic Syndication on Your Website
5. Implement Email Marketing Automation
6. Social Media Automation
7. RSS-to-Email Automation
📸: Karsten Winegeart
How To Automate Flyers/Brochures Content Creation: Collaboration with Tourism Partners (5/5)
You can also consider establishing partnerships with tourism-related businesses nearby and sharing each others’ promotional materials. Coordinated efforts with hotels, restaurants, and local businesses can help you share your flyers and brochures automatically with a different audience.
📸: Lisha Riabinina
How To Automate Flyers/Brochures Content Creation: Digital Distribution Channels (4/5)
If you’d rather stay digital, there are more options to automate content creation and distribution for flyers and brochures.
You can create PDFs or interactive digital brochures that can be easily shared through email campaigns, social media, or your website.
You can use something like Flipsnack or Issuu. Automated digital distribution increases the reach and accessibility of your promotional materials, especially for travelers who prefer digital content.
📸: Karsten Winegeart
How To Automate Flyers/Brochures Content Creation: Printing and Distribution (3/5)
Automate the printing process by partnering with digital printing services that offer online order placement.
This blog is going to seem like we’re sponsored by Canva (we’re not, we’re just big fans), but you can actually design, print, and ship your brochures from the Canva platform. If you want to automate content creation (and printing and shipping) for your brochures, then Canva might be the best way to go. Other options are DirectMail and Post Grid, but you’ll have to design your brochure first.
QR Code Integration:
Everything comes with a QR code now: Menus, products, storefronts, receipts, and business cards. Join the club and add QR codes to your flyers or brochures to link to dynamic content or promotions.
Automated QR code generation tools can streamline this process. Travelers can easily scan the code with their smartphones, providing instant access to additional information, discounts, or tour booking pages. This enhances the interactive nature of promotional materials, driving engagement and conversions.
📸: Jonas Denil
How To Automate Flyers/Brochures Content Creation: Apps (2/5)
Two tools we’ve already recommended are Canva and Adobe Spark. You can use either of these to create visually appealing and professional flyers or brochures.
What’s great about these apps is that they have templates, graphic elements, and easy customization options which will help streamline the design process. You’re also able to duplicate and change your design super efficiently while also being able to publish your flyers directly where you want to.
📸: Rodrigo Curi
How To Automate Flyers/Brochures Content Creation (1/5):
Flyers and brochures are portable marketing tools that give travelers essential information such as adventures you offer, itineraries, highlights, and contact details. They help captivate and inform potential customers quickly when they’re in visitor centers, hotels, restaurants, cafes, and tourist information centers.
While printed materials may seem a little old school, you can also create digital flyers that spark interest, build brand recognition, and entice travelers to explore your unique experiences. A well-designed flyer will effectively communicate the value of your tours which will get you more bookings.
There are ways to automate content creation and distribution for flyers and brochures too and it doesn’t have to be complicated or time-consuming. Here are a few different ways to do that:
1. Automate Content Creation and Design for Flyers With Apps
2. Printing and Distribution
3. Digital Distribution Channels
4. Collaboration with Tourism Partners
📸: Jéan Béller
Siri, play John Denver.
📸: Ryan Stone
When we talk with different guiding businesses, one thing remains the same: the biggest time suck is managing your team of guides.
Origin helps you manage your team of guides, because we give every single one of your guides their own individual calendar, and all their availability is being synced with the availability on your website.
That means if you have no guides available, no one will be able to book a trip with you.
You can also customize the different permission levels for each one of your guides. We even have a Lead Guide feature if you have lead and apprentice guides and/or if you rank your guides in a seniority or priority list.
All of the guide features we have are built to help you win back some time, so you don't have to spend as much time looking between different spreadsheets, calendars, and different systems that you might be using just to figure out who is available on what day. You can create a free account to try us out here: https://hubs.la/Q02gj1C70
We're going to keep Women's History Month going because Guides should be celebrated every day. We're honoring the wonderful and skilled guides we have the opportunity to work with.
Next up, we have the Guiding Extraordinaire, Winslow Passey, Mountain Guide for and , owner/operator/Guide for , and Mindfulness/Health Coach for .
1. Why did you want to become a guide?
I was drawn to guiding by my love for the outdoors and adventure sports. Moving from Georgia to Utah for college opened up a world of skiing, climbing, and biking that captivated me. After eight years in wilderness therapy, where I discovered my passion for working outdoors, I decided to pursue a career that allowed me to share my love for the mountains with others.
2. What's your favorite part of the job?
My favorite part is the people I meet. Guiding brings me into contact with incredible individuals from around the globe who are adventurous, kind, and inspiring. I also love the opportunity to do what I'm passionate about while teaching and guiding others. It's incredibly rewarding to see people fall in love with backcountry skiing and to have longstanding relationships with clients who return year after year.
3. What's your least favorite part of the job?
The uncertainty of work dates can be challenging. Each season requires meticulous planning, including securing permits, obtaining insurance, and managing administrative tasks. While I enjoy planning trips, I'd much rather be out skiing.
4. What are some hard truths about guiding?
One hard truth is the potential impact of injuries. If I were to get injured, it could mean months without work, which is a significant risk in this profession.
5. How do you see guiding evolving in the future?
I believe guiding will continue to professionalize, with more guides seeking certification as the standard. I also want to see improvements in the permitting system to make it easier for local guide companies to access work opportunities.
6. What's something about your job most people don't realize?
Many people don't realize the amount of maintenance required for this job. Ensuring my body is healthy and strong through proper nutrition, stretching, and strength training is essential to prevent injury. Additionally, running a guiding business involves extensive planning and preparation, especially for international trips, which can take months of meticulous organization.
We're going to keep Women's History Month going because why not? We're honoring the wonderful and skilled guides we have the opportunity to work with.
Next up, we have the insightful, Britney Charme, Guide for
1. Why did you want to become a guide?
I wanted to guide because I believe that how you spend your days is how you spend your life. After working as an event planner for 8 years, I knew that I loved facilitating experiences that help people create lifelong memories, but I wasn't passionate about weddings and corporate events. I wanted to spend my days outside, on my bike, building connections to people and places. As a guide, I can do all of that. I help people create memories while outside riding our bikes. My days are rich and full of adventure. Every trip that I guide is like a mini event that I can experience alongside my guests and co guides. I put my heart and soul into my job and it brings me a lot of joy. It's the best of both worlds.
2. What's your favorite part of the job?
What I love most about guiding is the raw and visceral relationship I have with the places that I run trips. I can gain a deep understanding of the character of the land when I return year after year and in different seasons. I've seen places like Canyonlands with gorgeous bluebird weather and I've also seen it in a blizzard, with monsoon rains and washed out roads. One of my favorite guiding memories is waking up on the White Rim after an unexpected snowfall. We crawled out of our tents to see the red rock covered in white snow. The water lines in the truck were frozen so we boiled water from our water bottles to make coffee and watched the light slowly move across the canyons as the day warmed up and the snow began to melt. It was pure magic.
3. What's your least favorite part of the job?
Cleaning the communal s**t box after a trip (also known as a groover). But hey, guiding can't be glamorous all the time.
4. What are some hard truths about guiding?
Guiding is hard. Really, really hard. It's the kind of job that you do only if your heart is truly in it. The "why" matters in this job. All the uncomfortable moments like cooking dinner in 60 mph winds or waking up sick and knowing you are 100 miles from nowhere are worth it when your career is truly aligned with your passion.
Read the rest of their stories here: https://hubs.la/Q02pxzvV0
For Women's History Month, we're honoring the wonderful and skilled guides we have the opportunity to work with.
Next up, we have an impressive Brooke Warren, Guide for San Juan Mountain Guides, LLC
1. Why did you want to become a guide?
I wanted to become a guide for a few reasons. I think protecting wild places is important, and sharing those spaces with people is one of the most sure ways to make people care about them. I love being part of people's progressions as they overcome challenge and believe in their abilities to move through the mountains. I also really love climbing and skiing and being outside, so guiding is a great way to do that while sharing my joy with others.
2. What's your favorite part of the job?
My favorite part of guiding is helping people make memories of a lifetime and being stoked with them.
3. What's your least favorite part of the job?
My least favorite part is that I often feel too fatigued to go big on my days off.
4. What are some hard truths about guiding?
One hard truth is that if you want to be a really strong athlete, you're not going to get there through guiding. That is a separate goal. Another hard truth is that the magic fades after you do the same trip the 100th time, and you have to be intentional about noticing the amazing parts that you used to be in awe of. Unfortunately it's also a luxury to be able to hire a guide, so it prices people out of having these experiences.
5. How do you see guiding evolving in the future?
In the United States I think the biggest growth area is courses. I notice that people really enjoy learning skills that they can take into the mountains on their own.
6. What's something about your job most people don't realize?
You still have to do paperwork as a guide! It's really important to plan for trips, make sure waivers are signed, follow up with people, and do marketing for job security.
Read the rest of their stories here: https://hubs.la/Q02pxg0R0
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For Women's History Month, we're honoring the wonderful and skilled guides we have the opportunity to work with.
Next up, we have Annie DeFrancia, Guide for .expeditions
1. Why did you want to become a guide?
I love playing outside! I feel very appreciative of the mentorship I received that allowed me to gain competency and develop expertise, and I hope to pay that forward.
2. What's your favorite part of the job?
The opportunity to enjoy the outdoors with other people who are also stoked to be there.
3. What's your least favorite part of the job?
This is a second job for me, which means even less time with my family and friends.
4. What are some hard truths about guiding?
There is a lot of ego present in both the guiding industry and the recreational world. It is a challenging issue to navigate and creates tension.
5. How do you see guiding evolving in the future?
The guiding industry seems to continue to expand as popularity in outdoor recreation grows. Hopefully, permitting can be well managed so as to protect the outdoor spaces we are all looking to enjoy, while ensuring folks are able to recreate safely and responsibly.
Read the rest of their stories here: https://hubs.la/Q02pxrWB0
For Women's History Month, we're honoring the wonderful and skilled guides we have the opportunity to work with.
A woman wearing many hats, we have Jessica “Jo” Olson, Program Manager and Lead Guide for Golden State Guiding Ladies Weekend Out Alumni in partnership with Golden State Guidingand Alpine to the Max
1. Why did you want to become a guide?
I started instructing at a Climbing Gym, and was welcomed into an amazing community of like minded climbers, who always wanted to go climbing outside. No matter what skill level each person was at, everyone was stoked to get out and have fun. Each person I went out climbing with, would teach me new skills, help grow my tools both on my harness and in my mind, getting me hooked on the learning process and growing my desire to continue my educational development in the climbing world. It got to a point where I wanted to learn the technical meanings of 'why' for every part of climbing. Building my own foundation of understanding and becoming more self-sufficient in the sport became so important to me, enabling me to become a leader and better explain the 'why' to friends when they started to ask me questions. A good friend and mentor was planning on signing up for their SPI course and exam, and I quickly followed suit, what better way to really solidify those skills, than to become a certified instructor? From there, my passion for teaching others about the sport evolved and developed into where I am today.
2. What's your favorite part of the job?
My favorite part of guiding are the events I run called Ladies Weekend Out. Each event is focused around empowering women to learn foundational skills for whatever adventures they find themselves pursuing from Rock Climbing, to Backpacking and Backcountry Snow Travel. I love seeing the fire ignite with each person I work with, as they learn and acquire the tools in working towards becoming self-sufficient in the specific disciplines we dive into.
3. What's your least favorite part of the job?
As I've grown within my role, I find myself on the computer a lot more than I'm actually in the field, be that for guiding or personal adventures. While I love being able to coordinate events, plan trips and make all the magic happen, it's quite a role change from when I first was getting into climbing or developing as a guide.
Read the rest of their stories here: https://hubs.la/Q02pxh6V0
Give her a follow here: on instagram
For Women's History Month, we're honoring the wonderful and skilled guides we have the opportunity to work with.
Next up, we have Marilee Warfield, Guide for foodiefootstepsofficial
1. Why did you want to become a guide?
Being a guide gives me the opportunity to share what I like most about La Jolla. I love my town and thoroughly enjoy showing it off to people who have never been here before.
2. What's your favorite part of the job?
My favorite part of the job is meeting people from all over the Country. I enjoy talking with them about where they are from, and answering as many questions as I can about La Jolla and the San Diego area in general. It is also fun to see how much people enjoy the food and the restaurants that we visit.
3. What's your least favorite part of the job?
My least favorite thing about the job is not receiving a tip. Even when people seem to have loved the experience, occasionally they don’t offer a tip. It erodes my confidence a bit and makes me think they didn’t enjoy the tour as much as I would have liked. This is, fortunately, a rare occurrence.
4. What are some hard truths about guiding?
The hard truth about guiding is that it can be very tiring. It’s 3+ solid hours of walking, talking and being ON. Sometimes after a tour I just feel like sitting somewhere quiet and not talking to anyone.
5. What's something about your job most people don't realize?
A guide really needs to “read the room” on a tour. On some tours people want to ask tons of questions and find out everything about the area. On other tours people just want to eat, drink, party and talk to each other. I make it a point to be flexible and constantly adjust my presentation to make the experience what the group seems to want.
Read the rest of their stories here: https://hubs.la/Q02pxkKG0
For Women's History Month, we're honoring the wonderful and skilled guides we have the opportunity to work with.
Barreling down the line, we have Augusta “Gus” Klein, Guide for Western Spirit Cycling Adventures
1. Why did you want to become a guide?
I wanted to become a guide because it seemed like an incredible opportunity to bring people into the outdoor spaces that I love. I also saw it as a job that would challenge me and help me grow to be a better leader and educator. I have many friends who were guides and the way they carried themselves after their primary guiding season was desirable. They were so strong and confident and kind and I wanted to find that in myself too!
2. What's your favorite part of the job?
I love the opportunity to bring people into the places that I love and showing them how to recreate responsibly, which they will hopefully take into their own personal recreation outside of a guided tour. I love hearing the stories of my guests and seeing the connections that happen between them. There is a special bond that forms between people that spend five days camping and biking and getting dirty together. The smiles are brighter, laughs are bigger, and the hugs are tighter!
3. What's your least favorite part of the job?
Ah! The come down is intense! You get back from a trip and you want to relish in that high, but then you have to get everything cleaned and organized for the next trip. It's hard to come back from the visible and presentational side of the job and have to work just as hard doing the invisible.
4. What are some hard truths about guiding?
It's exhausting! And you don't always have access to the support systems you need in the backcountry. Every one of the guides I've worked with are phenomenal, kind, and caring individuals. However, sometimes you just need something that they don't have to offer or someone outside of this wild job to give you perspective.
5. How do you see guiding evolving in the future?
Oh man! I hope it becomes a lot more diverse! I think there is a serious underrepresentation of people who recreate in the outdoors in the guiding industry. In the past few years I’ve seen a lot of incredible women step into the guiding industry, but not stay in it for the long term. I want this environment to become more hospitable and welcoming so that all people feel comfortable and that there is space for us to grow and develop together.
Read the rest here: https://hubs.la/Q02pxk3y0
For Women's History Month, we're honoring the wonderful and skilled guides we have the opportunity to work with.
Rollin' down the line, we have Anna Rollins, Guide for Western Spirit Cycling Adventures
1. Why did you want to become a guide?
The idea of getting to share beautiful and thought provoking corners of the natural world is what originally excited me about becoming a guide. Moreover, there lies incredible potential to build community and connections when we experience both simple and profound time and place together. I have always been drawn to being a part of these moments and getting to foster them with others.
2. What's your favorite part of the job?
Witnessing people surprise themselves, everyday!!
3. What's your least favorite part of the job?
SO. MUCH. CLEANING.
4. What are some hard truths about guiding?
Life and work become mangled! I definitely lack the stability of a "normal" life that many people have and at times long for that. It can be difficult to tend to relationships in the ways that I would like to when I spend many months of the year out of range and far away from friends and family.
5. How do you see guiding evolving in the future?
More emphasis on sustainable tourism and how that lends itself in the backcountry. Guides have a unique opportunity to become a stepping stone for what it means to take care of the earth when spending time off the main drag. I think this role will grow each year as we carry forward as stewards.
6. What's something about your job most people don't realize?
It is full of the highest of highs and lowest of lows. Each day brings nuance, excitement, difficulty, uncertainty, and discovery and with that emotions wax and wane. I have learned to be flexible and calm as the world beats down upon me and to find gratitude each time the sky opens back up and the path becomes more clear once again. Guiding has been one of my greatest teachers.
Pedal hard with on Instagram.
Read the rest of their stories here: https://hubs.la/Q02pxsTh0
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Our goal here at Origin is to help be your competitive advantage. We want you to be able to spend time with your clients and doing things that will improve your business and help it grow. For you to go do your own thing. Go ski for yourself. Go climb with your family. Go have dinner with your friends. We want you to be able to focus on all of that while our platform does all the dirty work for you. Start here: https://hubs.la/Q02gjD6q0
When we talk with different guiding businesses, one thing remains the same: the biggest time suck is managing your team of guides. Origin helps you manage your team of guides, because we give every single one of your guides their own individual calendar, and all their availability is being synced with the availability on your website. That means if you have no guides available, no one will be able to book a trip with you. You can also customize the different permission levels for each one of your guides. We even have a Lead Guide feature if you have lead and apprentice guides and/or if you rank your guides in a seniority or priority list. All of the guide features we have are built to help you win back some time, so you don't have to spend as much time looking between different spreadsheets, calendars, and different systems that you might be using just to figure out who is available on what day. You can create a free account to try us out here: https://hubs.la/Q02gj1C70
For Women's History Month, we're honoring the wonderful and skilled guides we have the opportunity to work with. Next up, we have Marilee Warfield, Guide for foodiefootstepsofficial 1. Why did you want to become a guide? Being a guide gives me the opportunity to share what I like most about La Jolla. I love my town and thoroughly enjoy showing it off to people who have never been here before. 2. What's your favorite part of the job? My favorite part of the job is meeting people from all over the Country. I enjoy talking with them about where they are from, and answering as many questions as I can about La Jolla and the San Diego area in general. It is also fun to see how much people enjoy the food and the restaurants that we visit. 3. What's your least favorite part of the job? My least favorite thing about the job is not receiving a tip. Even when people seem to have loved the experience, occasionally they don’t offer a tip. It erodes my confidence a bit and makes me think they didn’t enjoy the tour as much as I would have liked. This is, fortunately, a rare occurrence. 4. What are some hard truths about guiding? The hard truth about guiding is that it can be very tiring. It’s 3+ solid hours of walking, talking and being ON. Sometimes after a tour I just feel like sitting somewhere quiet and not talking to anyone. 5. What's something about your job most people don't realize? A guide really needs to “read the room” on a tour. On some tours people want to ask tons of questions and find out everything about the area. On other tours people just want to eat, drink, party and talk to each other. I make it a point to be flexible and constantly adjust my presentation to make the experience what the group seems to want. Read the rest of their stories here: https://hubs.la/Q02pxkKG0
Need help connecting your booking platform to a CMS? We got you. If you were using a booking platform like Origin, we send over all of your contact info to an email marketing platform, like MailChimp as we have a direct integration with them. With every new customer you get, we'll send that over to MailChimp, and apply a tag of what trip they booked. In MailChimp, you can make a segment. A segment is a bunch of different contacts that all share the same type of attributes. So in this case, if they book in AVY I course you can create a segment that is all of your customers who have the AVY I course tag. Next, you can send them an email to your AVY 2 course or a Backcountry Ski Course now that they're Avalanche Certified. You will have all different ways to sort and display this information. This will help you have hyper-targeted and personalized communications with your previous customers. #BookingSoftware #OutdoorGuidingBusiness
We've talked with hundreds of guiding businesses who never communicate with their customers ever again after they've booked unless that customer comes back on their own and books another trip. If you have hundreds—if not thousands—of email addresses, you're sitting on a potential goldmine. Make a plan to send marketing emails to those customers. Come up with ways to get them to come back to you and book with your business again. In case you didn't already know: Getting a repeat customer is a lot cheaper than getting a brand new customer. #OutdoorGuidingBusiness #BookingSoftware
How often do you engage with your customers? While communication with your customers right after they book a trip is super important, it's equally as important to communicate with your clients after their trip is done. Think about this as email marketing, newsletters, and anything that you can do to engage with your previous customers. This keeps them coming back in the future and will help your guiding business flourish. #BookingSoftware #OutdoorGuidingBusinesses
If you're using a booking platform that isn't Origin (but you probably should be using Origin), you might have to take care of client communication manually—on your own. When you use Origin, we send out emails and texts after your clients book. We send out reminders to your customers with waivers, packing lists, and whatever important information they may need. It's all customizable, and you can even customize post-trip emails to get reviews and even get tips for your guides. Give us a try today! https://hubs.la/Q02ghnlS0
It might seem with all the interactions you have with your customers that you're offering them a more personalized and more customized booking experience. But actually, what you're doing is you're taking up their time and your own time with things that could be handled by a simple question on a checkout page on your website. That's where Origin comes in. A simple widget that does all the work for you.
Ready for an unforgettable adventure? Basecamp Ouray Mountain Guides is proud to offer the Gold Mountain Via Ferrata, the ultimate way to experience the San Juan Mountains! Via Ferrata is a thrilling and safe way to climb mountains using fixed anchors and steel cables. Their expert guides will lead you through the stunning Gold Mountain route, where you'll cross suspension bridges, climb ladders, and enjoy breathtaking views from over 500 feet above the valley floor. If you're searching for a unique outdoor experience that combines adrenaline, nature, and challenge, look no further than the Gold Mountain Via Ferrata with Basecamp Ouray. Book now and get ready to push your limits and create memories that will last a lifetime! Don't miss out on this opportunity! Visit their website at https://hubs.la/Q01JqZ_N0 to learn more and book your spot today.
We can't wait to make a visit to Ouray to experience the Gold Mountain Via Ferrata! From our friends at Basecamp Ouray: "With multiple cable bridges, a mining tunnel, tons of vertical climbs and an optional hard man’s pitch that will get you the picture of a lifetime, this is a no brainer!! On top of all that, take a glimpse back into the late 1800’s as you tour through the still standing buildings of the Memphis Mine. Then to top your day off, enjoy a nice cold beverage on our viewing deck. The view is 💯👌🏼" 📽️: Basecamp Ouray
Client Spotlight: Smile Mountain Guides ⛰️ "Staggering Tools Ice climbing is a movement of efficiency. Today we’d like to focus on where we typically swing our tools in relation to the ice and to our bodies. When looking for a route through the ice, our aim is to find concavities that offer solid tool and foot placements. These compressions are strong since ice surrounds them, which makes it less likely for the ice to shatter. Meaning we swing less. From here, we attempt to address our tool position. Staggering tools above our center of mass not only helps to keep us stable, since we are centered, but staggering also makes sure we are progressing with the most amount upward movement for each swing. If we swing our tools next to each other, or in the same plane, not only can we change our balance point but we also swing twice as much as we match our high point. Next time you’re out, count the number of swings it takes to get to the top of a climb. Then focus on staggering your tools and see if your count goes down." 📹: smilemountainguides
Client Spotlight: Basecamp Ouray ⛰️ "This is what climbing for us at Basecamp is all about, challenging yourself and getting massive community support and encouragement along the way! Here’s our visiting Texan, but nevertheless Basecamp family member, @climberdangerfield crushing the classic V6 “Chinese Algebra” at Unaweep Canyon. 💪🏼🔥 And props to @jonathanzaugg for showing him the beta on his send just before this." 📷: @basecamp_ouray
We love the video @amga1979 posted on a guide's perspective on mental health and appreciate Doug Workman's vulnerability. Take some time out of your day today to watch it. Here's what the AMGA had to say about this episode: "Mammut Avalanche Safety Program Manager and guide @dougworkman sat down and openly discussed incidents he has been involved with and how they have affected him. 'My colleagues were completely supportive, but again I never went through any formal debriefing process. I think it’s having kids that really made me realize how affected by this stuff I was because I think I used to be able to bury it and go about my business. Suddenly with having kids, my whole world view changed, and I didn’t feel as strong any more in that setting. Mistakes, which are often caused by a lack of experience, are eventually what give you the experience to hopefully have some wisdom. In order for these mistakes to actually become valuable experiences, it requires that you process them. Otherwise, they're just a near miss.' This week, Mammut and AMGA will be highlighting work-place incidents and offering resources to cope with trauma. Please be respectful of everyone's story and do not criticize the decision-making process. Thank you to those who shared their stories. Once we break down these walls, we will be able to work as a community to heal." 🎥: @amga1979 & @mammut_swiss1862
Type II Fun 📸: @thebigbad_wolfe
Ready for the weekend. 🎥 of @amandajtimm 🎥 by @jakekidner
@o_leeps sending stoke down our spines. Are you sending this? Drop a "Yes" or "No" in the comments ⤵️: ——— Video by: @o_leeps . . . . . . #backcountryskiing #earnyourturns #letsgoskiing #skiingtime #couloir #anotherbestday #skiingisawesome #skiingseason #mountainskiing #weareskiing #IdRatherBeInNature #AdventureStartsHere #AdventureTourism #TheAdventureNetwork #AdventureEnthusiasts #TheOutbound #AllAboutAdventure #GoneOutdoors #AdventureVisuals #WeekendAdventures #Adventure_Culture #OutsideAdventures #ExploreTheOutdoors #LifeOfAdventures #FindYourAdventure #PeopleWhoAdventure #AllAboutAdventures
"There are only four things you can do on skis. Turn right, turn left, go straight, or sell them." — Warren Miller
Drop in. Tune out. Unplug. #nationaldayofunplugging Photo by: @lisa_stock
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