Ad Hoc UK

13/02/2018

https://www.afp.com/en/news/15/less-cool-facebook-losing-youth-fast-pace-survey-doc-zj6ii1

With mom, dad and grandma signing up in increasing numbers, Facebook is losing younger users in the United States at a faster pace than previously estimated, researchers said Monday.

07/12/2017

It's now becoming public. https://www.standard.co.uk/business/google-blocks-youtube-from-amazon-in-tech-standoff-a3711866.html

A rare war of words broke out between two global tech giants today as Google said it will pull its YouTube app from Amazon’s devices. In a public spat between the two technology giants that caught consumers in the crossfire, Google has blocked YouTube from Amazon’s Echo Show and Fire TV after Am...

08/11/2017

It's here . . . . https://www.theguardian.com/technology/2017/nov/08/twitter-to-roll-out-280-character-tweets-to-everyone

Company says trial move of allowing some users to have double-length character counts is to be rolled out to everyone

05/10/2017

Some very good tips.
https://blog.marketo.com/2017/09/5-important-linkedin-updates-marketing-professionals.html

In this blog, I’ll take a deep-dive into these five new LinkedIn updates that could help achieve your marketing goals.

29/09/2017

Not sure this is a good thing or a bad thing!

http://www.telegraph.co.uk/technology/2017/09/26/twitter-tests-doubling-length-tweets-280-characters/

Twitter is testing doubling the length of its tweets to 280 characters, a move that overhauls the social network's defining feature.

28/07/2017

LinkedIn has rolled out some new changes. https://blog.linkedin.com/2017/july/27/new-linkedin-features-july-product-roundup

We’re adding new tools every day to make LinkedIn a more valuable experience, and we’re also bringing back some features that you’ve been asking for. Here are a few of the latest ones for this month:

14/07/2017

http://advanced-television.com/2017/07/13/live-vr-sharing-app-from-facebook-spaces/

Facebook users are now able to share live video on Facebook from Facebook Spaces to give the people they care about a window into their VR world.

30/06/2017

Instagram is a brilliant tool for social media success as long as you know what you are doing!

http://www.smeweb.com/2017/02/20/how-to-instagram-as-an-sme-utilising-the-platform-for-success/

27/06/2017

It's not 100% guaranteed, as no-one but Google knows how their SEO works, but everything helps. http://www.mediavinemarketing.com/simplifying-social-media-blog/how-google-determines-your-companys-listing-on-local-searches/

As Google continues to make changes to how local businesses are displayed in search results, one thing remains clear; unless Read more

11/06/2017

Right or Wrong, You're Not Going to Win the Argument With the Customer
https://www.entrepreneur.com/article/236926

17/05/2017

http://uk.businessinsider.com/facebook-is-giving-some-brands-their-money-back-2017-5?r=US&IR=T

Facebook has discovered another advertising data error. As a result, Facebook is returning some money to marketers

09/05/2017

It's not a disaster . . . . . but it does move away from the key principals.

http://www.independent.co.uk/life-style/gadgets-and-tech/news/instagram-update-mobile-site-app-delete-photos-storage-space-data-cost-battery-life-a7725761.html

Instagram has updated the mobile version of its website, giving users a reason to delete the app. The biggest new feature of Instagram’s mobile site is the ability to post pictures. Previously, it only offered basic functionality, such as browsing updates, liking posts, following users and checking...

05/05/2017

Oops! http://www.telegraph.co.uk/travel/destinations/europe/norway/articles/tourists-descend-on-quiet-norwegian-village-after-google-maps-error/

esidents of a quiet village in Norway have been inundated with tourists thanks to an error on Google Maps, local media reports.

02/05/2017

An interesting partnership, will be watching this very closely. http://www.telegraph.co.uk/business/2017/05/01/twitter-shares-jump-6pc-one-day-streaming-news-deal-bloomberg/

Twitter's shares rose more than 6pc on Monday after a report that the company is partnering with Bloomberg for streaming news, marking the stock's third straight day of gains following strong results last week.

21/03/2017

http://www.bbc.co.uk/news/business-39325916

A row over ads appearing next to extremist content leads several firms to halt advertising on Google.

15/03/2017

People tend to think of Google Plus as just another social network. What most people don’t realise, is that you get “points” for every bit of activity on Google+, this makes the SEO value from Google+ much higher than the other social networking platforms. For more information on how to utilise Google+ contact us.

14/03/2017

New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world. More to follow . . . . .

10/03/2017

Do you want to increase your email deliverability up to 20%?

Step 1: Choosing the Right Type of Internet Protocol
Step 2: Setting Up the Right Types of Authentication
Step 3: Setting Up the Feedback Loops
Step 4: Avoiding Spam Traps
Step 5: Optimise Email Acquisition
Step 6: Optimising list cleansing
Step 7: Email Structure
Step 8: Good Content

01/03/2017

Why is My Facebook Reach So Low?

Rule #1 – Provide interesting content.
Rule #2 – Pay for Adverts.

Summary - There is no quick answer as to how to get more reach for your posts. You need to experiment and find out what your audience likes. Keep an eye on your analytics and simply do more of what works, and less of what doesn't!

28/02/2017

5 ways you can improve your new business’s visibility on Google Maps

1. Claim your third-party listing profiles and make sure the information listed is accurate and complete.

2. Post frequently on Facebook.

3. Create location-specific content.

4. Make it easy for local media to write about your business.

5. Go deep in building your online presence.

Or contact Black Dot Digital and we'll do it all for you!

19/01/2017

YOU CAN NOW “GO LIVE’ FROM THE TWITTER APP!

You can now "Go Live' from the Twitter App! There have been a few changes to Twitter’s “live” features.

a) You can now add your Periscope account on your Twitter bio
b) You can now stream your desktop (aka a powerpoint presentation) to Periscope using their “producer” feature
c) And you can simply go live anytime from the application itself.

To go live from the app:-

* Launch the app
* Click “create tweet” icon
* Click the live button on the far right

Facts about Twitter live

* You can make your broadcast public or private
* Your broadcast will expire after 24 hours
* But, you can save the video into your camera roll if you want to keep it forever.
* You can not sign up to Periscope without a Twitter account
* You can block certain users from seeing your posts
* Unlike Facebook, there is no limit to how long you can live stream on Periscope for.
* Be careful of Bandwidth when using Periscope – it is very expensive!
* Also be aware that it drains your battery very quickly!

12/01/2017

10 DIGITAL MARKETING MISTAKES

1. PLAN: You don’t have a written digital marketing plan.

2. You are not doing market or competitor research.

3. REACH: SEO - You want to be No 1 in search engine results.

4. You don’t have a Business listing on Google Maps, Apple Maps Connect or Bing Places.

5. You spend more time on Social Media than your website.

6. CONVERT: Your website sucks or your not optimising it.

7. ENGAGE: Not making the most of email marketing.

8. You’re Not Optimised for Mobile.

9. Doing nothing to build links to your website.

10. Spending too much time on meek website tweaks instead of clear positioning, messaging and a compelling story.

08/01/2017

Avoid the pitfalls that limit engagement with your target audience.

As with any marketing campaign you could be missing out if you fail to think-through your social media activities.

By following a planned, strategic approach, you can make the most of the opportunities. The old saying “if you fail to plan, you plan to fail” is entirely relevant and still common for many businesses in the absence of a strong social media strategy.

Our mantra for social media, as with all digital marketing activities, is Plan, Manage, Optimise. With this approach, you are giving your business the best chance at realising good returns on investment into social media marketing and to hopefully avoid the common pitfalls many companies make.

With social media, these mistakes can prevent you from getting the most from your efforts but can also damage your reputation since social shares are also immediate and potentially broadcast to thousands or even millions of people in your target audience.

So be careful, plan what you are going to say, when and to whom!

23/12/2016

A brilliant perspective of the wrong way people have used Twitter in today's Evening Standard:

The Twitter stream was stopped by the Livestream

If you want to make an impact now, don’t tweet. It’s been the year the social network turned toxic, with trolling and bullying putting people off the social network.

Four top execs left the company in September and its value has dropped from $39.9 billion in 2013 to around $12.8 billion. Advertising is down too.

US alt-Right provocateur Milo Yiannopoulos was banned from Twitter in July after a series of racist and demeaning tweets to Ghostbusters star Leslie Jones. Lily Allen and Gary Lineker were both targeted after tweeting about the need to help refugees and it generally became a vicious arena, far removed from the centre for civilised dialogue it was intended as.

Instead of agonising over 140-character quips and then waiting for the inevitable backlash from vicious strangers, we moved to live streaming. Facebook was less popular but Facebook Live came into its own. The US election was followed on Facebook Live, with Trump doing a lot of his campaigning there (it was free from mainstream media bias) while Snapchat and Instagram invested in new live technology, with everyone Boomeranging their way through the year.

Live platforms are still a mix of the silly and serious. The most-watched video is Chewbecca Mom, a four-minute skit where Candace Payne dons a Star Wars mask in a car and has a chat. But it’s also a place for breaking news, with boxer Amir Khan’s wife announcing that her mother-in-law was bullying her on Snapchat.

http://www.standard.co.uk/lifestyle/london-life/the-cultural-and-political-highlights-of-2016-a3427351.html

It’s been a year where plans have proved impossible. The status quo as we know it keeps changing, with seismic shifts coming at us faster than that bat going after a scorpion on Planet Earth II. Here is the new world order — before it all changes again.

16/12/2016

A very likely possibility. http://advanced-television.com/2016/12/15/facebook-google-to-control-71-of-uk-online-ads-by-2020/

By 2020, 71 per cent or £4.1 billion (€4.9bn) of the UK’s overall online display advertising market will go to Facebook and Google, according to a report published by OC&C Strategy Consultants.

07/09/2016

This article was written 4 years ago, by Marc Benioff, Chief executive of Salesforce.com, he speaks about the impact of social media on the way people are doing business. To be successful in the future companies need to have "transform themselves into social enterprises and radically alter the way they manage their business"

He was right. The number of small businesses that are using social media has increased by half and now stands at 57 percent. However, if you don't have a strategy plan it can become overwhelming and counter-productive, this is where an expert can you see the wood for the trees and make it easier and successful.

http://www.bbc.co.uk/news/business-18013662

The social web and mobile technologies have accelerated the rate at which relationships develop, information is shared and influence takes hold, says Salesforce.com's Marc Benioff

05/08/2016

We are very excited to announce our inaugural Business Speed Networking event. The event is being held in West Norwood for local businesses to get together and network with the opportunity to meet new contacts, find new business and grow.

There is a small charge to cover expenses: £5.00 advance tickets or £6.50 on the door.

https://www.eventbrite.co.uk/e/business-speed-networking-tickets-26919935251

Are you an entrepreneur or a Business owner? This event is designed with you in mind, to save you time and get you connected to the right people! This inaugural event is hosted by AdHoc UK, a small local business that offers 'AdHoc' services to individuals and businesses. The schedule for the evenin...

24/07/2016

Do you need to put together an important letter but don't know where to start? Or do you just need it typed up? A document formatted? Or a presentation put together to a business pitch? Whatever secretarial or PA duties Ad Hoc can help. Contact us on 07883 083846 or email [email protected]

22/07/2016

Flat pack furniture, enough said!

We can help. Contact us on 07883 083846 or email [email protected]

20/07/2016

* Are you off on holiday or away longer than a weekend?
* Perhaps you're struggling to find someone to feed and sit with your cat?
* Do you need someone to water your plants / garden?
* Is there someone to pick up your post / make it less obvious you are away?

Why choose Ad Hoc UK:

1) We're local (based in West Norwood)
2) We're friendly and meticulous
3) We're conscientious
4) We pride ourselves on excellent customer service

PLEASE DO NOT POST DETAILS BELOW

Phone 07883 083 846 or send us a Facebook message

20/07/2016

Top Things To Consider When Planning Your Event:

Accessibility
For catering and guests. Does it need to be near a station for people who don't drive? Disabled access? What about setting up?

Colour and or Theme
Lively and colourful spaces are more attractive. Lighting can help set the mood and enhance the space.

Catering
Have you time to do it yourself? Do you need a caterer? Sit down meal or buffet? Waiting staff or DIY? Whatever route you choose, bear in mind guests and especially with buffets as it can be easy to get numbers wrong. Likely to have leftovers? Speak with a homeless charity, they may be able to take them.

19/07/2016

Time is precious, don't waste it.