Avalanche Comics Entertainment

30/07/2015

A Naruto movie is coming to the US on Naruto's birthday, October 10th. Do you remember any other cool movie release dates? We remember going to see The Omen on 6.6.06 and thought it was the coolest marketing tactic ever. Share your favorite release dates with us!

https://youtu.be/exOSxoLjark

Coming to theaters across the USA this October from VIZ Media! http://www.viz.com/naruto for more information From Executive Producer- Masashi Kishimoto With...

09/07/2015

We had a blast on preview day at ! This weekend is only going to get better! Make sure to follow us on twitter for more updates! twitter.com/avalanchecomics

San Diego Comic-Con International

29/05/2015

Children are an important demographic so Warner Bros/DC's free kids website is huge.

Warner Bros. and DC have relaunched their kids' websites with some really great all-ages comics like Supergirl and Looney Tunes, for free!

21/05/2015

What is this? A billboard for ants?! It should be at least double the size!

15/05/2015

Stat:
When Gillette partnered with , it saw a 1,074% increase in digital consumption.

12/05/2015

How , by Looking Back, Changed the Future of Advertising.

"On Stage 9, the wardrobes of the male cast members include white shirts, cuff links, tie clips and hats," Stuart Elliott wrote in his New York Times advertising column in 2006, about a then-unknown cast shooting a pilot.

08/05/2015

Moms rock! They make 85% of home purchasing decisions. So how do we create value for them?

Moms are officially the 21st century power spender: Today’s mom makes nearly 85 percent of purchasing decisions for the home. What’s more, Moms will control two-thirds of all consumer wealth in t…

05/05/2015

is Judo, Not Karate

For the next few weeks, I’ll be sharing some general thoughts that I’d like to convey to marketers – let’s call this section ‘Just Thoughts,’ and thanks for indulging me.

30/04/2015

Budweiser's campaign went from a success to a disaster in the blink of an eye. No, Budweiser.

Anheuser-Busch has pulled a marketing slogan from the rotation for bottles of Bud Light after getting blowback on social media over the campaign.

28/04/2015

After the , showed what its really about: connecting with those we care about.

28/04/2015

Marketing lessons from :
1) Organic product placement
2) Brand history is leveraged incredibly well
3) Serial story telling

The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comics brand and its movies.

27/04/2015

is all about YOUR story so learn how to tell it well!

Watch this short video to learn how to soar to new heights with content marketing!

23/04/2015

Has anyone seen Marvel's ant-sized billboards for ? Brilliant marketing!

23/04/2015

Groupon turned a potential social media nightmare into a masterpiece.

Groupon recently knocked one out of the social park with the way they managed a unique product offering, the Banana Bunker, on Facebook. It's valuable for marketers to see this because it illustrates the power of what I like to call "Brand Improv," a marketing force that's just too easy and effectiv…

20/04/2015

The 4 Cs of Effective Content Marketing:
Curation, Creation, Commissions, Crowd sourcing

To execute on a defined content marketing strategy, you need to approach the sourcing, publishing and distribution of your content with your Anna-Wintour-esque publishing hat on...

20/04/2015

You don't have to be a Fortune 500 to create great content. Anyone can be a content marketer!

Traditional ads rely on good placement, clever wording, and exceptional creativity to capture customers attention for a brief period of time. So is there an alternative? Read this article to find out.

17/04/2015

Leverage the brand power of one product to boost another. Heinz is doing this with their new mustard.

Ketchup’s got a New Mustard. And everyone is happy about it. Well everyone except for Ex-Mustard.

17/04/2015

Growth hack your content marketing: "Find a proven idea and build your article on top of it".

Want to make your article contagious? Here are proven content marketing growth hacks to increase your content reach & visibility.

16/04/2015

Mobile marketing will influence the marketing world as more consumers shift to the small screen.

  Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next [...…

15/04/2015

99% of Game of Thrones videos on YouTube are user-generated. Smart marketing lets fans naturally create the buzz!

Here are the 10 most interesting numbers from the digital marketing space in the last week, including mind-boggling stats from Game of Thrones and surprising data about the future of streaming-based advertising. 1. Tech vendor Zefr found that 99 percent of Game of Thrones videos on YouTube are user…

12/04/2015

Average enterprise brands will spend 15% of its marketing budget on content. Dont fall behind!

When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. From what you write and where you publish to how you disseminate that content and engage with readers, the ideology behind what’s effective and what isn’t is continually…

09/04/2015

Content marketing tip for boring products: Don't mention your product!

Understanding what your customers want means putting yourself in their shoes, knowing their problems and offering solutions. Working to first educate your audience goes a long way toward positioning…

07/04/2015

5 pieces of content every brand should create:
1) Compelling stories
2) Infographics
3) Quote Features
4) Short Features
5) Expert lists

The fight for eyeballs is fierce.Publishers and brand managers create content that call for readers' attention, and the more that gets published, the harder it is to break through the noise and be heard.PR and marketing pros are under increasing pressure to create visual content and stories that res…

06/04/2015

Great content marketing lessons from Disney:
1) Build Excitement 2) Personalize 3) Be Helpful!

Very soon I will board a plane bound for Orlando with my family — yes, we're headed to Disney World. On the surface there's nothing remarkable about this trip or my planning process: it's a family

03/04/2015

As gains in popularity, it is critical to make your content shine through.

A new study from Ascend2 seeks to display the trends, difficulties, and advantages of content marketing today, and how brands can meet them head-on.

31/03/2015

No more coffee? No problem! Amazon Dash is another example of Amazon providing VALUE in an innovative and exciting way!

Keep Dash Button handy in the kitchen, bath, laundry, or anywhere you store your favorite products. When you're running low, simply press Dash Button and Ama...

30/03/2015

Hootsuite's brilliant content marketing creation leveraged a pop culture phenomenon: A Game of Social Thrones. Employing this kind of strategy on whatever level your company is on can reap huge benefits.

At Hootsuite we're big fans of HBO's Game of Thrones and with the 4th season of GoT finally here we wanted to do our own rendition of the iconic opening titl...

30/03/2015

Make sure your content is available on every mobile platform and device. Consumers want a great experience across all platforms.

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic. Gavin Cooper, th…

29/03/2015

Just in time for March Madness, get psyched for...Brand Madness! Which brand will come out on top?

College basketball's Sweet 16 bracket tips off on Thursday night. And while hoops fans watch to see if West Virginia can pull off a miracle and upset favorite-to-win-it-all Kentucky, the marketers for deodorant Degree Men may want to keep their eyes on financial company Capital One.

27/03/2015

"The problem many companies have is not understanding the customer's point of view, only understanding their personal point of view in terms of what they want to accomplish."

It was a tempest in a coffee cup. Mega coffee chain Starbucks wanted to spark a conversation about race when it asked baristas to write "Race Together" on customers' cups as part of a broader effort, but people standing in line for their morning java were not amused. Many voiced complaints...