
31/01/2025
A sad post from me!
Firstly a huge thank you to all of my clients who have been regulars with my business. It has been great fun taking all of you out to explore this fantastic country of ours and create lasting friendships.
I have to make a decision based purely on economics. Sadly I have come to the difficult decision to cease operations.
For me running this business was never about making profit.
Hell, I would have been over the moon if I could have just covered the costs. Unfortunately with massive increases in costs, I cannot afford to keep making these losses.
The biggest costs that have increased have been insurance, government permits/fees/applications to be able to operate on crown land owned by us all, advertising via Facebook and vehicle running costs.
Facebook in particular is an exceedingly greedy company that deliberately reduces the ability of my posts/feed to get in the face of potential clients. They demand more and more money to advertise with their algorithm being less effective so more and more has to be spent with them to reach my same audience.
I will still get out and enjoy the outdoor life myself, and I encourage you to support as many small businesses as you can. Fight back against the scourge of greedy mega-companies and governments.
I have attached a screenprint of the summary section of my 22-23 and 23-24 profit/loss spreadsheets. Unfortunately, my 24-25 spreadsheet is headed in the same direction.
Again thank you to all who came out with me and gave my business a go.
Cheers
Ash