16/07/2024
🌟 This Summer is Officially Brat Summer! 🌟
If you're into marketing, you need to know about the 'BRAT' wall that's popping up in cities worldwide. This simple green wall has been a marketing sensation. 🎨✨ Since the album’s June release, Charli XCX's Brat has generated an incredible $22.5 million in media impact value (MIV), according to Launchmetrics. MIV measures the buzz around posts, article mentions, and social media interactions, and Brat is making waves! 💥
Searches for Brat-style “slime green” items have surged by 17% in the past two weeks, thanks to Lyst. 🛍️💚 Just like Bottega Veneta’s Kelly green, Valentino’s PP pink, and Gucci’s Ancora red, Charli XCX owns this vibrant hue. Vogue’s Daniel Rodgers predicts this color will dominate the catwalks this September, much like Barbie pink did last year. 👗🌈
This isn't just about a color—it’s about the power of [Branding], [Fashion Trends], and [Music Marketing]. The Brat aesthetic is reshaping fashion and culture. Charli XCX's innovative music and the striking Brat visual identity have created a cultural moment we'll remember for years. 🎶👠
Curious about BRAT? Dive into the trend and see what the buzz is all about! 🌍💚